第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……
Trying to attract new staff
Competitive wages
Company reputation
主题要点原因
Trying to attract new staff 已给
要点
Competitive wages 竞争力的价格Determination 决定因素
Company reputation 公司声誉Belief 信念
补充
要点
Career opportunity 职业发展前景Self-development 个人发展
Working environment 工作环境Stimulus 诱因
【词汇&短语】
招聘 recruitment 合作精神，团队精神 team spirit
根据…….调整 tailor to 灵活福利 flexible benefits
受聘后的福利待遇 employment packages 求职者 job seeker
目标群 target group 职位空缺 job vacancies
准雇员 potential employee
【句型点击】
表示提出建议
Let’s…..
Why not……
I suggest that we……
My advice would be…….
对观点不予评价
I don’t know what to say.
I can’t say I have any views on……
It’s not something I have considered a lot, I’m a fraid.
要求重复
Pardon
What did you say just now
Do you mind say it again
【参考范例】
When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.
A company’s reputation is among its most important and valuable assets, whic h is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.
What’s more, better opportunity for promo tion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.
In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.
Topic B: WHAT IS IMPORTANT WHEN ……
Preparing to go away on a business trip
Informing colleagues and clients
Delegating essential tasks
主题要点原因
Preparing to go away on a business trip 已给
要点
Informing colleagues and clients
通知同事和客户
Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率
补充
要点
Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备
【词汇&短语】
同事 colleague 完成 accomplish
旅程、行程 itinerary 目的地 destination
预约 booking 时间管理 time management
预订 reservation 清单 check list
投影仪 projector 麦克风 microphone
【句型点击】
要求解释
What does … mean
Could you explain it please
When you say…. What do you mean
Would you mind telling me the meaning of….
Do you mean ….. by saying…
【参考范例】
Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.
If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.
Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.
And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.
Topic C: WHAT IS IMPORTANT WHEN ……
Planning corporate hospitality
Guest list
Type of event
主题要点原因
Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性
补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处
【词汇&短语】
商务社交 corporate hospitality 演示、展示 demonstration
交往 socialize 士气 morale
有益的 beneficial 容易到达的 accessible
出席者 attendee 职场 workplace
受控环境 controlled environment 专注的 dedicated
研讨会 seminar 联系，关系网 networking
发布 launch 人际的 interpersonal
【句型点击】
询问他人意见
Any comment on…….How do you think of……
What do you say about….What’s your attitude to…..
Do you have any idea about…..
【参考范例】
Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.
Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.
Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.
The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.
第三辑Test 2
Topic A: WHAT IS IMPORTANT WHEN ……
Writing a newspaper advertisement for a job vacancy
Description of the work
Experience needed by applicants
【思路点拨】
主题要点原因
Writing a newspaper advertisement for a job vacancy 已给
要点
Description of the work 工作性质描述Attention 关注
Experience needed by applicants
应试者的工作经验
Relevance 参照条件
补充
要点
Salary range and benefits 工资幅度及福利
待遇
Attraction 有吸引力
Response and contact details 回复与联系方
式
Instruction 介绍
【词汇&短语】
求职者 job seeker 空位 vacant position 联系方式 contact details 工资幅度 salary range 确切地阐述 formulate 福利，津贴 benefit
细节 specific 职业前景 Career path
申请求职者 candidate 包含 incorporate
需要 entail 目标对象 target audience
【句型点击】
句子语义关系，表示转折
But / Yet / While / Whereas, .... 然而……
However / Nevertheless, ...然而……
... Rahter than ... 而不是……
... Instead of ... 而不是……
... On the other hand, ... 另一方面，……
【参考范例】
A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.
Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.
As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.
Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.
Topic B: WHAT IS IMPORTANT WHEN ……
Delegating work to others
Clear instructions
Choice of person for the task
主题要点原因
Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选
择
Quality 质量
补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性
【词汇&短语】
企业职阶 corporate ladder 亲身动手的 hands-on 合同工 contract worker 激发 motivate
详述的、明确的 explicit 分派 allocate
保证 guarantee 反馈 feedback
最大值 maximum 暗示、含义 implication
【句型点击】
句子语义关系：表示原因
Because of …..
Due/owing to….
Since…
The reason for…. Is…
Given the fact that …., we…..
【参考范例】
Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction. Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.
Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.
And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.
Topic C: WHAT IS IMPORTANT WHEN ……
Designing a company website
Type of information to include
Different language versions
【思路点拨】
主题要点原因
Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流
补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性
定制、定做 customize 流量 traffic
搜索引擎 search engine 常惠顾客 existing customers
潜在顾客 potential/prospective customer 布局，设计layout
营业范围 line of business 现成的 ready-made
强有力的potent 电子商务e-commerce
信息源 information source 模板 template
使用多语言的 multi-lingual 导航 navigation
目标用户 target user 菜单 menu
【句型点击】
句子语义关系，表示结果
As a result,
Accordingly/consequently…
In a consequence..
Therefore/ thus…
…, hence…. 因此
【参考范例】
Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.
As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.
Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.
Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.
