Unit Three
Part I Text A
Pre-reading Activities
Background Information
1. Shangri-La Hotels: are five-star luxury hotels located in premier city addresses across Asia and the Middle East, with future deluxe hotels underway in North America and Europe.
2. Shanghai Hilton Hotel: towers 40 storeys above the city's former French Concession Quarters and is located in the heart of Shanghai’s business and entertainment districts. Within walking distance of Shanghai's exclusive shopping streets, Nanjing Xi Lu and Huaihai Lu, the hotel is also close to local attractions such as Jing'an Temple, Jing'an Park and the metro.
Answer Key
Task 1
1. Open answer.
2. We should make a travel plan first.
3. We should book the air ticket or train ticket and make an appointment with customers or business partners we are going to visit.
4. For longer-distance travels we choose the plane or train. For a short-distance travel we may take
a coach.
5. Normally we send a fax or email with booking details to the hotel, and the hotel will reply for confirmation. We may also ask one of our customers or business partners to book the hotel for us locally as they often get a better price.
For check-in, we should tell the reception first that we have the reservation in their hotel and he or she will check it. Then we need to fill in a simple registration card and pay some deposit in cash or with the credit card before the bellboy takes us to the room.
6. We visit them by appointment. Normally we visit them in their company or invite them to the hotel where we stay, or we can meet them at the conference or in other activities.
Task 2
a) commercial b) printing c) prospect d) check in e) briefing f) departure
Mini Text:
Task 3
Pair Work
1. It will last 5 days.
2. Shanghai is his destination on March 10.
3. It seems he works for a printing company.
4. He will visit Heshan Printing Mill.
5. He will finish his travel on March 12.
Task 4
Context Clues
1. export
2. assess
3. Clarifying
4. itinerary
5. solidify
6. rolling
Text A
Background Information
Big Ben: is the nickname for the great bell of the clock at the north end of the Palace of Westminster in London, and is generally extended to refer to the clock or the clock tower as well. Some believe this extension to be incorrect, but its usage is now entirely commonplace. It is the largest four-faced chiming clock and the third-tallest free-standing clock tower in the world. It celebrated its 150th anniversary in May 2009, during which celebratory events took place. The clock was finished being built on April 10, 1858.
Stonehenge: is a prehistoric monument located in the English county of Wiltshire, about
3.2 kilometers (2.0 mi) west of Amesbury and 13 kilometers (8.1 mi) north of Salisbury. One of the most famous sites in the world, Stonehenge is composed of earthworks surrounding a circular setting of large standing stones. It is at the centre of the most dense complex of Neolithic and Bronze Age monuments in England, including several hundred burial mounds. Archaeologists have believed that the iconic stone monument was erected around 2500 BC, as described in the chronology below. One recent theory however, has suggested that the first stones were not erected until 2400-2200 BC, whilst another suggests that bluestones may have been erected at the site as early as 3000 BC (see phase 1 below). The surrounding circular earth bank and ditch, which constitute the earliest phase of the monument, have been dated to about 3100 BC. The site and its surroundings were added to the UNESCO's list of World Heritage Sites in 1986 in a co-listing with Avebury Henge monument. It is a national legally protected Scheduled Ancient Monument. Stonehenge is owned by the Crown and managed by English Heritage, while the surrounding land is owned by the National Trust.
Archaeological evidence found by the Stonehenge Riverside Project in 2008 indicates that Stonehenge served as a burial ground from its earliest beginnings. The dating of cremated remains found on the site indicate burials from as early as 3000 BC, when the initial ditch and bank were first dug. Burials continued at Stonehenge for at least another 500 years.
Language Points
1.(Para. 1) It is the rare exporter who has not invested considerable time and money exploring
new markets.
Paraphrase: Most of the exporters have spent a large amount of time and money travelling around new markets.
Structure Analysis: This is an emphatic sentence, and its usual construction is: it +is/ was + sth. / sb + that / who….
It is in Beijing that we saw each other for the first time. 我们第一次见面是在北京。
It is Lisa who broke the window. 打破窗户的是丽莎。
2.(Para. 1) Visiting the new market is the single most effective method for assessing its
potential if the visit is properly planned.
Paraphrase: If you can plan your visit to the new market right, it can be the only most effective method for evaluating its potential.
Structure Analysis: “if the visit is properly planned” is adverbial clause of condition.
assess: to judge sb / sth or form an opinion about sb / sth after looking carefully at all the information 评价，评论
The technique is being tried in classrooms to assess what effects it may have. 这一技术正在课堂推广，评价可能产生怎样的效果。
3.(Para. 2) There is no better means to achieve these objectives than traveling to the target
market.
Paraphrase: Traveling to the target market is the best means to achieve these purposes.
