题目：家族式中小企业融资存在的问题及对策
第一部分外文翻译原文
Family SME financing problems and countermeasures
1、The status of family SMEs
Family-owned SMEs in the development of our country experienced a small to large, from weak to strong in the process, along with the family business in China today the deepening of economic reform and development and growth, has gone through four stages: the first stage, From 1978 to 1987, after the December 1978 Third Plenary Session of the Party, the private sector began to sprout exploration; the second stage, from 1988 to 1991, in 1988 the state promulgated the "Provisional Regulations on private Enterprises", the private sector has been Legislative protection; the third stage, from 1992 to 1996, the spring of 1992, Comrade Deng Xiaoping's southern tour speech, encourage private sector development; the fourth stage, the 15th Party Congress in 1997 affirmed the non-public economy is an important component of the socialist market economy private enterprises to enter the stage of stable development.
At present, China's family-owned SMEs in general to take the family system management mode, although this management model, although in favor of corporate governance, reducing the commission Enterprises - the agency costs, but this also increases the external transactions arising from the establishment of corporate identity costs. On the one hand our economy is in a transition period, various policies and regulations are not perfect, the community has not formed a unified identity for the family of SMEs, which makes family-owned SMEs in the market development, customer acquisition financing and other aspects in particular more difficult. On the other hand due to the absolute control of the family by the family-owned small and medium enterprises, the decision arbitrary and authoritarian strong, the error rate is large, resulting in enterprise development to a certain stage on the lack of power, it is difficult to continue to develop.
2、The main problem of family exist in the process of SME financing
2.1 Family ownership structure and governance structure of SMEs unreasonable
Our family ownership structure of SMEs in general showing unity, closed characteristics. According to statistics, the founder of the family business enterprise investment accounted for 75% of total share capital, its holding ratio as high as 70%, while the proportion of shares held by the founder's family also accounted for 10% ofthe company's total share capital, both in the family business of Holdings the proportion of 80%, the enterprise has absolute control. This single ownership structure and the closure of many family-owned SMEs generally do not pay attention to external financing, business development and capital accumulation is still relying on its own within the family obtain financing, which limits the expansion of enterprises.
2.2 The family behind SME management mode
Currently, many executives are from family-owned small and medium enterprises within the family, but also because of the family's absolute control of the enterprise, many business owners arbitrariness in decision-making, so that companies will bring tremendous business risk to the enterprise zone to instability, which will undoubtedly increase the risk of funding provided. Meanwhile, in the internal distribution of
profits, there is no established concept of sustainable development can play, often only taking into account the short-term interests, net of corporate profits spectroscopic eat, rarely from the perspective of enterprise development, consider using retained funds to supplement operating funds, and their accumulation of weak sense.
2.3 The family-owned SME financial system is not perfect
As noted in the survey, more than 50 percent of family-owned SMEs in the financial system is not perfect, and many family-owned small and medium business managers lack professional financial management knowledge, lack of major financial decision analysis to develop a reasonable and legitimate, and even prepare several sets of accounts to check payable regulatory authorities. Because most investors to corporate lending main consideration is return on investment, and ROI analysis depends mainly on the view the company's financial statements, due to the corporate financial system defects, it is difficult to provide accurate accounting information, investors are unable to find out the enterprise the true face, nature does not give business loans.
3、The Solution of family financing of SMEs
3.1 Family fade colors, introducing diversification of investors
First of all to clarify property rights, according to the contribution principle, the principle of efficiency, fairness rationalize the relationship between members of the family property, clear the nature of the enterprise, the definition of enterprise property rights, reform of property rights. Forward to the public on the basis of clear property rights on the inside, diversify their ownership by absorbing social capital, the equity isfully owned by the family into a controlling stake, the investor capital, human capital and social capital is allocated in equal shares, to increase transparency and social trust.
3.2 Change management model to promote institutional innovation
Many of our family-owned small and medium enterprises in the employment context nepotism, meritocratic closer. This management model is not conducive to family-owned small and medium enterprises to introduce outstanding management personnel, resulting in a lack of family-owned small and medium business decision rationality, increasing the risk of
family-owned small and medium business, reducing the level of family credit for SMEs, resulting in banks and investors unwilling to its loans and investments. In view of this, family-owned SMEs should abandon the family management, the introduction of professional managerial system, the implementation of corporate restructuring in accordance with the requirements of modern enterprise system, the introduction of outstanding management talent, improve operational efficiency and reduce operational risks. So as to raise the level of credit to enhance financing capacity. At present, the rapid development of China's many family businesses employ people outside the family as a decision-making executives, such as the United States and other countries.
