摘要在不同的文化背景下，礼貌有不同的含义，英语商务信函在国际贸易中是重要的交流手段，交流的双方通常是不同文化背景的人。本文从词汇、结构和语气几个方面论述礼貌原则在英文商务信函中的运用。
关键词礼貌礼貌原则英语商务信函
On the Usage of Polite Policies in English Business Letters ／／ＰａｎＺｈｏｎｇｙｉ
AbstractＰｏｌｉｔｅｈａｓｄｉｆｆｅｒｅｎｔｍｅａｎｉｎｇｓｕｎｄｅｒｄｉｆｆｅｒｅｎｔｃｕｌｔｕｒａｌｃｉｒｃｕｍｓｔａｎｃｅｓ．Ｅｎｇｌｉｓｈｂｕｓｉｎｅｓｓｌｅｔｔｅｒｉｓａｋｉｎｄｏｆｉｍｐｏｒｔａｎｔｃｏｍｍｕｎｉｃａｔｉｎｇｗａｙｂｅｔｗｅｅｎｐｅｒｓｏｎｓｕｎｄｅｒｄｉｆｆｅｒｅｎｔｃｕｌｔｕｒｅｓ．ＴｈｉｓｅｓｓａｙｄｉｓｃｕｓｓｅｓｔｈｅｕｓａｇｅｏｆｐｏｌｉｔｅｐｏｌｉｃｉｅｓｉｎＥｎｇｌｉｓｈｂｕｓｉ－ｎｅｓｓｌｅｔｔｅｒｓｆｒｏｍｐｈｒａｓｅｓ，ｓｔｒｕｃｔｕｒｅｓａｎｄｍｏｏｄｓ．
Key wordsｐｏｌｉｔｅ；ｐｏｌｉｔｅｐｏｌｉｃｉｅｓ；ｂｕｓｉｎｅｓｓＥｎｇｌｉｓｈｌｅｔｔｅｒｓ
Author's addressＳｃｈｏｏｌｏｆＦｏｒｅｉｇｎＬａｎｇｕａｇｅｓ，ＧｕａｎｇｘｉＵｎｉｖｅｒ－ｓｉｔｙｏｆＦｉｎａｎｃｅａｎｄＥｃｏｎｏｍｉｃｓ，５３００２２，Ｎａｎｎｉｎｇ，Ｇｕａｎｇｘｉ，Ｃｈｉｎａ
１引言
礼貌原则广泛使用在人们的各种社会活动和社会生活中，礼貌在不同文化背景中也有不同的含义，因此学者们研究特定的语用运用来满足各种不同文化中的礼貌原则。对于礼貌的定义，不同的学者也有不同的研究。最早Ｇｒｉｃｅ提出合作原则，这是语用学上的一个突破，他把合作原则分为四个原则，即数量原则、质量原则、相关原则、方式原则。在Ｇｒｉｃｅ的合作原则的基础上，Ｌｅｅｃｈ提出了礼貌原则，包括六个准则，策略准则（ｔａｃｔｍａｘｉｍ）：尽量使他人不受损，尽量使他人受益；宽容准则（ｇｅｎｅｒｏｓｉｔｙｍａｘｉｍ）：尽量使自己受益最小；表扬准则（ａｐｐｒｏｂａｔｉｏｎｍａｘｉｍ）：最小限度地批评他人，最大限度地表扬他人；谦虚准则（ｍｏｄｅｓｔｙｍａｘｉｍ）：尽量不表扬自己，尽量不批评他人；同意准则（ａｇｒｅｅｍｅｎｔｍａｘｉｍ）：在自己和他人之间尽量减少异议，最少地表扬自己；同情准则（ｓｙｍｐａｔｈｙｍａｘｉｍ）：尽量减少自己对他人的讨厌，夸大对他人的同情。在这六个准则中策略准则是最重要的。
商业信函是商业活动中的一个重要的交流方式，在国际商业活动中，英文商务信函更是主要的交流方式，根据内容有建立贸易关系函、询盘信函、回复询盘信函、索赔信函等。礼貌原则是英文商务信函中有效的交流原则，能保证有效地进行交流和建立良好的商业关系。商务信函的写信人通常都有特定的目标，为了完成目标，写信者必须用礼貌的语言表达自己的要求，希望对方能够接受。如果写信人的语言不礼貌，或者咄咄逼人，通常会引起对方的反感，从而导致交流失败。因此，礼貌原则在英文商务信函中是非常重要的。
２礼貌原则在英文商务信函中的运用
礼貌原则广泛运用于英语商务信函中，可以从词汇、结构和语气方面体现出来。
２．１词汇
词汇是一封信函的“砖瓦”，是最基础的结构。有些词汇在商务信函中能表达出礼貌，而有些词汇则表达出不礼貌，所以在商务信函中，为了礼貌原则，尽量使用能表达礼貌原则的词汇，比如ｐｌｅａｓｅ，ｔｈａｎｋ，ａｐｐｒｅｃｉａｔｅ，ｌｏｏｋｆｏｒｗａｒｄｔｏ，ｈｏｐｅ等。
２．１．１Ｐｌｅａｓｅ（敬请）
Ｐｌｅａｓｅａｄｖｉｃｅｗｈａｔａｒｔｉｃｌｅｓｙｏｕａｒｅｉｎｔｅｒｅｓｔｅｄｉｎａｔｐｒｅｓｅｎｔ．（请提议你们目前感兴趣的商品。）
Ｉｎｃａｓｅｙｏｕａｒｅｉｎｔｅｒｅｓｔｅｄｉｎｏｔｈｅｒｉｔｅｍｓ，ｐｌｅａｓｅｌｅｔｕｓｋｎｏｗａｎｄｗｅｓｈａｌｌｂｅｏｎｌｙｔｏｏｐｌｅａｓｅｄｔｏｍａｋｅｙｏｕｏｆｆｅｒｓｄｉｒｅｃｔｌｙ．（如果你对其他商品感兴趣，请告诉我们，我们很高兴直接给你们提供报价。）
Ｐｌｅａｓｅｂｅａｓｓｕｒｅｄｔｈａｔｙｏｕｒｐｒｉｃｅｓｂｅｃｏｍｐｅｔｉｔｉｖｅ，ｗｅｗｉｌｌｐｌａｃｅｏｕｒｏｒｄｅｒｓｗｉｔｈｙｏｕａｎｄｏｐｅｎＬ／Ｃｉｎｙｏｕｒｆａｖｏｒｉｎｔｉｍｅ．（请放心，如果你们的价格具有竞争性，我们将向你方订货并开立以你方为受益人的信用证。）
Ｐｌｅａｓｅ是商务信函中常用的词之一，可以用来向对方表达请求。一般的祈使句前加上ｐｌｅａｓｅ，语气会变得委婉，也会让对方更好地接受提议。
２．１．２Ｔｈａｎｋ（感谢）
Ｔｈａｎｋｙｏｕｆｏｒｔｈｅｂｅａｕｔｉｆｕｌｃａｔａｌｏｇｕｅｙｏｕｓｅｎｔｕｓ．（谢谢你方寄来的精美的商品目录。）
Ｔｈａｎｋｙｏｕｆｏｒｙｏｕｙｏｕｒｃｏｏｐｅｒａｔｉｏｎｉｎｔｈｅｓｅｍａｔｔｅｒｓ．（感谢你方在此事上的合作。）
Ｔｈａｎｋｙｏｕｆｏｒｙｏｕｒｉｎｑｕｉｒｙｏｆ１８ｔｈＤｅｃｅｍｂｅｒ．（感谢你方１２月１８日的询盘。）
ＷｅｔｈａｎｋｙｏｕｆｏｒｙｏｕｒｌｅｔｔｅｒｄａｔｅｄＡｐｒｉｌ８ｉｎｑｕｉｒｉｎｇｆｏｒｌｅａｔｈｅｒｈａｎｄｂａｇｓ．（感谢你方４月８日皮包的询盘。）Ｔｈａｎｋ在商务信函中用来表达对对方的感谢。２．１．３Ａｐｐｒｅｃｉａｔｅ（感谢）
Ｗｅａｐｐｒｅｃｉａｔｅｙｏｕｒｃｏｏｐｅｒａｔｉｏｎａｎｄｌｏｏｋｆｏｒｗａｒｄｔｏｒｅｃｅｉｖ－
中图分类号：Ｈ３１５文献标识码：Ａ文章编号：１６７２－７８９４（２０１２）３４－０１２４－０３１２４
英语商务感谢信的范文 【篇一：英文感谢信模板+范文】 感谢信 dear______, i am writing to extend my sincere gratitude for _________ (感 谢的原因). if it had not been for your assistance in ___________ (对方给你的具体帮助), i fear that i would have been_________(没有对方帮助时的后果). every one agrees that it was you who______________(给出细节).again, i would like to express my warm thanks to you! please accept my gratitude.yours sincerely 你的姓名 extend [?kstend] vt. 延伸；扩大；推广；伸出；给予；使竭尽全力；对…估价 vi. 延伸；扩大；伸展；使疏开 gratitude [gr?t?tju?d] n. 感谢（的心情）；感激 assistance [?s?st(?)ns] n. 援助，帮助；辅助设备 感谢信 1）感谢信的写法 人们在交往中常需要相互致谢，收到别人赠送的礼物，得到别人的 帮助、受到别人的慰问，都应该表示感谢。感谢信是人们常用的一 种感谢方式。 感谢信最主要的特点是真诚。缺乏真挚的感情答谢他人，收信人将 对你的谢意产生怀疑，感谢的目的也就失去了。因此，写感谢信首 先得真心诚意。 感谢信另一个特点是具体。写感谢信切忌泛泛而谈，而应着重于具 体的感谢事由。其次一个特点是及时。收到别人礼物、得到别人帮助，应及时写信予以答谢。否则，人家会对你的谢意大打折扣。 收到他人赠送的礼物应当及时写封感谢信，感谢信除了应写得真诚、具体、及时外，还应当特别提及所收礼物的具体内容，否则，泛泛 而谈，使人觉得你不够真诚。为此，当你写感谢信时，应这样写：“thank you for your beautiful roses.”(谢谢您送的美丽的玫瑰
