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2011上海试卷及答案 无错误版

2011上海试卷及答案 无错误版
2011上海试卷及答案 无错误版

2011年普通高等学校夏季招生考试英语(上海卷)

一、阅读理解( 本大题共 5 题, 共计40 分)

1、(8分)

The teacher who did the most to encourage me was,as it happens,my aunt.She was Myrtle C.Manigault,the wife of my mother's brother Bill.She taught me in second grade at all-black Sumner School in Camden,New Jersey.

During my childhood and youth,Aunt Myrtle encouraged me to develop every aspect of my potential,without regard for what was considered practical or possible for black females.I liked to sing;she listened to my voice and pronounced it good.I couldn't dance;she taught me the basic dancing steps.She took me to the theatre—not just children's theatre but adult comedies and dramas—and her faith that I could appreciate adult plays was not disappointed.

My aunt also took down books from her extensive library and shared them with me.I had books at home,but they were all serious classics.Even as a child I had a strong liking for humour,and I'll never forget the joy of discovering Don Marquis's Archy & Mehitabel through her.

Most important,perhaps,Aunt Myrtle provided my first opportunity to write for publication.A writer herself for one of the black newspapers,she suggested my name to the editor as a “youth columnist”.My column,begun when I was fourteen,was supposed to cover teenage social activities—and it did—but it also gave me the freedom to write on many other subjects as well as the habit of gathering material,the discipline of meeting deadlines,and,after graduation from college six years later,a solid collection of published material that carried my name and was my passport to a series of writing jobs.

Today Aunt Myrtle is still an enthusiastic supporter of her “favourite niece”.Like a diamond,she has reflected a bright,multifaceted(多面的)image of possibilities to every pupil who has crossed her path.

(1)Which of the following did Aunt Myrtle do to the author during her childhood and youth?

A.She lent her some serious classics.

B.She cultivated her taste for music.

C.She discovered her talent for dancing.

D.She introduced her to adult plays.

(2)What does Archy & Mehitabel in Paragraph 3 probably refer to?

A.A book of great fun.

B.A writer of high fame.

C.A serious masterpiece.

D.A heartbreaking play.

(3)Aunt Myrtle recommended the author to a newspaper editor mainly to______. A.develop her capabilities for writing

B.give her a chance to collect material

C.involve her in teenage social activities

D.offer her a series of writing jobs

(4)We can conclude from the passage that Aunt Myrtle was a teacher who ______.

A.trained pupils to be diligent and well-disciplined

B.gave pupils confidence in exploiting their potential

C.emphasized what was practical or possible for pupils

D.helped pupils overcome difficulties in learning

2、(6分)

Humpback whales

Humpback whales are sometimes called performers of the ocean.This is because they can make impressive movements when they dive.The name“humpback”,which is the common name for this whale,refers to the typical curve shape the whale's back forms as it dives.

Sometimes the humpback will dive with a fantastic movement known as a breach.During breaching the whale uses its powerful tail flukes to lift nearly two-thirds of its body out of the water in a giant leap.A breach might also include a sideways twist with fins stretched out like wings,as the whale reaches the height of the breach.

A humpback whale breathes air at the surface of the water through two blowholes which are located near the top of the head.It blows a double stream of water that can rise up to 4 meters above the water.

The humpback has a small dorsal fin located towards the tail flukes about two-thirds of the way down its back.Other distinguishing features include large pectoral fins,which may be up to a third of the body length,and unique black and white spots on the underside of the tail flukes.These markings are like fingerprints:no two are the same.

Humpback whales live in large groups.They communicate with each other through complex “songs”.

Quick Facts

Size:14 m-18 m in length;30-50 tons in weight

Living

environment:

Open ocean and shallow coastline waters

Migration:From warm tropical(热带的)waters,where they breed,to cold polar waters,where they eat

Diet:Shellfish,plants and fish of small size

Hunting:Sometimes in groups,in which several whales form a circle under the water,blowing bubbles that form a “net”around a school of fish.The fish are then forced up to the surface in a concentrated mass.

