原文:
Clothing brand diversification
In the present world economy under globalization, brand competition has become the primary means of market competition. In recent years, the domestic garment industry is developing rapidly growing number of clothing brands, but the influential brand-name is not so mushCompetitive brands has become a magic weapon, a weapon to attack the market, garment industry is no exception. In the course of development of the domestic apparel into the "age-targeted" an important phase of the study international and domestic brand-name clothing case, his understanding of brand strategy and positioning for fashion designers and operators of many enlightenment, so the creation and development of more domestic Brand name. With the community as a whole gradually increase brand awareness, consumer brand of clothing is not just the selection criteria remain in the product itself, but through the implementation of brand planning, brand culture by infection, the establishment of trust in the brand image In this competition globalization advances in technology, ever-changing consumer demand, population rapidly changing times, the only guarantee of survival and development of the brand is always keep in
mind customer needs, preferences and expectations. Brand competition is "people-text" forms of competition, consumer demand-oriented, market positioning in a reasonable target based on the analysis established brand that has the market competitiveness. Clothing enterprises to implement effective strategies for successful brand must give the brand a reasonable, clear and unique personality of the brand positioning. Careful analysis of the target market, a reasonable position, related to the implementation of all aspects of brand planning, brand planning and objectives can be said that market orientation is closely related to the Department. Brand planning and the relationship between target market is the main content of this paper hope that through this research project, able to develop a scientific and reasonable to provide a theoretical basis for brand strategy and practical reference.
Is a brand name, mark, symbol, design or combination of them, with the aim of identifying an enterprise product, to prevent confusion. The term was first positioning the two ads by the manager and Rees-Ai? raised trout and driven popular, they think: is positioning the product as the starting point, such as a commodity, a service company, institution or even a A person; but the location is not the product, but the idea of the potential customers, which products to consumers in the brain to identify a suitable location. In fact, the position can be started, consumers can also be started. Found not to meet the desires of
consumers, enterprises according to their own resources to produce products to meet this part is positioning the case. Clothing brand positioning is a prerequisite for marketing apparel, clothing brand positioning can be expressed as clothing enterprises in accordance with the target customers of consumer demand for apparel products, services, price and image of the appropriate combination of design and to have the characteristics of garment products To attract and stability of the target consumer customers.Product image is unique for the apparel goods is especially important, brand style different from the substance must meet specific consumer target inner psychological feeling and aspirations. Therefore, only a clothing brand to meet consumer demand for the unique shape the style of clothing products in order to become a major selling point, it is brand differentiation, the important characteristics of performance management. It is hard to imagine one without their own style of clothing will be consumers.
Such as the KAPPA clothing born in the 70s in Italian , he used the tight-fitting dynamic fashion sports design. Make a good combination of sports and leisure together. Thus forming the external appearance of their affinity and respect for the unique style of youth culture, reflects a high degree of fashion sense, won the fashion crowd's favorite cities. Of course, the formation of style, but also suffering from the impact of designers such as Versace designer clothing, distinctive style of its design
is highly unique aesthetic avant-garde art of characterization, which demonstrated the unique charm is the use of full Renaissance features gorgeous and highly imaginative style, in the conquest of the world's fashion industry, but also create a named in his world-famous fashion brand. Similarly, Chanel, pickup, The same is true cardin.
Second, how accurate clothing brand positioning
Clothing brand positioning is based on the basis of market segmentation completed. The market will be divided into a number of market segments and different products or services to meet their different needs, has become a modern marketing at the core. As the world's diversity and complexity, it is hard to imagine a single market portfolio to meet the needs of all consumers. Market segmentation of the market, the task is to be divided into different consumer groups, that is the target customers, resulting in the formation of the target market.
A really good medicine, is not likely to cure, if cure of the drug once claimed, it must be fake, clothing the same token, there can be a brand is for everyone. To bring the Internet age, information globalization bring us today, but also created N number of new human beings, such as, ball race, Petty family, strawberry, BenBen family, NONO group, YOYOU family, FLY family, IF ethnic, LOMO family, dry woman. They have different preferences, with different values, how might like the same style of clothes, how could the same style of clothing like it?
