襄阳软件学院
第一学期职业英语期末考试试卷（A卷）
一、写出下列缩列词的完整含义及汉语意思（每个2分，共20分）
1、CPU：
2、SQL：
3、GUI：
4、USB：
5、ISP：
6、FTP：
7、HTML：
8、DBMS：
9、EDI：
10、LAN：
二、单项选择（选择一个最佳答案，将对应的英文字母填入空格内。每题1分，共10分）
（）1、Which of the following can be called the key element of a computer ?
A. keyboard
B. CPU
C. mouse
D. printer
（）2、Linux is welcomed for all the following reasons EXCEPT ?
A. User friendliness
B. free distribution
C. adaptability
D. robustness
（）3、Which one is not a computer languages? ______
A. Word 2000
B. PASCAL
C. C
D. C++
（）4、A virus is a ______
A. program
B. computer
C. bad man
D. beast
（）5、The most widely used tool on the web is ____
A. Netscape
B. FTP
C. Usenet
D. e-mail
（）6、Multimedia involves any combination of two or more of the following elements EXCEPT ____
A. text
B. images
C. sounds
D. television programs （）7、Where is the firmware usually stored ?
A.In the RAM
B. In the ROM
C. In a disk drive
D. in a mouse
（）8、the word “inventory” is close to _____
A. stock
B. invention
C. sock
D. zero
（）9、All the following companies are e-companies EXCEPT _______
A. Kantara
B. https://www.doczj.com/doc/1414877328.html,
C. https://www.doczj.com/doc/1414877328.html,
D.Walmart
（）10、Which medium do optical signals normally travel along ?
A. copper wires
B. air
C. glass fibers
D.water
三、他们会怎么说？（每小题1分，共13分，答案写在题下的横线处，否则无分）
供选择答案： A. Good morning B. all the same C. call back D. Goodbye
E. May I speak to
F. How are you
G. convenient
H. And you
I. How about
J. Thank you K. you don’t have L.OK/Great M. Can I help you
1、设想怀特先生打电话给Rose，邀请她共进晚餐，她礼貌的接受这个邀请。现在完成下面的对话（答案从题后选项中选）。
Mr. White : Hi, this is Rodney White speaking ! ___________（1）__________ today ?
Rose : Good morning, Mr. White. I’m just fine today. ________（2）__________?
Mr. White : Fine , thanks . Hey , if __________（3）__________ any other plans tonight , would you like to have dinner with me at the restaurant downstairs ?
Rose : _____（4）_____ , I’d love to . what time is good for you ?
Mr. White : ______（5）_____ 6 p.m.？Don’t worry, I just wanted to know you better. It shouldn’t take too long.
Rose : Thank you for your concern , I am looking forward to having a chance to talk with you myself.
And , yes , 6 p.m. is _____（6）____ for me .
Mr. White : ______（7）_____ let’s meet then .
对话1答案：（1）_____（2）_____（3）_____（4）____（5）_____（6）_____（7）____
2、Jason 接到客户Jones 先生的电话，她希望同Jason的经理，Catherine Wang 对话。然而，他现在不在公司，在这种情形下他们会说什么？
Jason ：_____（8）______ . General Computers Corporation. How ______（9）_______
Mr. Jones ：Oh, Good morning .This is Corrin Jones of Advanced Micro Devices. ___（10）___ Ms. Wang, Please?
Jason ：I’m sorry but she’s not in right now . if you give me your name and number , I’ll ask her to _____（11）_____
Mr. Jones ：OK, My name is Corrin Jones. My number is 1-408-749-3080
Jason ：I see . I’ll tell Ms. Wang you called as soon as she’s in.
Mr. Jones ：Thank you, goodbye!
Jason ：_____（12）_____ . Thank you _____（13）______ .
对话2答案：（8）_____（9）_____（10）_____（11）____（12）_____（13）_____
四、判断正误（正确的在后面括号内打√，错误的打×，每小题1分，共9分）
（）1、The input/output devices are also called peripheral devices
（）2、Windows XP is available in a 64-bit version.
（）3、Linus aimed to beat DOS when he developed Linux.
（）4、Source code for Linux is available for free.
（）5、The WWW is a text-based system for finding and accessing Internet resources
（）6、The term multimedia refers to a single technology for the purpose of communication .
（）7、With multimedia tools , our daily life will become much easier .
（）8、A microwave oven is a kind of embedded system .
（）9、A database presents information directly to a user .