Current state:Endangered:it is estimated that there are about

5000-7500 humpback whales worldwide.

(1)According to Quick Facts,a humpback whale ______.

A.cannot survive in waters near the shore

B.doesn't live in the same waters all the time

C.lives mainly on underwater plants

D.prefers to work alone when hunting food

(2)To make a breach,a humpback whale must ______.

A.use its tail flukes to leap out of the water

B.twist its body sideways to jump high

C.blow two streams of water

D.communicate with a group of humpbacks

(3)From the passage we can learn that a humpback whale______.

A.has its unique markings on its tail flukes

B.has black and white fingerprints

C.gets its name from the way it hunts

D.is a great performer due to its songs

3、(8分)

Human remains of ancient settlements will be reburied and lost to science under a law that threatens research into the history of humans in Britain,a group of leading archaeologists(考古学家)says.In a letter addressed to the justice secretary,Ken Clarke,40 archaeologists write of their “deep and widespread concern” about the issue.It centres on the law introduced by the Ministry of Justice in 2008 which requires all human remains unearthed in England and Wales to be reburied within two years,regardless of their age.The decision means scientists have too little time to study bones and other human remains of national and cultural significance.

“Your current requirement that all archaeologically unearthed human remains should be reburied,whether after a standard period of two years or further special extension,is contrary to basic principles of archaeological and scientific research and of museum practice,” they write.

The law applies to any pieces of bone uncovered at around 400 dig sites,including the remains of 60 or so bodies found at Stonehenge in 2008 that date back to 3,000 BC.Archaeologists have been granted a temporary extension to give them more time,but eventually the bones will have to be returned to the ground.

The arrangements may result in the waste of future discoveries at sites such as Happisburgh in Norfolk,where digging is continuing after the discovery of stone tools made by early humans 950,000 years ago.If human remains were found at Happisburgh,they would be the oldest in northern Europe and the first indication of what this species was.Under the current practice of the law those remains would have to be reburied and effectively destroyed.

Before 2008,guidelines allowed for the proper preservation and study of bones of sufficient age and historical interest,while the Burial Act 1857 applied to more recent remains.The Ministry of Justice assured archaeologists two years ago that the law was temporary,but has so far failed to revise it.

Mike Parker Pearson,an archaeologist at Sheffield University,said:“Arch aeologists have been extremely patient because we were led to believe the ministry was sorting out this problem,but we feel that we cannot wait any longer.”

The ministry has no guidelines on where or how remains should be returned,or on what records should be kept.

(1)According to the passage,scientists are unhappy with the law mainly because ______.

A.it is only a temporary measure on the human remains

B.it is unreasonable and thus destructive to scientific research

C.it was introduced by the government without their knowledge

D.it is vague about where and how to rebury human remains

(2)Which of the following statements is true according to the passage? A.Temporary extension of two years will guarantee scientists enough time. B.Human remains of the oldest species were dug out at Happisburgh.

C.Human remains will have to be reburied despite the extension of time. D.Scientists have been warned that the law can hardly be changed.

(3)What can be inferred about the British law governing human remains? A.The Ministry of Justice did not intend it to protect human remains.

B.The Burial Act 1857 only applied to remains uncovered before 1857.

C.The law on human remains hasn't changed in recent decades.

D.The Ministry of Justice has not done enough about the law.

(4)Which of the following might be the best title of the passage?

A.New discoveries should be reburied,the government demands

B.Research time should be extended,scientists require

C.Law on human remains needs thorough discussion,authorities say

D.Law could bury ancient secrets for ever,archaeologists warn

4、(10分)

Read the following text and choose the most suitable heading from A-F for each paragraph.There is one extra heading which you do not need.

A.Manufacturing industry in information economy

B.News in the age of information

C.Argument about individual accounts and their

reliability

D.Be your own investigative journalist.

E.Don't believe everything you read in the

newspapers.

F.Information is presented in an entertaining way.