These also only 80 at the new man, after 70 more different matter, after 60 other people, imagine, after a 60 portly middle-aged, wearing 80 jeans pants after the Korean big ah how incredible! Therefore, for different groups of people, we need more personalized products to meet different consumer groups.
Third, differences in clothing brand positioning strategy
Due to fierce market competition, so accurate positioning must also be competing with similar products have differences, differentiated brand positioning of the clothing brand is based on the fundamental market. Foreign apparel brands and consumers about the characteristics of the study in addition to the market we are familiar with the investigation and placed too much emphasis on statistical data, a relatively new kind of consumer psychology from the point of view, except for the brand, price, product and so on the surface of things, to understand Due to the growth of its consumer environment, personality factors, the influence of culture, formed by a number of complex consumer brand differentiation strategy will enable the brand to remain competitive in their own characteristics, which is brand loyal consumer groups have a reason.。
When a brand positioning in the market since established, the next we need to strengthen the positioning, refining the brand's core values. We know that clothing in the fabric or style, or work on the
advantages of a small detail has been insufficient to provoke a consumer purchases, so this time we need to present a special, can cause consumers to resonate with the aspirations of the heart, take this to impress consumers. If the target consumer group Metersbonwe is the vitality of fashion people aged 18-25, according to its characteristics, Metersbonwe extract the core values of the brand is a self-straightforward, character, courage to accept the image of something new , proposed the "do not take the unusual way," the core values, which corresponds to a different consumer groups want special wishes, therefore, greatly stimulated the consumer's desire to buy.
Fourth, clothing brand positioning strategy of diversification
As the only single brand to meet the needs of some consumers, in order to expand market share, operators can be multi-brand strategy to expand the scope of products to meet market demand. Multi-brand strategy, including an extension of the brand, brand development and brand acquisitions1.Brand extension strategy
Brand extension is to develop a single brand to brand linked to one another family. Typically, each company's product line is only part of the industry, if more than the existing range of products to increase its length, that is, become an extension of product lines, including down, up and extend the two-way extension.
Younger men's garments from started to do, first for making
shirts, and then it did the suit, and make comprehensive market share of two leading products have done the first, installed in the men's market advantage is obvious. However, as market competition and consumer demand, showing a wide range, the market is further broken down, Younger's product line must be continuously extended to meet the needs of different consumers, consumer groups formed to meet the diverse needs of productsExtension of the product line, the Younger have launched a T-shirt, sportswear, trousers, coats, ties, pajamas and other men's fashion, but the brand has been only one In 2003, Younger introduced a high-end brand golden and blue product positioning both Younger, a young family have since launched the green Younger. This brand extension continues the Younger's business philosophy: First, to make stronger a brand, trunk thick, deep-rooted, to many branches of a tree; the trunk is not rough, brand diversification after risky. Although the introduction of the golden Younger doing a good job on the basis of the leading brands of the brand extension, it is clear that there are reverse and the risk. Because the domestic apparel market seems to have formed a deep-rooted prejudices: do most of the local clothing brand in the low-end market, foreign brands tend to occupy the high-end market. In addition, the introduction of the young family is one attempt to enrich the product line Although Younger had three brands, but also separation of the market, but anyway, is still "Younger." Younger and
more brands for the internal matter of dispute, has yet to bear fruit. It was suggested that jumped off the "Younger" brand, and the other innovative brands, or acquisition of foreign brands. It is understood, Younger, chairman of Lee, such is still hesitant, wait and see. He said not to multi-brand and multi-brand, not necessarily cling to a brand.
2.Brand Development Strategy
Brand development and brand extension similar to the original success of the brand on the basis of the development of new brands, but usually to expand the brand name would be more independent, and the brand image is also rich with independent-style brand. Hong Kong Kitterick brand, for example, it is 5 by the Hong Kong Polytechnic University graduates in the early 90's created, the market is flooded with foreign brands in the 1990s, and its emergence as a local designer has created a miracle of success, is considered Hong Kong is a model for designers, but also local brands to open the market. In order to target young customers, as the young rebel with a psychological, and clothing is the performance of their self-important way, so the target market for designers of the vast room for creativity. Since 1992, since its establishment, through the expansion of the brand, Kitterick's been 5 brands for different target markets, design styles
As each of these brands have different styles, and brand diversification strategy, a different style to meet the consumer demand,
relative to expand the market share. However, due to a number of brands are targeting young people, it may be easy to design a different brand of duplication or similar phenomenon, which requires coordination between the designer brands and consultation.
