第四辑Test 1
Topic A: WHAT IS IMPORTANT WHEN ……?
Planning a presentation
●Audience
●Equipment needed
【思路点拨】
主题要点原因
Planning a presentation 已给要点Audience 听众Presentation style 演示的形式Equipment needed 需要的设备Smooth process of presentation
演示过程流畅
补充要点Researching the topic 对题目的研究Presentation quality 演示质量Presentation skills 演示技巧Presentation effect 演示效果
【词汇&短语】
农民工migrant worker 被期望，被期待做某事be expected to
图表，曲线图graph 相应的，转而in turn
术语technical words 最后但并不是最不重要的last but not least
准备行动，待命stand by 备用的spare
【句型点击】
●回到原话题
To turn to the topic ….
To get back to what I was saying…
To go back to what you were saying about…
●引起新话题
About…. I think…
That reminds me of…..
Talking of…., I know…..
【参考范例】
When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.
Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.
Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.
Topic B: WHAT IS IMPORTANT WHEN ……?
Selecting an interpreter for a meeting with foreign clients
●Experience
●Reliability
【思路点拨】
主题要点原因
Selecting an interpreter for a meeting with foreign clients 已给
要点
Experience 经验Work performance 工作表现
Reliability 可信度Quality of work 工作质量
补充
要点
Interpreter’s personality 口译员的性格Outcome of business 结果
Interpreter’s qualifications 口译员的资格Eliminate unqualified applicants
去除不合格人员
【词汇&短语】
需要，要求call for 正直；诚实integrity
积累accumulate 忽视，未注意到overlook
环境，条件，情况circumstance 核心core
结果outcome 互动interaction
准确的accurate 咨询，协商consultation
【句型点击】
●常用礼貌打断语
Can I ask a question?
Can I interrupt for a moment?
Just to change the subject for a moment, do you….?
●概括性论述
In most cases…..
Generally speaking…
On the whole
By and large
【参考范例】
When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.
Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.
In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.
Topic C: WHAT IS IMPORTANT WHEN ……?
Introducing a new product range onto the market
●Timing
●Advance publicity
【思路点拨】
主题要点原因
Introducing a new product range onto the market 已给
要点
Timing 时机Fate of the product range 产品周期
Advance publicity 提前宣传Warming up the market市场预热
补充
要点
Target customers 目标客户Followers of products 产品的跟随者Promotional events 促销活动Arouse customers enthusiasm
激发顾客的热情
【词汇&短语】
产品系列product range 结束，终结terminate
确保，担保ensure 提前宣传advance publicity
在很大程度上to a great extent 促销活动promotional events
不合时宜的ill-timed 方向，定位orientation
【句型点击】
●常用口头衔接语
Well, the point I’m trying to make it is that…
Well, what I am trying to say is that…
And don’t forget…
●常用开场白
I’d like to begin by saying…
I’d like to begin by raising the issue/question of….
There are two points I’d like to make…
【参考范例】
When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.
Beside s, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiousl y for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.
What’s more, to successful ly introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.
第四辑Test 2
Topic A: WHAT IS IMPORTANT WHEN ……?
Aiming to improve career prospects
●Reading business articles
●Learning a foreign language
【思路点拨】
主题要点原因
Aiming to improve career prospects 已给
要点
Reading business articles
阅读商务文章
The latest business events 最新的商务事件
Learning a foreign language
学习一门外语
Improve communication 有效的沟通
补充
要点
Further education 继续教育Improved proficiency 提升熟练度
Building an organic knowledge
建立系统的知识体系
Broadened horizon 扩展知识面
【词汇&短语】
职业规划career prospect 保证guarantee
系统的organic 职业能力proficiency
开阔视野broaden the horizon 语言能力command of language 【句型点击】
Take… into account.
Give you a clue of….
….is becoming increasingly popular.
….helps you step forward.
【参考范例】
When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.
Topic B: WHAT IS IMPORTANT WHEN ……?
Deciding how to transport goods
●Destination
●Speed
【思路点拨】
主题要点原因
Deciding how to transport goods 已给
要点
Destination 目的地Convenience 便利性
Speed 速度Efficiency 效率
补充
要点
Delivery and loading/ unloading
发货和卸货
Safety of the goods 保证货物安全Best offer 最佳报价Minimal cost 最低成本
【词汇&短语】
目的地destination 运输中in transit
立即发货prompt delivery 装货过程loading process
快递流通fast turnover 最佳报价best over
【句型点击】
In order to…
With regard to… 基于
Other things being equal…同等条件下
【参考范例】
When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during t he loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.
Topic C: WHAT IS IMPORTANT WHEN ……?
Purchasing new machinery
●Level of automation
●Maintenance requirement
【思路点拨】
主题要点原因
Purchasing new machinery 已给
要点
Level of automation 自动化程度Save labour 节省人力
Maintenance requirement 养护要求Save cost 节约成本补充Quality 质量Productivity 生产力
要点Safety 安全Save trouble 减少问题
【词汇&短语】
生产线the production line 付款条件payment terms
由电脑控制的computerized 严格检查strict inspection
提高效率raise efficiency 全自动的fully automatic
极具清楚crystal clear 假设出来的情况hypothetical case
【句型点击】
We should aware of…
My interest is towards….
If we don’t take this seriously…..