(1)

With the arrival of the age of “information economy”,intellectual work is becoming a more important source of wealth than https://www.doczj.com/doc/e8289073.html,anisations in all walks of life are doing more to spread their information.So people of the Public Relations are hired

to speak for them.A lot of our news is actually collected from press releases and reports of events intentionally staged for journalists.In the information age,journalists spend their time,not investigating,but passing on the words of a spokesperson. (2)

There is a joke in the novel Scoop about the newspaper's owner,Lord Copper.The editors can never disagree with him.When he's right about something they answer “definitely”,and when he's wrong they say “to some extent,Lord Copper.”It seems reasonable to suppose that,in the real world,the opinions of such powerful people still influence the journalists and editors who work for them.

(3)

In countries where the news is not officially controlled,it may be provided by commercial organisations who depend on advertising.The news has to attract viewers and maintain its audience ratings.I suspect that some stories get air-time just because there happen to be exciting pictures to show.In Britain,we have the tabloid newspapers which millions of people read simply for entertainment.There is progressively less room for historical background,or statistics,which are harder to present as a sensational story.

(4)

There is an argument that with spreading access to the internet and cheap technology for recording sound and images we will all be able to find exactly the information we want.People around the world will be able to publish their own eye-witness accounts and compete with the widely-accepted news-gatherers on equal terms.But what it will mean also is that we'll be subjected to a still greater amount of nonsense and lies.Any web log may contain the latest information of the year,or equally,a made-up story that you will never be able to check.

(5)

Maybe the time has come to do something about it,and I don't just mean changing your choice of TV channel or newspaper.In a world where everyone wants you to listen to their version,you only have two choices,switch off altogether or start looking for sources you can trust.The investigative journalist of the future is everyone who wants to know the truth.

5、(8分)

Read the passage carefully.Then answer the questions or complete the statements in the fewest possible words.

Sociologists have long recognised that organisations of less than 200 individuals can operate through the free flow of information among the members.Once their size goes beyond this figure,the organisations are getting less flexible.So it seems necessary to prevent total disorder resulting from failures of communication.

One solution to this problem would,of course,be to structure large organisations into smaller units of a size that can act as a group.By allowing these groups to build reliance on each other,larger organisations can be built up.However,merely having groups of,say,150 will never of itself be a complete solution to the problems of the organisation.Something else is needed:the people involved must be able to build direct personal relationships.To allow free flow of information,they have to be able to communicate with each other in a casual way.Maintaining too formal a structure of relationships inevitably prevents the way a system works.

The importance of this was drawn to my attention two years ago by the case of a TV station.Whether by chance or by design,it so happened that there were almost exactly 150 people in the station.The whole process worked very smoothly as an organisation for many years until they were moved into purpose-built accommodation.Then,for no apparent reason,the work seemed to be more difficult to do,not to say less satisfying.

It was some time before they worked out what the problem was.It turned out that,when the architects were designing the new building,they decided that the coffee room where everyone ate their sandwiches at lunch times was an unnecessary luxury and so did away with it.And with that,they accidentally destroyed the close social networks that strengthened the whole organisation.What had apparently been happening was that,as people gathered informally over their sandwiches in the coffee room,useful information was casually being exchanged.

(Note:Answer the questions or complete the statements in NO MORE THAN EIGHT WORDS.)

(1)What size of an organisation may lead to communication failures?

_____________________________________________________________________ ___

(2)What are the two solutions to the communication problem within a large organisation?

_____________________________________________________________________ ___

(3)After the TV station moved into new accommodation,its operation ______. (4)From the case of the TV station,we can conclude it is ______ that make(s)an organisation more successful.