3. M & A brand strategy
In recent years, the apparel business mergers and acquisitions have become worse, the international situation, the world's leading apparel companies are suddenness of a thunderbolt, the realization of cross-border mergers and acquisitions, the realization of diversified brand management, to seize market share and Carried out a major industry consolidation. Italy's well-known brand Prada has become the world's leading luxury goods group, and its acquisition strategy is to find a similar brand and business philosophy have the same partner, M & A after the companies to maintain basic self-government, and not become a satellite of Prada, as The formation of diversified brand diversification, To expand the size of the company. Prada is a veteran business started out from the leather, Prada has its second-line Miu Miu brands of the two world-renowned brands, products, including handbags, shoes, clothing, glasses and so on. Bota Li is the president of the garment industry legend, from the beginning of the end of the 80s, Prada will have no vitality of the old Family business in the world today has become a highly competitive market, the fashion brand group, and the size of
enterprises and the rapid expansion of business. Prada sales in 1999 amounted to l0 million, a net profit of 163,000,000 U.S. dollars. Prada from the end of 1999 to May 2000 such a short span of 5 months to complete on time for HelmutLang, Jn Sander and Fendi's M & A Source:Stiff Nachiablo, SWISS , Accounting, Business & Financial History,2005 15, 63-76.
译文:
服装品牌多元化策略
在世界经济格局呈现全球化的趋势之下,品牌竞争已经成为当今市场竞争的主要手段。近年来,国内服装业发展迅猛,服装品牌越来越多,但是有影响力的名牌却甚少。品牌已经成为了企业竞争的法宝,出击市场的利器,服装产业自然也不例外。在国内服装发展历程步入“定位时代”的重要阶段,研究国际、国内服装名牌案例,了解其定位及品牌策略可以为服装设计师及经营者带来许多启示,从而创立和发展更多的国产名牌。随着整个社会品牌意识的逐渐增强,消费者对服装品牌的选择标准也不单单停留在产品本身,而是通过品牌策划的实施受到了品牌文化的感染,建立了对品牌形象的信赖感。
在这个竞争全球化,科技日新月异,消费者需求不断翻新,人口状况快速变化的时代里,品牌生存发展的唯一保证,是时刻谨记顾客的需求、偏好和期待。品牌竞争是“以人文本”的竞争方式,以消费者的需求为本,在合理的目标市场定位分析的基础上建立起来的品牌,才具有市场竞争力。服装企业要实施行之有效的成功品牌战略就必须给品牌一个合理、明确、独具个性的品牌定位。仔细分析目标市场,进行合理的定位,关系到品牌策划实施的各个环节,可以说品牌策划和目标市场定位是紧密相联系的。品牌策划与目标市场定位之间的关系就是本文研究的主要内容,希望通过本课题的研究,能够为制定
科学合理的品牌策略提供理论依据和现实参考。
一、品牌与定位
品牌是一个名称、标记、符号、图案设计或它们的组合,其目的是为了识别某个企业的产品, 防止混淆。定位一词最先是由两位广告经理艾?里斯和杰?特劳特提出并带动流行的,他们认为:定位是以产品为出发点,如一种商品、一项服务、一家公司、一所机构甚至一个人;但定位对象不是产品,而是针对潜在顾客的思想,亦即要为产品在消费者的大脑中确定一个合适的位置。其实,定位既可以始于产品,也可始于消费者。发现消费者欲求不能满足,企业根据自己的资源状况,生产出满足这部分的产品,也是定位的一种情况。服装品牌的定位是服装营销的前提,服装品牌的定位可以表述为服装企业根据目标顾客的消费需求,对服装的产品、服务、价格和形象等进行适当的设计与组合,以具有特色的服装产品来吸引和稳定目标消费顾客。商品形象的独到对于服装商品来说显得尤为重要,品牌风格从实质上必须满足不同的特定消费对象内在的心理感觉和诉求。因此服装品牌只有塑造符合消费者需求的独到风格才能成为服装商品的主要卖点,它是品牌差异化、特色化经营的重要表现。实在难以想象一件没有自己风格的衣服会受到消费者的欢迎。
如KAPPA服装诞生于70年代的意大利,他采用紧身时尚活力运动的设计风格。使运动和休闲很好的结合起来。从而形成了自己具有亲和力的外在表现和崇尚年轻人文化的独特风格,高度地体现出时尚的感觉,深得城市时尚人群的喜爱。当然,风格的形成,还受着设计
师的的影响,比如服装设计大师范思哲,它的设计风格鲜明,是独特的美感极强的先锋艺术的表征,其中魅力独具的是运用展示充满文艺复兴时期特色的华丽和具有丰富想象力的款式,在征服了世界时尚界的同时,也缔造了一个以他的名字命名的,享誉世界的服装品牌。同样,夏奈尔、皮卡.卡丹也同样如此
二、如何进行准确的服装品牌定位
服装品牌定位是在基于市场细分的基础上完成的。将市场划分为多个不同的细分市场,并采用不同的产品或服务去满足它们不同的需求,已成为现代市场营销学的核心。由于世界的复杂性与多样性,很难想象用单一的市场组合能满足所有的消费者。市场细分的任务是将市场划分为不同的消费者群,即目标顾客,并由此形成目标市场。
一服真正的好药,是绝不可能包治百病的,如果一旦有宣称包治百病的药,那肯定是假药,服装同样道理,不可能有某个品牌是适合所有人的。网络时代的带来,为我们带来信息全球化的今天,也造就了N多的新兴人类,如,波波族,小资一族,草莓族,奔奔族,NONO 族,YOYOU族,FLY族,IF族,LOMO族,干物女。。。。。。。他们有着不同的喜好,有着不同的价值取向,怎么可能会喜欢同样款式的衣服,怎么可能会喜欢同一风格的服装呢?这些还仅是80后的新人类,更别论70后,60后等其他人群,试想,一个60后大腹便便的中年人,穿着80后的韩式大裤管牛仔裤是多么的不可思议啊!因此,针对不同的人群,我们的产品需要有更多的个性以适应不同的消费人群。
三、服装品牌定位的差异性策略
由于市场竞争的激烈, 因此准确的市场定位还必须与竞争对手的同类产品产生差别,差异化的品牌定位是服装品牌立足市场的根本。国外有关服装品牌与消费者特征的研究除了我们熟悉的市场调查与统计这种偏重数据的方法外, 比较新的是从消费者心理学角度出发,除去品牌、价格、产品等表面因素外,了解消费者由于自身的生长环境、性格因素、文化熏陶所形成的一些消费情结品牌异性策略可使品牌在竞争中保持自身的特色,这也是品牌拥有忠实消费群体的原因所在。
当一个品牌在市场上确立了定位以后,接下来便需要去强化这个定位,提炼出品牌的核心价值观。我们知道现在服装在面料或者款式或者做工上的某个细节的小小优势,已经不足以挑起消费者的购买欲,所以这时候需要我们提出一个特别的,能够引起消费者内心共鸣的诉求,借此来打动消费者。如美特斯邦威的目标消费群是18-25岁的活力时尚人群,针对其特点,美特斯邦威提炼出的品牌核心价值观就是一种自我率真,有个性,勇于接受新鲜事物的形象,提出了“不走寻常路”的核心价值,契合了消费群渴望特别与众不同的愿望,因此,极大的激发起了消费者的购买欲望。