英文电子商务邮件范文 一般来说, 商务英语是指人们在商务活动中所使用的英语，下面是我为你整理的英文电子商务邮件范文，希望对你有用! 英文电子商务邮件范文1 Dear Sirs： Thank you for your letter of 20 January 20xx. We are disappointed to hear that our price for Flame cigarette lighters is too high for you to work on. You mention that Japanese goods are being offered to you at a price approximately 10% lower than that quoted by us. We accept what you say， but we are of the opinion that the quality of the other makes does not measure up to that of our products. Although we are keen to do business with you， we regret that we cannot accept your counter offer or even meet you half way. The best we can do is to reduce our previous quotation by 2%. We trust that this will meet with your approval.We look forward to hearing from you. Yours faithfully， Tony Smith Chief Seller
英语商务信函格式范文 篇一：英语商务信函范文 建立办事处Establishment of new branch Dear Mr. / Ms, Owing to the large increase in the volume of our trade with this country we have decided to open a branch here, with Mr. Wang Lo as manager. The new branch will open on 1st March and from that date all orders and inquiries should be sent to Mr. Wang Lo at the above address, instead of to our London office. We take this opportunity to express our thanks for your cooperation in the past. We hope the new arrangements will lead to even better results. Yours faithfully 歇业Discontinuation of business
Dear Mr/Ms, With the demolition of our premises at the above address under a redevelopment scheme, the part of our business carried on there will be discontinued after the end of October. On Monday, 1st October, we are holding a closing-out sale. Stock on hand will be cleared regardless of cost. There will be substantial reductions in all departments and in some cases, prices will be marked down by as much as one half. Stock to be cleared is uivaled in both variety and quality. As the sale is likely to be well attended, we hope you make a point of visiting the store as early as possible during the opening days. Yours faithfully 更改名称和地址Change of name and address Dear Mr. / Ms,
英语商务信函齐头式范文 让我们一起来了解了解商务英语书信的格式！ 一般来说，现在使用的商务英语书信的格式主要有两种：传统的缩头式(the conventionalindented form) 和现代的齐头式(the modern blocked form) 。 根据英国传统做法，缩头式要在信文每一段缩进五或六个字母的空间，有时可能会缩进更多。现在，齐头式在商务英语书信中使用得非常普遍。它的突出特点就是所有信的内容都从信纸的左边开始，段落与段落之间要比缩头式多空出两到三行，以便于区分。这种格式被称作齐头式(the fullblocked form) 。但是，有时把日期放在信纸的左边会给查找带来不便，所以，人们使用了一种改良的齐头式(the modifiedblocked form) ，即把日期放在右边，而把其他内容放在左边。 一般来说，我们通常使用单行距来布局一封信，这会使我们所写的信有一种紧凑感，但有些人在写短信的时候，更喜欢用双行距。 根据个人或公司的喜好，能够选择使用齐头式或缩头式。但不论选择哪一种格式，一般商务英语书信的结构都包括以下几部分内容： (1) 信头(the letter - head) (2) 案号和日期(the reference and date) (3) 封内名称和地址(the inside name and address) copyright www yaoqing han com (4) 开头称呼语(the salutation) (5) 信文(the message or the body of the letter) (6) 结尾敬语(the complimentary close)