3.3 Cegulate corporate financial system, improve financial management
According to the relevant regulations of the state, the establishment of financial and accounting system sound enterprises, not cooking the books, establish and improve financial reporting system to improve the credibility and transparency of the financial situation of the financial statements. These include: 1, raise funds, and the effective
use of funds, supervision and funding normal operation, maintenance, financial security, boost profits. 2, establish a sound financial management system, financial revenues and expenditures do a good job planning, control, accounting, analysis and assessment work. 3, to strengthen the management of financial accounting, in order to improve the timeliness and accuracy of accounting information.
In short, to be truly effective in solving the difficult problem of family SME financing, companies need to go through joint efforts of financial institutions, to create a family-owned diversified financing channels for SMEs, social credit sound socio-economic environment for the family-owned SMEs the development provides a relaxed environment for raising capital.
第二部位论文译文
题目：家族式中小企业融资存在的问题及对策
一、家族式中小企业的现状
家族式中小企业在我国的发展经历了一个由小到大、由弱变强的过程，当今中国的家族企业随着经济体制改革的不断深化而发展壮大，经历了四个阶段:第一阶段，1978～1987年，1978年12月党的十一届三中全会以后，私营企业开始萌芽探索;第二阶段，1988～1991年，1988年国家颁布了《私营企业暂行条例》，私营企业得到了立法保护;第三阶段，1992～1996年，1992年春邓小平同志南巡讲话，鼓励私营企业发展;第四阶段，1997年党的十五大肯定了非公经济是社会主义市场经济的重要组成部分，私营企业进入稳步发展阶段。
目前，我国家族式中小企业普遍采取家族制管理模式，这种管理模式虽然虽然有利于企业监管，减少了企业的委托—代理成本，但由此也增加了为建立企业认同感而产生的外部交易成本。一方面我国经济正处于转轨时期，各项政策法规尚不完善，社会上还没形成对家族式中小企业统一的认同感，这使家族式中小企业在开拓市场、获取客户特别是融资等方面都比较困难。另一方面由于家族式中小企业受家族的绝对控制，决策的专断性和独裁性较强，失误率也较大，导致企业发展到一定阶段就缺少动力，难以继续发展。
二、家族式中小企业融资过程中存在的主要问题
(一)家族式中小企业产权结构及治理结构不合理
我国家族式中小企业产权结构普遍呈现出单一性、封闭性特征。据统计，家族企业创始人投资占企业总股本的75%，其控股比例也高达70%，而创始人的家族人员持股比例亦占到企业总股本的10%，两者在家族企业的控股比例达80%，对企业具有绝对控制权。这种单一和封闭的产权结构使许多家族式中小企业一般不注重外部融资，企业发展资金仍依靠自身积累和家族内部融资取得，这就限制了企业的扩张。
(二)家族式中小企业管理模式落后
目前，很多家族式中小企业的高管人员都来自家族内部，而且由于家族对企业的绝对控制权，很多企业业主在决策时独断专横，这样会给企业带来极大的经营风险，给企业带来不稳定性，这无疑加大了资金的提供风险。同时，在内部利润分配中，没有建立可起持续发展理念，经常只考虑到短期利益，对企业利润分光吃净，很少从企业发展的角度考虑用自留资金来补充经营资金的不足，自身积累意识淡薄。
(三)家族式中小企业财务制度不健全
椐调查，我国家族式中小企业50%以上财务制度不健全，许多家族式中小企业的经营管理者缺乏专业的财务管理知识，对重大的财务决策缺少合理合法的分析制定，甚至准备多套帐来应付监管部门的
检查。由于大部分投资者给企业贷款主要考虑的是投资回报率，而分析投资回报率主要靠查看企业的财务报表，由于企业财务制度缺陷，很难提供准确会计信息资料，投资者也无法摸清企业的真实面目，自然不会给企业贷款。
三、解决我国家族式中小企业融资难的途径
(一)淡化家族制色彩，引入多元化投资主体
首先要明晰产权，根据贡献原则、效率原则、公平原则理顺家族成员产权关系，明确企业的性质，界定企业产权，改革产权制度。在明晰内部产权的基础上向公众化迈进，实现产权多元化，通过吸收社会资本，将家族股权由完全拥有转变成控股股权，将出资人资本、人力资本和社会资本等同于股权进行分配，增加透明度和社会信任度。
(二)改革管理模式，促进制度创新