四、服装品牌定位的多元化策略
由于单一品牌只能满足部分消费者的需要,为了扩大产品市场占有率,经营者可以通过多元化的品牌策略来扩大产品范围,满足市场的消费需求。多元化的品牌策略包括品牌延伸、品牌拓展及品牌并购。
外文文献原文+译文 原文 The study on the design of neuter clothing H ous e W Abstract Social and economic development, social thought, opening up and the progress of science and technology, men and women style presented the diversified pattern of neuter the fuzzy gender differences in style, from the beginning of non-mainstream des ign till n ow has develop ed i nt o on e of the mains t ream fas hi on d es ign style. Fashion brands have launched in recent years, the neutral flavor of fashion, neuter clothing market share of more and more, neutral fashion, with its broad group of sex leads the urban street fashion. Neutralization of free and open way of life style, gave people a comfortable and enjoyable. K ey words: Neut e r; Cl ot hing; Gender roles; Design 1 Introduction The beginning of the 20th century the rise of the feminist movement, make the neutral clothing as a kind of style into the line of sight of people. In the 90 s, the neutral clothing has used by each big brand clothing as one of the fashionable e lement s, s uc h a s dust coa t w i th a ne ut ral style, s ui ts, t-shirt s and j e ans have bec om e people like everyday clothes. Neuter clothing style is a simple, pure; reject all multifarious mincing, personalized style. As a special kind of clothing style, neuter clothing fashion has been intensified in the social life, so it is necessary for us to study the clothing neutralization phenomenon, to study its causes and the development of sociology. This article mainly from the sociological association as well as the relationship between men and women clothing and gender status in the society, which is based on analyzing the change of the study the social basis of the neutral clothing appear; Again from the social system, economic development, cultural trend and fashion designers to the influence of the neutral clothing style, etc., it is concluded that the neuter clothing phenomenon is the development of social consciousness, the sexual role transformation, the new clothing design trends are affecting the results.
吉林化工学院理学院 毕业论文外文翻译English Title（Times New Roman ，三号） 学生学号：08810219 学生姓名：袁庚文 专业班级：信息与计算科学0802 指导教师：赵瑛 职称副教授 起止日期：2012.2.27～2012.3.14 吉林化工学院 Jilin Institute of Chemical Technology
1 外文翻译的基本内容 应选择与本课题密切相关的外文文献（学术期刊网上的），译成中文，与原文装订在一起并独立成册。在毕业答辩前，同论文一起上交。译文字数不应少于3000个汉字。 2 书写规范 2.1 外文翻译的正文格式 正文版心设置为：上边距：3.5厘米，下边距：2.5厘米，左边距：3.5厘米，右边距：2厘米，页眉：2.5厘米，页脚：2厘米。 中文部分正文选用模板中的样式所定义的“正文”，每段落首行缩进2字；或者手动设置成每段落首行缩进2字，字体：宋体，字号：小四，行距：多倍行距1.3，间距：前段、后段均为0行。 这部分工作模板中已经自动设置为缺省值。 2.2标题格式 特别注意：各级标题的具体形式可参照外文原文确定。 1．第一级标题（如：第1章绪论）选用模板中的样式所定义的“标题1”，居左；或者手动设置成字体：黑体，居左，字号：三号，1.5倍行距，段后11磅，段前为11磅。 2．第二级标题（如：1.2 摘要与关键词）选用模板中的样式所定义的“标题2”，居左；或者手动设置成字体：黑体，居左，字号：四号，1.5倍行距，段后为0，段前0.5行。 3．第三级标题（如：1.2.1 摘要）选用模板中的样式所定义的“标题3”，居左；或者手动设置成字体：黑体，居左，字号：小四，1.5倍行距，段后为0，段前0.5行。 标题和后面文字之间空一格（半角）。 3 图表及公式等的格式说明 图表、公式、参考文献等的格式详见《吉林化工学院本科学生毕业设计说明书（论文）撰写规范及标准模版》中相关的说明。
文献信息： 文献标题：Evolution of Fashion Design in the Era of High-Tech Culture （高科技文化时代服装设计的演变） 国外作者：Galina Mihaleva，C.Koh 文献出处：《International Scholarly and Scientific Research and Innovation》,2016,10(7):2447-2451 字数统计：英文2079单词，11462字符；中文3549汉字 外文文献： Evolution of Fashion Design in the Era of High-Tech Culture Abstract Fashion, like many other design fields, undergoes numerous evolutions throughout the ages. This paper aims to recognize and evaluate the significance of advance technology in fashion design and examine how it changes the role of modern fashion designers by modifying the creation process. It also touches