二、汉英翻译( 本大题共 5 题, 共计15 分)

1、(3分)

你为什么不在网上订票呢?(Why)

_____________________________________________________________________ ___

2、(3分)

我常把王海误认为他的双胞胎弟弟,因为他们长得太像了。(mistake)

_____________________________________________________________________ ___

3、(3分)

对父母而言,没有什么能与孩子的身心健康相比。(compare)

_____________________________________________________________________ ___

4、(3分)

自从出国留学后,她就不再和我们保持联系了。(No longer)

_____________________________________________________________________ ___

5、(3分)

如果能找到任何适合你的学习方法,你的学习效率就可能明显提高。(whatever)_____________________________________________________________________ ___

三、书面表达( 本大题共 1 题, 共计30 分)

1、(30分)

假如你是明启中学(Ming Qi Middle School)的李明,想申请一个扶贫项目,帮助贫困地区的儿童。根据以下启事,写一封申请信(信中不能提及你的真实姓名和学校)。

启事

国际儿童基金会将资助中学生开展扶贫项目,以帮助贫困地区的

儿童。申请成功者将获得项目经费2000元。

有意者请来信告知:

1)你个人的基本情况;

2)你对申请项目的具体设想;

3)项目经费的使用计划。

联系方式:2011hope@https://www.doczj.com/doc/e8289073.html,

2011年6月7日

四、单项填空( 本大题共16 题, 共计16 分)

1、(1分)

Graduation is a good time to thank those who have helped you ______ the tough years.

A.throgh B.up C.with D.from

2、(1分)

To stay awake,he finished a cup of coffee and ordered ______.

A.the other B.other C.the others D.another

3、(1分)

It's no use ______ without taking any action.

A.complain B.complaining

C.being complained D.to be complained

4、(1分)

I ______ worry about my weekend—I always have my plans ready before it comes. A.can't B.mustn't C.daren't D.needn't

5、(1分)

When Mom looked back on the early days of their marriage,she wondered how they had managed with ______ money.

A.so few B.such few C.so little D.such little

6、(1分)

It doesn't matter if they want to come to your party,______?

A.doesn't it B.does it C.don't they D.do they

7、(1分)

After getting lost in a storm,a member of the navy team ______ four days later. A.rescued B.was rescued

C.has rescued D.had been rescued

8、(1分)

The rare fish,______ from the cooking pot,has been returned to the sea. A.saved B.saving C.to be saved D.having saved

9、(1分)

At one point I made up my mind to talk to Uncle Sam.Then I changed my mind,______ that he could do nothing to help.

A.to realize B.realized C.realizing D.being realized

10、(1分)

Did you predict that many students ______ up for the dance competition?

A.would sign B.signed C.have signed D.had signed

11、(1分)

There is clear evidence ______ the most difficult feeling of all to interpret is bodily pain.

A.what B.if C.how D.that

12、(1分)

If a lot of people say a film is not good,I won't bother to see it,or I'll wait ______ it comes out on DVD.

A.whether B.after C.though D.until

13、(1分)

The police officers in our city work hard ______ the rest of us can live a safe life. A.in case B.as if C.in order that D.only if

14、(1分)

The message you intend to convey through words may be the exact opposite of ______ others actually understand.

A.why B.that C.which D.what

15、(1分)

You'll find taxis waiting at the bus station ______ you can hire to reach your host family.

A.which B.where C.when D.as

16、(1分)

Today we have chat rooms,text messaging,e-mailing...but we seem ______ the art of communicating face -to -face.

A.losing B.to be losing

C.to be lost D.having lost

五、填空题( 本大题共 1 题, 共计9 分)

1、(9分)

Complete the following passage by using the words in the box.Each word can only be used once.Note that there is one word more than you need.

https://www.doczj.com/doc/e8289073.html,unched

B.unpleasant

C.applying

D.technically

E.impact

F.coating

G.fixed

H.miraculously

I.superior,

J.advances

How would you like to wear the same underwear(内衣裤)for weeks?Owing to the work that has gone into developing intelligent materials,this may not be as __(1)__ as it sounds.Self-cleaning clothes have now been created,and these new materials provide __(2)__ resistance to dirt as well as water.As a result,they require much less cleaning than traditional materials.