五、翻译（每小题2分，共8分）
1、A computer is a fast and accurate system that is organized to accept, store and process data , and produce
results under the direction of a stored program .
2、Linux is an operating system that was initially created as a hobby by a young student, Linus Torvalds,
at the University of Helsinki in Finland.
3、The ability to jump from one document to the next is made possible through the use of hyperlinks .
4、An embeded system is a special-purpose system in which the computer is completely encapsulated by the
device it controls
六、阅读理解。阅读下列短文，回答短文后的问题，从A、B、C、D四个答案中选择一个最佳选项。（每题2分，共20分）
Passage One
The World Wide Web is a hypertext-based system for finding and accessing Internet resources; it is a set of programs, standards, and protocols governing the way in which multimedia files are created and displayed on the Internet. It can provide access to a variety of Internet resources from the same interface, including FTP,
Gopher and Usenet newsgroups in addition to WWW sites. The World Wide Web is a distributed, multimedia and hypertext system, and thus a unique medium for communication and for publishing.
The term is used to describe an interlinked system of documents in which a user may jump from one document to another in a nonlinear, associative way. The ability to jump from one document to the next is made possible through the use of hyperlinks. By click the hyperlink, the user is immediately connected to the document specified by the link. Multimedia files on the Internet are called hypermedia documents.
The explosion in use and popularity of Internet in the 1990s is most likely due to the graphics-intensive nature of the World Wide Web. Individuals, companies, and institutions use the Web in many ways. The most widely used tool on the Web is electronic mail, or E-mail, which is used to send written messages between individuals or groups of individuals, often geographically separated by large distances. As a very convenient and inexpensive way to transmit messages, E-mail has dramatically affected scientific, personal, and business communications.
World Wide Web has found application everywhere. E-commerce (business via the Internet) has grown out of businesses that started to advertise their presence via a Web site. This has broadened into selling products and services, not only to customers but between businesses themselves. The costs of commercial transactions are negligible, compared with using the traditional distribution and retail network. What is more revolutionary is that the Web can lead to greater political involvement in decision making for ordinary people, via devoting systems.
Web technology has also been extended to handle conferencing and real time communications, to enable it to act like groupware, which facilitates people collaborating over a net-work, especially over an Intranet. The future of the World Wide Web is certain; it will survive and grow. What is uncertain is how it will affect other areas of everyday life.
（）1. According to the passage, what kind of resources CAN’T you find through Internet?
A、FTP
B、Gopher
C、Web sites
D、free lunch
（）2. The WWW has all of the following functions EXCEPT
A、communication.
B、publishing.
C、packaging.
D、multimedia.
（）3. The ability to jump from one document to the next is made possible through the use of
A、rich text.
B、database.
C、hypertext.
D、multimedia.
（）4. The most widely used tool on the Web is
A、FTP
B、Netscape
C、Usenet
D、e-mail
（）5. About the WWW, which of the following statement is NOT TRUE?
A、The WWW has been used for selling products and services.
B、Through e-voting systems, ordinary people can vote online.
C、The influence of the WWW will possibly not be as big as it is.
D、E-conferencing is enabled by Web technology.
Passage Two
Linux is an operating system that was initially created as a hobby by a young student, Linus Torvalds, at the University of Helsinki in Finland. Linus had an interest in Minix, a small UNIX system, and decided to develop a system that exceeded the Minix standards. He began his work in 1991 when he released version 0.02 and worked steadily until 1994 when version 1.0 of the Linux Kernel was released. The kernel, at the heart of all Linux systems, is developed and released under the GNU General Public License and its source code is freely available to everyone. It is this kernel that forms the base around which a Linux operating system is developed. There are now literally hundreds of companies and organizations and an equal number of individuals that have released their own versions of operating systems based on the Linux kernel.
Apart from th e fact that it’s freely distributed, Linux’s functionality, adaptability and robustness, has made it the main alternative for proprietary Unix and Microsoft operating systems. IBM, Hewlett-Packard and other giants of the computing world have embraced Linux and support its ongoing development. More than a decade after its initial release, Linux is being adopted worldwide primarily as a server platform. Its use as a home and office desktop operating system is also on the rise. The operating system can also be incorporated directly into microchips in a process called “embedding” and is increasingly being used this way
in appliances and devices.
