The status quo of online marketing in China
——a case study of We-Chat marketing
By
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SIU THE:
The status quo of online marketing in China
——a case study of WeChat marketing
A Thesis Presented
By
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Doctor (Master) of (enter program of study, 12 pt bold)
School of (enter school of study, 12 pt bold)
Shinawatra University
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Copyright of Shinawatra University (1 blank line)
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(12 pt)
The status quo of online marketing in China ——
Call number a case study of WeChat marketing
Acknowledgments
Author Name
Abstract
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Author:.......................................................
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The internet has a quite fast development when it comes into the 21th century. And the developments make some great changes in both the structure of society and the ways people live. Recently, the quantity of netizens in the world growing quickly, but it only accounts for 32% of the total population in the world. And this is show the market of internet worldwide has a large room for growing. The sum of business transactions on internet presents a booming rise with the growing quantity of netizens. And online markerting has gradually become one of most popular marketing for internet economy .
This paper mainly studies some basic thories of online marketing ,and based on which ,we analysis The status quo of online marketing in Chinese enterprises as well as achievements and problems they have at present, and what ’s more, the paper has studied the case of WeChat marketing,and finally,the paper show the developing prospects of Chineseonline marketing .
Keywords:
Online
Marketing
We-chat
(12 pt ) (12 pt )
Table of Contents
Title The status quo of online marketing in China ——a case study of WeChat marketing
Acknowledgments i Abstract ii Table of Contents iii Chapter 1//Introduction
1.1// Background of this study
1.2 // Definition of online marketing
1.3 // Characteristics of online marketing
1.3.1//Out of the restrictions of time and space
1.3.2// Diversity of forms
1.3.3//Bidirectional exchange of information
1.3.4// Growth of market players
1.3.5//The integration of marketing process
1.4 // Traditional marketing vs internet marketing
Chapter 2//The basic thories of online marketing
2.1// Integrated online marketing theory
2.2 //Soft online marketing theory
2.3 //Direct response online Marketing theory
Chapter 3//The status quo of online marketing in Chinese enterprises
3.1 //The start and development of Chinese online marketing
3.2 //Achievements of Chineseonline marketing
3.3 //Three main problems faced by enterprises in China
3.3.1 //The issue ofonline security
3.3.2 // The issue of taxation
3.3.3 //The issue of commercial practice
Chapter 4//Case study of WeChat marketing
4.1 //Definition of WeChat marketing
4.2 //Advantages of WeChat marketing
4.2.1// Younger trend of users
4.2.2// Accurate marketing by point to point
4.2.3//Efficiency of We-Chat marketing
4.2.4//Reliability of We-Chat marketing
4.2.5//Interaction of We-Chat marketing
4.3 //Sucessful cases of WeChat marketing
4.3.1// Selling rice on We-Chat and earning 2 million RMB in 3 months
4.3.2// Selling free range eggs on We-Chat
Chapter 5//Developing prospects of Chineseonline marketing
5.1// Audio technology will get greater use in advertising and customer service
5.2//Online advertising will get great development space
5.3//The combination of e-mail, phone, web pages and fax will be in application of the personal note
5.4//The membership marketing will became more and more popular References
Chapter 1
Introduction
1.1 //Background of this study
The new technology revolution of the last century 70's brought a new economic model which was on the premise of meeting customers' demand as well as information integrating, globalization and low cost --Onling marketing. Relying on the Internet platform to carry out business operations has become one of important methods for companies to win more market share and gain competitive advantages in the network economy era. Online marketing is a new part of network economy in the mid-1990s that shew strong development potential with its birth. After nearly 20 years of development and progress ,and meanwhile ,e-commerce has been increasingly favored by the business, online marketing operation has gradually matured and standardized as well as broke through the impact of the original company's marketing model,which has great effect on ideas and concepts of business owners from the perspective of different levels
1.2// Definition of online marketing
Online marketing appeared relatively late, like other emergent disciplines, as there is no one recognized perfect definition. Meanwhile, due to the changing environment of online marketing, involving many subjects, scholars who stood in a different study based on the views of different disciplines from different respects will catch different online marketing knowledge.
About online marketing abroad there are several translations: Internet marketing; Network marketing; Online marketing that refers to the convenience of an online network; E-marketing: namely electronic marketing; Cyber marketing: namely computer digital marketing.
Domestic scholars' definition of online marketing mainly come from the following scholars, Feng Yingjian thinks online marketing is a significant part of the marketing strategy, a essential means to achieve the company's overall business objectives and sum of business activities created by using the Internet as a tool. Zhu Mingxia and Li Dun believe that online marketing is a way of using modern communication technology and digital interactive multimedia technologies.
So I think that online marketing is in a way of using digital information technology and the interactivity of the network platform to achieve the purpose of achieving a marketing relying on the network .According to achieving forms, there are broad sense and narrow sense of online markting , the broad sense means using the computer networks to serve the marketing activities, and the narrow sense specifically refers to do the Internet-based marketing campaigns.
1.3// Characteristics of online marketing
1.3.1//Out of the restrictions of time and space
Exchange of information via the Internet can not be bound by time and space, companies can find customers openly-minded without borders in the globe scope, truly 24 hours a day, to provide global marketing services to clients, whenever and wherever possible, breaking through the limits of time and space constraints.
1.3.2// Diversity of forms
With advances in computer technology, network technology especially which enables marketing content can be designed into a variety of media, information such as voice, images, etc., changing the form of the original single plain text, making the customer's shopping experience more intuitive, to give a full play to the marketing staff.
1.3.3//Bidirectional exchange of information
Commodity merchants not only complete information dissemination and after-sales service, but also test for product promotion and consumer satisfaction surveys and other activities through the network. Customers can keep abreast of targeted products for the first time. Businesses can understand consumers' demand in time, then arrange design and production, enhance customer trust, in order to increase the turnover rate.
1.3.4// Growth of market players
The high-tech nature of the Internet decided on its face which is on "three high and one low" crowd, that is, high level of education, high income, high purchasing power and the young groups, in which people influence each other more obviously.
1.3.5//The integration of marketing process
Online Marketing can prevent information dissemination process caused by whole information asymmetry phenomenon. On the one hand, from online marketing integrate the progress from disseminating, trading to servicing. On the other hand, companies with a uniform spread convey information to customers, design and coordinate the implementation of different marketing activities.
1.4 //Traditional marketing vs internet marketing
When we think of traditional marketing methods or advertising we think immediately of ads in the press (both local and national), page space in a variety of publications, maybe radio air-time or even TV coverage. And, naturally, as business people with budgets to consider, we think of the costs of such ventures; the truth is that none of the aforementioned forms of promotion can be had cheaply although they are, or were, considered some of the most effective forms of marketing.
When companies ask about the differences between Internet and traditional marketing it's actually easier to highlight the similarities that the two methods bear. Take, for example, press coverage or promotional articles in local or national papers or other suitable publications. The Internet can offer your company a vast range of online publications and even newspaper style web journals in which your ad or information about your business can appear.
So what's the difference between that and the more traditional methods? With traditional print coverage the exposure your company will get is very often fleeting. It’s a here today, gone tomorrow situation. Yesterday's news is just that, yesterday's
news. The newspaper that your costly business ad appeared in is destined to be thrown into the recycling bin the next day. And that magazine you paid a high price for coverage in has a short life too; its sell by date is up after a week, a month, or a bi-monthly period at best. Your online coverage, once there, is there for as near as you can get to forever, archived and ready to be found on searches whenever a prospective client looks for it. The Internet is open 24/7. And it offers trackable marketing too. Most businesses who have embraced a heavy traditional marketing campaign in the past will know that keeping track of where initial contacts come from is not an easy task. Of course you can always enquire as to how a new client heard about your company, but that’s time consuming and, let's be honest here, you or those who work for you mightn't always remember to do so. In short, it's an unreliable tracing system. Online marketing makes tracking easy. You can keep tabs on where your visitors come from, store relevant information about their spending, their behaviors, and their demographics. All of this better enables your company to make the most of Internet marketing as you are afforded an easy way to learn more about your existing and potential clients. More importantly, you'll very quickly get a clear picture of what works for your company online.
What about traditional radio coverage, how does Internet marketing stack up against that? There's no doubt that radio air time is a high impact form of marketing, but again, it can be seen as fleeting. With the ever-increasing popularity of different media forms being used on the Internet, audio files and Podcasts represent the cyber equivalent of radio promotions. The same goes for TV marketing; though this really is the big one, and the most expensive. The Internet equivalent – video files. When we think of the popularity of a site like YouTube it's easy to see how promotional videos have the potential to lure vast audiences worldwide. You have only to take a look at the most played items on a site like this to see how many hits a given favorite receives. The popularity of media files perhaps exemplifies the power that the Internet has to reach a global audience. And, if you are in business, that means a worldwide potential client bank that is so huge that no traditional marketing campaign could ever hope to reach it without excessive and probably unrealistic expenditure.