on how modern culture is involved in such developments and how it affects fashion design in terms of conceptualizing and fabrication. By comparing case studies, existing fashion design examples and crafting method experimentations; we then spot patterns in which to predict the direction of future developments in the field. A breakdown on the elements of technology in fashion design helps us understand the driving force behind such a trend. The results from explorations in the paper have shown that there is an observed pattern of a distinct increase in interest and progress in the field of fashion technology, which leads to the birth of hybrid crafting methods. In conclusion, it is shown that as fashion technology continues to evolve, their role in clothing crafting becomes more prominent and grows far beyond the humble sewing machine. Keywords: Fashion design, functional aesthetics, smart textiles, 3D printing. INTRODUCTION It is common knowledge that the environment we live in greatly influences the
文献出处：A Dehghani. The application of digital printing in fashion design [J]. International Journal of Clothing Science and Technology, 2015, 16(2): 263-271. 原文 The application of digital printing in fashion design A Dehghani Abstract The appearance of digital printing for textiles printing provides a new train of thought, digital printing with the current textile fabric printing a variety of requirements of the market of printing technology, including high quality printing precision, high efficiency of printing on reaction time and the printing of the diverse demand, these advantages directly promoted the digital ink jet printing in the rapid development of textile fabric printing direction. In this paper, the design method of the digital printing design of different style and means of decoration and design method in the fabrics for summary, it is concluded that digital printing design cuttings in fabric printing, clothing apparel printing method and the application of the traditional fabric secondary design and decorative effect. Through the above research, digital printing and garment design and garment style between the relationships between the shapes, thereby further to bring into full play the advantages of
软件专业毕业论文外文文献中英文翻译 Object landscapes and lifetimes Tech nically, OOP is just about abstract data typing, in herita nee, and polymorphism, but other issues can be at least as importa nt. The rema in der of this sect ion will cover these issues. One of the most importa nt factors is the way objects are created and destroyed. Where is the data for an object and how is the lifetime of the object con trolled? There are differe nt philosophies at work here. C++ takes the approach that con trol of efficie ncy is the most importa nt issue, so it gives the programmer a choice. For maximum run-time speed, the storage and lifetime can be determined while the program is being written, by placing the objects on the stack (these are sometimes called automatic or scoped variables) or in the static storage area. This places a priority on the speed of storage allocatio n and release, and con trol of these can be very valuable in some situati ons. However, you sacrifice flexibility because you must know the exact qua ntity, lifetime, and type of objects while you're writing the program. If you are trying to solve a more general problem such as computer-aided desig n, warehouse man ageme nt, or air-traffic con trol, this is too restrictive. The sec ond approach is to create objects dyn amically in a pool of memory called the heap. In this approach, you don't know un til run-time how many objects you n eed, what their lifetime is, or what their exact type is. Those