我国很多的家族式中小企业在用人方面任人唯亲、任人唯近。这种管理模式不利于家族式中小企业引进优秀的管理人才，导致家族式中小企业经营决策缺乏合理性，加大了家族式中小企业的经营风险，降低了家族式中小企业的信用水平，导致银行和投资者不愿向其贷款和投资。鉴于此，家族式中小企业应摈弃家族式管理，引入职业经理人制度，按照现代企业制度的要求实行公司制改造，引入优秀的管理人才，提高经营效率，降低经营风险。这样才能提高信用水平，增
零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)
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本科毕业论文（设计） 外文翻译 原文： Financing of SMEs Abstract The main sources of financing for small and medium sized enterprises (SMEs) are equity, trade credit paid on time, long and short term bank credits, delayed payment on trade credit and other debt. The marginal costs of each financing instrument are driven by asymmetric information and transactions costs associated with nonpayment. According to the Pecking Order Theory, firms will choose the cheapest source in terms of cost. In the case of the static trade-off theory, firms choose finance so that the marginal costs across financing sources are all equal, thus an additional Euro of financing is obtained from all the sources whereas under the Pecking Order Theory the source is determined by how far down the Pecking Order the firm is presently located. In this paper, we argue that both of these theories miss the point that the marginal costs are dependent of the use of the funds, and the asset side of the balance sheet primarily determines the financing source for an additional Euro. An empirical analysis on a unique dataset of Portuguese SME’s confirms that the composition of the asset side of the balance sheet has an impact of the type of financing used and the Pecking Order Theory and the traditional Static Trade-off theory are https://www.doczj.com/doc/d72482369.html, For SME’s the main sources of financing are equity (internally generated cash), trade credit, bank credit and other debt. The choice of financing is driven by the costs of the sources which is primarily determined by costs of solving the asymmetric information problem and the expected costs associated with non-payment of debt. Asymmetric information costs arise from collecting and analysing information to support the decision of extending credit, and the non-payment costs are from
重庆大学网络教育学院 学生毕业设计（论文）开题报告 一、课题的目的及意义（含国内外的研究状况分析）： 近年来，随着国民经济的发展，市场竞争日益加大，再加上中国加入世贸组织，国 门逐渐打开，越来越多的国外企业在中国的市场上发展壮大，抢夺市场占有份额，对国内企业 造成了很大的冲击，特别是中小企业更难立足和发展，因此提高我们企业的竞争力迫在眉睫。 我们都是知道人才对于企业的生存和发展都有着重要的意义，并起着越来越重要的作用， 尤其对于我国的中小企业而言，由于其财力、物力有限，不可能与大企业比资金、比实力，因 而人才，尤其是优秀的人才对我国的中小企业的生存与发展就有着决定性的作用。但是，由于 社会、历史和自身等诸多因素的影响，人才在我国的中小企业中往往难以发挥自己的才能，人 才流失现象相当严重，往往自己培养的核心员工成为别人的得意助手，给企业带来了不可估量 的损失。