The differences between Internet and traditional marketing? Very few in terms of what is on offer. Both hold prime positions. But times are changing and your prospective clients are far more likely to 'Google' their needs as a first port of call than go anywhere else for information. And it behooves the switched on business person to go where the people go. The differences between traditional methods and Internet marketing really lie in effectuality, ease and cost. The costs are certainly lower with the former and the effects of online promotions are more far-reaching and have a higher impact. Testimony to the fact, perhaps, that we are living in new and exciting times. And this is very strongly indicated by the ways that online social media marketing enables businesses to commune with tens of thousands of people, whereas the traditional method of actually meeting people in person at corporate events or expos might result in contacts that would struggle to make the 100 mark. In effect the Internet offers all that traditional marketing does, but on a wider scale, for a longer term and at a significantly reduced cost.
2 //The basic thories of online marketing
2.1// Online integrated marketing theory
Integrated marketing theory starts from the consumer's demand and ends up with meeting the needs of consumers.It’s a marketing theory which enables consumers to participate in the whole process of marketing.Thus forming a very close and interactional marketing relationship between the enterprise and the consumer.
Online integrated marketing is a kind of structural method that combines the marketing strategy with internet technology.In the online environment,based on the application architecture of modern information and communication technology,enterprises can seamlessly integrate customer relationship management,enterprise resource planning,supply chain management and business intelligence, and can efficiently organize ,implement,evaluate and control the enterprise of all kinds of marketing activities, finally achieving the integration of marketing.It guides the online marketing.Research on marketing strategy pays more attention on the interaction and integration.It is not only necessary to reflect the thingking of involving consumers in the marketing,but also should combine all types of Internet technology with new marketing variables, achieving the aim of communicating with the broad stakeholders.The interactive features of online makes customers really participate in the whole marketing process,customer’s participation and selection have been enhanced. Driven by the requirements of meeting consu mer’s personalized demands,enterprises must strictly implement the the modern marketing thinking which starts from the consumer's demand and ends up with meeting the needs of consumers, otherwise the customers will choose other enterprise’s products.In this way,firstly online marketing requires integrate customers into the whole marketing process and start the entire marketing process from their needs.Its theoretical model is the starting point of the marketing process and also the demand of consumers:Marketing decision(4P) is the maximization of enterprise’s profit under the premise of satisfying the 4C requirements.The final aim is to meet consumers' demands and maximize the profit of enterprises.Due to the individual needs of consumers get good satisfied,the enterprise's products and service formed a good impression on the consumer,when the second time they need this kind of product ,they will have a preference for the company's products and services, and take the enterprise’s products and service as the preferred choice.With the interaction of the second round, products and services may better meet his needs, so cycle back and forth,the relationship between enterprises and customers becomes very closely, finally forming a "one to one"marketing relationship.
2.2 //Online soft marketing theory
Online soft marketing refers to the enterprise in themarketing activity must respect the feelings and experience of consumers,and let consumers willingly to take the initiative to accept the enterprise marketing activities in the online environment.Soft marketing theory is a marketing theory that derived from the consumer psychologica change,causes of the birth of the theoretical basis is a return to the characteristics of the online itself and the consumer demand for personalized.Regression of personalized consumer demand wakes up consumer’s psychological demand to become the active one, and interactive online really make it possible for them to become active.On the Internet,information communication is equal,free,open and interactive,it emphasizes mutual respect and https://www.doczj.com/doc/3b17655240.html,ers lay more stresses on personal experience and privacy. If a business on the Internet use strong traditional marketing methods to conduct marketing campaigns,it will run counter to one's desire.They don't welcome unsolicited advertising,but they will surf the web to find relevant information and advertising driven by apersonalized demand.The characteristics of soft marketing is reflected on observing online etiquette,at the same time,by using the online etiquette ingeniously so as to achieve a delicate marketing effect.
The marketing strategy corresponding to soft marketing is strong marketing in industrialized mass production era. There are two promotion methods among traditional marketing that can best embody the characteristics of strong marketing,namely traditional advertising and personal selling.Traditional advertising leaves a deep impression on customers through an information indoctrination mode,but it rarely consider whether consumers need this kind of information or they like its products and services.Personal selling generally does not ask for the permission of sales target.Sales force take the initiative to knock the customer's door.These promotions will make consumers get more and more tired and trustless.This strong marketing which makes the enterprise as an active party in the online (whether the sales behavior is for direct commercial profit purposes or not) is not feasible.The online marketing must follow certain rules,that is "Netiquette".Netiquette is a rule that all Internet behaviors must obey.The online marketing is no exception.The fundamental difference between soft marketing and strong marketing lies in that the active side of soft marketing is consumer, while the active side of strong marketing is enterprise.
2.3 //Online direct response marketing theory
According to the definition of Aerican direct marketing association : direct marketing is a communication process that enterprises make direct contact with customers or potential customers to achieve the quantified marketing goals by using data information systematically.online direct marketing refers to the enterprise sells products directly via distribution channels online,thus achieving the interaction between the enterprises and customers."Zhi" in the direct marketing is the abbreviation of "Direct". It refers to connecting businesses and consumers directly through media, not through intermediate grade channel .When enterprise uses the
online to sell products,customers can directly order to the enterprise and pay for it without intermediate distribution channels."Fu" in the direct marketing is the abbreviation of " Response".Direct marketing in the "complex" is the "reply" (Response) abbreviation.It refers to the interaction between the enterprise and the customer.The customer has a definite answer to the marketing efforts the enterprise made(to buy or not to buy).Enterprises can count the data of such clear replies,which can make evaluation on the past marketing effect.The online is a kind of interactive channel and the media which can bring about two-way communication,and makes it possible for enterprise and customer to establish a personalized and accurate connection anywhere.The online can easily build a bridge between the enterprise and the customer.The customer can directly place an order and do payment through the online.Enterprise can receive orders, arrange production and deliver products to customers directly through the online.
Chapter 3
The status quo of online marketing in Chinese enterprises
3.1//The start and development of Chinese online marketing
In China, theonline marketing started late, Haier Group sold 3000 refrigeration refrigerator to Ireland through the Internet in 1997. Subsequently, many commercial enterprises in Beijing, Shanghai, Guangzhou and other places have set up a virtual store online. Currently,online marketing has begun to be adopted by Chinese enterprises, a variety ofonline marketing activities such asonline research, online advertising, online distribution;online services are very active to enter the company's production operations. At present, China'sonline marketing developed to a new stage, and it has some new features: First, theonline marketing ushered in the era of search engine marketing. Search engine-based website promotion services have been recognized for many businesses, it has also become one of the core business areas of online marketing services. Second, affiliate program has been developed rapidly. Now, affiliate program has been widely used in domestic largeonline companies, It is not only gain the large-scale e-commerce site's attention, but also extended to the area of otheronline services such as the PPC ,Bidding advertising of search engine. Third, the market ofonline marketing services has been initially formed, now it has demonstrated the great vitality, and it has become a huge, fast-growing market, and it has become a solid foundation for theonline economy.
3.2 //Achievements of Chineseonline marketing
In china, electroniconline between enterprises or between enterprises and individual has accelerated to spread within a few years. In 1994, only privateonline between enterprises might use V AN online, and by 1995, advertising and providing information online has started, up to now, "e-commerce" has been progressive realized, and the electronic market has been formed. Currently, commercial era full use of the Internet has been in sight, Interactive
marketing conducted by this new medium of exchange using the Internet has demonstrated tremendous market potential. In the past, to sell goods by using the Internet mostly is the newly established and small enterprises, but now, there is no longer just small businesses will put into the online marketing, more and more stores and brand-name manufacturers are optimistic about this new form of marketing. Data from CCID Consulting show, According to the survey of 1800 companies in the Chinese developed regions (18 cities), 80.97% of the companies have used the Internet marketing services. Promotion approach of Internet marketing has been accepted and acknowledged by enterprises in developed areas of China.
Recently data released by Ire search show, China's Internet market revenue reached 34 billion Yuan in 2010, and it has reached 41 billion Y uan in 2011, it is expected to reach 67.3 billion Yuan in 2014. The market scale of Internet marketing in China in 2011 grew 78.4% compared with 2010; it has reached 70 billion, and the market share of search engines continue to increase, accounting for 24.9%. In China's Internet Marketing (excluding revenue channel agents), the search engine revenue reached 8.9 billion Yuan in 2011, Compared with the previous year, the revenue grew 82.5%. By the fifth consecutive year monitoring and research on China's Internet Marketing from 2008 to 2012, Ire-search have very optimistic attitude about the future development of Chinaonline market. It optimistic forecast that market scale of Chinese Internet marketing (excluding revenue channel agents) will reach 67.3 billion Yuan in 2014, and it will continue to maintain rapid growth, the market scale of Chinese internet marketing is expected to reach 120 billion Yuan in 2018.