are determined at the spur of the moment while the program is runnin g. If you n eed a new object, you simply make it on the heap at the point that you n eed it. Because the storage is man aged dyn amically, at run-time, the amount of time required to allocate storage on the heap is sig ni fica ntly Ion ger tha n the time to create storage on the stack. (Creat ing storage on the stack is ofte n a si ngle assembly in structio n to move the stack poin ter dow n, and ano ther to move it back up.) The dyn amic approach makes the gen erally logical assumpti on that objects tend to be complicated, so the extra overhead of finding storage and releas ing that storage will not have an importa nt impact on the creati on of an object .In additi on, the greater flexibility is esse ntial to solve the gen eral program ming problem. Java uses the sec ond approach, exclusive". Every time you want to create an object, you use the new keyword to build a dyn amic in sta nee of that object. There's ano ther issue, however, and that's the lifetime of an object. With Ian guages that allow objects to be created on the stack, the compiler determines how long the object lasts and can automatically destroy it. However, if you create it on the heap the compiler has no kno wledge of its lifetime. In a Ianguage like C++, you must determine programmatically when to destroy the
英文翻译： The unique expression in fashion design Abstract: With the social progress and people's aesthetic awareness, clothing design requirements are constantly changing, not only beautiful, comfortable, personalized for different purposes, and more and more people started to pay attention the unique design of the clothing. unique expression of the clothing design has something in common, in common, there are three factors most typical one of the means of the use of the plastic arts; is to follow the basic rules of the plastic arts; the pursuit of art content and beauty of form harmony and unity. The face of increasingly fierce competition in society, from clothing unique starting to play to their strengths, so that the costume design perfected. Key words: aesthetic sense; costume design; uniqueness; expression Introduction With the rich substance of social development, improved quality of life, the pursuit of unique clothing is also more than plus strong, the face of the popularity and unity to the mass production of clothing has become a problem to be solved in order to fashion designers. An important design point, then become a unique expression of the costume design costume design costume design unique refers to the characteristics of the presentation of the representative from the clothing on the whole, it is unique content and form unity. China fashion design unique expression as a complete system of disciplines to study the ancient times to now there, but the uniqueness of expression in fashion design is not perfect, therefore, the uniqueness of this study fashion design to express Modern fashion design is of great significance. 1. The unique overview of clothing In short, The unique nature of the clothing is the clothing unique. In a broad sense refers to the presentation of the representative characteristics from the whole of the clothing works, it is one of the unique form and the objectivity of the unity of the unity of content, costume designer on the subjective aspect of creative and clothing subject matter difficult to find words to express, but it is not difficult to make us feel unique style. The unique nature of the clothing, but also refers to the values, artistic characteristics and inherent character of a nation, an era, a genre or a person's clothing in the content and format of the show out. The unique nature of the appearance of the mind, the pursuit of the realm of fashion design in the final analysis is unique in design and positioning, the unique expression of the costume design also reflects the designer's unique creative thinking and the pursuit of art also reflects the distinctive character.
