酒店的经营理念-酒店经营理念
酒店经营理念
HYATT CORPORATION
凯悦集团
Our People Philosophy
我们的人员哲学
It is our philosophy that it is the people of Hyatt International Hotels & Resorts who make the Hyatt experience an exceptional one. Guided by our Corporate Values, we strive to equip and empower our people to develop careers, not jobs, with Hyatt International Hotels & Resorts.
我们的哲学观点是，正是凯悦集团的人员使凯悦拥有了卓越的阅历。在集团价值观的引导下，我们努力帮助员工
发展职业生涯，而不仅仅只是工作。
Innovation and an entrepreneurial spirit are the foundation for the way we conduct business. Our goal is to attract and retain a workforce that is motivated to provide a level of service, which is excellent, innovative and customer-driven, and reflects the local cultures where we do business. We believe we can accomplish this by being a
改革创新和创业精神是我们经营的基础。我们的目标是吸引并保留一支提供优质服务的生力军，他们富于创新精神，以顾客为中心并能充分反映当地文化。我们相信信息灵通的工作，充满激情的员工是我们实现目标的有利保证。
Hyatt International Hotels & Resorts strives to provide a fair and ethical work environment for all its employees of all Hyatt International Hotels & Resorts world wide. Our people are our principle asset and it is their commitment to the Values of
Hyatt International Hotels & Resorts that sets us apart from our competitors.
凯悦公司努力在世界各地给员工提供一个公正合乎道德标准的工作环境。我们的员工是我们的基本资产，他们对凯悦集团价值观的认可使我们与众不同。
STARWOOD HOTELS & RESORTS WORLDWIDE, INC.
喜达屋国际酒店集团
Business Strategy
经营策略
The Companys primary business objective is to maximize earnings and cash flow by increasing the profitability of the Companys existing portfolio; selectively acquiring interests in additional assets; increasing the number of the Companys hotel management contracts and franchise agreements; acquiring, developing and selling VOIs; and maximizing the value of its owned real estate properties, including
selectively disposing of 1non-core hotels and
喜达屋集团最终经营目的在于利润和现金流量的最大化。为了达到这个目的，集团采取的措施是：增加集团现有资产组合的盈利；有选择性的通过购入新资产获得利润；增加饭店经营
合同和特许经营协议的数目；购入、开发，销售VOI ；使自己拥有的房地产实现价值最大化，包括有选择性的出售一些有可能获得高额利润的非支柱饭店和纪念性质的资产。为了增加收入，喜达屋集团计划通过它对全球资产进行平衡有效配置，扩大客源市场和其它资源，并利用规模经济来节省开支。北美、欧洲经济的萎靡不振，加上南美、中东和世界其它地区政治经济环境的不利因素，以及这些因素对这些地区和世界其它地区旅游市场的影响，使我们的财政政策的制定以及经营策略的执行更具有挑战性。
Growth Opportunities .
发展良机
Management has identified several growth opportunities with a goal of enhancing the Companys operating performance and profitability, including: 为了增强集团的运作能力和增加利润，领导层已经从错综复杂的现实环境中找到多次的发展机会，这其中包括：Continuing to expand the Companys role as a third-party manager of hotels and resorts. This allows Starwood to expand the presence of its lodging brands and gain additional cash flow generally with modest capital commitment;
继续强化集团作为饭店和度假村的第三方管理者的职能，这样可以扩展喜达屋膳宿品牌的影响力和市场力度，并且可以较少的投入获取较少的现金量。
Franchising the Sheraton, Westin, Four Points by Sheraton and Luxury Collection brands to selected third-party operators, thereby expanding the
Companys market presence, enhancing the exposure of its hotel brands and providing additional income through franchise fees;
将喜来登、寰鼎、福朋和至尊精选等品牌特许给经过挑选的第三方经营者来经营，从而扩大集团饭店的市场份额，提高其饭店品牌的知名渡，而且特许经营费也使集团获得更多的收入。Expanding the Companys internet presence and sales capabilities to increase revenue and improve customer service;
进一步扩展集团品牌在互联网上的知名度和销售能力，以次来增加收入，提高服务质量。Continuing to grow the Companys frequent guest program, thereby increasing occupancy rates while providing the Companys customers with benefits based upon loyalty to the Companys hotels and vacation ownership resorts;
继续开发集团的长客计划，在给予集团饭店和度假村的长客以实惠的同
时，提高饭店的客房出租率。
Enhancing the Companys marketing efforts by integrating the Companys proprietary customer databases, so as to sell additional products and services to existing customers, improve occupancy rates and create additional marketing opportunities;
通过综合整理集团所有客人的资料库，加强营销力度，向现有的顾客推销更多的产品和服务，提高客房出租率，并且创造出新的市场营销机会。
Optimizing the Companys use of its real estate assets to improve ancillary revenue, such as condominium sales and restaurant, beverage and parking revenue from the Companys hotels and resorts;
使集团对其房地产所有权的使用最优化，从而增加副收入，如集团饭店、度假村里私人公寓的销售，餐馆、酒吧和停车场的经营所得。
Continuing to build the
继续推进喜达屋饭店的品牌建设，以满足主要资源市场中高级商务客户和其它客户对提供全
方位服务的酒店的需求，将集团品牌的影响力扩展到非城区的度假村。
Innovations such as the Heavenly? Bed and Bath, the Sheraton Sweet Sleeper? Bed and the Sheraton Service Promise?;
对“天堂床”、“天堂浴”、“喜来登甜蜜梦香人床”以及“喜来登服务承诺”活动进行改革。Renovating, upgrading and expanding the Companys branded hotels to further its strategy of strengthening brand identity. By re-branding certain owned hotels to one of Starwoods proprietary brands, Starwood will seek to further solidify its brand reputation and market presence, leading to enhanced revenue per available room ( 对集团的品牌饭店进行翻新、升级和扩展，从而进一步推进集团的增强品
牌竞争力的战略。我们认为，单位房间的营业额是一个非常有意义的指标，它可以为类似的产业测量客房收入在每一阶段的增长量。为了达到增大这一指标的目的，喜达屋集团将其拥有的饭店统一到一个喜达屋独有的品牌下，并努力稳固其品牌的名誉及市场影响力。
Developing additional vacation ownership resorts and leveraging our hotel real estate assets where possible through VOI construction and residential or condominium sales; and Increasing operating efficiencies through increased use of technology.
开发更多的度假村通过VOI 的建设以及和私人公寓的销售来平衡我们的饭店房地产，通过增加科技含量来提高经营效率。
Starwood intends to explore opportunities to expand and diversify the Companys hotel portfolio through minority investments and selective
acquisitions of properties domestically and internationally that meet some or all of the following criteria:
喜达屋饭店不断的在寻求机会，以向外扩展和使集团的饭店资产组合更加多样化。其主要途径是对美国国内外的符合集团所有或部分的要求标准的房产进行小额的投资或有选择的收购。喜达屋饭店设有的标准如下：
Luxury and upscale hotels and resorts in major metropolitan areas and business centers; 位于主要的大都市或商业中心的豪华高档的饭店和度假村
Major tourist hotels, destination resorts or conference centers that have favorable demographic trends and are located in markets with significant barriers to entry or with major room demand generators such as office or retail complexes, airports, tourist attractions or universities;
主要的旅游饭店，度假村或会议中