The creation of self-cleaning clothes provides an example of how nature helps scientists develop better products.This self-cleaning nature is known as the “lotus effect”.The name comes,of course,from the lotus leaves,which are famous for growing in muddy lakes and rivers while remaining almost __(3)__ clean.By observing nature,scientists are __(4)__ the qualities of the lotus leaves to the materials they have engineered.Because of this,some remarkable new products have been __(5)__.Among them are special windows that are resistant to dirt and water.A special __(6)__ on these windows not only prevents dirt from sticking to their surfaces,but also allows dust to be easily washed off by the rain.In fact,these new windows have already been (7)__ to some cars.Even when traveling at high speed through rain,these cars never have to use their windshield wipers(雨刮器).Although we have already seen some practical applications,even more dramatic __(8)__ will be made in the future,and they will,perhaps,change our world completely.Undoubtedly,technology is an important development,and it will have an even bigger __(9)__ on our lives.

六、完形填空( 本大题共 1 题, 共计30 分)

1、(30分)

Everyone in business has been told that success is all about attracting and retaining(留住)customers.It sounds simple and achievable.But,_(1)__,words of wisdom are soon forgotten.Once companies have attracted customers they often __(2)__ the second half of the story.In the excitement of beating off the competition,negotiating prices,securing orders,and delivering the product,managers tend to become carried away.They forget what they regard as the boring side of business—__(3)__ that the customer remains a customer.

__(4)__ to concentrate on retaining as well as attracting customers costs businesses huge amounts of money annually.It has been estimated that the average company loses between 10 and 30 per cent of its customers every year.In constantly changing __(5)__,this is not surprising.What is surprising is the fact that few companies have any idea how many customers they have lost.

Only now are organisations beginning to wake up to these lost opportunities and calculate the __(6)__ implications.Cutting down the number of customers a company loses can make a big _(7)__ in its performance.Research in the US found that a five per cent decrease in the number of defecting(流失的)customers led to _(8)__ increases of between 25 and 85 per cent.

In the US,Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years.A customer who receives a poor quality product or service on their first visit and _(9)__ never returns,is losing the company thousands of dollars in __(10)__ profits (more if you consider how many people they are likely to tell about their bad experience).

The logic behind cultivating customer _(11)_ is impossible to deny.“In practice most companies' marketing effort is focused on getting customers,with little attention paid to __(12)_ them”,says Adrian Payne of Cornfield University's School of Management.“Research suggests that there is a close relationship between retaining customers and making profits.__ (13)__ customers tend to buy more,are predictable and usually cost less to service than new customers.Furthermore,they tend to be less price __(14)__,and may provide free word-of-mouth advertising.Retaining customers also makes it __(15)__ for competitors to enter a market or increase their share of market.”

(1)A.in particular B.in reality C.at least D.first of all

(2)A.emphasize B.doubt C.overlook D.believe

(3)A.denying B.ensuring C.arguing D.proving

(4)A.Moving B.Hoping C.Starting D.Failing

(5)A.markets B.tastes C.prices D.expenses

(6)A.cultural B.social C.financial D.economical

(7)A.promise B.plan C.mistake D.difference

(8)A.cost B.opportunity C.profit D.budget

(9)A.as a result B.on the whole C.in conclusion D.on the contrary (10)A.huge B.potential C.extra D.reasonable (11)A.beliefs B.loyalty C.habits D.interest

(12)A.altering B.understanding C.keeping D.attracting

(13)A.Assumed B.Respected C.Established D.Unexpected (14)A.agreeable B.flexible C.friendly D.sensitive

(15)A.unfair B.difficult C.essential D.convenient

2011年普通高等学校夏季招生考试英语(上海卷)

一、阅读理解( 本大题共 5 题, 共计40 分)

1、(8分)

(1)D

细节理解题。根据第二段最后一句可知,作者的舅妈经常带她去看成年人的戏剧。(2)A

推理判断题。根据第三段最后一句可推断,这本书一定是幽默好玩的。

(3)A

推理判断题。根据第四段内容可以推断,舅妈把作者推荐给一位报纸的编辑,目的是为了培养作者的写作能力。

(4)B

推理判断题。根据作者讲述的舅妈对自己人生的重要影响,结合最后一段可推断,作为一名教师,舅妈在开发学生潜能方面给学生带来极大的自信。

2、(6分)