本科毕业设计（论文）中英文对照翻译 院（系部）电气工程与自动化 专业名称电子信息工程 年级班级 04级7班 学生姓名 指导老师
Infrared Remote Control System Abstract Red outside data correspondence the technique be currently within the scope of world drive extensive usage of a kind of wireless conjunction technique,drive numerous hardware and software platform support. Red outside the transceiver product have cost low, small scaled turn, the baud rate be quick, point to point SSL, be free from electromagnetism thousand Raos etc.characteristics, can realization information at dissimilarity of the product fast, convenience, safely exchange and transmission, at short distance wireless deliver aspect to own very obvious of advantage.Along with red outside the data deliver a technique more and more mature, the cost descend, red outside the transceiver necessarily will get at the short distance communication realm more extensive of application. The purpose that design this system is transmit cu stomer’s operation information with infrared rays for transmit media, then demodulate original signal with receive circuit. It use coding chip to modulate signal and use decoding chip to demodulate signal. The coding chip is PT2262 and decoding chip is PT2272. Both chips are made in Taiwan. Main work principle is that we provide to input the information for the PT2262 with coding keyboard. The input information was coded by PT2262 and loading to high frequent load wave whose frequent is 38 kHz, then modulate infrared transmit dioxide and radiate space outside when it attian enough power. The receive circuit receive the signal and demodulate original information. The original signal was decoded by PT2272, so as to drive some circuit to accomplish
Vol. 3 (3), April, 2009 ISSN 1994-9057 (Print) ISSN 2070-0083 (Online) Effect of Seams on Drape of Fabrics (Pp. 62-72) Sukumar Nachiappan- Lecturer, Textile Engineering Department, Faculty of Engineering, Bahir Dar University, Bahir Dar, Ethiopia. Email: sugumaraan@https://www.doczj.com/doc/1a5339353.html, Gnanavel. P. - Lecturer, KSR College of Technology, Tiruchengode–637 215, TamilNadu, India Ananthakrishnan, T.- Professor and Head, Department of Textile Technology, Government Sri Krishna Rajendra silver jubilee Technical Institute, Bangalore – 560 001, India Abstract Drape of the fabric is its ability to hang freely in graceful folds when some area of it is supported over a surface and the rest is unsupported. Drape is a unique property that allows a fabric to be bent in more than in one direction, When two-dimensional fabric are converted to three-dimensional garment form. In the present study, the effects of sewing of different seam were selected on different fabric and their behaviors were studied. In this study drape of ten fabrics are analyzed with three types of seams and three stitch densities. Sample without seam is a control sample and drape of seamed samples are compared with control sample to analyse the drape behavior of seamed fabrics. This paper presents a fundamental drape analysis of seamed fabrics using drape meter. Drape behavior is determined in terms of drape coefficient. The effect of seams on the drape coefficient and Drape profile has been made. Drape coefficients significantly differs between the fabrics and also between the seam stitch density combinations. Investigating drape on seamed fabrics can improve fabric end use application.