中小企业如果想要获得长足发展必须在人才方面下功夫，应该将人才战略作为整个 企业发展战略的核心，但是中小企业在人才引进、聘用、培育、留守方面存在着种种的不利和 弊端，这些直接导致了企业请进了人才而又留不住人才的尴尬局面的出现。因此如何留住人才， 如何解决人才流失这一问题就显得尤为必要。 二、课题任务、重点研究内容、实现途径、条件： 本文主要利用文献研究方法，通过多种途径收集有关中小企业人才流失现状及对策的文献 资料。主要包括相关著作、期刊杂志以及相关网站查找资料，收集数据等多个关于人才流失的 的相关著作及论文，收集我国关于中小企业相关的文献资料及法律法规等。通过搜集和整理大 量的与中小企业人才流失相关的资料，在指导老师的指导和帮助下，分析中小企业在人力资源 管理中的人才流失问题，找出原因，并结合自己所学的知识、收集的资料并整理消化写成论文。 通过新颖的论点和想法来提出自己论文的创新点，并运用所学习的知识来补充和加工。本文 先阐述课题背景和目的，从而引出人才流失的研究现状，结合现状并运用课题的研究方法来分
市场营销策略 1 市场细分和目标市场策略 具有需求，具有购买能力并愿意花销的个体或组织构成了市场。然而，在大多数市场中，购买者的需求不一致。因此，对整个市场采用单一的营销计划可能不会成功。一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种细分市场作为目标市场。 市场细分使公司能更加有效地利用其营销资源。而且，也使得小公司可以通过集中在一两个细分上场上有效地参与竞争。市场细分的明显缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。但是，如果市场细分得当的话，更加符合消费者的需求，实际上将生产更高的效率。 确定目标市场有三种可供选择的策略，它们是统一市场、单一细分市场和多重细分市场。统一市场策略即采取一种营销组合用到一个整体的、无差异的市场中去。采取单一细分市场策略，公司仍然仅有一种营销组合，但它只用在整个市场的一个细分市场中。多重细分市场策略需要选择两个或更多的细分市场，并且每个细分市场分别采用一种单独的营销组合。 2 产品定位 管理者将注意力集中于一种品牌，并以恰当的方式将其与类似的品牌相区分，但这并不意味着该品牌就一定能够最后赢利。因此，管理者需要进行定位，即塑造与竞争品牌和竞争对手的其他品牌相关的自我品牌形象。 市场营销人员可以从各种定位策略中加以选择。有时，他们决定对某一特定产品采用一种以上的策略。以下是几种主要的定位策略： 2.1与竞争者相关的定位 对一些产品来说，最佳的定位是直接针对竞争对手。该策略特别适用于已经具有固定的差别优势或试图强化这种优势的厂商。为排挤微处理器的竞争对手，Intel公司开展了一项活动使用户确信它的产品优于竞争对手的产品。公司甚至为电脑制造商出钱，让它们在自己的广告中带上“Intel Inside”标志。作为市场领导者，可口可乐公司推出新产品并实施其市场营销策略。同时，它密切注视百事可乐公司，以确保对主要竞争对手的任何一次巧妙、有效的营销举措采取相应的对策。 2.2 与产品类别和属性相关的定位 有时候，公司的定位策略有必要将自己的产品与其类别和属性相联系（或相区别）。一些公司尽力将其产品定位在期望的类别中，如“美国制造”。用一句某顾问的话来说，“当你说‘美国制造’的时候，有一种强烈的感情因素在吸引着你”。因此，一家名为Boston Preparatory的规模不大的运动服制造商正在运用这种定位策略，以期胜过那些并非所有产品都在美国制造的势力强大的竞争对手如Calvin Kiein和Tommy Hilfiger。 2.3 通过价格和质量定位 某些生产者和零售商因其高质量和高价格而闻名。在零售行业，Saks Fifth Avenue和Neiman Marcus公司正是定位于该价格—质量策略的。折扣店Target Kmart则是定位于该策略的反面。我们不是说折扣商店忽视质量，而是说它们更加强调低廉的价格。Penny's公司努力—并且大多获得了成功—通过升级高级服装线和强调设计者的名字将其商店定位于价格—质量策略上。 “品牌”一词是个综合性的概念，它包含其他更狭义的理解。品牌即一个名称和（或）标志，用以识别一个销售者或销售集团的产品，并将之与竞争产品相区别。 品牌名称由能够发音的单词、字母和(或)数字组成。品牌标志是品牌的一部分，它以符号、图案或醒目的颜色、字体的形式出现。品牌标志通过视觉识别，但当人们仅仅读出品牌名称的时候，品牌标志并不能够被表达出来。Crest、Coors、Gillette都是品牌名称。AT&T由醒目的线条构成的地球以及Ralph Lauren's Polo的马和骑手是品牌标志，而Green Giant（罐装冷冻菜蔬产品）和Arm&Hammer（面包苏打）既是品牌名称又是品牌标志。 商标是销售者已经采用并且受到法律保护的品牌。商标不仅包括品牌标志，如许多人所认为的那样，也包括品牌名称。1946年的The Lanham Art法案允许厂商向联邦政府注册商标，以保护它们免受其他厂商的使用或误
对行销售人员激励机制分析 1激励机制的描述 1.1激励理论主要是研究激发人们行为动机的各种因素。由于人类行为 的原动力是需要，因此这种理论实际上就是围绕着人们的各种需要来进行研究。主要包括马斯洛的赫茨伯格的双因素理论、奥尔德弗的“ERG”理论、需要层次理论和麦克利兰的成就需要激励理论。 1.2 过程型激励理论重点研究人从动机产生到采取行动的心理过程。 包括亚当斯的公平理论、佛隆的期望理论和斯金纳的强化理论。 二对行销售人员激励机制分析 美国心理学家佛隆在1964年首先提出期望理论，人之所以能够完成某项工作并达成组织目标，因为这些组织目标和工作会帮助他们达成自己的目标。根据期望理论，某一活动对某人的激发力量取决于他所能得到的结果的全部预期价值乘以他认为达成该结果的期望概率。这就要求要处理好三个方面的关系：绩效与奖励的关系、努力与绩效的关系、奖励与个人需要的关系，任何一个环节都不能出现问题，否则都会导致无效激励。 从以期望理论为代表的过程型激励理论与内容型激励理论的观点来看，激励过程的科学性和合理性、激励手段对销售人员个性化需求的满足程度构成了激励的两要素。由此看出，销售人员的激励机制确实有改进的必要。 三销售人员激励体制中不足原因 3.1激励方式单一，过分依靠货币等物质激励手段而忽视精神激励的重要作用，销售人员没有归属感，缺少团队凝聚力。即使在物质激励方面，也是“佣金制”和“提成制”的天下，收入的多少完全依据销售额或利润额的多少，无视死去差异和个人实际努力程度，激励不公现象十分普遍。 3.2晋升制度僵硬，论资排辈，讲资历而忽视能力，讲关系而忽视业务水平，人浮于事，优秀人才流失严重，已不再适应市场竞争的需要。 3.3多数企业没有完整的培训激励机制，企业只注重“挖人”而非培养，因而满足不了销售人员自我发展的需要。