(1)B

细节理解题。根据Quick Facts中的Living environment内容可知,驼背鲸并不总是生活在相同的水域中。

(2)A

细节理解题。根据第二段第二句可知,为了跳出水面,驼背鲸必须借助于它强有力的尾叶。

(3)A

细节理解题。根据第四段最后两句可知,驼背鲸尾叶上有很多的斑点,黑白两种颜色,像指纹一样独特。

3、(8分)

(1)B

细节理解题。根据第一段最后一句与第二段内容可知,考古学家们对这项法律十分不满,因为他们觉得这项法律不合情理,对他们所从事的研究工作极具毁灭性。(2)C

细节理解题。根据第三段最后一句可知,虽然延长了时间,但是人类的遗迹将不得不被重新埋入地下。

(3)D

推理判断题。根据第五段最后一句可知,两年前,司法行政部门向考古学家们保证说这项法律只是暂时的,但迄今为止没做任何修订,这充分说明该部门在这项法律方面做的工作远远不够。

(4)D

主旨大意题。文章主要介绍了英国的一项法律,那就是所有出土的人类遗迹将被重新埋到地下,为此,考古学家们十分忧虑,他们担心一些古代的秘密将永远无法被揭开,因此最佳标题为D项。

4、(10分) (1)~(5)BEFCD

5、(8分) (1)An organisation of more than 200 individuals.

(2)Structuring smaller organizations and building direct personal relationships. (3)seemed to be more difficult/less satisfying

(4)the close social networks/the free flow of information/the casual communication

二、汉英翻译( 本大题共 5 题, 共计15 分)

1、(3分) Why not/Why don't you book tickets online?

2、(3分) I often mistake Wang Hai for his twin brother because they look so similar.

3、(3分) As for parents,nothing can be compared with their children's physical and mental health.

4、(3分) No longer has she kept in touch with us since she went abroad for further education.

5、(3分) If you can find whatever learning method(that)suits you,your learning efficiency is likely to improve remarkably.

三、书面表达( 本大题共 1 题, 共计30 分)

1、(30分) 略

四、单项填空( 本大题共16 题, 共计16 分)

1、(1分)

A

考查介词。句意:毕业是感谢那些帮助你度过艰苦岁月的人的好时候。through 在此处意为“度过,经过”。

2、(1分)

D

考查代词。句意:为了保持清醒,他喝完一杯咖啡,又要了一杯。the other通常指“两者中的另一个”;other单独使用时,不能用作代词;the others表示在一个范围内的其他全部;another指不定数目中的“另一个”。

3、(1分)

B

考查非谓语动词。句意:只抱怨而不采取任何行动是没有用的。It's no use doing sth.是固定句型,其中,it是形式主语,真正的主语是动名词短语。

4、(1分)

D

考查情态动词。句意:我不必担心我的周末,我总是在周末到来之前做好计划。can't不能,mustn't禁止,不许;daren't不敢;needn't不必。

5、(1分)

C

考查形容词。因为money是不可数名词;few只修饰可数名词,排除掉A、B两项,当little,much,few,many等表示数量多少的词修饰名词时,通常与so连用。

6、(1分)

B

考查反意疑问句。在该题干中,要反问的是主句,不是从句,排除C、D两项;主句用了否定形式,所以反意疑问句用肯定形式。

7、(1分)

B

考查动词时态和语态。根据时间状语four days later可判断,此处用一般过去时;主语与动词rescue之间存在被动关系,所以用被动语态。

8、(1分)

A

考查非谓语动词。分析句子结构可知,此处应用非谓语形式修饰主语the rare fish,因为主语与动词save之间是被动关系,所以用过去分词形式。

9、(1分)

C

考查非谓语动词。主句的主语I与动词realize存在主动关系,所以用现在分词形式。

10、(1分)

A

考查动词时态。根据句首的助动词did可知,主句使用的是一般过去时,结合句意可判断,宾语从句用过去将来时。

11、(1分)