3.3 //Three main problems faced by enterprises in China
3.3.1 //The issue ofonline security
Technically speaking, the core and key issues of the development ofonline marketing is the security of transactions. The openness of theonline itself makes online transactions faced dangers. Consumers fear that their credit card numbers was stolen by others, and Businesses are afraid to get a credit card number which is stolen and then it makes the receivables problems. If there is no proper security system, the development of online marketing will eventually be limited.
3.3.2 // The issue of taxation
The three aspects of tax issues are as follows: first, it is difficult to determine tax jurisdiction.online does not have a fixed address; it is difficult to determine which tax authorities’ area s should exercise its tax jurisdiction when a transaction occurs. If there is no good solution to solve the problem of the tax jurisdiction, it would have a significant impact on tax issues and consumer behavior about sales. Second, there are many taxable operations problems. Today many countries levy V AT on sales of goods, But in terms of how to tax for online transactions commodities, there are still many problems. Third, it is difficult to check the audit. Marginal cost of product sales thoughonline is very low, it is almost zero, it is an old method that using intrinsically linked with the input and output to check and audit the situation of company's tax return, and now to sale products thoughonline enable tax authorities can no longer use this old approach to audit the situation of company's tax return.
3.3.3 //The issue of commercial practice
Consumer purchasing habits also affect the sale of goods online. In traditional
commercial, the consumers determine the goods through the look, smell, touch and other feelings. But in online shopping, there is only one possibility, namely look. In addition, different consumers have different attitudes towards online shopping. Some people think that online shopping is a positive activity, while some people regarded it as entertainment and leisure activities, but there is still a considerable number of people have little interest in online shopping. They believe that the traditional way of shopping have more fun than online shopping and that pleasure can not be replaced by the feeling of online shopping. So how to reduce the shortage of online shopping is bound to be an important factor for successful online sales.
Chapter 4
Case study of We-Chat marketing
4.1 //Definition of We-Chat marketing
In fact, We-Chat marketing is just a model of marketing, by which the advertisements of products can be put on the platform to promote the marketing. There is not a limit of distance, so that as long as the users register accounts, they can contact wit h other users and form a group called the ―Circle of Friends‖. On the one hand, users have the rights to choose what to see and on the other hand, sellers can provide users with information they need to popularize the products on purpose. Thus, We-Chat marketing is a kind of modern marketing point to point based on the We-Chat, on which the products and brands can be introduced to users.
4.2 //Advantages of We-Chat marketing
4.2.1// Younger trend of users
One of the typical characteristics of We-Chat groups is that the age of users becomes younger and younger. We-Chat has been integrated into our daily life as smart mobile phones were more fashionable and popular. However, the young have the most curiosity and the strongest ability of learning, so they become the potential users of We-Chat.
4.2.2// Accurate marketing by point to point
As the We-Chat has the great function for locating and the smart mobile phones are popular among people, the enterprises can send messages about their products to users in time, so that the accurate marketing by point to point will be realized.
4.2.3//Efficiency of We-Chat marketing
Nowadays, the smart mobile phones have as many functions as the ―micro-computers‖ do and users can receive the products’ message s from companies and enjoy the convenience the We-Chat marketing brings with the help of portable equipment.
4.2.4//Reliability of We-Chat marketing
As we step into the period of mobile Internet, improvements of network techniques give birth to a series of products and technologies. We-Chat is no more depending on PC Clients. It is amazing that only with a mobile phone and an account, can you scan the QR codes whenever and wherever you want to and all of the micro stations you are interested in can be paid attention to just scratching the screens. Due to the model of point to point, almost every piece of message can be sent to users successfully.
4.2.5//Interaction of We-Chat marketing
Though We-Chat is a kind of social software for communications, it has the most interactive than the others, especially the public stations it has. This advantage helps users communicate with companies as their friends. Besides, compared with other social software such as blog and micro-blog, We-Chat can help users acquaint the valuable customers who have the true IDs and the ability to make profits to users, but not the zombie fans which could not bring any profits at all.
4.3 //Sucessful cases of We-Chat marketing
4.3.1// Selling rice on We-Chat and earning 2 million RMB in 3 months
There are two main factors necessary to manage any kind of We-Chat marketing. One is the large number of users and the other one is the close relationships between users. On December the 1st, 2013, an ―Angry Bird‖ attracted many people’s attention in Shanghai International Marathon, the origin of which was Fu Jun who has been selling rice on We-Chat. In order to build a good image of his ice, Fu Jun began to present his rice to members in the circle of his friends in 2013. Though Fu Jun did not make any plan for marketing at all, he knew the characteristics of Internet very well and believed that one marketing event could bring unexpected influences. Then he acted as the ―Angry Bird‖ with a QR code and appeared in Shanghai Interna tional Marathon.
Fu Jun acquainted more friends on We-Chat via sorts of activities. To keep close contact with them, he would share about six pieces of messages on average every week. It was calculated that the number of his customers reached up to 200 and the profit 2 million by the end of November, 2013.
4.3.2// Selling free range eggs on We-Chat
Having worked for 4 years as an officer worker, You Da resigned from the office and went back home to encircle a stretch of land for raising Chai hens. Long before You Da’s sister had already began to selling free range eggs. She bought eggs from poultry farmers and then sold them to customers, in which way the cost of marketing was high and the egg sources were not reliable. Therefore, You Da and his sister invested into a farm. You Da’s sister was responsible for the original marketing channels and You Da went about developing new channels, including Wet-Chat and Micro-blog. Through selling eggs online, You Da acquainted many fans who were also his customers. In addition, he showed the situation of his farm and the course of raising hens online, which attracted many citizens. When received orders for eggs, he immediately distributed goods and sent eggs to the customers’ houses. So far, You Da has over 2,000 active fans. One free range egg is about 1.5 RMB and he has sold out
about 80,000 eggs within 9 months reaching his original goals.
Chapter 5
Developing prospects of Chineseonline marketing
5.1 //Audio technology will get greater use in advertising and customer service
The voice technology can create a situation and give customers a immersive feeling.When customers vist a website of short-range high-speed car race , he could hear the roar of the engine of a car.By a combination of sound technology,stereo technology,text links, customer service center can send out more information that in line with the needs of the customer through the Internet.People can take advantage of voice technology to hear the reply of their question and record it.When need ,they can replay these informations.
5.2 //Online advertising will get great development space
Compared with the traditional advertising,the advantage of online advertising is obvious:the space of online advertising is almost unlimited,and its spread range is much larger than that of traditional advertising.Online advertisements can be transmitted to all countries and regions in the world through the Internet.The cost of online advertising cheap.It’s about 10% of the traditional one.The online advertising can achieve real-time interaction,overcoming the traditional advertising’s strong indoctrination,and realizing a real-time and two-way communication between the sender and the audience.The mechanism of online advertising,which stimulate the consumers to take action,is mainly depends on logic and rational persuasion.So it has higher efficiency.These advantages of online advertising determine that it will have a great development space in the online marketing.Releasing online advertisements on the Internet will become the most important online marketing activity for the enterprises.
5.3 //The combination of e-mail, phone, web pages and fax will be in application of the personal note
E-mail,telephone,web page and fax will be combined in a way that to customer preference to send personal notice immediately(like news, stock limit, the requested advertising information etc.).In order to share the cost of services,information providers can publish advertisements in the information.
5.4 //The membership marketing will became more and more popular
Affiliate program originated from America.In the United States,this kind of online marketing means it has proved to be effective,and used by many online
retail website.Some domestic e-commerce site launched affiliate program.Although it looks very naive, with too much traces of copying the foreign website,but it remains a good method that worth trying.
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Kanter, J. (2007, January 9). Industries fear new EU regulations. International Herald Tribune, p. 12.
