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2012商务英语试卷B卷

2012商务英语试卷B卷
2012商务英语试卷B卷

汕头大学(纳思教学点) 2012级商务英语专科第五学期

《实用商务英语阅读》闭卷考试(B 卷)

备注:考试时间120分钟。请考生把答案写在答题卷上,请勿直接在试卷上答题。

Reading

PART ONE (Questions 1-5)

● Look at questions 1-5.

● In each question, which sentence is correct?

For each question, mark one letter (A, B or C) on your Answer Sheet.

1

A Item 20 is now discontinued.

B Item 20 has developed a fault.

C Item 20 is unavailable at the moment. 2

A Jane Halton is moving from banking to insurance.

B Boulder Insurance hopes to appoint a new Chief Executive.

C The post of Chief Executive at Curtis Bank has become vacant. 3

This organization

A rents luxury office space.

B provides conference facilities.

C markets other companies ? goods. 4

Fine foods requires an agent to

A own a suitable vehicle for delivery.

B be a specialist in food distribution.

C deliver goods all over the country. 5

Staff should tell Jane Fellows

A how many people have enrolled for the course.

B if they are interested in doing the course.

C which of the courses they have decided to do.

PART TWO (Questions 6-10)

● Look at the list below. It shows a number of business training courses.

● For questions 6-10, decide which training course (A-H) each person on the opposite page needs.

● For each question, mark one letter (A-H) on your Answer Sheet. ● Do not use any letter more than once. 6 Andrew Taylor used to work for a PR company, so has good social skills and mixes well at public events. 7 Robin Richards is skilled in art and computer-aided design, and previously worked for a publicity

company.

8 Fiona Murphy used to work for a local business producing CDs and has contacts with performers in the

music business.

9Since working as an office manager, Mary Smith has gained experience of booking large local venues for entertainment events.

10John Albright, who worked briefly as a hotel porter, has developed accurate keyboard skills since he joined the company.

PART THREE (Questions 11-15)

●Look at the charts below. They show profits before tax and profit margins for

eight different companies from 1998 to 2002.

●Which chart does each sentence (11-15) describe?

●For each sentence, mark one letter (A-H) on your Answer Sheet.

●Do not use any letter more than once.

STOCK MARKET PERFORMANCE

11At the close of this day?s trading, shares dipped just below 630 pence, despite achieving higher levels throughout the rest of the day.

12On this day share prices closed considerably lower than the previous working day, with the fluctuation between high and low being at its greatest.

13Shares closed at their lowest value of the day?s trading, but narrowly avoided the worst performance of the period.

14Shares closed at a higher value than the precious two days, although around 17 pence down on the high point for the day.

15During this day shares rose and fell within only a narrow margin and closed in the middle of the range, before falling sharply at the end of the following day.

PART FOUR (Questions 16-22)

●Read the article below about a self-employed journalist.

●Are sentences 16-22 on the opposite page …Right? or …Wrong?? If there is not enough

information to a nswer …Right? or …Wrong?, choose …Doesn?t say?.

●For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet.

Louise Wood’s Success Story

Three years ago, Louise Wood set up her own hair products company. She soon found she had more orders than she could handle by herself, and now employs ten people. Her turnover last year was £5.8 million.

…I used to work as a rep, selling hair products to people like famous hair-dressers. One day someone suggested to me that I should make and sell similar products myself, and I thought, “Why not?”?…before I started, I thought running my own business would be similar to my previous job, but straight away I had problems I?d never dealt with before. I?m glad I took the risk, though.?

…I?ve always insisted on 90 day?s credit to make the company self-supporting, without huge loans from banks. Luckily my manufactures agreed!?

Louise uses local suppliers and expects them to come to her if they want to do business with her. …I rarely leave the office and try to fit everything onto normal working hours. I?m no good at working late.?So what are Louise?s plans now? …My friends predicted I wouldn?t keep this business for long as I?m always having new business ideas, but at the moment I want to see this project through.?

16Louise Wood recruited her staff as soon as she set up her business.

A Right

B Wrong

C Doesn?t say

17As a rep, Louise enjoyed meeting famous hairdressers.

A Right

B Wrong

C Doesn?t say

18Louise?s first few months of business were less difficult than she had expected.

A Right

B Wrong

C Doesn?t say

19Louise has avoided borrowing large amounts of money to finance her business.

A Right

B Wrong

C Doesn?t say

20Her suppliers have complained about having meetings at her office.

A Right

B Wrong

C Doesn?t say

21Louise regularly does overtime.

A Right

B Wrong

C Doesn?t say

22Louise feels committed to this business for the present.

A Right

B Wrong

C Doesn?t say

PART FIVE (Questions 23-28)

● Read the article below about a company which repairs turnstiles (the metal gates used at sports grounds).