六大类英文商务书信范文 1、请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2、回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3、请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. ` 本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4、拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼 5、同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took
商务信函翻译练习 1. First Enquiry Dear Sirs, The Overseas Tradi ng Co., Ltd., Man Chester inform us that you are exporters of hand-made gloves in a variety of artificial leathers. Would you please send us details of your various ranges, including sizes, colours and prices, and also samples of different qualities of material used. We are one of the largest department stores here and believe there is a promising market in our area for moderately priced goods of the kind mentioned. When repl ying, please state the terms of payme nt and disco unts you allow on purchase of qua ntities of not less tha n five gross of in dividual items. Yours faithfully, 贵公司： 据曼彻斯特海外贸易有限公司告知，贵公司出口多种人造皮革手套，请寄包括尺码、颜色和价格在内的各类产品详细资料，以及所用各质量的材料样品于我公司。 我公司为本地最大百货公司之一，坚信价格公道的人造皮革手套在本地区将有良好销路。回信时请附上付款条件以及购买单类商品五*以上时的折扣办法。 此致 敬礼 2. Specific Enquiry Dear Sirs, We ack no wledge with tha nks receipt of your letter of March 11 enq uiri ng about the possibility of selli ng your Men 's Shirts, Tiantan Brand in our markets. In reply, we wish to inform you that we are well connected with major dealers in the line of textiles. There is always a ready market here for meris shirts, provided they are of good quality and competitive in price. Therefore, it will be appreciated if you will let us have your best firm offer, preferably by fax, and rush us samples by airmail. If your shirts agree with the taste of our market, we feel con fide nt of plac ing a trial order with you. Please give this enquiry your prompt atte nti on. Yours faithfully, 贵公司： 我方已收到贵公司于三月十一日寄来的信函，询问我地市场能否销售贵公司天坛牌男士衬 衫，现答复如下： 望贵公司知晓，我公司与纺织品主要经销商有良好往来，如贵公司的衬衫质量优良，价格具有竞争性，则定能有很好地市场。因此，请报你方最低实盘，最好是以传真方式，并尽快空运样品于我公司。若你方衬衫适合于我方市场需求，我们将有信心试订。 请尽快回复我方询问。 此致
八种经典中英文商务信函范文 第一种、介绍信Letters of Introduction 实例之一：Dear Mr. / Ms.This is to introduce Mr. Frank Jones our new marketing specialist who will be in Lond onfrom April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy toreciprocate.Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克琼斯先生。他将因公务在四月15 日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。您诚挚的实例之二：Dear Mr. / MsWe are pl eased to introduce Mr. Wang You our import manager of Textiles Department. Mr.Wang is spending three weeks in your city to d evel op our business with chief manufacturesand to make purchases of d ecorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliabl e manufacturers and give himany help or advice he may need.Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。您诚挚的 第二种、约定Appointments 实例之一：Dear Mr./Ms Mr. John Green our General Manager will be in Paris from June 2 to 7 and woul d like to come and see you say on June 3 at 2.00 p.m. about the opening of a sampl e room there. Please l et us know if the time is convenient for you. If not what time you woul d suggest Yours faithfully尊敬的先生/小姐我们的总经理约翰格林将于六月2 日到7 日在巴黎，有关在那开样品房的事宜，他会于六月3 日下午2：00 点拜访您。请告知这个时间对您是否方便。如不方便，请建议具体时间。您诚挚的 以下为回信范文Dear Mr. / Ms Thank you for your l etter informing us of Mr. Green’s visit during June 2-7. Unfortunately, Mr. Edwards our manager is now in Cairo and will not be back until the second half of June. He woul d however be pl eased to see Mr. Green any time after his return. We l ook forward to hearing from you. Yours faithfully尊敬的先生/小姐谢谢来函告知我方六月2-7 日格林先生的来访。不巧，我们的总经理艾得华先生现正在巴黎，到六月中旬才能回来。但他回来后愿意在任何时间会见格林先生。希望收到您的来信。您诚挚的Back to Top 实例之二：Dear Mr/MsI represent the W/P El ectronics Company in Dallas and will be in
英语商务信函范文 下面是我给大家整理收集的英语商务信函范文，供大家阅读参考。 投诉信英语商务信函范文1 Dear_______, I am ______ (自我介绍) .I feel bad to trouble you but I am afraid that I have to make a complaint about_____. The reason for my dissatisfaction is _______(总体介绍). In the first place,_______(抱怨的第一个方面). In addition, ___________(抱怨的第二个方面). Under these circumstances, I find it ________ (感 觉)_______(抱怨的方面给你带来的后果). I appreciate it very much if you could _______(提出建议和请求), preferably ______(进一步的要求),and I would like to have this matter settled by ____(设定解决事情最后期限). Thank you for your consideration and I will be looking forward to your reply. Yours sincerely xxx 询问信英语商务信函范文2 Dear ______, I am ____________ (自我介绍). I am writing to see if it is possible for you to provide me with information regarding_______.(要询问的内容) First of all, what are ____________________?(第一个问题) Secondly, when will___________________?(第二个问题) Thirdly, is __________?(第三个问题) I would also like to inquire ________(将最重要的问题单独成段). Could you be so kind as to send me some relevant booklets on the above-mentioned aspects? Thank you for you kindness, and your prompt attention to this letter
12种经典商务信函范文-中英对照 第一种、介绍信Letters of Introduction 实例之一： Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate. Yours faithfully 尊敬的先生/小姐， 现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。 我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。 您诚挚的 实例之二： Dear Mr. / Ms, We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need. Yours faithfully 尊敬的先生/小姐， 我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。 如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。 您诚挚的 第二种、约定Appointments 实例之一： Dear Mr./Ms, Mr. John Green, our General Manager, will be in Paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m. about the opening of a sample room there. Please let us know if the time is convenient for you. If not, what time you would suggest? Yours faithfully, 尊敬的先生/小姐 我们的总经理约翰格林将于六月2日到7日在巴黎，有关在那开样品房的事宜，他会于六月3日下午2：00点拜访您。 请告知这个时间对您是否方便。如不方便，请建议具体时间。 您诚挚的