辉煌版、服装版培训手册 (基础篇) 一、辉煌版的市场定位 辉煌版是管家婆系列产品中最早推出，应用最广泛的产品，至今已经拥有超过10万用户。她是集进销存与财务一体化、傻瓜化多功能的、适用于中小型物流企业的优秀管理软件，是物流、钱流、信息流无缝连接的杰出代表，业已成为中小企业管理软件的代名词。 1. 1适用客户群 家电、服装、灯具、电脑、电子、五金、通讯、化妆品、酒类、食品、文具、汽配、图书等流通型、贸易增值型中小企业。 1. 2适用对象 仓库管理员、财务出纳人员、业务管理员及老板本人。 二、期初科目的准备 辉煌版用户把手工帐转为电脑帐时应该预先把手工帐的期末值作为电脑帐的期初值，主要有以下几个方面： 2. 1基本信息分类 这是电脑管帐最重要也是最难的准备工作。基本信息中打红勾的“库存商品”、“往来单位”、“内部职员”、“存货仓库”要特别注意。 往来单位建议分进货商和销售商两类，下面再分地区。 内部职员分类一定要明确，如：销售部、采购部、储运部、财务部等，不同部门的员工操作权限及业绩考核职员分类是关键。
存货仓库既可按地点分（类似分店），也可按存货类型分为成品库、返修库等，按照用户的实际情况分类。 2.2现金、银行帐结存、固定资产 是资产负债表的重要计算前提。 2.3库存商品结存、借进借出商品记录 是进销存的重要记录前提。 2.4应收应付、待摊费用 别人欠你的，你欠别人的都要记录清楚。 .0 三、辉煌版的安装、升级、启动 由于辉煌版V7.X的版本安装简单，这里不做介绍。 3.1辉煌版V8.3的安装 l 安装后台数据库 l 安装加密狗 l 安装辉煌版程序 辉煌版8.3采用SQL大型数据库，在安装之前应首先安装SQL数据库。 安装辉煌版V8.3单机版程序前，应将加密狗插在机箱的并行口上，如果您的计算机的并行口上连接有打印机，可先取下打印机的电缆线插口，将软件狗插入到计算机上，然后再将打印机电缆线插口连接到软件狗上，软件狗的存在不会对打印机造成影响。
管家婆辉煌II系列操作流程 一、登录软件 1、双击打开桌面上管家婆试用版或单机版快捷图标 2、登录向导界面点击<下一步> 3、在帐套选择的界面若已经有帐套，继续<下一步> 4、登陆日期<下一步>、操作员选择<完成> 5、现在就登录到了管家婆辉煌版的主界面 二、期初基本信息创建 1、基本信息—商品信息 在新打开的界面左下角：选择<空白新增> 一般大多数公司对于商品的成本算法选用<移动加权平均>，根据公司不同的需求，可适当更换成本算法。 商品信息中，商品名称、商品编号是必须要填写的，其中商品编号是唯一的，不可重复。商品的条码管理，根据具体需求可以添加进去 商品信息创建的越完善，在今后的做单过程中会更加的便利。
信息填写完成后点击<确定>来保存。如果需要对商品进行分类
2、单位信息的创建（跟商品信息差不多） 首先需要进行大的分类，一般区分供应商、客户、快递公司、房东等等一些大的类别，然后在供应商里面创建具体的单位信息、客户里面创建具体的客户信息。客户信息尽量完善，比如：打印的送货单中需要自动获取到客户的地址、、收货人等等一些信息。
设置权限管理 点取菜单【系统维护】，选择【超级用户】，选择【权限管理】，在【权限配置】对话框，点取【添加】，出现【部职员选择框】，可以 从各部门人员中，选择合适的人员进行《管家婆》的不同级别和不同权限的操作。选定人员后，点取【密码】，在“密码输入框”输入密码 ，选择【保存】，点取【权限】，出现“用户（XX）权限设置”对话框，共有19种权限设置供选择，以适应工作需要（略） 输入往来单位 点取菜单【基本信息】，选择【往来单位】，在【基本信息…向下分类】对话框，输入全名：朋友；选择【保存】。 选择【添加】，在【基本信息…添加新项】对话框,输入全名：客户；选择【保存】 选择【添加】在【基本信息…添加新项】对话框，输入全名：供应商；选择【保存】。 选择【添加】，在【基本信息…添加新项】对话框,输入全名：分销商；选择【保存】。 把光标条移到“朋友”，选择【分类】，在【基本信息…向下分类】对话框，输入全名：朋友A；选择【保存】。 选择【添加】，在【基本信息…添加新项】对话框，输入全名：朋友B；选择【保存】，选择【退出】。 把光标条移到“客户”，选择【分类】，在【基本信息…向下分类】对话框，输入全名：证券公司A；简名：证券A；选择【保存】。 选择【添加】，在【基本信息…添加新项】对话框，输入全名：证券公司B；简名：证券B；选择【保存】，选择【退出】。 把光标条移到“供应商”，输入供应商分类，长虹电视机厂、黄河机器厂等(法步骤同上，略) 把光标条移到“分销商”，输入分销商如大通公司，协力商店等（法步骤同上，略） 往来单位输入完毕。 选择【退出】，出现提示对话框，“是否确定退出？”，选择【是】，回到主菜单。 设置银行帐户 点取菜单【基本信息】，选择【银行帐户】，在【科目…分类信息】对话框，选择【添加】，在【基本信息…添加新项】对话框，输入科目全名：工行城北分理处；选择【保存】。选择
辉煌版、服装版培训手册 （基础篇） 一、辉煌版的市场定位 辉煌版是管家婆系列产品中最早推出， 应用最广泛的产品，至今已经拥有超过10万用户。她是集进销存与 财务一体化、傻瓜化多功能的、适用于中小型物流企业的优秀管理软件，是物流、钱流、信息流无缝连接 的杰出代表，业已成为中小企业管理软件的代名词。 1. 1适用客户群 家电、服装、灯具、电脑、电子、五金、通讯、化妆品、酒类、食品、文具、汽配、图书等流通型、贸易 增值型中小企业。 1.2适用对象 仓库管理员、财务出纳人员、业务管理员及老板本人。 二、期初科目的准备 辉煌版用户把手工帐转为电脑帐时应该预先把手工帐的期末值作为电脑帐的期初值, 2. 1基本信息分类 这是电脑管帐最重要也是最难的准备工作。基本信息中打红勾的 货仓库”要特别注意。 往来单位建议分进货商和销售商两类，下面再分地区。 内部职员分类一定要明确，如：销售部、采购部、储运部、财务部等，不同部门的员工操作权限及业绩考 核职员分类是关键。主要有以下几个方面: 库存商品”、往来单位”、内部职员”、存
存货仓库既可按地点分（类似分店），也可按存货类型分为成品库、返修库等，按照用户的实际情况分类。2.2现金、银行帐结存、固定资产 是资产负债表的重要计算前提。 2.3库存商品结存、借进借出商品记录 是进销存的重要记录前提。 2.4应收应付、待摊费用 别人欠你的，你欠别人的都要记录清楚。 . 辉煌版的安装、升级、启动 由于辉煌版V7.X的版本安装简单，这里不做介绍。 3.1辉煌版V8.3的安装 安装后台数据库 安装加密狗 安装辉煌版程序 辉煌版8.3采用SQL大型数据库，在安装之前应首先安装SQL 数据库。 安装辉煌版V8.3单机版程序前，应将加密狗插在机箱的并行口上, 如果您的计算机的并行口上连接有打印机，可先取下打印机的电缆线插口，将软件狗插入到计算机上，然后再将打印机电缆线插口连接到软件狗上，软 件狗的存在不会对打印机造成影响。
管家婆辉煌版进销存软件使用说明 怎样安装《管家婆》软件首先安装压缩软件 双击文件夹 打开界面点击安装即可 软件安装: 将管家婆辉煌版解压缩. 点击* 默认路径:c:/ 系统会自动提示您输入安装路径.系统进入安装程序，按照系统提示一步步操作完成。\ 安装完成后，怎样启动《管家婆》程序\ 解答:安装完成后桌面上会出现《管家婆》图标，双击此图标进入程序。\ 如果有现成的数据库\ 双击date复制所有的文件把它粘贴到原来安装到管家婆软件中的date 全部覆盖即可.然后可以继续基本信息的建立等操作. 基本信息的建立 2、怎样录入库存商品信息的资料 解答：在【基本信息】菜单中选【库存商品】项进入本模块。【库存商品】模块是用来记录公司货品种类的基本资料。您可以根据公司货品的具体情况，明确地把所有的货品进行分类，方便您以后对货品进行管理。货品种类资料包含该类别
