4P strategy of HUAWEI mobile phone
1. price strategy
HUAWEI mobile phone pricing strategy mainly in the end steadily, gradually towards high-end, to build their own brand strategy.
2. Promotion strategy
HUAWEI's marketing strategy is mainly through advertising and news head lines. In the Chinese mobile phone brand to put the cost in the first place. And HUAW EI company invested on the exhibition are also great. This is not only an effective me ans of promotion. It can potentially promote HUAWEI's new products and enhance th
e corporate image.
3. product strategy
HUAWEI's product strategy remains a choice. Is everything to the customer as the center. To understand the needs of customers in the product. And the rapid resp onse to customer demand. Innovative products to meet the market demand. At the sa me time, their products and competitors' products occupy the market to form the diffe rence.
3. place strategy
HUAWEI currently has two mobile phone sales ways. The first is the operat or according to their own sales channels for the sale of mobile phone. The second mo del is the HUAWEI mobile phone market investigation. To understand the market de mand and consumer demand. Market segmentation will create a set of services. After the dealer supply sales training platform.