Dear Sirs, Our market survey informs us that you are a big buyer of Cotton Piece Goods. As this item falls within the scope of our business activities, we take this opportunity to express our wish to establish direct business relations with you at an early date. In order to give you a general idea of the various kinds of Cotton Piece Goods now available for export, we enclose a brochure and a price list. Quotations and sample books will be airmailed to you upon receipt of your specific inquiry. We look forward to your favorable reply. Y ours faithfully, Gentlemen, I have been informed that MARBLE is being imported and used in your country in the manufacture of figures, art objects, architectural ornaments and for many other purposes. There are quantities of this item here, in different weights and sizes, with varied colours and shapes. The price is very reasonable and the quotations will be given upon request. In order to promote business of mutual benefit, I am willing to exchange goods with you. I’ll be glad to hear from you at an early date and possibly, with all particulars. Y ou will have my immediate attention. Y ours Sincerely, Dear Sirs, Y our inquiry of Sept. 10 has received our attention, and thank you for your interest in our leather shoes and handbags. A copy of our illustrated export catalogue will be sent to you today. All the goods we supply are made from leather of the very best quality. The bright colors and elegant designs together with the super workmanship can meet the requirement of a fashion trade such as yours. A representative of our company is now in Hong Kong. He will be pleased to call on you next week with a full range of samples of our hand-made lines. He is authorized to discuss the terms of order with you or negotiate a contract. We shall be most grateful if you will give him the benefit of your advice and assistance. Y our truly, Dear Sirs, We have carefully studies your letter of Dec. 14. As our two firms have done business with each other for so many years, we should like to grant your request to lower the prices of our underwear. But there are difficulties. Our cost of raw materials has risen sharply in the past three months and to reduce prices by 5% you mentioned could not be done without considerably lowering our standards of quality. This is something we are not prepared to do. Instead of 5% reduction on underwear, we suggest a reduction of 3% on all lines. On orders of this size we would manage to make the reduction without lowering our standards. We hope you will agree to our counter-suggestion and we look forward to receiving orders from you as in the past. Y ours truly, Shipping instructions Gentlemen,
