第三辑Test 1
Staff Magazine
Your company is planning to introduce an internal magazine to keep staff informed of company developments.
You have been asked to help plan the staff magazine
Discuss the situation together, and decide:
●What type of information to include in the magazine
●Which type of staff should contribute to the magazine
●How often the magazine should be published
【题目分析】
企业内刊
你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。要求你帮助策划企业内刊的设计。你们一起讨论这个话题，并决定：
●杂志包括哪些内容
●杂志所定位的员工类型
●杂志的发行周期
【思路点拨】
主题讨论要点讨论结果原因
Staff Magazine Contents of
magazine
News, analysis, opinions, interviews,
competitions and feedback
Cover a wide range of topics, of interest to
staff
Orientation of
magazine
Oriented to all the staff members A better understanding of our business,
knowledge and experiences, interest and
entertainment, a good knowledge Circulation
Monthly An easy, convenient way of keeping
up-to-speed with everything.
【词汇、短语】
特写feature 视觉的visual
熟悉的，了解的up-to-speed 上交submit
使适应，定位orient 承诺，奉献commitment
【句型点击】
●正面评价观点
Good idea!
I really appreciate what you’ve said
You’ve made a very good point.
That’s interesting!
【参考范例】
A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.
B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be bette r, which can cover a wide range of topics, of interest to staff.
C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.
A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations. By the way, what could be the target audience of the magazine?
B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be
oriented to all the staff members.
C: You can target the staff magazine to different groups, for individual department may want their version of the magazine.
Moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.
A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?
B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.
C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.
第三辑Test 2
Video Conferencing
The company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.
You have been asked to make recommendations about introducing video conferencing.
Discuss the situation together and decide:
●What the company needs to know about the meetings that take place at present.
●What are the advantage and disadvantage of video conferencing might be
●What kinds of practical preparations would be needed before introducing the system?
【题目分析】
电视会议
你所在的公司目前很关注员工出差到其他分公司开会的用时问题，正在寻找可替代的开会方式。本题要求你们就介绍电视会议做一些推荐性的建议。
你们一起讨论这个话题，并决定：
●就目前采用的会议方式来说，公司需要了解什么情况
●电视会议的优缺点有哪些
●要引进电视会议系统的话，需要做哪些实际的准备工作
【思路点拨】
主题讨论要点讨论结果原因
Video Conferencing Definition and
functions
Fast-growing and affordable
interactive system
Many hardwares and softwares are designed
Advantages and
disadvantages
Lack of eye contact and appearance
consciousness;
Boost productivity
Advancing technology,
cut costs and travel
Introduction and
preparation
Alternative, updating computer and
networking system
Potential value; meet the installment
requirements of video conferencing system
【词汇、短语】
发射、传送transmit 提高，促进boost
听觉的，声音的audio 拨号dial
意识，知觉consciousness 动态的dynamic
习惯accustom 会议中的in-conference 相互作用interactivity 更新update
【句型点击】
●控制谈话进度，转为新话题
Now let’s move to the next issue.
Well, the next term on the agenda is…
I think that covers the first item, now let’s…..
Shall we leave that item and move forward?
【参考范例】
A: Video conferencing involves conducting a conference between two or more participants at different sites by using computer networks to transmit audio and video data.
B: You know, many experts believe that video conferencing will be one of the fastest-growing divisions in computer industry. C: That’s true. There are so many hardware and software designed for video calls and video conferencing, which makes video conferencing affordable and gains more popularity.
A: But there are two striking problems which prevent video conferencing from becoming a standard form of communication, namely, lack of eye contact and appearance consciousness.
C: Yes, I know what you mean. However, the lack of eye contact may be solved with advancing technology, and the problem of appearance consciousness will probably disappear as people become accustomed to video conferencing.
B: I agree with you. Video conferencing services allow you face to face interactivity with no need to be at the same physical location. What’s more, business that uses video conferencing systems can save a great deal of t ime and money by avoiding the burden and costs of business travel, so as to boost productivity.
C: Given its potential value, video conferencing suites should be introduced to the company as an alternative to traditional conferences.
A: The best choice should be the video conferencing system with simple dialing options, a range of dynamics layouts and numerous in-conference controls.
B: The company is also responsible for updating its computer and networking system to meet the installment requirements of video conferencing system.
第三辑Test 3
Seminar for students
Your company has been asked to deliver a series of one-day seminars to a group of business students to help them prepare for working in a large company.
You have been asked to help with planning the seminars
Discuss the situation together and decide:
●What kinds of information it would be useful to know about the students
●What the most useful topic would be
●How best to measure the success of the seminars.
学生就业研讨会
你所在的公司受邀举办为期一天的、面向商科学生的系列研讨会，目的是为了帮助这些学生将来在大公司就业做好准备。要求你帮助策划系列研讨会的内容。
你们一起讨论这个话题，并决定：
●关于参加研讨会学生的帮助信息
●可用的研讨主题
●研讨会成功与否的评价标准
【思路点拨】
主题讨论要点讨论结果原因
Seminar for students Information about
students
Participants from a local business school, preparing
for working in a large company.