的名称及对该类别的详细描述。 怎样录入内部职员信息的资料 解答：在【基本信息】菜单中选【内部职员】项进入本模块。可将公司【内部职员】按部门分类录入。【内部职员】主要是用于把您公司的所有职员归集起来，录进档案。录入单据时选择经手人和系统添加操作员都在此模块选择。 怎样录入往来单位信息的资料 解答：在【基本信息】菜单中选【往来单位】项进入本模块。【往来单位】模块记录了与您公司有业务往来关系的客户资料和供货商资料。 怎样录入存货仓库信息的资料 解答：在【基本信息】菜单中选【存货仓库】项进入本模块。【存货仓库】是用来记录公司的存货仓库名称和营业分点，您可以运用本模块的功能，设一个多元化的仓库组，对您的货品进行科学的管理。 7、基本信息建立以后是否可以删除 解答：基本信息在当前没有余额（没有值），且无与此信息相关的单据过帐，系统允许删除。例如：商品当前在所有的仓库里没有库存数量，且无包含此商品的单据过帐，系统允许删除此商品。 注：仓库建立后不允许删除。 8、怎样删除某一类基本信息
假设新开一公司，基本信息整理如下： l 公司部门(办公室，财务室，仓库，圆西路分店，青年路分店)。 l 公司职员(经理、副经理、会计、出纳、门市经理、营业员等及其姓名)。 l 银行帐户(工行城北分理处)。 l 往来单位(朋友，客户，供应商，分销商等)。 l 经营商品大类：家电(彩电、电冰箱、洗衣机等)；文体用品(笔类、纸品类、运动器材等)；服装鞋帽(服装、鞋类、针纺等)；洗涤化妆(肥皂、发水等) 第一次运行 双击《管家婆》图标，第一次进入《管家婆》系统，您的身份是“超级用户”，不用输入密码，选择【确定】，出现日期对话框，选择【确定】，画面出现“如何开始？”简易教程，选择【退出】后，《管家婆》操作主菜单和按钮出现在我们面前。 设置“超级用户”密码 点取【系统维护】菜单，在下拉菜单中，选取【超级用户】，选取【权限管理】，在【权限配置】对话框中，点取【密码】，输入易牢记的密码，选择【保存】，选择【退出】。 输入公司部门和公司职员 点取【基本信息】菜单，选取【部门职员】，在【基本信息…向下分类】对话框中职员全名输入“公司办公室”，选择【保存】退出后，进入【部门职员…分类信息】对话框，选择【添加】，在【基本信息…添加新项】对话框中输入“财务室”等，选择【保存】。以此类同，分别输入“仓库”，“圆西路分店”、“青年路分店”等公司部门。 将光标移动到“公司办公室”，点取【分类】，在【基本信息…向下分类】对话框中，输入职员全名：张一；简名：张；职员编号：001；所在部门：公司办公室；电话；用户注释：公司经理。选择【保存】。 点取【添加】，在【基本信息…添加新项】对话框中，输入职员全名：李二；简名：李；职员编号：002；所在部门：公司办公室；电话：用户注释：公司副经理。选择【保存】。点取【退出】。 用上述方法输入“财务室”、“仓库”、“圆西路分店”、“青年路分店”的职员。 部门职员输入完毕。 选择【退出】，出现提示对话框，“是否确定退出？”，选择【是】，回到主菜单。
V3配置步骤 首先请确认正确安装了IIS，https://www.doczj.com/doc/3b17655240.html, 2.0 1、找到net Framework框架下aspnet_isapi.dll的路径(如Win2003默认安装路径为 C:\windows\https://www.doczj.com/doc/3b17655240.html,\Framework\v2.0.50727\aspnet_isapi.dll) 2、添加ajax扩展：在虚拟目录，属性→主目录→配置→应用程序映射选项卡中点添加， 在可执行文件中录入aspnet_isapi.dll路径，在扩展名中录入“.ajax”。如图T001显示 (图T001) 出在IIS配置上，JXC-属性-虚拟目录-应用程序配置-映射-编辑-里面我们自己新增的2个，把确认文件是否存在去掉打钩 3、添加gspx扩展：在虚拟目录，属性→主目录→配置→应用程序映射选项卡中点添加， 在可执行文件中录入aspnet_isapi.dll路径，在扩展名中录入“.gspx”。 4、添加Default.gspx：在虚拟目录，属性→文档选项卡中点添加，在默认文档名中录入 “Default.gspx”如图T002显示
(图T002) 备注：正确安装.net框架后无法进入系统(图T003)，是系统盘下temp目录的权限造成的，就要进入系统盘，找到windows/temp，和WINDOWS\https://www.doczj.com/doc/3b17655240.html,\Framework\v2.0.50727右键点击temp，和v2.0.50727选择属性。点开“安全”选项卡，增加一个Everyone的操作员(图T004)，并且该操作员具有全部权限(图T005)保存后重新登录即可。
(图T003)
使用管家婆软件教程[教材] 辉煌版、服装版培训手册 (基础篇) 一、辉煌版的市场定位 辉煌版是管家婆系列产品中最早推出，应用最广泛的产品，至今已经拥有超过10万用户。她是集进销存与财务一体化、傻瓜化多功能的、适用于中小型物流企业的优秀管理软件，是物流、钱流、信息流无缝连接的杰出代表，业已成为中小企业管理软件的代名词。 1. 1适用客户群 家电、服装、灯具、电脑、电子、五金、通讯、化妆品、酒类、食品、文具、汽配、图书等流通型、贸易增值型中小企业。 1. 2适用对象 仓库管理员、财务出纳人员、业务管理员及老板本人。 二、期初科目的准备 辉煌版用户把手工帐转为电脑帐时应该预先把手工帐的期末值作为电脑帐的期初值，主要有以下几个方面: 2. 1基本信息分类 这是电脑管帐最重要也是最难的准备工作。基本信息中打红勾的“库存商品”、“往来单位”、“内部职员”、“存货仓库”要特别注意。 往来单位建议分进货商和销售商两类，下面再分地区。 内部职员分类一定要明确，如:销售部、采购部、储运部、财务部等，不同部门的员工操作权限及业绩考核职员分类是关键。
存货仓库既可按地点分(类似分店)，也可按存货类型分为成品库、返修库等，按照用户的实际情况分类。 2.2现金、银行帐结存、固定资产 是资产负债表的重要计算前提。 2.3库存商品结存、借进借出商品记录 是进销存的重要记录前提。 2.4应收应付、待摊费用 别人欠你的，你欠别人的都要记录清楚。 .0 三、辉煌版的安装、升级、启动 由于辉煌版V7.X的版本安装简单，这里不做介绍。 3.1辉煌版V8.3的安装 l 安装后台数据库 l 安装加密狗 l 安装辉煌版程序 辉煌版8.3采用SQL大型数据库，在安装之前应首先安装SQL数据库。 安装辉煌版V8.3单机版程序前，应将加密狗插在机箱的并行口上，如果您的计算机的并行口上连接有打印机，可先取下打印机的电缆线插口，将软件狗插入到计算机上，然后再将打印机电缆线插口连接到软件狗上，软件狗的存在不会对打印机造成影响。 辉煌版程序包括服务器端和客户端，任何版本均应安装服务器端和客户端程序。 3.2辉煌版网络版的安装:
管家婆辉煌版常见数据问题及解决方法 管家婆仓库管理软件辉煌版常见数据问题及解决方法 1、管家婆仓库管理软件辉煌系列产品升级具体操作方法。 1）、管家婆仓库管理软件辉煌7.2升级辉煌2005、2005+和辉煌2008系列 A．辉煌7.2做年结存（注意年结存之前做好数据备份） B．在辉煌sql版本中新建帐套，打开系统维护－超级用户－升级辉煌7.x数据，选择辉煌7.2data文件夹所在路径做升级即可。 2）、管家婆仓库管理软件盗版7.1升级经典版和辉煌7.2 操作步骤： a 升级到老的辉煌版72版本(辉煌7.2选择盗版7.1的路径升级安装) b 装经典版（辉煌7.2），步骤a中处理过的data文件拷贝到经典版中 c 拷贝空白经典版（辉煌7.2）的change.dbf、vchcon.dbf、vchtype.dbf文件替换现在data 目录中的同名文件。 注意：因为数据结构的差异，盗版7.ｘ数据不支持导入到辉煌普及版！ 3）、管家婆仓库管理软件普及版升级辉煌7.x 操作步骤：安装辉煌7.x时选择普及版的路径升级安装即可。 注意：此辉煌7.2版本为老辉煌7.2，新辉煌7.2版本不支持升级安装。如果是升级新辉煌7.2，请将数据先升级到老的辉煌版72版本， 然后在参考方法2）进行升级。