12种商务英语信函范文 第一种、介绍信Letters of Introduction 实例之一： Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate. Yours faithfully 尊敬的先生/小姐， 现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。 我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。 您诚挚的 实例之二： Dear Mr. / Ms, We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need. Yours faithfully 尊敬的先生/小姐， 我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。 如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。 您诚挚的 第二种、约定Appointments 实例之一： Dear Mr./Ms, Mr. John Green, our General Manager, will be in Paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m. about the opening of a sample room there.Please let us know if the time is convenient for you. If not, what time you would suggest. Yours faithfully,
商务英语邮件写作范文 商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。接下来为大家整理了商务英语邮件写作范文，希望对你有帮助哦! 商务英语邮件写作范文：商品缺货通知 范文一： Dear subscribers, Because of expanding sales, we feel very sorry for having to inform you that Alice in Wonderland has all been sold out. However, we are replenishing our stock. Please contact us to confirm whether you'd like it to be delivered by mail or express if you still want to place an order with us. I'm always looking forward to your reply at your earliest convenience. Yours, Taobao 尊敬的订购客户： 因为销售量剧增，我们很抱歉地通知您，您订购的《爱丽丝漫游奇境记》已经脱销了。 不过我们正在抓紧进货。如果您还想要订购，那么请告知我们发
货方式，是平邮还是快递? 期待您尽快回复。 淘宝网谨上 范文二： Dear×××, I feel sorry to hear that Alice in Wonderland has all been sold out, since it has always been one of my favorite works. I still want to place an order with you. Would you mind informing me the moment your new stock has come? Thank you in advance! I'm looking forward to your earliest reply. Yours, Leo 亲爱的×××： 我很遗憾地听说《爱丽丝漫游奇境记》已经售完，这本书一直是我最喜欢的作品之一。我依然愿意从你处订购。请您在有了新的存货时通知我，好吗?提前表示感谢。 期待您的早日回复。 利奥 范文三： 谨上 Dear×××,
1, A Generak Enquiry Dear Sirs, We are interested in importing Cotton Underwear and Iron-Free Garments in popular demands you advertised in the Chinese Export Commodity Fair Bullletin,June 2008、 We would like you to send us details of the above products including sizes,colours and samples of the different styles、 As expected, the quantity of our order to be placed will be very large、Since the season is coming very soon,prompt delivery is absolutely necessary、 When quoting,please state terms of payment and discount you would allow on the purchase of not less than two thousand dozen、Please rest assured that should your prices be competitive we will place our orders with you、 Your early reply to this enquiry is requested、 Yours faithfully, 2, An Offer for Ladies’ Nylon Stockings Dear Cathy, Ladies’Nylon Stockings We very much apprecite your enquiry of August 11,against which we are making you the following offer: Commodity: Ladies’ Nylon Stockings Specifications: As per our sample No、265,black,assorted sizes Quanitity: 2,000 doz、 Price: At $2、80 per dozen FOB Shanghai Shipment: October/November,2008