Structure Analysis: “no better means…than” means “the best means”
4.(Para. 3) Before you book your travel and your accommodation, make sure that you check the
Travel Information and Advisory Reports available from the Department of Foreign Affairs and International Trade to ensure that travel conditions to your target market are safe.
Paraphrase: Before you make reservation for your travel ticket and your hotel, make sure that you can find from the Department of Foreign Affairs and International Trade Travel Information and Advisory Reports available so that you can guarantee travel conditions to your target market are safe.
Structure Analysis:“Before you book your travel and your accommodation”is adverbial clause of time.
5.(Para. 3) This is an excellent first step before you plan your itinerary.
Paraphrase: Before you plan your itinerary, you must take the first step.
Structure Analysis: “before you plan your itinerary” is adverbial clause of time.
itinerary: a plan or list of the places you will visit on a journey 旅行计划，行程安排
I followed local advice for my itinerary.我根据当地人的建议来安排自己的行程。
6.(Para. 3) The wise traveler also confirms any meetings and reservations, learns about the local
culture and customs, currency (and exchange rate) and contacts their Embassy or Consulate in the target country to inform them of the business trip and its objectives.
Paraphrase: If the traveler is wise enough, he may confirm all of the meetings and reservations, learn about the local culture and customs, currency (and exchange rate), and get in touch with their Embassy or Consulate in the target country so that he can tell them about his business trip and its objectives there.
Structure Analysis: “confirms….”, “learns about…”, and “contacts…”is coordinating Predicate in the sentence. “inform sb of…” means tell sb about…
The secretary informed me of the meeting ahead of time. 秘书提前通知了我要开会。
reservation: an arrangement for a seat on a plane or train, a room in a hotel, etc. to be kept for you预约，预订
Customers are advised to make seat reservations well in advance. 建议顾客提前预订好位置。
7.(Para. 4) Getting yourself well organized is the key to a productive and cost-effective business
travel.
Paraphrase:Making yourself well organized is the most important part of a useful and fruitful business travel.
Structure Analysis: “to” in the“the key to” is a preposition.
cost-effective: bringing the best possible profits or advantages for the lowest possible costs The procedure is quick, easy to use and cost effective.
8.(Para. 4) This may include meeting prospective customers, identifying potential partners, such
as agents or distributors, obtaining information on competitors,regulations, legal issues and marketing and promotion strategies suitable for the local audiences.
Paraphrase: This may include meeting potential customers, identifying such possible partners as agents or distributors, getting information on competitors, official rules, legal issues and marketing and promotion strategies that are suitable for the local customers.
Structure Analysis: “meeting…”, “identifying…”, and “obtaining…” is coordinating Object.
prospective: expected to do or become sth 预期的，潜在的
Try to collect information of as many prospective clients as possible. 尽可能多地收集有关潜在客户的信息。
regulation:an official rule made by a government or some other authority 规章，规则
You must drive at regulation speed. 你必须按规定速度行驶。
9.While it is more enjoyable to put your feet up and celebrate the successes of your business
travel, it is more valuable to take the next steps to solidify the business relationships that you have nurtured on your trip.
Paraphrase: It is maybe enjoyable to rest and celebrate the successes of your business travel, but taking the following steps to strengthen the business relationships that you have made on your trip should be more valuable.
Structure Analysis: “While…. travel” is adverbial clause of comparison.
solidify: to make an agreement, plan, attitude etc. more definite and less likely to change 稳固，巩固
The two countries signed a treaty to solidify their alliance. 两国签订了合约以巩固他们的联盟。
nurture: to help a plan, idea, feeling etc. to develop 培养，培育
European Union is an ideal that has been nurtured since the post-war years. Translation of Text A
议。倘若你的目的是巩固一些合同，你在英国的旅程则多半是会见已经联系的客户并向他们展示新的产品。或许你也想评价一下产品的竞争并调查你的产品是否适合当地的消费者。没有什么比去目标市场考察更好的方法来达到这些目的。
2．为你的旅行做好准备
在预订机票和住宿之前，你一定要从外交事务及国际贸易部得到出行信息和咨询报告，以确保去往目标市场的旅行是安全的。这是安排你的行程表之前很好的第一步。聪明的旅行者还会提前确定要参加的所有会议以及预约，了解当地的文化习俗及货币政策（以及汇率），并且和目标国的大使馆取得联系，并将自己的商务计划及目标告知他们。
3．制定你的旅行行程单
安排好自己的行程是富有成效的商务旅行的关键。行程单必须清晰而精确地概述你希望在目标市场完成的所有任务。这可能包括会见潜在客户，确定诸如代理商和分销商之类的潜在合作伙伴，获取竞争对手的信息、规章制度、法律事务以及适合当地消费者的市场和促销策略。
4．回国后跟进
当你翘起双脚来休息并庆祝你的差旅成功的时候，采取下一步行动来巩固你通过商务旅行建立起来的业务关系更有价值。给你会见过的客户寄出感谢信。提供人们要求知道的额外信息，并且提出出现的问题。换句话说，随着你出口业务的增长，你要继续不断地跟进下去，并且准备下一次出国商务旅行。