中小企业融资的英文文献 Automatically translated text: The definition of lease financing Finance leases (Financial Leasing) also known as the Equipment Leasing (Equipment Leasing), or modern leasing (Modern Leasing), and is essentially transfer ownership of the assets of all or most of the risks and rewards of the lease. The ultimate ownership of assets to be transferred, or may not transfer. It refers to the specific content of the lessee to the lessor under the lease object and the specific requirements of the supplier selection, vendor financing to purchase rental property, and the use of leased to a lessee, the lessee to the lessor to pay instalments rent, the lease term lease ownership of objects belonging to the lessor of all, the tenant has the right to use the leased items. Term expired, and finished the lessee to pay rent under the lease contract financing to fulfil obligations in full, leasing objects that vesting ownership of all the lessee. Despite the finance lease transactions, the lessors have the identity of the purchase of equipment, but the substantive content of the purchase of equipment suppliers such as the choice of the specific requirements of the equipment, the conditions of the purchase contract negotiations by the lessee enjoy and exercise, lessee leasing object is essentially the purchaser. , Is a finance lease extension of loans and trade and technology updates in the new integrated financial industry. Because of its extension of loans and combination of features, there is a problem in leasing companies can recycling, treatment of leasing, and
日本动漫产业发展趋势外文翻译 本科毕业论文外文翻译 外文题目: Japan Animation Industry Trends 出处:JETRO Japan Economic Monthly, June 2005 作者:Japanese Economy Division译文: 日本动漫产业发展趋势 日本动画不仅在日本,同时在海外也备受关注。在扩大电影,电视和录像的国内市场后,日本动画电影制作人的视线也已经转向海外市场。与此同时,在电影制作多元化筹资方式的方面已出现新的发展。在此背景下,日本动漫产业正在努力处理某些人力资源的技能短缺,国内电影生产基地缩减和扩大海外业务的挑战。 1、市场概述 2004年日本动画市场。2004年在日本会谈的亚洲动画市场是吉卜力工作室红极一时的《哈尔的移动城堡》工作室在三年内的第一个新版本,将在11月开幕。导演宫崎骏的著作在短短44天超过了10万观众,比在日本的任何电影都快。此后其受欢迎程度不断,观众上升到1423.0万,截至到3月8日,打破标志的是宫崎骏的《魔法公主》,并将它放在日本电影史上的第两位。现在的问题是如何关闭由《千与千寻》在日本创下的所有的2350万的时间纪录。2005年6月开始《哈尔的移动城堡》也将在韩国和其他国家,包括美国60多个城市放映。 市场环境。日本动画(“动漫”)已被赞誉为始祖,日本的文化和内容,对所谓的程度,这是世界范围内的“Japanimation。”导演押井守的动画电影《无辜