管家婆仓库管理软件老辉煌7.2程序下载：https://www.doczj.com/doc/3b17655240.html,/rjxz/hhb.htm 4）、管家婆仓库管理软件辉煌8.x或2005升级辉煌2008 A．管家婆仓库管理软件辉煌8.x或2005先做年结存（注意年结存之前做好数据备份） B．管家婆仓库管理软件在辉煌2008里面新建帐套，打开系统维护－系统管理－升级辉煌8.x和辉煌2005数据。 注意： A．管家婆仓库管理软件辉煌2005升级辉煌2008只能升级基本信息 B．在使用升级2005或851帐套，可能有部分帐套实际存在但是这里没显示。解决办法有打开一下SQL的查询分析器或者在原来的 2005或851的程序中进入帐套（不做任何操作）再退出，即可显示。 5）、管家婆仓库管理软件2005+系列升级到2008+系列 不支持直接升级，数据发到总部，我们帮其完成基本信息导入。 6）、管家婆仓库管理软件2008、2008+、2008++间如何升级 支持由低向高版本完全升级，不支持由高向低版本降级。 2008 → 2008+ → 2008++ 特别强调： 1-1：管家婆仓库管理软件2005升级2008和2005+升级2008+，只能保留库存商品、往来单位、职员、部门、仓库的基本信息，无 法导入库存数据、应收应付。 1-2：如果正在使用2005+的用户需要使用序列号管理或者是基本信息授权管理，那么这部分的用户不能升级到2008+。（因为2008 +暂时不提供序列号，基本信息授权管理）
管家婆辉煌系列软件安装运行－－详细图解教程 安装软件的步骤：先安装SQL2000的数据库，启动数据库，装软件，软件和数据库做连接，然后就可以打开软件了！ SQL Server2000运行环境： 操作系统： 1.Windows xp 32位操作系统 2.Windows 7 旗舰版32位操作系统 以administrator【管理员】运行计算机 3.Windows server 2003服务器操作系统 前言：请认真看哦，别告诉我，这么详细的教程你看了还不会安装哦！呵呵，不废话了，开工。。。。。 SQL Server2000数据库：安装时注意以下几点： 1.不要改里面的任何东西不要添加不要修改不要删除； 2.一定要选择本地用户； 3.一定要选择混合模式； 一：安装SQL Server2000
进行安装，见图： 2：选择“SQL Server 2000 组件”。见图： 3：选择“安装数据库服务器”见图： 4：在“欢迎”屏幕中单击“下一步”按钮。见图：
如果按下一步时提示“以前某个程序挂起，需要重新启动计算机”时，【如下图】在淘宝旺旺上通知店家索要挂起清除工具【运行里面的那把扳手点清除就可以继续装了】.(运行扳手的时候不用退出安装） 5：在“计算机名”对话框中，“本地计算机”是默认选项，本地计算机名显示在编辑框中。直接单击“下一步”按钮。见图：
6：“创建新的SQL Server 实例，或安装客户端工具”，单击“下一步”按钮。见图： 说明可以看到，在未装有数据库的计算机中，进入“安装选择”对话框时，第2个选项是灰色的，不能进行选择。 7：单击“下一步”按钮。（默认直接下一步就可以，一定不要改姓名和
管家婆辉煌网络版V8.2安装使用说明 一、安装要求 ◆服务器： 硬件配置(建议配置) C P U ： PII 233MHZ以上机型 内存： 128M 硬盘：至少400M的硬盘可用空间 显示器： VGA, 显示分辨率在800*600以上 软件配置： 操作系统： Windows NT Server 4.0标准版或Windows NT Server4.0企业版、 Windows 2000 Server 其它： Service Pack 4以上(注：如果NT Server 4.0用的是中文版，那么 Service Pack 也需要中文版)，SQL Server 7.0标准版； ◆工作站： 硬件配置（最低配置） C P U ： PII 200MHZ以上机型 内存： 64M 硬盘：至少100M的硬盘可用空间 显示器： VGA, 显示分辨率在800*600以上 软件配置： 中文版Windows98/Windows ME/Windows 2000 二、系统安装 ◆服务器安装 1.安装软件狗 首先关闭计算机，将软件狗插入计算机后面的并行口，如果您的计算机的并行口上连接有打印机，可先取下打印机的电缆线插口，将软件狗插入到计算机上，然后再将打印机电缆线插口连接到软件狗上。软件狗的存在不会对打印机造成影响。 2.环境安装 如果NT服务器上没有安装过Service Pack 4（或以上版本）和IE4.01以上版本软件，应先安装这两个程序，否则SQL Server 7.0将不能正确地安装到服务器上。这里需要注意的是，服务器、工作站的机器名最好不用汉字，且不要以数字开头。 3.安装 SQL SERVER 7.0
辉煌安装步骤辉煌安装分为服务器和客户端，服务器需要安装SQL服务器，客户端不需要。 一、服务器电脑安装 第一步：文件价建立，必须安装这个标准，如图： 第二步：双击软件安装包，如图： 第三步：点击下一步，如图： 第四步：点击“是”，如图:
第五步：文件安装到指定位置，并且点击“下一步”，如图： 第六步：点击“下一步”如图：
第七步：点击“下一步”如图： 第八步：点击“下一步”进行安装，如图：
第九步：点击“完成”如图： 第十步：输入数据库密码：latlr3270565，点击“确定”如图
保证软件正常运行必须如下3个服务开启 二、客户端电脑安装 客户端电脑软件安装除了在第六步需要把“服务器程序”“加密狗驱动程序”勾选项去掉就可以了，其他步骤动作一样。 三、客户端安装 1.软件客户端访问服务器分为局域网和广域网 2.局域网相对简单只要在登陆软件的第一个页面输入服务器的计算机名称或者IP地址就可以了，如图：
3.广域网我们需要现在服务器电脑的网络设置好路由器，然后客户登陆的时候输入对应的服务器外部网络地址就可以了。 注：由于很少有客户是使用企业级的固定IP，而且家庭的IP地址是每天都在变动的，我们会客户安装一个工具（金万维宽带通）来把每天的不固定IP固定成一个地址，软件客户端通过这个地址进行访问服务器，但是这里我们要注意要和客户说到，这个是免费帮忙给他安装的，不是很稳定，可能会出现软件客户端无法登陆的情况，希望客户理解，或劝说客户购买收费版的郁闷工具或置办企业级固定IP，便于软件使用的稳定。 4、金万维安装 第一步：百度搜索金万维 第二步：进入金万维官网——点击产品下载
第一节软件介绍及安装 一、财务软件介绍 用友、金蝶、浪潮、速达、管家婆、金算盘等 1、【管家婆】辉煌版的市场定位 辉煌版是管家婆系列产品中最早推出，应用最广泛的产品，至今已经拥有超过10万多用户。她是集进销存与财务一体化、傻瓜化多功能的、适用于中小型物流企业的优秀管理软件，是物流、钱流、信息流无缝连接的杰出代表，业已成为中小企业管理软件的代名词。 2、【管家婆】辉煌版产品介绍 ●管家婆辉煌版V7.1A ●管家婆辉煌7.2 ●管家婆普及版 ●管家婆辉煌2008 ●管家婆辉煌2008+ ●管家婆辉煌2008++ ●管家婆辉煌NET ●管家婆分销ERP…… 3、适用客户群 家电、服装、灯具、电脑、电子、五金、通讯、化妆品、酒类、食品、文具、汽配、图书等流通型、贸易增值型中小企业。 4、适用对象 仓库管理员、财务出纳人员、业务管理员及老板本人。 5、软件安装（安装目录及名字不一样，可创建两个账套，一般一个企业一个账套即可） 安装方法（2008版本以上需安装SQL数据库+软件加密狗） 1）打开软件包—双击“SETUP.EXE” 2）确认安装位置（默认C:\GRASP）——安装程序组（出现在开始菜单——程序里的程序组名称（管家婆辉煌版）——在桌面上自动创建快捷方式 卸载软件：开始——设置——控制面板——添加删除程序——找到要删除的程序——删除 管家婆可直接在安装目录处删除 二、窗口构成 1、标题栏 2、菜单栏 3、常用工具 4、图形化菜单（打勾）：根据需要点击菜单——进行操作 5、当前日期等（系统日期） 三、超级用户密码设置 系统维护图形菜单——口令权限—— 四、辉煌版使用流程： 创建账套－基本信息录入－期初建账－开账（录入第一个单据表示开账）－录账－查询.