Comprehension
Answer Key
Task 1
1. Visiting the new market.
2. To clarify his objectives of the travel.
3. He needs to ensure the travel conditions in the target market are safe.
4. From the Department of Foreign Affairs and International Trade.
5. He can contact their Embassy or Consulate in the target country.
6. Getting oneself well organized.
7. It refers to a clear, concise summary of all that one hopes to accomplish in the target market.
8. He should take the next steps to solidify the business relationships.
Task 2
1. d
2. b
3. c
4. b
5. d
6. a
7. d
8.d
Vocabulary
Task 3
1. g
2. a
3. h
4. b
5. c
6. d
7. e
8. f
Task 4
1. regulations
2. itinerary
3. solidify
4. nurturing
5. prospective
6. assess
7. reservations
8. cost-effective Translation
Task 5
1. that he obtained travel information
2. to examine whether your product is suitable for local consumers
3. There’s no better means to develop new markets
4. to inform them of your business trip and its objectives
5. the key to a productive business travel
6. to take further steps to solidify the business relationships you have nurtured
Task 6
在商务旅行之前，有必要采取一些预防措施以减少可能遇到的问题。通常，可以依据行程表并通过旅行社来预订机票和酒店。商务旅行者不仅应该处理在旅程中可能遇到的各种问题，还应该能够会见业务伙伴、组织商务会议以及在异国他乡中经商，以便商务旅行取得成功。
Task 7
Action One
Travel Plan
(June 6--16, 2011)
Monday, June 6
11:45 Take CZ3487 flight at Guangzhou Baiyun Airport
14:00 Arrive at Lijiang
14:30 Check in at a family inn
15:00 Visit Lijiang Art Show
20:00 Visit Bar Street
Tuesday, June 7
08:30-17:30 Visit villagers and observe their life style
Wednesday, June 8
08:30-17:30 Visit local schools
Thursday, June 9
08:30-17:30 Work in a local Crafts Workshop (a whole day)
20:00 Attend Naxi Music Concert
Friday, June 10
09:00 Interview 2 Naxi craftsmen (2 hours)
14:30 Interview 2 Naxi musicians (2 hours)
Saturday, June 11
Sightseeing
Sunday, June 12
Sightseeing
22:42 Take train K39607 from Lijiang to Kunming
Monday, June 13
07:06 Arrive in Kunming
Sightseeing
Tuesday, June 14
Sightseeing
21:08 Take train K482 from Kunming to Guangzhou
Wednesday, June 15
23:24 Arrive in Guangzhou
Thursday, June 16
Prepare t he Travel Report
Action Two
Grammar Review
Task 1
1. was smoking
2. were
3. had fulfilled
4. had been reading
5. were having
6. had been doing
7. got
8. was having
9. had fallen 10. was talking 11. had left 12. believed 13. had crossed 14. had been standing 15. telephoned
Comprehensive Exercises
Task 1
1. had happened
2. was listening
3. have lost
4. was working
5. had fled
6. had got
7. began
8. were singing
9. got 10. graduated Task 2
1. d
2. d
3. c
4. a
5. c
6. d
7. b
8. d
9. d 10. c
Useful Expressions and Sentence Patterns
I. E-mail
1. Further to your last e-mail…
2. Further to your e-mail of August 8, 2010.
3. Please find attached my report on……
4. I’d be grateful if you could send me……
5. I am looking forward to……
Ⅱ. Ticket / Room Reservation
1. I’d like to book a room, please.
2. I'd like to reserve a room for two on the 21st of March.
3. I’d like to inquire whether there are two double rooms available from June 20 to June 25.
4. I’d like to book a ticket.
5. I want to book an air ticket from Shanghai to Beijing next Monday.
Answer Key
Ⅰ. Email
Comprehension of the S amples:
1. Application for Sales Manager
2. petersmith@https://www.doczj.com/doc/0314259447.html,
3. S tellalee @https://www.doczj.com/doc/0314259447.html,
4. Meet Susan Chen at the Airport
5. The first email
Task 1
Ⅱ. Ticket / Room Reservation
Comprehension of the S amples:
1. CA1520
2. Beijing
3. single room
4. two nights
5. credit card Task 1
Part III Text B
Background Information
Ten Suggested Ways to Deal with a Bad Boss.
●Avoid responding in kind.
●Document your work.
●Use objective measures.
●Confront with evidence.
●Be clear about performance measurements.
●Keep your network active.
●Don’t burn bridges.
●Learn from the experience.
●Use humor to cope.