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本科毕业设计 外文文献及译文 文献、资料题目：Designing Stable Control Loops 文献、资料来源：期刊 文献、资料发表（出版）日期：2010.3.25 院（部）：信息与电气工程学院 专班姓学业：电气工程与自动化级： 名： 号： 指导教师：翻译日期：2011.3.10
外文文献： Designing Stable Control Loops The objective of this topic is to provide the designer with a practical review of loop compensation techniques applied to switching power supply feedback control. A top-down system approach is taken starting with basic feedback control concepts and leading to step-by-step design procedures,initially applied to a simple buck regulator and then expanded to other topologies and control algorithms. Sample designs are demonstrated with Math cad simulations to illustrate gain and phase margins and their impact on performance analysis. I. I NTRODUCTION Insuring stability of a proposed power supply solution is often one of the more challenging aspects of the design process. Nothing is more disconcerting than to have your lovingly crafted breadboard break into wild oscillations just as its being demonstrated to the boss or customer, but insuring against this unfortunate event takes some analysis which many designers view as formidable. Paths taken by design engineers often emphasize either cut-and-try empirical testing in the laboratory or computer simulations looking for numerical solutions based on complex mathematical models.While both of these approach a basic understanding of feedback theory will usually allow the definition of an acceptable compensation network with a minimum of computational effort. II. S TABILITY D EFINED Fig. 1.Definition of stability Fig. 1 gives a quick illustration of at least one definition of stability. In its simplest terms, a system is stable if, when subjected to a perturbation from some source, its response to that
服装英语论文 文章一 Change Of Chinese Clothing Tradition An outstanding characteristic of traditional Chinese clothing is not only an external expression of elegance, but also an internal symbolism. Each and every piece oftraditionalclothing communicates a vitality of its own. This combination of external form with internal symbolism is clearly exemplified in the pair of fighting pheasant feathers used in head wear originating in the battle wear of the Warring States period (475-221 B.C.). Two feathers of a ho bird (a type pheasant good at fighting) were inserted into the head wear of warriors of this period to symbolize a bold and warlike spirit. Archaeological findings of 18,000 year-old artifacts such as bone sewing needles and stone beads and shells with holes bored in them attest to the existence of ornamentation and of sewing extremely early in Chinese civilization. Variety and consistency in clothing were roughly established by the era of the Yellow Emperor and the Emperors Yao and Shun (about 4,500 years ago). Remains of woven silk and hemp articles and ancient ceramic figures further demonstrate the sophistication and refinement of clothing in the Shang Dynasty (16th to 11th century B.C.). The three main types of traditional Chinese clothing are the pien-fu, the ch'ang-p'ao, and the shen-i. The pien-fu is an ancient two-piece ceremonial costume of a tunic-like top extending to the knees and a skirt or trousers extending to the ankles. The ch'ang-p'ao is a one-piece garment extending from the shoulders all the way to the heels. The shen-i is a cross between the pien-fu and the ch'ang-p'ao; it consists of a tunic and a skirt or trousers like the pien-fu, but the tunic and the skirt are sewed together and essentially one piece like the chang-pao. Consequently, the shen-i was the most widely worn of the three types. Typical of these three types of clothing were wide and voluminous sleeves and a very loose fit. Tunic and trousers or tunic and skirt, utilized a very minimum number of stitches for the amount of cloth used. So because of their relatively plain design and structure, embroidered edgings, decorated bands, draped cloth or silks, patterns on the shoulders, and sashes were often added as ornamentation. These varied designs came to be one of the unique features of traditional Chinese dress. Darker colors were favored over lighter ones in traditional Chinese clothing, so the main color of ceremonial clothing tended to be dark while bright, elaborate tapestry designs accented. Lighter colored clothing was worn more frequently by the common people for everyday and around the house use. The Chinese associate certain colors with specific seasons: green represents spring, red symbolizes summer, white represents autumn, and