【参考范例】
When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be t owards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.
第四辑Test 3
Topic A: WHAT IS IMPORTANT WHEN ……?
Selecting a retail sales assistant
●Previous experience
●Appearance
【思路点拨】
主题要点原因
Selecting a retail sales assistant 已给
要点
Previous experience 以往的经验Right of priority 优先权
Appearance 仪表First impression 第一印象
补充
要点
Communication skills 沟通能力Basic skills and qualities 基本技能和素质Customer contact 客户联系Future development 未来发展
【词汇&短语】
销售经理sales manager 促进销售sales promotion
推销潜力sales potential 销售利润selling profit
代理商Selling agent
【句型点击】
●表达现状
We can’t ignore the fact that….
No one can deny the fact….
Th is phenomenon attracts people’s interest in…
【参考范例】
When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.
Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.
Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.
Topic B: WHAT IS IMPORTANT WHEN ……?
Contacting clients by telephone
●Calling at the right time
●Listening carefully
【思路点拨】
主题要点原因
Contacting clients by telephone 已给
要点
Calling at the right time
在合适的时间通话
Be polite 礼貌待人
Listening carefully认真聆听Be a good listener 善于聆听
Respect your clients 尊重顾客
补充
要点
Positive attitude 积极的态度Keep a harmonious relationship保持和谐的关系Details 细节问题Solve problems effectively 高效处理问题
【词汇&短语】
客户支持clients support 打扰disturb
可供利用的available 热情的enthusiastic
令人反感的annoying 时间把握timing
【句型点击】
I am in the middle of…我正在忙着
To put it in another way..
….is th e key point.
One of the best ways to…. Is…..
【参考范例】
When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.
To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.
Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.
Topic C: WHAT IS IMPORTANT WHEN ……?
Managing change
●Clear objectives
●Communication
【思路点拨】
主题要点原因
Managing change 已给
要点
Clear objectives 明确的目标Development 发展
Communication 沟通Promote cooperation 提升合作
补充要点Technology and qualified personnel 技术和人才Core competence 关键能力Creativity 创意Attraction 吸引力
【词汇&短语】
企业目标business goal 蓝图blueprint
核心竞争力core competence 与时俱进keep pace with time
大的市场份额The lion’s share
【参考范例】
In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.
The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.
The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.
第四辑Test 4
Topic A: WHAT IS IMPORTANT WHEN ……?
Considering setting up a staff canteen
●Employee’s opinions
●Cost to the company
【思路点拨】
主题要点原因
Considering setting up a staff canteen 已给
要点
Employees opinions 员工意见For the sake of their convenience
方便员工
Cost to the company 公司成本There can be other more economical options
有更经济的选择
补充
要点
Financial situations of the company
公司经济状况
Feasibility of the construction
建设的可行性
Location of the canteen 餐厅建址There should be space available for the canteen
给餐厅留出空间
【词汇&短语】
至关重要的crucial 策略战术tactic
能被利用的available 注意be aware of….
交换意见compare notes 或者alternatively
长期预定long-tern reservation 可行性feasibility
以员工为中心的employee-oriented 建筑，建造construction 【句型点击】
As far as…..concerned
With respect to….关于….
To be specific 具体来说
Be supposed to….应该……
Conserve no effort to…不遗余力地
【参考范例】
With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Und oubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.
Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.
Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.
Topic B: WHAT IS IMPORTANT WHE N ……?
Working as a teacher
●Sharing expertise
●Deciding responsibilities
【思路点拨】
主题要点原因
Working as a teacher 已给
要点
Sharing expertise 分享专长The prime concern of any teacher 、教师最关注的Deciding responsibility 明确职责Efficient team work 高效的团队合作
补充
要点
Monitoring the students 督导学生Improved behavior pattern 改善行为模式
Encouraging creative spirit 鼓励创新Make full use of the potentiality of the students
深挖学生的潜力
【词汇&短语】
求助于resort to 零碎的piecemeal
处理tackle with 前提premise
倾向于apt to 灵活的策略flexible policy
指派assign 唤起情绪invoke
有机的，整体的organic 同时simultaneously
【句型点击】
The prime concern is… 首要考虑是..
Given this premise…. 基于这样的前提
Be expe cted to…被期待做某事，应该做某事
【参考范例】
When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.
Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.
Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.
Topic C: WHAT IS IMPORTANT WHEN ……?
Negotiating a contract with a customer
●Customer needs
●Available budget
【思路点拨】
主题要点原因
Negotiating a contract with a customer 已给
要点
Customer needs 客户需求The basis of the negotiation 谈判的基础Available budget 可用预算资金Financial support 经济支持
补充
要点
Long-term cooperation 长期合作Sustainable profit 可持续的获利
Reasonable design of the contract 合同的合理设计 A win-win outcome 促成双赢
【词汇&短语】
可持续的sustainable 共同愿望common desire
双赢win-win 建立贸易机会conclude business
互惠互利mutual benefit 一致coincides with
通力合作close cooperation 报价quotations
最新商品价格目录表latest catalogues 履行合同observe the contract
商业信誉commercial integrity 国际惯例international practices
【句型点击】
I have some comment on…..
The products meet with great favor.
How to precede with 怎样来进行
How to put…. Into practice….
【参考范例】
If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.
On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and barga ining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.
Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.