●Be careful when talking to the boss’s boss.
Language Points
1. (Para.1) You’re weary.你疲惫。
2. (Para.1) Your interaction with your boss leaves you cold. 你与上司的相处令你心寒。
3. (Para.1) He’s a bully, intrusive, controlling, or picky. 他是一个专横、喜欢干涉他人、控制欲强、挑剔的人。
4. (Para.1) He takes credit for your work, never provides positive feedback and misses each meeting he schedules with you. 工作是你做的，他却邀功，他从不肯定你的工作，并且常常爽约。
5. (Para.1) Or he caves immediately under pressure and fails to support you in accomplishing your job. 或者在压力下，他会马上屈服，不支持你完成你的工作。
fail to do sth: to not do what is expected, needed, or wanted. 意未能做某事
The letter failed to arrive.信没有寄到。
6. (Para.2) Dealing with a less than effective manager, or just plain bad bosses, is a challenge many employees face. 与工作效率不高的经理，或者非常糟糕的上司相处，是许多员工面临的挑战。
7. (Para.3) Be polite and focus on your needs. 要有礼貌并重点突出你的需求。
focus on: pay special attention to a particular person or thing instead of others 特别注意，集中注意力于…
He focused his eyes on me. 他注视着我。
8. (Para.5) Seek a mentor from among other managers or more skilled peers, with the full knowledge of your current boss, to enlarge your opportunity for experience. 从其它经理或者更有经验的同事中找出一个对你现任上司很了解的人来指导你以增长你的处世阅历。9. (Para.6) Understand that your current boss may never forgive you, so ensure you have done what you can do with him, before taking your issues up the line.知道你的现任上司可能绝不会原谅你时，那么在摊牌之前，确保你已经采取了一定的措施对付他。
10. (Para.7)…do allow some time to pass for the actions to have their desired impact.…要耐心等待以便这些措施发挥预期的效果。
11. (Para.9) This recommendation presumes you like your employer and your work. 这种建议的前提是你喜欢你的雇主以及你的工作。
12. (Para.10) If a transfer or promotion is unavailable, begin your search for a new job. 如果工作无法调动或升迁，那么你要开始找新的工作。
Translation of Text B
坏透了——如何与糟糕的上司打交道
你疲惫。你气馁。你不开心。你没有动力。你与上司的相处令你心寒。他是一个专横、喜欢干涉他人、控制欲强、挑剔的人。工作是你做的，他却邀功，他从不肯定你的工作，并且常常爽约。或者在压力下，他会马上屈服，不支持你完成你的工作。
他是一个很坏的上司，坏透了。与工作效率不高的经理，或者非常糟糕的上司相处，是许多员工面临的挑战。不管你的坏上司是何种性格，这些建议有助于你如何与他打交道。
与坏上司打交道的建议
与他交谈。告诉他你在定位，反馈及支持方面你需要什么。要有礼貌并重点突出你的需求。跟你的上司说他是一个坏上司会产生反作用，并不能帮助你实现你的目标。
问你的上司你怎样能帮他实现他的目标。确保你认真倾听并提供所需帮助。
从其它经理或者更有经验的同事中找出一个对你现任上司很了解的人来指导你以增长你的处世阅历。
如果你采取的这些行动没有效果，那么去找你上司的上司寻求帮助。或者，你先去人力资源部获得一些建议。知道你的现任上司可能绝不会原谅你时，那么在摊牌之前，确保你已经采取了一定的措施对付他。
你也许从未听说过你上司的上司或人力资源部采取什么措施来对付你的坏上司。这是保密的。但是，要耐心等待以便这些措施发挥预期的效果。
如果你做了最大的努力还是改变不了什么，你认为问题是他们不相信你，那么你可以把有相同经历的同事联合起来。去见你上司的上司以便使他认识到这种行为的影响。
如果你认为问题是你上司不能或不会改变，那么你可要求调去另一个部分。这种建议的前提是你喜欢你的雇主以及你的工作。
如果工作无法调动或升迁，那么你要开始找新的工作。逃避是一种选择。你也许想秘密地找工作，但是在这种情况下，是时候行动了。
Comprehension and Vocabulary
Answer Key
Task 1
1. F
2. F
3. T
4. T
5. F
6. T
7. T
8. T
Task 2
1. d
2. g
3. f
4. a
5. c
6. b
7. h
8. e
Task 3
1. intrusive
2. focus
3. mentor
4. weary
5. forgive
6. impact
7. recommendation
8. unavailable
Syndicate Activities
Answer Key
1. Do
2. Do
3. Don’t
4. Don’t
5. Do
6. Don’t
7. Do
8. Do
9. Don’t10. Don’t Part IV Reading Skills
Answer Key
Task 1
1. but, otherwise
2. but
3. but
Task 2
1. because of
2. as a result of
3. because