Throughout most of the 1990’s, tech pundits, largely unaware of Linux’s potential, dismissed it as a computer hobby ist project, unsuitable for the general public’s computing needs. Through the efforts of developers of desktop management systems such as KDE and GNOME, office suite project https://www.doczj.com/doc/1414877328.html, and the Mozilla web browser project, to name only a few, there are now a wide range of applications that run on Linux and it can be used by anyone regardless of his/her knowledge of computers.
（）6. About the starting of Linux, which of the following is true?
A. It was developed by a group of software engineers.
B. It was initiated by a US student.
C. Microsoft experts initiated this language.
D. A Finland student started Linux.
（）7. The meaning of word “Kernel” is closest to which of the following:
A. peripheral.
B. shell.
C. core.
D. bottle.
（）8. Linux is welcomed for all the following reasons EXCEPT
A. free distribution.
B. adaptability.
C. user friendliness.
D. robustness.
（）9. What can be inferred about Linux in 1990’s?
A. It was very popular
B. It was not very popular
C. It was expensive
D. It was not developed yet
（）10、About the future of Linux,which of the following is right ?
A. It remains acitve only as a server operating system
B. It will be totally replace Windows system
C. It will be used more by home users
D. Hard to tell
六、作文：马上要放寒假了，给自己的父母或亲戚朋友写一封英文信，介绍你这半年在学校里的情况，字数不少于150字，你的e-mail地址是raymond@https://www.doczj.com/doc/1414877328.html,，对方的e-mail地址是123456@https://www.doczj.com/doc/1414877328.html,
要求：写明发信人（From）、收信人（To）、抄送（CC）、按抄送（BCC）、主题（subject）、日期（date）等；按照齐头式方式写作(20 points)
高一英语考试试题 命题人：斗鸡中学王生龙白云梅 第Ⅰ卷 第一部分：英语知识运用(共三节，满分85分) 第一节单项填空(共15小题；每小题1分，满分15分) 从A、B、C、D四个选项中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。 1. Don’t worry too much about making ____ mistakes. They are _____ natural part of learning. A. /; a B. the; / C. /; the D. the; the 2. Tom was very sick with a bad cough, ______ he could neither eat nor sleep. A. as a result B. after all C. anyway D. otherwise 3. Two thirds of the work ____ done by Jimmy, and ___ was done by Nancy. A. was; the rest B. was; the others C. were; the others D. were; the rest 4. I am his best friend, and I will always _______ him. A. look into B. watch over C. join in D. worry 5. With the great dam ___, we’ll have enough electricity f or everyday use. A. complete B. completed C. to be completed D. to complete 6. I advised that he_____ to the hospital at once, but he insisted that he _____ quite well then. A. was sent; felt B. be sent; feel C. be sent; was feeling D. was sent; felt 7. ---- Have you heard that Tom, as well as his parents, _____ moved to Beijing? ---- Really? No _____ I haven’t seen him for a long time. A. have; doubt B. has; wonder C. have; reason D. has; choice 8. The old man had one son and two daughters, ___ treated him well, ____ made him very sad. A. neither of whom; that B. neither of them; which C. none of whom; which D. none of them; that 9. ----Do you have anything to do this afternoon? ----What’s up? ----Let’s go shopping. It’s said that Yimin Shop ___and all the sweaters are sold at half price. ----Why not? A. has closed down B. was closing down C. closes down D. is closing down 10. －John admitted ____in the exam. －That’s why he was not admit ____the skating club. A. cheating…to B. to cheat…by C. cheating…by D. to cheat…to
紫云自治县2016—2017 学年度第一学期期末教学质量检测试卷（）13.—Do you often play football on the weekend? —________ 语五年级英 B. Yes, I do. C. No, I do. A. Yes, I am. 100分钟）100 分时间：（总分：）14. Where________the girl come from? （ A. are B. is C. does 题号一二三四五六七八九总分
（）15. ________nice camera it is! 分得A. What B. How C. What a 评卷人 三、根据所给场景，选择合适的句子。(10 分) 分）一、找出下列单词中与众不同的一项。（10 （）16.当你想知道今天是星期几时，应问：C. hot B. sweet （）1.A. tea A. What day is it today? B. What do you have? C. It's Monday? （B. bike C. lake ）17.当你想知道别人会做什么事时，应问：（）2.A. river A. What do you do? ）（3.A. park B. old C. young B. What can you do? C. What are you do? （）18.当你想知道别人最喜欢的食物是什么时，应问：（）4. A. flower C. mountain B. tree
A. What's your favorite food? B. What 's your best like food? C. Sunday 5. A. Friday B. dirty （）C. What's your favorite fruit? 20 分）二、单项选择。（（）19.当你想感谢对方时，应说：________is your English teacher? （6. ）—A. You are welcome. B. I see. C. Thank you! Miss Liu. —（）20.当你问别人想喝什么时，你应说： C. Who B. Which A. What A. What do you like? B. What would you like to drink? 7. I________ a student. （）C. What's your like? C. is B. are A. am 四、从 B 栏中选出 A 栏的最佳答语。（10 分）8.