第三辑Test 3
Topic A: WHAT IS IMPORTANT WHEN ……
Meeting foreign clients for the first time
Foreign language skills
Knowledge of cultural differences
【思路点拨】
主题要点原因
Meeting foreign clients for the first time 已给
要点
Foreign language skils 精通外语Fluent communication 交流
Knowledge of cultural differences
了解文化差异
Appropriate response 合适的举止
补充
要点
Business etiquette 商务礼仪Good impression 良好的印象
Participation in communication
积极参与交流
Great rapport 和谐一致
【词汇&短语】
记住 bear in mind 多文化的multicultural
本族语、母语 native tongue 澄清、净化 clarification
过失、出丑 gaffe 敏感、敏感度 sensitivity
攻读、熟读 read up 双赢 win-win
谦恭有礼 courtesy 关系，一致，和谐 rapport
名片 business card
【句型点击】
如何询问对方意见
Do you mind …
Would you like…
Could you ….., please
I was wondering if you could…
【参考范例】
There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.
And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better t ake the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately.
What’s more, you need to ensure that you make t he best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.
Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity
is all takes to create a win-win situation and build a great rapport with your foreign client.
Topic B: WHAT IS IMPORTANT WHEN ……
Deciding whether to buy or rent office equipment
Cost
Speed of technological change
主题要点原因
Deciding whether to buy or rent office equipment 已给
要点
Cost 价格First priority 首要因素
Speed of technological change
技术变化的速度
Improve efficiency and boost productivity
提高效率和产出
补充
要点
Tax 课税Fully tax deductible and a tax write-off 免
税
Useful life 使用寿命Save you a lot of time and money 省时经济
【词汇&短语】
货币因素 monetary factor 纳税优惠 tax benefit
最优先权 first priority 加速折旧 accelerated depreciation
提升，更新 upgrade 税金控除 tax write-off
可扣除的 deductible
【句型点击】
如何澄清观点
Don’t get me wrong. 不要误会我
My attitude to….. is……
What exactly I’m trying to say is…
I’m afraid you’ve misunders tood me.
【参考范例】
Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice woul d be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits of renting.
With the high speed of technological change, some office equipments are easy to become outdated and it’s indisp ensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.
Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.
Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.
Topic C: WHAT IS IMPORTANT WHEN ……
Aiming to increase staff productivity
Offering bonuses
Creating a pleasant environment
主题要点原因
Aiming to increase staff productivity 已给
要点
Offering bonuses 提供奖金Enhance the performance of employees
提高员工表现
Creating a pleasant environment
创造愉快的工作环境
More energy, less mistakes, and better
decisions
精力充沛，少犯错误，更好的做决定
补充
要点
Career advancement
事业发展前景
Increase employee job satisfaction and
productivity 提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace
productivity and give a strong competitive
edge 培养忠诚感
【词汇&短语】
决策层 executive suite
竞争优势 competitive edge
举止优雅的，改良的，精致的 refined
【句型点击】
中途打断对方
…. Sorry, but….
Just a moment, but…
Sorry to interrupt, but…
Excuse me, may I interrupt
【参考范例】
There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.
A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.
Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.
Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.
第三辑Test 4
Topic A: WHAT IS IMPORTANT WHEN ……
Aiming to keep good staff
Promotion opportunities
salaries
主题要点原因
Aiming to keep good staff 已给
要点
Promotion opportunities
晋升机会
Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力
补充
要点
Recognition and praise
认可和奖励
A sense of pride and boost up morale
培养自豪感
Workplace culture 职场文化Trust for successful two-way communication
双赢的沟通
【词汇&短语】
高级人才 top talent 骄傲感 a sense of pride
提高工资 pay increase 扶助，增强 boost up
分红制 profit sharing 士气，斗志morale
出勤attendance 双向的 two-way
【句型点击】
表示附和
Let’s hope so
I feel confident to.
Sounds great.
【参考范例】
One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you. Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.
Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.
Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.
T opic B: WHAT IS IMPORTANT WHEN ……
Organizing a conference
Conference speakers
Facilities at conference centre
主题要点原因
Organizing a conference 已给
要点
Conference speakers 会议报告人Inspiration 鼓舞力
Facilities at conference centre会议设备Sound effects 明显的效果
补充
要点
Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持
【词汇&短语】
激发性的 motivational 播音 public address 演讲嘉宾 guest speaker 事先 in advance
耗时的 time consuming
【句型点击】
表示同意
Absolutely!
Exactly!
You bet
You got it
That’s for sure.
【参考范例】
It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.
A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.
Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.
In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.
Topic C: WHAT IS IMPORTANT WHEN ……
Producing a marketing plan
Identifying target customers
Setting a budget
【思路点拨】
主题要点原因
Producing a marketing plan 已给要点Identifying target customers
确定目标客户
Marketing needs and objectives
市场需求与目标
Setting a budget 制定预算开支Financial balances and priorities
财务收支平衡
补充要点Marketing strategies 市场战略Marketing direction and action
市场方向
Environmental factors
各种环境因素
Impact on the market growth potential
潜在增长市场的影响
【词汇&短语】
收入，税收 revenue 明显的 measurable
图表 tables and graphs 政府行动 government action 管理工具 managerial tool 文化变迁 cultural changes 定价 pricing 营销信息marketing message 市场分割 market segmentation
【句型点击】
表示反对
No way.
Not really.
Of course not.
Not a chance.门都没有
【参考范例】
Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.
The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one com prehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.
Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions. Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.