管家婆软件之管家婆辉煌版安装说明 先安装管家婆辉煌版软件的数据库 安装数据库 sql2000安装步骤 说明：截图中用红色方框标记出来的表示是安装过程中需要点击或者或选择的，过程中每一步选择完后点下一步出现下一个安装的界面 1、点开数据库安装包找到里面的SETUP.BAT双击进行安装
如果电脑是64位系统就点X86文件夹里面的setup文件夹，找到SETUPSQL.EXE双击 2、弹出安装向导界面，点下一步
3、然后选择"本地计算机"进行安装。 4、在"安装选择" 窗口，选择"创建新的SQL Server实例..."。对于初次安装的用户，应选用这一安装模式，不需要使用"高级选项" 进行安装。"高级选项" 中的内容均可在安装完成后进行调整。
5、在"用户信息" 窗口点下一步并接受软件许可证协议。 6、在"安装定义"窗口，选择"服务器和客户端工具" 选项进行安装。我们需要将服务器和客户端同时安装。
7、在"实例名" 窗口，选择"默认"的实例名称。 8、在"安装类型" 窗口，选择 "典型"安装选项，并指定"目的文件夹"。程序和数据文件的默认安装位置都是"C:\Program Files\Microsoft SQL Server\"。笔者因为C盘是系统区、D盘是应用区，因此选择了D盘。注意，如果您的数据库数据有10万条以上的话，请预留至少1G的存储空间，以
应付需求庞大的日志空间和索引空间。 9、在"服务账号" 窗口，请选择"对每个服务使用统一账户..." 的选项。在"服务设置" 处，选择"使用本地系统账户"。 10、在"身份验证模式" 窗口，请选择 "混合模式..."选项，并设置管理员"sa"账号的密码。在使用
管家婆常见问题及解答（转管家婆软件电子说明书） 常见问题及解答 1、提示“连接服务器失败”怎么办? 2、提示找不到软件狗怎么办? 3、工作站提示找不到或连接不上服务器？ 4、系统提示“创建账套失败”? 5、怎样在数据库里手工创建账套? 6、当备份数据丢失，只有*.mdf和*.ldf文件时，怎样在数据库里恢复? 7、系统开账后有了业务单据，这时发现期初建账有误，要修改期初怎么办？ 8、如何选择四种成本核算方法? 9、商品成本变大，或者出现成本为负数情况？ 10、版本升级问题？ 11、开账后如何修改期初、基本信息？ 12、如何处理未付款商品的调价？ 13、如何更改账套和数据库名称？ 14、解决问题的一般方法？ 1、提示“连接服务器失败”怎么办？ 一、常规检查 当软件出现无法登录软件问题时，请先检查电脑的右下角任务栏位置管家婆所需的3个服务器是否均已运行，如果是网络版请先到服务器端去确认。 管家婆服务器 管家婆套接字服务器(辉煌Ⅱ-- ；辉煌v8.51，2005，2008，366系列-- ) SQL Server2000服务管理器 A、如果缺少管家婆服务器或套接字服务器，可以在“开始→程序”中找到管家婆辉煌软件选项，在该选项中会存在服务器或套接字服务器，将未启动的服务启动。启动后检查：（1）套接字服务器中的端口是否为211，并且只有211，如下图： （2）管家婆服务器中设置数据库连接的服务器名是否为本机名字、用户名是否为sa、密码是否输入正确。如下图： B、缺少SQL Server2000服务管理器，可以在“开始→运行”中输入“sqlmangr”后回车，开启服务管理器界面 确认服务器名是否为本机的名字，如果是点击“开始/继续”运行服务器，如果已经运行，点击刷新服务。 C、在确认服务器均已启动的情况下，打开软件，确认在登陆向导输入了正确ip地址或机器名字，如果是网络版客户端需要输入服务器的ip或机器名字。 单机版和网络版服务器端可以输入的ip或服务器名字： 127.0.0.1（指向本机的通用指令） Localhost（指向本机的通用名字） 本机的IP地址（可以在管家婆服务器中查到，如下图） 本机的机器名字（可以查询sql服务器中显示的服务器名字，如下图） 二、根据提示信息对问题进行检查 A、提示“连接失败，请输入正确的服务器名”
家婆辉煌版的使用教程, 假设新开一公司，基本信息整理如下： l 公司部门(办公室，财务室，仓库，圆西路分店，青年路分店)。 l 公司职员(经理、副经理、会计、出纳、门市经理、营业员等及其姓名)。 l 银行帐户(工行城北分理处)。 l 往来单位(朋友，客户，供应商，分销商等)。 l 经营商品大类：家电(彩电、电冰箱、洗衣机等)；文体用品(笔类、纸品类、运动器材等)；服装鞋帽(服装、鞋类、针纺等)；洗涤化妆(肥皂、发水等) 第一次运行 双击《管家婆》图标，第一次进入《管家婆》系统，您的身份是“超级用户”，不用输入密码，选择【确定】，出现日期对话框，选择【确定】，画面出现“如何开始？”简易教程，选择【退出】后，《管家婆》操作主菜单和按钮出现在我们面前。 设置“超级用户”密码 点取【系统维护】菜单，在下拉菜单中，选取【超级用户】，选取【权限管理】，在【权限配置】对话框中，点取【密码】，输入易牢记的密码，选择【保存】，选择【退出】。 输入公司部门和公司职员 点取【基本信息】菜单，选取【部门职员】，在【基本信息…向下分类】对话框中职员全名输入“公司办公室”，选择【保存】退出后，进入【部门职员…分类信息】对话框，选择【添加】，在【基本信息…添加新项】对话框中输入“财务室”等，选择【保存】。以此类同，分别输入“仓库”，“圆西路分店”、“青年路分店”等公司部门。 将光标移动到“公司办公室”，点取【分类】，在【基本信息…向下分类】对话框中，输入职员全名：张一；简名：张；职员编号：001；所在部门：公司办公室；电话；用户注释：公司经理。选择【保存】。 点取【添加】，在【基本信息…添加新项】对话框中，输入职员全名：李二；简名：李；职员编号：002；所在部门：公司办公室；电话：用户注释：公司副经理。选择【保存】。点取【退出】。 用上述方法输入“财务室”、“仓库”、“圆西路分店”、“青年路分店”的职员。 部门职员输入完毕。
第四部分功能介绍 前面三部分主要介绍《管家婆》的操作流程和日常帐务处理，本部分是在这个基础 上重点介绍《管家婆》的功能特点和操作技巧，可以理解成“熟能生巧”的过程。 为方便读者，本部分是按照《管家婆》主菜单的结构分别介绍各功能的。用户可按 照章节标题直接在相应的主菜单下找到。 第一章系统维护部分 第一节用户配置 作为一套通用性较强的软件， 《管家婆》所有功能中某些功能针对某个行业比较实 用，而针对其它行业却没有太大的实用性。这就是我们提供“ 用户配置”原因，用户可 以根据自己的需要“打开”或“关闭”某个功能，从而更方便地使用本软件。 在主菜单【系统维护】一》 【超级用户】一》【用户配置】中，我们提供了用户配置 的管理。（注：本功能必须以“超级用户”的身份进入《管家婆》才能操作） 注意在我们不断为用户提供的《管家婆》升级版中，很多新增功能都是可以配置 在显示吋数毘和金额保留几位小数:p C C-4, 口表示无裁〉 if 选莽柔藐悽用的成本计算方法I 移动F 应严均疔 -I 的。建议您做完软件升级 用户配詈 I 査戟配置］苴它配置I 业务单据录入行趟：［15（11行）
第二节用户口令及权限设置 用户口令及权限设置：财务数据对于任何一个公司来说都是非常重要和敏感的，利用该功能为操作员设置登录《管家婆》的密码和使用的权限围，以达到保证数据安全的作用。 首先在【系统维护】一》【超级用户】一》【权限管理】中，添加新操作员。然后在“权限”中（如下图），确定新操作员使用《管家婆》软件的权利。 用户宇 咅 说明： 以某个操作员的身份进入《管家婆》系统后，其身份自动记录在录入的单据中。该记录任何人均无法修改，以便于管理者跟踪和监查。 注意: 《管家婆》缺省用户身份是“超级用户”。“超级用户”拥有所有的权限，并且“超级用户”缺省密码为空。所以在第一次进入系统后必须为“超级用户”设置密码。
管家婆辉煌版软件使用说明 怎样安装《管家婆》软件？!解答： 首先安装压缩软件WINRER 双击文件夹WINRAR {打开界面点击安装即可.0 s)软件安装:将管家婆辉煌版v7.1解压缩. 点击setup.exe s 默认路径:c:/Grasp 系统会自动提示您输入安装路径.系统进入安装程序，按照系统提示一步步操作完成。 安装完成后，怎样启动《管家婆》程序？ 解答:安装完成后桌面上会出现《管家婆》图标，双击此图标进入程序。 如果有现成的数据库 双击date复制所有的文件把它粘贴到原来安装到管家婆软件中的date 全部覆盖即可.然后可以继续基本信息的建立等操作. 基本信息的建立 怎样录入库存商品信息的资料？ @解答：在【基本信息】菜单中选【库存商品】项进入本模块。【库存商品】模块是用来记录公司货品种类的基本资料。您可以根据公司货品的具体情况，明确地把所有的货品进行分类，方便您以后对货品进行管理。货品种类资料包含该类别的名称及对该类别的详细描述。 怎样录入内部职员信息的资料？, 解答：在【基本信息】菜单中选【内部职员】项进入本模块。可将公司【内部职员】按部门分类录入。【内部职员】主要是用于把您公司的所有职员归集起来，录进档案。录入单据时选择经手人和系统添加操作员都在此模块选择。 怎样录入往来单位信息的资料？ 解答：在【基本信息】菜单中选【往来单位】项进入本模块。【往来单位】模块记录了与您公司有业务往来关系的客户资料和供货商资料。 5、 3怎样录入存货仓库信息的资料？ 解答：在【基本信息】菜单中选【存货仓库】项进入本模块。【存货仓库】是用来记录公司的存货仓库名称和营业分点，您可以运用本模块的功能，设一个多元化的仓库组，对您的货品进行科学的管理。 5、基本信息建立以后是否可以删除？ 解答：基本信息在当前没有余额（没有值），且无与此信息相关的单据过帐，系统允许删除。例如：商品当前在所有的仓库里没有库存数量，且无包含此商品的单据过帐，系统允许删除此商品。 注：仓库建立后不允许删除。 8、怎样删除某一类基本信息？ 解答：要删除某一类基本信息，从最低层的子信息开始删除，一层一层删除，而不能直接把母亲节点的一类信息删除。 期初建帐 期初建帐应注意哪些问题? 解答：1）确保输入数据的准确性。2）正式录帐后不允许修改期初数据。 10、期初建帐的数据是否允许修改？