● For each question (23-28) on the opposite page, choose the correct answer.

● Mark one letter (A, B or C) on your Answer Sheet.

Chief Executive’s Report

Bennetts has remained the region?s leading catalogue retailer in last twelve months. The company distributed around five million catalogues, a figure which is unchanged on the previous year, and we now have 98 stores, an increase of twelve. As was widely reported in the media, merger negotiations with another

catalogue retailer ended without agreement.

It is true that this has been a difficult year, with a fall in trading profits, largely resulting from weaker consumer spending, but not helped by disappointing productivity levels in the stores. It is also a cause of worry that production costs are continuing to rise. However, changes in the way we deliver to stores have led to considerable savings.

With the aim of improving customer service and shopping convenience, we have introduced a number of new services in the last twelve months. Shopping by internet was added to the existing telephone ordering facility, and the early response to this has been good. In stores there are now information screens for customers to check the availability of goods they want to purchase. Together with other existing systems, which reduce queues and tell store customers when their orders are ready for collection, this is giving positive results.

Another change has been the placement of the Traditional and Modern catalogues with a single catalogue. As a result, customers who used the Modern catalogue now have over 30% more products to choose from, although we have dropped the less popular lines. Annual printing costs already show the benefit of this move, and sales are expected to start growing within the next year.

We have had to change our plans for the coming year. It is clear that shoppers expect staff on stores to be both friendly and efficient. A major programme to raise standards will be introduced at once, while the planned improvements to store facilities will be delayed for twelve months. The proposed interactive TV shopping service will not now go ahead, and neither will the planned redevelopment of the corporate headquarters.

Bennetts is changing fast, and we are confident that the newly appointed members of the management team will help us to improve sales within the next twelve months, even if, as expected, there is no recovery in the economic climate. Our aim is to spend this time making sure that the company is as efficient as possible, and to delay our strategy of considering mergers to takeovers.

23. In the last year Bennetts has

A. opened a number of new stores.

B. merger with another catalogue company.

C. increased the number of catalogues it delivers.

24. One improvement in the last year is that Bennetts has managed to

A. spend less on manufacturing.

B. increase productivity.

C. reduce distribution costs.

25. As a result of developments in the last year, customers can now

A. find out if goods are in stock before ordering them.

B. collect their orders without queuing in the stores.

C. order goods by telephone as well as in stores.

26. Replacing two catalogues with one has meant that

A. all the lines from both catalogues are available.

B. the catalogue has now become cheaper to produce.

C. sales from the stores are already increasing.

27. Bennetts' main aim for next year is to improve

A. home shopping facilities.

B. the facilities at head office.

C. customer service in the stores.

28. Bennetts is hopeful about the future because

A. it expects the economic situation to improve.

B. it has made changes to its management team.

C. it is planning to take over other companies.

PART SIX (Questions 29-40)

●Read the information leaflet below about an exhibition.

●Choose the correct word to fill each gap from A, B or C on the opposite page

●For each question, mark one letter (A, B or C) on your Answer Sheet.

WORKING IN SALES

Working in sales is one of the few areas where first impressions really matter. Good sales people (29) _____ to have the personality to get on with customers. Three years ago, Julian Agostino identified a (30) _____. for matching (31) _____ right people to sales jobs, and began Sales Moves, a recruitment fair, to achieve (32) _____ He got the idea after he was (33) _____ in setting up a telesales company and found (34) _____ was difficult to recruit good people. He says: …(35) _____ the sales sector is enormous, there appeared to be (36) _____ specialist recruitment help. I decided to hold fairs across the country, which allowed employers and employees to meet.? His company is doing very well. (37) _____ recently, most companies asked for graduates and offered the chance to go on to work in (38) _____ parts of the company later on.

Today, many are more interested (39) _____,recruiting good sales people – high achievers (40) _____ career will continue in sales.

29 A need B must C should

30 A request B claim C demand

31 A a B some C the

32 A there B this C those

33 A involved B concerned C required

34 A that B it C he

35 A Although B Despite C If

36 A any B few C no

37 A Now B After C Until

38 A other B another C others

39 A on B in C at

40 A who B which C whose

Writing

Part One

●You work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefore you decide to advertise for two experienced translators as soon as possible.

●Write a short note to Mr. Max Remington ,the Public Relation?s manager:

*Ask for an advertisement for two translators.

*Explain the reason.

*Mention your urgency.

●Write 30-40 words on your Answer Sheet.

Part Two

●Read this letter from Peter Lam, a salesperson enquiring about the transport and

-Agreeing to make the hotel booking

-Explaining that she will have to pay for the extra night

-Asking her for her flight details

-Suggesting places for her to visit

●Write 60-80 words on your Answer Sheet.

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