《英语语音》考试试卷（A卷、闭卷） I. , (15%) （）1. A. B. C. D. （）2. A. B. C. D. （）3. A. B. C. D. （）4. A. B. C. D. （）5. A. B. C. （）6. A. B. C. D. （）7. A. B. C. D. （）8. A. B. C. D. （）9. A. B. C. D. （）10. A. B. C. D. . (15%) （）1. A. B. C. D. （）2. A. B. C. D. （）3. A. B. C. D. （）4. A. B. C. D. （）5. A. B. C. D. （）6. A. B. C. D. （）7. A. B. C. D. （）8. A. B. C. D. （）9. A. B.
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**** 大学课程考核试卷 xxxx---xxxx学年第一学期xxxx级xxxx专业（类） 考核科目大学英语三课程类别必修课考核方式闭卷卷别 B （注：考生务必将答案写在答题纸上，写在本试卷上的无效） I. Listening Comprehension (30 marks) Part 1: Short dialogues (10 marks, 1 mark each) Directions: Listen to the short dialogs and then choose the correct answers to the questions. 1. A. She did not take the shopping list along with her. B. She did not write a shipping list. C. She does not want to shop in a crowded supermarket. D. She wants to finish shopping quickly. 2. A. Write a statement for the woman. B. Revise what the woman will write. C. Fill in forms for the woman. D. Apply to an American university for admission. 3. A. Contemporary women no longer want to obey their husbands. B. Modern girls no longer love their husbands. C. At the marriage ceremony the bride should promise to obey her husband. D. At the marriage ceremony the bride should show loyalty to her husband. 4. A. She is weak in doing projects. B. She is weak in studies. C. She tends to work whole-heartedly. D. She is not willing to start a project. 5. A. The football match should be called off. B. The meeting should not include new items. C. The meeting should have another two items. D. The football should be included in the agenda. 6. A. It is important to offer an online friend a drink. B. It is delightful to get a drink from an online friend. C. Ensure that nobody puts anything harmful into your drink.
高一英语试题第一学期期末考试试卷 (考试时间：120分钟总分150分) 宝鸡铁一中张洁 注意事项： 1、本试卷共分两部分，第Ⅰ卷为选择题，第Ⅱ卷为非选择题。 2、所有试题的答案均填写在答题纸上（选择题部分使用答题卡的学校请将选择题的答案直接填涂到答题卡上），答案写在试卷上的无效。 第I卷（选择题共85分） 第一节：单项选择（共15小题，每小题1分，满分15分） 1. ------Why didn’t ask the teacher the question? ---------She had left the classroom______ I had time to do it . A. as B. till C. after D. before 2. His pale face suggested he ________angry and he suggested that we ______at once. A. would be; leave B. was; left C. was; leave D. was; was leaving 3. This book _______twelve units, ______two mainly revisions. A.contains; containing B includes; including C contains; including D. includes; containing 4. I have made my decision, and I’m going to _______it A pass by B go through C stick to D insist on 5.Put everything ________to you in your bag, not others. A. belongs B. belonged C. belonging D.tobelong 6.The girl, ________parents are dead, is living with an aunt of hers. A. who B. whom C. her D. whose 7.After a long walk, they were _______tired that they could not move even one step further. A. too B. so C. as D. such 8.With the time ________, our happiness grew. A. goes by B. going by C. has gone by D. had gone by 9. Many of the earth’s plants and animals have already _______, and several other species are endangered. A. died away B. died out C. died down D. died up 10.. Selecting a mobile phone for a personal use is no easy task because technology ____ so rapidly. A. is changing B. will be changed C. will change D. will have changed 11.. Two thirds of the work ____ done by Jimmy, and ___ was done by Nancy. A. was; the rest B. was ;the others C. were; the others D. were ; the rest 12. I am his best friend, and I will always _______ him. A. look into B. watch over C. join in D. worry 13. ----Do you have anything to do this afternoon? ----What’s up? ----Let’s go shopping. It’s said that Yimin Shop ___and all the sweaters are sold at half price.