管家婆辉煌版v7.1进销存软件使用说明 怎样安装《管家婆》软件？首先安装压缩软件 双击文件夹 打开界面点击安装即可 软件安装: 将管家婆辉煌版v7.1解压缩. 点击setup.exe* 默认路径:c:/ 系统会自动提示您输入安装路径.系统进入安装程序，按照系统提示一步步操作完成。\ 安装完成后，怎样启动《管家婆》程序？\ 解答:安装完成后桌面上会出现《管家婆》图标，双击此图标进入程序。\ 如果有现成的数据库\ 双击date复制所有的文件把它粘贴到原来安装到管家婆软件中的date 全部覆盖即可.然后可以继续基本信息的建立等操作. 基本信息的建立 2、怎样录入库存商品信息的资料？ 解答：在【基本信息】菜单中选【库存商品】项进入本模块。【库存商品】模块是用来记录公司货品种类的基本资料。您可以根据公司货品的具体情况，明确地把所有的货品进行分类，方便您以后对货品进行管理。货品种类资料包含该类别
的名称及对该类别的详细描述。 怎样录入内部职员信息的资料？ 解答：在【基本信息】菜单中选【内部职员】项进入本模块。可将公司【内部职员】按部门分类录入。【内部职员】主要是用于把您公司的所有职员归集起来，录进档案。录入单据时选择经手人和系统添加操作员都在此模块选择。 怎样录入往来单位信息的资料？ 解答：在【基本信息】菜单中选【往来单位】项进入本模块。【往来单位】模块记录了与您公司有业务往来关系的客户资料和供货商资料。 怎样录入存货仓库信息的资料？ 解答：在【基本信息】菜单中选【存货仓库】项进入本模块。【存货仓库】是用来记录公司的存货仓库名称和营业分点，您可以运用本模块的功能，设一个多元化的仓库组，对您的货品进行科学的管理。 7、基本信息建立以后是否可以删除？ 解答：基本信息在当前没有余额（没有值），且无与此信息相关的单据过帐，系统允许删除。例如：商品当前在所有的仓库里没有库存数量，且无包含此商品的单据过帐，系统允许删除此商品。 注：仓库建立后不允许删除。 8、怎样删除某一类基本信息？
管家婆辉煌版v7.1 进销存软件使用说明 怎样安装《管家婆》软件？首先安装压缩软件 双击文件夹 打开界面点击安装即可 软件安装: 将管家婆辉煌版v7.1 解压缩. 点击setup.exe* 默认路径:c:/ 系统会自动提示您输入安装路径.系统进入安装程序，按照系 统提示一步步操作完成。\ 安装完成后，怎样启动《管家婆》程序？\ 解答:安装完成后桌面上会出现《管家婆》图标，双击此图标进入程序。\ 如果有现成的数据库\ 双击date复制所有的文件把它粘贴到原来安装到管家婆软件 中的date 全部覆盖即可.然后可以继续基本信息的建立等操作. 基本信息的建立 2、怎样录入库存商品信息的资料？解答：在【基本信息】菜单中选【库存商品】项进入本模块。【库存商品】模块是用来记录公司货品种类的基本资料。您可以根据公司货品的具体情况，明确地把所有的货品进行分类，方便您以后对货品进行管理。货品种类资料包含该类别 的名称及对该类别的详细描述。 怎样录入内部职员信息的资料？解答：在【基本信息】菜单中选【内部职员】项进入本模块。可将公司【内部职员】按部门分类录入。【内部职员】主要是用于把您公司的所有职员归集起来，录进档案。录入单据时选择经手
人和系统添加操作员都在此模块选择。 怎样录入往来单位信息的资料？ 解答：在【基本信息】菜单中选【往来单位】项进入本模块。 【往来单位】模块记录了与您公司有业务往来关系的客户资料和供货商资料。 怎样录入存货仓库信息的资料？解答：在【基本信息】菜单中选【存货仓库】项进入本模块。【存货仓库】是用来记录公司的存货仓库名称和营业分点，您可以运用本模块的功能，设一个多元化的仓库组，对您的货品进行科学的管理。 7、基本信息建立以后是否可以删除？解答：基本信息在当前没有余额（没有值），且无与此信息相关的单据过帐，系统允许删除。例如：商品当前在所有的仓库里没有库存数量，且无包含此商品的单据过帐，系统允许删除此商品。 注：仓库建立后不允许删除。 8、怎样删除某一类基本信息？ 解答：要删除某一类基本信息，从最低层的子信息开始删除，一层一层删除，而不能直接把母亲节点的一类信息删除。 9、期初建帐应注意哪些问题? 解答：1）确保输入数据的准确性。2）正式录帐后不允许 修改期初数据。） 10、期初建帐的数据是否允许修改？解答：系统在未开帐的情况下（或没有任何单据过帐），期初建帐允许任意改动。在系统开帐以后（或有单据过帐），就表示期初建帐已经完成，系统就不在允许修改期初值。
《管家婆》辉煌2005+（V4.0）简单教程运行环境： 操作系统推荐使用Win2000（32位）、WinXP（32位）、Win7（位）兼容：Win7（64位）、Win8（64位）、Win10（64位） 数据库SQL2000 新增功能 [特别说明] 换货业务． 在基本信息往来单位中设置换货期限和换货比例； 使用进货换货单进行进货换货业务处理； 使用销售换货单进行销售换货业务处理； 换货单中允许换货金额的计算方式为换货期限内的进货金额＊换货比例－已经换货金额； 退货金额超过允许换货金额时会进行提示，但不会强制约束；时段特价 填写好时段特价设置单，设置好促销仓库，促销日期，促销时间，以及参与促销的商品；同一商品，不允许在同一仓库同一时间段进行不同的促销设置； 特价设置单经过审核后才能生效； 销售单和零售单在选择了仓库，录入商品时，根据录入第一商品的日期和时间进行判断，此后销售是否使用特价，然后读取相应的价格进行销售； 以服务器日期作为判断是否在促销日期段的判断，以客户端时间为促销时间段判断； ０单价出库入库
进货单录入商品后，按Ｆ４，赠将商品状态标记为赠品，从而允许以０单价入库； 销售单录入商品后，按Ｆ４，赠将商品状态标记为赠品，从而允许以０单价出库； 获赠单在用户配置了＂获赠单采用０成本入库＂的情况下，将以０单价入库 0成本出库目前只针对销售单、同价调拨单、变价调拨单等几张单据有效，其它单据0成本出库时请根据提示录入相应的成本； “系统允许０成本出库”只对加权平均有效，对于非加权商品，是什么成本就以什么成本出库； 多仓库出入货 用户配置－录账配置中选择“进货销售使用多仓库”； 多仓库出入货，目前只针对进货单、进货退货单、进货换货单、销售单、销售换货单、销售退货单、委托发货单、委托退货单、受托收货单、受托退货单； 录入商品时，仓库信息默认为表头仓库信息； 过账后对仓库的影响以表格中仓库为准； 序列号管理 建立商品基本信息时选择是否严格序列号管理，并且，严格序列号管理只针对加权平均成本算法，其它算法不能使用； 对于严格序列号管理的商品在入库出库时，都是必须由序列号个数来决定数量，不允许直接录入数量； 进货单录入序列号的方法是选择商品后，点鼠标右键弹出菜单，选择序列号，然后进行录入；
管家婆软件安装说明 ◆管家婆辉煌系列产品的安装包括两个部分： 一是服务器端程序的安装， 二是客户端的安装。 在局域网或广域网使用中，只需要作为服务器的计算机安装服务器程序，作为客户端的计算机则只安装客户端程序。 安装步骤详细图解 第一步：打开“管家婆辉煌II+10.3远程网络版”文件夹下面的“辉煌II+10.3安装程序”下运行“管家婆辉煌Ⅱ+10.3.exe”程序，双击 软件默认安装在D:\GRASPⅡ+目录下，无需修改，直接点下一步，
如上图所示，购买远程网络版的用户，请把门店版，试用版，查询版这几个前面的＂勾＂去掉，然后往下拉，把“加密狗驱动程序”的勾也去掉，再点下一步，直到安装完成。
如图，这里点完成．即安装结束。随即跳出管家婆辉煌服务器“数据库连接参数设置”界面（如下图）： 这里的密码指的是安装数据库时的SA密码，如果装的是我们发给你的SQL2000,装完后没有更改的话，那么密码默认为jack5566,另外把服务器（S）：127.0.0.1改为你电脑上sql2000数据库的服务器名称，复制并粘贴过来，点确定即可。如下图所示：
第二步：软件安装完毕后，先把电脑右下角任务栏中的管家婆辉煌服务器先手动退出后（点右键---退出系统--跳出提示再点确定）），再把“破解补丁”文件夹下的ux32w.dll这个文件复制粘贴到管家婆软件的安装目录下进行替换，软件默认安装在D:\GRASPⅡ+ 这个文件夹下，首先复制，再打开安装目录（D:\GRASP Ⅱ+），在空白处点右键再点粘贴，出现提示后点替换。之后再把桌面 上的“管家婆辉煌Ⅱ+服务器”拖到开始---程序---启动这里面去，或者直接复制桌面上的这个“管家婆辉煌Ⅱ+服务器”粘贴到C:\Documents and Settings\Administrator\「开始」菜单\程序\启动这个下面。这样以后电脑开机时就会自动启动。最后运行桌面上的“管家 婆辉煌II+服务器”。看到在任务栏右下角显示即可。