D

考查名词性从句。分析句子结构可知,该从句为同位语从句,具体说明evidence 的内容。同位语从句中不缺少任何成分,排除A、C两项;if不能引导同位语从句,故排除。

12、(1分)

D

考查状语从句。句意:如果许多人说一部电影不好看,我就不会费心去看,或者我等着直到能在DVD上观看。whether是否;after在……之后;though虽然,尽管;until直到……时,到……为止。

13、(1分)

C

考查状语从句。为了让我们这些人过一种安全的生活,我们城市的警察们十分努力地工作。in case免得,以防;as if 仿佛,好像;in order that为了;only if只要……就……。

14、(1分)

D

考查名词性从句。分析句子结构可知,介词of后面是一个宾语从句,宾语从句中understand后面缺少宾语,故选what。why不能作宾语;that引导宾语从句时,不作成分;which意为“哪一个,哪一些”,不合句意。

15、(1分)

A

考查定语从句。分析句子结构可知,which在此处引导定语从句,修饰taxis,which 在定语从句中作hire的宾语。where和when只能作状语,故排除;as引导定语从句时,常用于一些特殊结构中。

16、(1分)

B

考查非谓语动词。seem后面不能接动名词形式,排除选A、D两项;to be lost 后面不能接宾语,故排除。seem to be doing sth.表示“似乎正在做某事”。

五、填空题( 本大题共 1 题, 共计9 分)

1、(9分) (1)~(9)BIHCAFGJE

六、完形填空( 本大题共 1 题, 共计30 分)

1、(30分)

(1)B

根据上下文并结合常识可知,“事实上,智慧的话语很快就会被忘记”。in particular 特别,尤其;in reality实际上,事实上;at least至少,起码;first of all首先,最初。

(2)C

一旦公司吸引到了顾客,他们往往容易忽略另外一点,那就是留住顾客。emphasize强调,着重;doubt怀疑;overlook忽视,忽略;believe相信,认为。(3)B

他们认为生意中最无聊的一面其实也是最重要的一面,那就是设法留住顾客,确保顾客成为他们的回头客。deny否认;ensure确保,保证;argue争论,争辩;prove证明。

(4)D

根据下文内容可知,不能集中精力吸引顾客和留住顾客每年会让公司遭受巨额损失。fail to do sth.意为“不能或没能做某事”。

(5)A

根据上下文并结合常识可知,顾客流失是市场(markets)不断变化的必然结果,所以不足为奇。

(6)C

直到现在,一些机构才开始意识到这些失去的机会并开始计算所涉经费。financial implication意为“所涉经费”。

(7)D

根据下文内容可知,缩减公司失去的顾客数量将会产生巨大的影响,带来高额利润。make a big difference意为“有很大差别,有很大的关系或影响”。

(8)C

美国的一项研究发现,顾客流失的数量减少5%的话,那么公司利润将增加25%到85%。

(9)A

顾客第一次来就买到质量差的产品或接受到较差的服务,结果就可能不会再次光临。as a result因此,结果;on the whole大体上,基本上,总的看来;in conclusion 最后,总之;on the contrary相反,正相反。

(10)B

根据后面括号中的句子可知,这种损失是潜在的利润,所以用potential。huge巨大的;extra额外的,外加的;reasonable通情达理的,合理的。

(11)B

要想留住顾客,自然要培养顾客对公司的忠诚之心。belief信念,信仰;loyalty 忠诚,忠心;habit习惯;interest兴趣。

(12)C

根据上文内容可知,实际上,很多公司只注重吸引顾客,而不关注留住顾客(keeping them)。

(13)C

established意为“确立的,确认的,常设的”,在此处修饰customers,可理解为“常客”或者“老顾客”。

(14)D

因为是老顾客,可能对产品的价格也就不那么敏感多疑了,并可能为公司提供免费的口头广告。

(15)B

根据常识可知,公司留住了顾客,就会使竞争对手进入市场或增加他们的市场份额变得困难。

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