濉溪县2019—2019 学年度第一学期期末考试 高二英语试卷 第一部分听力（共两节，满分20分） 第一节（共5小题；每小题1分，满分5分） 听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。 ( ) 1. ? A. . B. . C. . ( ) 2. ’t ? A. . B. . C. ’t . ( ) 3. ’s ? A. . B. . C. . ( ) 4. ’s ’s ? A. A . B. A . C. A . ( ) 5. ? A. ’t . B. . C. . 第二节（共15小题；每小题1分，满分15分） 听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，每小题将给出5秒钟的作答时间。每段对话或独白读两遍。 听第6段材料，回答第6至7题。 ( ) 6 ? A. . B. . C. . ( ) 7 ? A. . B. . C. . 听第7段材料，回答第8至10题。 ( ) 8 ? A. A . B. A . C. A . ( ) 9 ? A. a . B. a . C. a . ( ) 10 ? A. . B. . C. . 听第8段材料，回答第11至13题。 ( ) 11 ? A. a . B. a . C. . ( ) 12 ? A. 1 . B. 2 . C. 3 . ( ) 13 ? A. . B. . C. . 听第9段材料，回答第14至17题。
试卷代码： 南京城市职业学院2015-2016学年度第二学期 酒店管理专业酒店英语期末考试试题 班级：学号：姓名： 2016年6月 一、单选题（每题1分，共20分） 1、Good morning. _______ I help you? A、Would B、Must C、May D、Am 2、I would like to _________ a room, please. A．order B、book C、see D、look 3. It’s very kind __________ you to help me. A．of B、to C、by D、for 4. What’s the ________ for a double room? A. right B. rate C、money D、for 5. I would like to book a double room ________ bath. A. with B. of C、by D、for 6.Excuse me, sir. You need to ________ the form. A. fill in B. fill on C、fill of D、fill for 7.We are looking forward to __________ you. A. see B. saw C、seeing D、sees 8.I'm afraid we are fully booked _______ the 5th. A. with B. of C、by D、for 9.Do you want to pay _____ cash or _____ credit card. A. in in B. by by C、by in D、in by 10.The porter will show you _______ your room. A. with B. to C、by D、for 11.My flight will leave ______ 6 pm today. A. with B. on C、at D、for 12.The hotel is full and there is someone ________ your room. A. take B. To take C、takes D、taking 13.Let me _______ you with your luggage.
大学英语期末考试（A） 第一部分：单选题 1. The starting current of an a.c. motor is_____ the rated current. A. the same as B. much larger than C. less than D. equals 2. With a_____ load the voltage and current are in phase. A. pure resistance B. capacitive C. inductive D. None of the above 3. The emergency generator or emergency battery is connected to_____ on most large ships. A. distribution boards B. section boards C. emergency switch boards D. main switch boards 4. Switchboards may be of the dead-front type in which all live parts are installed behind_____ and only the operation handles and instruments are on the front. A. the capstan B. the collector C. the panels D. the surface 5. Remote control means that_____. A. the system is manned manually B. the system is situated remotely from the operator C. the system is controlled automatically D. all the above 6. The difference between measured and desired values is called_____. A. make-up B. desired value C. deviation D. set value 7. Prior to any overhaul work on electric equipment, it is important to ensure the circuits are_____. A. live B. dead C. excited D. on line 8. Before starting an engine by air ,the engine must _________ A. be turned by a turning gear for at least one minute B. be turned by a turning gear for at least two minutes C. be turned at least one complete turn D. be turned at least two complete turns 9. Shore power must be_____ during dock repair. A. disconnected B. switched off C. cut off D. connected 10. The switchboards for a.c. systems differ from the d.c. switch gear in that the open type panels are generally_____ and the dead-front switch gear is the common rule. A. permissibly B. permissible C. no permissible D. not permissible 11. Current changing in direction and rising and falling in value is_____.