Tailor the seminars according to
their needs and prioritise the tasks
in planning
The most useful
topics
Effective job search strategies, crucial career
planning, tactics for package negotiations and
successful communication in the workplace,
learning how to appropriately position yourself for
Instructive for their career success
in a large company; guide the
students through the critical points
they need to master for a great
a career change or obtaining employment with no
start to their career.
prior experience.
Follow-up questionnaire Achieved their goal Evaluation f the
seminars
【词汇、短语】
区分优先次序prioritise 追踪的、后续的follow-up
增值的value-added 调查问卷questionnaire
【句型点击】
●表示质疑
I can’t believe that !
Are you sure ?
You can’t be serous.你不是当真的吧?
【参考范例】
A: The most s uccessful seminars are thoughtfully planned and carried out. And in our seminar preparation checklist, we’ve got the date, location, venue, organization, seminar category and presenters, all the details about those things.
B: Wait, wait. What about the audience? Who are the seminars held for? I think we should know something about the audience, so we can tailor the seminars according to their needs and priorities the tasks in planning.
C: Good idea. I remember the participants all come from a local business school, preparing for working in a large company. A: And the focus of the seminars is on providing value-added solutions to real-world business issues. Initially, the organizers have been thinking of the several groups of topics and issues as the content of the seminar.
B: Yes, I have read those topics. They are mainly about effective job search strategies, crucial career planning, tactics for package negotiations and successful communication in the workplace. In addition, learning how to appropriately position yourself for a career change or obtaining employment with no prior experience is also mentioned. These topics are really instructive for their career success in a large company.
C: Absolutely. This intensive series of one-day seminars will guide the students through the critical points they need to master for a great start to their career.
A: Large companies mean more options, but at the same time, more challenges. The seminars will present and discuss the issue of working in a large company for newly-graduated business students, but how could we know they have achieved their goal?
B: The evaluation of seminars should be based on follow-up questionnaire. The survey will be done after most of the student participants find their jobs.
C: I think something else should be added in the questionnaire, such as what are their attitudes towards career path after attending the seminars.
第三辑Test 4
Sales Manager Conference
Your company is organizing a conference for the sales managers in its offices around the world.
You have been asked to help plan the conference.
Discuss the situation together and decide:
●What information you will need to send to the sales managers before the conference
●What activities you could organize to help people to get to know each other better.
●Whether to invite a guest speaker to give a talk.
销售经理会议
你所在的公司要为其在世界各地的分公司的销售经理举行一次会议，要求你帮助策划这次会议。
你们一起讨论这个话题，并决定：
●开会之前需要向销售经理传达什么样的信息
●举行那些活动来增进与会者对彼此的了解
●是否应该邀请演讲嘉宾来做报告
【思路点拨】
主题讨论要点讨论结果原因
Sales Manager Conference Information sent to sales
managers before the
conference
Pre-conference information with things of
objectives of the conference, schedules
instructions, accommodation details,
handouts or presentation notes
Well-prepared for the conference Conference activities
Team-building activities like cocktail party,
dinner time, traveling and even a tennis game
Pursue mutual interest and
attempt cooperation with each
other; know each other better and
establish a closer bonding Conference speakers
A guest speaker or at least one keynote
speaker
Set the scene and help the
conference participants to touch
and feel the theme of the
conference
【词汇、短语】
分支机构、分公司branch office 退队建设team-building
会议资料包conference kit 鸡尾酒会cocktail party
信息袋、资料集information pack 主题演讲者keynote speaker
印刷品，讲义handout 为某事做准备set the scene
潜在市场potential market 彩排dress rehearsal
共同利益mutual interest 彩排dress rehearsal
【句型点击】
争取发言
As for … , may I add something?
Before you move to …, I’d like to say…
Well, a very important factor I want to mention is that…
You’ve made good points, but….
【参考范例】
A: Should we send anything relative to this sales manager’s conference to all the delegates from the branch offices? And if w e must, what should we send them?
B: I think that’s the conference kit, which help a ttendees to be well-prepared for the conference. Conference delegates are presented with pre-conference information pack which contains various things of objectives of the conference schedules instructions, accommodation details, handouts or presentation notes.
C: We can also engage sales mangers before the conference by giving them assignment, such as reading business articles prepared to discuss or sharing their finest proposal ever crafted.
A: Assignment is a good idea. Actually, there are some activities and entertainments tailored to suit the leisure time of the attendees.
B: Those sales managers will meet here next month to solve practical problems, take specific decisions, discuss and learn about issues of potential markets. I think it’s a great chanc e for them to pursue mutual interest and attempt corporation with each other.
C: Indeed, team building activities like cocktail party, dinner time, traveling, and even tennis game can help delegates know each other better and establish a closer bonding.
A: That’s really beneficial for the whole company. But do you think there should be a guest speaker coming to give an opening lecture?
B: Yes, I agree with you. I think there at least one keynote speaker to set the scene and help the conference participants to touch and feel the theme of the conference.
C: To avoid a flat and irrelevant delivery, careful selection is required from a list of possible speakers. The content and format of each speaker’s presentation should be agreed, and more than one dress rehea rsal is advisable.