的人》2004年在第57届戛纳电影节上被提名。《纯真》是到《攻壳机动队》(1995)的续集,在美国的Billboard影片排行榜上名列第一。宫崎骏的《千与千寻》2003年在第75届奥斯卡奖项上荣获奥斯卡动画长片奖,同时在2002年柏林电影节金熊奖上再次获奖和证明日本是生产世界一流动画的国家。据说许多美国和亚洲动画师想要制作日本的动漫作品,这表明日本动画被领先的专业人士认可。《千与千寻》的商业成功,同时表明在全球公众的日本动漫的优点和国际竞争力。世界已经明确看好日本动漫具有巨大的商业潜力。 尽管如此,业界还没有转移的态势,足以应付海外的一致好评。展望未来,日本动漫产业不仅要扩大海外,它也必须制定必要的生产/配送系统和人员,利用对动画片和其他内容的全球商业机会。事实上生产系统已经成立,但业内人士仍然具有在国内/海外发行和权利上有许多突出的弱点,如在一般的国际许可和业务专长。在发展领域的人员,动画师没有一个适当的高社会地位,所以对其他行业和国家,例如人员外流,已成为一个大问题。 2、多变的市场规模 日本国内的动漫市场大致可分为三类: 正片长度的电影 电视节目 上述视频和DVD两个版本外,还有原作品 据媒体发展研究所透露,在2003年日本的动漫市场销售额下降了10.4%至一千九百十二亿日元,包括动画电影的票房收入,电视动画制作费,销售、出租录像带和DVD产品的利润。这是在两年内(图1)的首次下降。在2001年和2002年实现实质性成果主要是由于2001年《千与千寻》成功的票房(30.4亿日元)然
淮阴工学院 毕业设计(论文)外文资料翻译 学院： 专业： 姓名： 学号： 外文出处：Facts for You (用外文写) 附件： 1.外文资料翻译译文；2.外文原文。 注：请将该封面与附件装订成册。
附件1：外文资料翻译译文 中小型企业融资决策 企业的产生、生存及发展均离不开投资与融资活动。随着我国加入WTO 组织，市场经济体制的逐步完善，金融市场的快速发展，投资与融资效率也越来越成为企业发展的关键。对于中小型企业而言，应要根据自身发展需求，认真考虑如何选择自己需要和适合自己发展阶段的融资方式以及各种融资方式的利用时机、条件、成本和风险，确定合适的融资规模以及制定最佳融资期限等问题。要解决这些问题，需要中小型企业制定适当的融资策略，以作出最优化的融资决策。 一、企业融资决策概述 (一)企业融资决策概述 企业融资决策，是企业根据其价值创造目标需要，利用一定时机与渠道，采取经济有效的融资工具，为公司筹集所需资金的一种市场行为。它不仅改变了公司的资产负债结构，而且影响了企业内部管理、经营业绩、可持续发展及价值增长。典型的融资决策包括出售何种债务和股权（融资方式）、如何确定所要出售债务和股权的价值（融资成本）、何时出售些债务和股权（融资时机）等等。而其中最主要的包括融资规模的决策和融资方式的决策。融资规模应为企业完成资金使用目的的最低需要量。而企业的融资方式则多种多样，常见的以下几种： 1.财政融资。财政融资方式从融出的角度来讲，可分为：预算内拨款、财政贷款、通过授权机构的国有资产投资、政策性银行贷款、预算外专项建设基金、财政补贴。 2.银行融资。从资金融出角度即银行的资金运用来说，主要是各种代款，例如：信用贷款、抵押贷款、担保贷款、贴现贷款、融资租凭、证券投资。 3.商业融资。其方式也是多种多样，主要包括商品交易过程中各企业间发生的赊购商品、预收货款等形式。
Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:
How to control employee-leaving Perspective Power If the perspective power you knew any factor may stimulate people's power, then you have grasped and the people communicate the exchange the most effective tool. In the introduction part content, I had said, the stimulation power is everybody most universal request, each people all want to obtain more powers, but they did not know actually the power is any. A person possibly can say he hoped obtains a bigger power, the superintendent and the leader can say they hoped has a more positive team, the employer hoped hires one to have the working zeal staff, the staff hoped has one to be able to stimulate their power the employer. In fact, the employer is extremely high to staff's request, therefore the staff should have stimulates the self-enthusiastic ability. The power and the strength relations is extremely close, we may say a working zeal full person has the infinite strength. We may recollect a next astonishing story: A mother and her several children have experienced a traffic accident, their automobile turned, the vehicle upside down, the children are stranded in the vehicle outside, the mother is thrown dispatched a vehicle, lucky is, she has not been injured. Mother body weight approximately 57 kilograms, height only then 163 centimeters. When the ambulance corps arrive, they discovered the mother hugs the
