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汽车行业渠道影响策略、满意度、绩效关系的实证研究

汽车行业渠道影响策略、满意度、绩效关系的实证研究

作者:李平, 张小芳, 吴玲, LI Ping, ZHANG Xiao-fang, WU Ling

作者单位:湖南大学,工商管理学院,湖南,长沙,410082

刊名:

财经理论与实践

英文刊名:THE THEORY AND PRACTICE OF FINANCE AND ECONOMICS

年,卷(期):2008,29(2)

被引用次数:1次

参考文献(9条)

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2.Geysken I.Steenkamp,J.E.M Economic and Social Satisfaction:Measurement and Relevance to Marketing Channel Relationship 2000(76)

3.Geyskens L.Steenkamp,J.E.M.Kumar N Generalizations about trust in marketing channel relationships using meta-analysis 1999(36)

4.Robicheaux,Robert.El-Ansary,A.I General Model for Understanding Channel Member Behavior 1975(19)

5.Frazier,GL.Summers,J.O Inter-firm Influence Strategies and Their Application within Distribution Channels 1984(48)

6.梁承献渠道权力理论研究动态探析[期刊论文]-北京工商大学学报(社会科学版) 2005(09)

7.韩顺平.徐波渠道权力的来源、使用与渠道绩效[期刊论文]-经营管理 2007(02)

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引证文献(1条)

1.马超群.赵海龙汽车市场需求预测建模及其应用研究[期刊论文]-湖南大学学报(社会科学版) 2009(4)

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