永登一中2016—2017学年第一学期末考试卷 高一英语 第I卷 第一部分：阅读理解（共两节，满分40分） 第一节（共15小题；每小题2分，满分30分） 阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项. （A） The Taj Mahal is considered to be one of the most beautiful building in the world and the finest example of the late style of Indian architecture. It is at Agra in northern India. It lies beside the River Jumna in the middle of gardens with quiet pools. The Taj Mahal was built by the Mogul emperor Shah Jehan, who ruled India in the 17th century. It is in memory of his favorite wife, Arjumand Banu Bagam, known as Mumtaz Mahal, who died in 1631.The building, which was completed between 1632 and 1638, was designed by a local Muslim architect(建筑师) Ustad Ahmad Lahori. The whole building, with gardens and gateway structures, was completed in 1643. The Taj Mahal stands at one end of the garden tomb with marble(大理石) path. The room is softly lighted by the light that passes through double screens of carved marble set high in the walls. The building now is kept in good condition. The Taj Mahal took 23 years to build. Shah Jehan planned a similar building, but in black instead of white, to lie on the other side of the river. But before it could be built, Shan Jehan was imprisoned(监禁) by his son and buried next to his wife in the Taj Mahal. 1. The Taj Mahal was built for_______. A. Mumtaz B. Shah C. Either Mumtaz or Shah D. Both Mumtaz or Shah 2. Why do you think Shah Jehan was buried next to his wife? A. His own tomb hadn’t been built. B. He hoped to be buried there. C. King and Queen should be buried together. D. He liked Mumtaz all his life. 3. The passage mainly tells us _______. A. why the Taj Mahal was built B. the love story between Shah and Mumtaz C. some information about the Taj Mahal D. the Taj Mahal--- the pride of Indians
01 Passage 1 Hypnotism (催眠术) is very old. Thousands of years ago people started to use it in Egypt. The use of hypnotism has grown very much since that time. Today, doctors and scientists are in almost every country hypnotize people to help them with their problems. What is hypnotism, and how does it work? Many people think that a hypnotist puts people to sleep. Then he makes the hypnotized people do strange things. This is not what a hypnotist does. Hypnotism is really just a way to relax the mind and body. What are some of the uses of hypnotism? We go to a hypnotist because w e have a problem. The problem makes us unhappy. The hypnotist asks us to think hard about something and relax. When we are relaxed, t he hypnotist gives us some ideas to help us with our problems. Hypnotism can help people to remember things. The police sometimes ask hypnotists to help them. For example, a man sees an accident. He forgets the license number of the car he sees. If he is hypnotized he may remember it. The police can then find the car and catch the driver. People who are hypnotized can also make mistakes or say something that isn't true. People remember what they think they saw. That may not be what really happened. The police don't hypnotize people who do something wrong. Why not? People who are hypnotized may say something that isn't true. A person who has done something bad has a good reason to say something that isn't true. 1. Hypnotist helps people by ____. [A] putting them to sleep [B] helping them to get relaxed [C] offering his ideas about their problems [D] making them forget their problems 2. When hypnotized, some people may say something that is not true, because ____. [A] they do not remember what has happened [B] they remember what they think has happened [C] they do not know what has happened [D] they are not interested in what has happened 3. According to the passage, which of the following is TRUE?____ [A] Hypnotism is very different form what it used to be. [B] When a person is hypnotized, his body gets relaxed, while his mind works hard. [C] Hypnotism is much more widely used today than it was thousands of years ago. [D] When hypnotized, a person will do something strange. 4. The passage mainly talks about ____. [A] how hypnotism works [B] the development of hypnotism [C] the use of hypnotism [D] the wonder of hypnotism
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A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs －though some remain popular －increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world －including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV －is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined. American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows －the market is now growing at 5% a year, down from the double-digit growth of the 1990’s －studio executives are rethinking production costs. 6. Which of the following best characterizes the image embodied in American shows? A. Self-contradictory B. Prejudice-free C. Culture-loaded D. Audience-targeted 7. The intervention of governments in the 1980’s resulted in __________ . A. the patenting of domination shows and movies B. the emergence of new commercial networks C. the promotion of cable and satellite pay-television D. the intense competition coming from the outside 8. The phrase “on a shoestring” (Para. 6) most probably means __________. A. in need of capital B. after a fashion C. on second thoughts D. in the interests of themselves 9. The main reason why American dramas and sitcoms are driven out of prime time is that ____. A. they lose competitiveness B. they are not market-oriented C. they are too much priced D. they fall short of audience expectations 10. American studio producers will give thought to production costs __________. A. if they have no access to popular shows B. because their endeavors come to no avail C. since bidding wars are no longer fierce D. as international sales pace slows down Passage Three How shops can exploit people's herd mentality to increase sales 1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.