Sme financing problems related to the analysis First small and medium-sized enterprises financing status Reform and opening up china for 30 years of small and medium-sized enterprises obtained arapid development of enterprises 99 of the small and medium-sized enterprises of our countrymore than 60 GDP contribution tax over 50 provides 70 of import and export trade and80 of urban jobs. Small and medium-sized enterprises in our country is also an important powerof independent innovation 66 of invention patent 82 of new product development of smalland medium-sized enterprises from small and medium-sized enterprises has become the economicprosperity expanding employment adjusting structure promote innovation and new industriesof important strength. From 80 years since the outbreak of the international financial crisis the implementation ofthe positive fiscal policy and loser monetary policy but no small and medium-sized enterprisesfrom the proactive fiscal policy and moderate looser monetary policy benefit directly for instanceof the new 2008 225 million small loan only more than previous year but rose 1.4 only theloans increased 14.9 09 year three months of national
吸引和留住人才 来自：《承包商工具和供应》 吸引和留住人才的重要性 十多年前，美国一些先进的公司就预言将会出现严重的人力资源短缺问题。这样的预言在当今竞争越来越激烈的商界中已经得到验证。人力资源短缺几乎能影响所有的行业，因此企业雇主应当跳出传统陈旧的人力资源配置概念。当“新手”雇员加入工作岗位，必然有各种问题随之产生。因此，吸引和留住企业中的优秀雇员十分重要。高效率的雇员就是令人满意的雇员。这样的人能为企业创造更好的业绩。企业管理者有责任不断地营造能让人才乐意工作于其中的企业环境。 首先要确保新招募的雇员的素质，认定及留住资深雇员，再者就是发展有成长潜力的雇员。同时要关注表现欠佳的雇员，去了解这类员工是否分配到了不适当的工作岗位，明确公司有无提供具体清晰的工作要求让员工清楚自己的工作职责。如果员工的表现没有达到预期的要求，企业管理者应明确的反馈给员工知道。 大卫?格罗斯是Power&Control Automation 公司的客户代表。该公司是西门子公司在美国佛罗里达州和佐治亚州的主要分销商。他提出以下观点：“一个出色雇员的特点是忠诚，有责任心，有创意，注重细节——这是最重要也最难得的特性。除了福利和报酬之外，雇员还需要对公司有一份信心。他们希望确定为公司销售的产品是安全无害的，希望确定公司会在业界保持稳固地位。 格罗斯认为安全感是区分好企业与坏企业的一大特点。“优秀的雇员具有积极的态度和可培训性，他们有良好的工作记录，能与他们合作融洽。作为小型企业，我们可以更加灵活，并且我们很自豪能给雇员提供家庭般和谐友好的氛围，较有自我管理的风格。我们允许雇员处理个人事情但在过后补上该工作时间，我们提供的整套福利也很有竞争力。 优秀员工对公司的期望 任何行业任何公司里的雇员都对公司有以下几个方面的需求，以下各方面是根据重要性和受重视的程度降序排列的。 1、乐趣：工作的乐趣包括期待上班工作以及下班时感觉良好。具体的雇员对此有具体的不同感受。工作的乐趣对于雇员来说可能来自工作中的创意，成功的完成任务，看到自己的工作得到积极向上的结果，知道自己为别人做了一些贡献，或者得到来自他人的尊敬和认可。一个有创意的雇员会因为他的创意而成为一个高效率的人才。一个细心的雇员会乐意细致钻研。如果将一个技术骨干推到管理层的职位，则未必能令他成为一个高效率的人才。岗位责任分工与个人能力应当合理结合，才能实现最高的工作效率。
市场营销策略外文文献及翻译 Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails