2010商务英语BEC中级写作实例解析
随着中国人学习英语风潮的持续升温，拥有日常英语交流能力已经变得不足为奇，未来在就业市场上走俏的将是职业英语，即能够用英语交流工作中的问题，比如和外国同事讨论公司的市场营销策略或者代表公司和外国公司接洽等。但是目前绝大多数学生和职场新人对于商业英语非常陌生。笔者认为，备考剑桥商务英语证书(Business English Certificate，简称BEC)是有志跻身于商业职场的人士熟悉商业场景、学习商业英语的最佳方法。
BEC考试的显著特点就是把商业实际和英语运用结合起来，分成初、中、高三级(BEC Preliminary, BEC Vantage, BEC Higher)，其中BEC中级最符合广大考生的求职需求。BEC中级考试分成听、说、读、写四项考查，各占总成绩1/4，其中写作部分与听、说、读相比，因其考查形式固定，内容要求有限，因而最易得高分。写作部分包含两个部分：Part One, 备忘录或电子邮件(Memo or Email)，占写作成绩的1/3;Part Two, 商务信件、报告或提议(Letter, Report or Proposal)，占写作成绩的2/3。两部分相比，Part One要求简单，较之Part Two更容易提高，本文以《剑桥BEC真题集(中级) 第二辑》的Test Two, Part One为例，详细分析Part One的写作流程，并在最后给出BEC写作的复习资料。
样题
You are the Managing Director of a company whose profits have recently increased and you would like to reward staff for this.
Write a memo to all staff:
Thanking them for their contribution
Explaining why profits increased
Telling them what their reward will be.
Write 40~50 words
题目解读
BEC中级写作考试总时长为45分钟，根据词数要求和分值，通常小作文写作不超过15分钟。应试创作可分成以下三步：1.审题构思Read & Plan (3 mins);2.写作Write (10 mins);3.检查Check (2 mins)。
Part One的题目背景通常是一事、两人、三要点。本题中，最近公司利润增长，“你”作为公司的董事总经理(Managing Director)将对全体员工(all staff)进行奖励，备忘录的内容需包括三个要点：感谢员工的贡献，解释利润增长原因，并告之奖励内容。正文词数要求为40～50个词，因为商务英语要求简洁，词数要求有上限，这和四、六级以及考研写作只规定词数下限有所区别，但实际考试时允许少量超标，比如接近60词。
内容、结构、语言和形式
首先可根据各要点的逻辑关系调整写作顺序，比如在本题中，先解释利润增长的原因，再感谢员工，最后宣布奖励。其次应针对要点简要展开论述，比如利润增长的原因可能是销售量增加(the increase of sales)、成本降低(the reduction of cost)或推出新产品(the launch of the new product);而奖励的内容经常是集体旅行(a company trip)、涨工资(an increase of salary)或发放奖金(bonus)。要点扩展应注意两点：其一，商务交流要求具体，比如利润的增长比去年同时段增加10%;其二，扩展内容应符合商务实际，如全体员工工资上浮50%、增加带薪假期(paid leave)、开派对(a party)或唱卡拉
OK(Karaoke)等奖励都是不符合商务实际的。如果确实对商务实务不熟悉，可用简单的理由以避免出错，比如公司业绩增长的原因可以宽泛地写成是员工的努力工作和加班(hard work and long working hours)。
结构
因为文章内容很少，总词数只有50个词左右，写作时应写成一个整体，不应出现每句一段的散文诗文章，而且不要刻意使用first和second之类的过渡词语。
语言
Part One题目中的要点通常以三个现在分词形式给出，写作时通常是三句话，即针对每个现在分词写一句话，平均句长在15个词左右。备考时应针对题目中常见的分词动词准备相应的表达方式，尽量避免重复使用题目中的词句即可。
解释原因：
连词：because, since, for, so;短语：because of, due to, owing to
表示感谢：
Thank you very much for...; I would like to thank you for...; I am very grateful for...; It was very kind of you to ...
奖励：
A rise in salary of X%; A bonus of X% of your monthly salary; A trip to
Hawaii/Athens/Maldives
需要注意的是，商务英语要求正式文体，较之非正式文体，其有以下常见特点：
正式非正式
Headquarters, September (不简写) H.Q. Sept. (缩写)
schedule, discuss (精确动词) set, talk about (宽泛动词或词组)
A copy has been sent. (被动语态) I sent you a copy. (主动语态)
最后需要考虑的就是备忘录的形式。正式考试时，文字题目下方会模拟商务实际，附上备忘录开头片段，包括To, From, Date, Subject等细节，但是考生不必直接在片段后书写，应该在试题纸背面写作，写作时不要求必须有From, To等内容，但若能准确而符合商务习惯地写出备忘录细节，无疑会增加文章的印象分，这里简单介绍一下备忘录细节的注意事项。
To: 备忘录对象
如果具体到人，最好写出全名，不要写自己的真实姓名，有作弊嫌疑，尤其不能“重名”，如Bill Tom，Bill和Tom都是名(Given name)，而不是姓(Family name)，一个简单的处理方法就是use others?name，比如男名Bill Gates, Michael Scofield, Jay Chou或女名
From: 备忘录作者
要点同上，一般不用尊称，只有对方不知道自己身份的时候才后缀职位名称。
Date: 日期
BEC属于英联邦国家的考试，日期的写法一般为日、月、年，比如7 December 2002，注意月份用英文而不是数字，以免和日期混淆，可以缩写，比如将一月写作Jan(也可以用开放标点)。
Britney Spears, Jennifer Aniston等;若显示关系亲密，还可以把名字缩写，比如B. Gates, M. Scofield, J. Chou, B. Spears, J. Aniston等;如果写给上级，还应该加上尊称甚至职位，比如Mr. Bill Gates — Managing Director, Mr. Jay Chou — Art Director等;现代商务写作中流行开放标点(Open Punctuation)，即标点不影响理解的时候可以不用，所以Mr./Ms./Mrs.后面的省略点也可以省去，简单写成Mr/Ms/Mrs;最好不要省去名字。
范文示例
To: All Staff
From: Bill Gates
Date: 7 December 2002
Subject: Staff Reward
The profits of our company this month went up 10% compared with the same period last year, due to your hard work and long working hours. I would like to thank you for your long devoted service. A trip to Hawaii has been arranged next month as a prize. Enjoy!
BEC商务英语中级写作 为了让大家更好的准备商务英语BEC考试，给大家整理写作指导,下面就和大家分享，来欣赏一下吧。 拒绝信 Dear Mr. Johnson, We are terribly sorry that the repair of your cassette player is really beyond our reach. There are several reasons why we left your equipment unrepaired. Firstly, our technician in charge of the cassette player had been several days off for serious flu, the delayed the handling of the equipment Secondly, there is no parts found in the present market to replace the volume control which really needs repairing.
We have the ability to replace the on/off switch, however, the cost is too high to worth it, because you can use the amount of money to buy a new one. Accoring to our survey, this type of equipment is manufactured in 1985 and the manufacturer has gone out of business, so it is impossible for you to talk with them. We are really sorry for our helplessness Sincerely, Mason Manager BEC商务英语中级写作范文2 可行性报告 Report on installation of a new word processing On several occations, we have discussed the desiability of installing a new word processing system to replace the six-year-old stand-alone word processing system we currently use.
BEC商务英语考试中级试题考前指导 Cowardly people will only come to a standstill, recklessly person can lead to Shaoshen, only the real brave man to carry the world before one.以下是小编为大家搜索整理的BEC商务英语考试中级试题考前指导，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网! Online exchanges Online exchanges have emerged as some of the internet's best businesses - but also as some of the worst So the internet hasn't revolutionised the (0).....A.... most of us buy petrol, or watch movies. But there is one thing the internet does very well. It can bring together (19) ............ dispersed buyers and sellers to create active, efficient markets where none(20)............before. This facility has (21) ............to the emergence of online exchanges: retail businesses with none of the usual traders' risks - no merchandise, no storefronts - and with nothing to do but take a (22)............of each transaction that takes place on the site. This may sound straightforward, but some high-profile online exchanges have(23)..........out to be major embarrassments. One company, which tried to establish a central marketplace on the internet for auto parts, has invested, in (24).............a massive $250m and is (25)............to stay in business. Another businessman, who facilitated online trading in business equipment and supplies, (26)............after he had lost $280m. So what does a company need in order to be successful? You could call it good'market architecture' - a structure that (27)............the right business plan and top technology with good timing and the (28)............of both buyers and sellers.(www.Examw。com) Mike Pham's company, eStream, is an excellent example of one business that met these (29).............Back in 1996, when Pham was looking for a loan, he didn't like filling in the same form every time he (30)............to a new lender.That got him thinking. Why not (31)............prospective borrowers to complete a standard form and circulate that to a number of lenders, who would then make an offer to the borrower, in (32)............with each other? Pham's company is doing well. Last year, eStream (33)............more than 1.5 million loans on behalf of 170 lenders. 19 A largely B deeply C mainly D widely 20 A existed B occurred C happened D developed 21 A led B brought C caused D resulted 22 A number B percentage C division D quantity 23 A pulled B made C turned D carried 24 A sum B total C amount D figure 25 A applying B exerting C struggling D forcing 26 A left out B gave up C drew back D ran down 27 A adds B connects C combines D links 28 A confidence B security C certainty D promise 29 A necessities B propositions C measures D criteria 30 A requested B asked C applied D demanded 31 A attract B invite C suggest D recommend 32 A contrast B conflict C challenge D competition
BEC商务英语中级学生用书答案 第一单元 P7 READING (5) 1,open your mind 2 plan for disaster 3 get organized 4 set your limits 5 put pen to paper 6 don’t feel guilty 7 two become one P9 GRAMMAR (5) 1 need 2 communicate 3 have escaped 4 have been working 5 have been 6 am working 7 answer P9 (SPEAKING)Writing 第六题work in pairs.中有可能选择其中一个话题进行作文。 P10 READING (4) AACCBABCAC 第二单元 P16 READING (4) →BACBC P18 GAMMAR (4) 1 began 2.trademarked 3.became 4.has been 5.has been working 6.has been 7.took part P19 GAMMAR (5) 1.have been working 2.joined 3.have had 4.have been considering 5.has expanded https://www.doczj.com/doc/e310879941.html,pleted 7.have been studying 8.has agreed P23 WRITING A MEMO 第三单元 P27 READING (3) https://www.doczj.com/doc/e310879941.html,unch 2.charge 3.fee 4.growth 5.concept 6.branch out P27 Writing（6.work in pairs.中有可能选择其中一个话题进行作文。） P29 GRAMMAR (6) 1.’ll call 2.won’t rise 3.’re running 4.’m going to have 5.’leaves 6.will be opening 7.will have started 8.going to leave 9.’ll be receiving 第六单元 P57 SPEAKING 6问答题(答案没有找到，自主发挥) P58 GRAMMAR （1）1. ’s employed 2.must have been asked 3.is hoped 4 are being made 5to be looked at6 were taken on7 ’ll be fired GRAMMAR(3)1.will be given 2.is being reviewed 3.have been offered 4.was set up 5.will be given 6.to be look 7.is hoped 8.have been delayed P59 GRAMMAR （5） 1.to assess 2.was unfairly dismissed 3.was followed 4.has been found 5.had failed 6.is reported 7.gave 8.was dismissed 9.appears 10.is recommended 11.should be carried 12.will help P61 READING (2) →BFDAEC P62 1 翻译（可能从着5篇短文中出） 第七单元 P66 READING (3) BCBD P69 GRAMMAR (6) 1.bad 2.most 3.most enjoyable 4.more 5.than 6.better 7.as 8.better P70 READING (2)→BADCD BCABA BDBCC Memo例文 To: All Staff From: (name of student) Date:4,july
1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience. 2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation) 1. What is important when managing a project? ●Encouraging team work ●Keeping to schedule ●Selection of the team members Firstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work. Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems. 2. What is important when choosing people to work in teams? ●Variety of experience ●Personal qualities ●Attitude Firstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.
BEC商务英语中级写作范文2020 为了让大家更好的准备商务英语BEC考试，给大家整理写作指导,下面就和大家分享，来欣赏一下吧。 BEC商务英语中级写作范文(1) Dear Customer, When someone in the family experiences hearing loss, he is not the only one to experience frustration Have you noticed a loved one: Missing parts of conversations? Asking people to repeat themselves? Having special trouble with certain letters or sounds? Turning up the volume on the TV? If so, you can help them and yourself—by encouraging them to find out about a hearing aid. More than six million Americans enjoy improved hearing and better lives-with hearing aids. And the power source they rely on most is Rayovac. “Rayovac batteries really do make a difference.” One of our customers said so.
最新商务英语（BEC）中级考试真题及答案 THE ART OF PERSUASION 'Let me send you our brochure'is probably the most commonly used phrase in business.But all too often,it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse.So what goes wrong and how can it be put right?Too often,businesses fail to ask themselves critical questions like,'Who will the brochure be sent to?''What do we want to achieve with it?'The truth is that a brochure has usually been produced for no other reason than that the competition has one. However,with a little research,it often transpires that what the client wants is a mixture:part mail shot,part glossy corporate brochure and part product catalogue-a combination rarely found. Having said that,the budget is likely to be finite.There may not be enough money to meet all three marketing needs,so the first task is to plan the brochure,taking into account the most significant of these.The other requirements will have to be met in a different way. After all,introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.
BEC考试真题及答案(中级) 2014上半年BEC考试真题及答案(中级) 口语部分： Part1: https://www.doczj.com/doc/e310879941.html,，where are you from，major，what do you like most about your study......然后问了个是否建议电话销售。这些问题先问搭档的，然后再问我。 Part2: 1.3选1，选了2，when aiming to reduce the manufacturing costs,提示有location of factory 以及type of supplier，搭档的是有关quality guarantee的。 2. What’s important when choosing a hotel for customers? 提示有location of hotel, facilities,我自己再加了个hotel’s service. Part3: 1. one-day training for those who want to start business, 提问有应包括那些内容，然后还有如何推销这个课程。后来问了对于朋友一起do business怎么看。 2. how to improve staff offices以及whether to ask for staff’s ideas and why 写作部分： 小作文： receive a complaint about website from an important client, 写信给website manager： 1. What the complaint is? 2. Why is the client important? 3. Request a meeting to discuss the matter with the website manager. 大作文： 公司准备在销售部推行bonuses制度，你的line manager让你写个报告：
Begin at the same level~~~~ 下降到最低点: 波折变化: fluctuate around fluctuation of 幅度：slightly sharply significantly dramatically a is in direct proportion to b merely roughly 一、BEC高级（Higher）Part Ⅰ——图表作文 图表作文的文章结构 1）引言部分 2）主体段落 3）结论部分 4）例文分析： The bar chart below shows the number of complaints made by consumers about different products and services in the years 1994 and 1997.
Write a short report for a university lecturer describing the information in the graph. You should write at least 140 words. The bar chart displays the changes in the number of complaints made by consumers about five kinds of products and services between 1994 and 1997. According to the diagram, there was an increase in the complaints about most of the products and services. The number of complaints about package holidays abroad and financial services increased over the period. The complaints made about the package holidays abroad rose by 12.7% from 15,000 in 1994 to about 18,000 in 1997. And there were about 52,000 complaints about the financial services in 1997, 5.2% up on 1994. There were also more complaints about electric goods and second-hand cars in 1997 than in 1994. The complaints about the two products rose by 9.2% and 6.7% respectively. The former increased from 66,000 in 1994 to about 70,000 in 1997 and the latter went up from 80,000 to 86,000. And clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 complaints while the figure decreased by 4% to around 43,000 in 1997. In conclusion we can see there were more complaints about the products and services in 1997 than in 1994 with the only exception of clothing. ●图表作文常用的语言手段 1）作文的开头——表示“出处”的句子结构。 2）描述“数据变化”的常用表达方式 3）表示变化的副词和形容词 4）描述“数据”的表达方式 5）“大约”的表达方式 ●真题写作范例： 例一（课堂15分钟快速练习）： The graph below shows development in the ownership of mobile telephones as a percentage of telephones owned. Write a short report for a university lecturer describing the changes in telephone ownership. You should write at least 150 words.
BEC商务英语中级考试改错题真题 Dealing with Expenses 0 Most companies use forms or spreadsheets to process travel and entertainment 00 expenses claims. As a result, it can be difficult to control over spending across the 34 organisation, and unfortunately when data often needs to be processed again and entered 35 into the firm's other such accounting systems. One solution is an automated expenses 36 management system. But if there are various measures you can implement to make 37 your existing procedures more efficient. Firstly, try ensure that all expenses claims are 38 independently been authorised. Who approves senior managers' claims, for example? 39 Don't waste time for reviewing all expenses claims; only look in detail at a sample, but 40 regularly up date the firm's expenses policy, and query with all claims that fall outside it. You 41 should also avoid duplicating effort; if line managers check expenses, there is little point
模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题！ 剑桥商务英语中级考试试题及答案解析(四) 一、中READING （PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet. 第1题 A Many companies in the U. S. begin to realise that investors demand financial reporting to be truly presented: creative accounting is no longer acceptable. In response to the criticism about how it booked the gain on the sale of one of its businesses. IBM announced on Feb. 19th that it would expand the informaton it provides investors on such things as its intellectual-property income and the impact on earnings of the company's overfunded pension plan. And a day later, General Electric Co. Chairman and Chief Executive Jeffrey R. Immelt also pay heed to investors' calls for better disclosure by promising to provide more detail on how the company's individual units —including its finance departrment. GE Capital —churn out their earnings. B Expect this lifting of the veil to spread rapidly throughout corporate America, In the wake of Enron's collapse and questionable accounting at telecommunications companies such as Global Crossing Ltd., investors are demanding better. more frequent, and more expansive information about companies' financial health. This rising pressure will force executives in boardrooms across the country to wrestle with exactly how much new information to reveal, much less the question of how to flag changes for investors without causing their stocks to tank. "GE and IBM are bellwethers," says Patrick S. McGurn, vice-president at proxy advisory service Institutional Shareholder Services Inc. "You will see a huge wave of imitation." C Of course, that's good for shareholders —and for the long-term health of the market, But the tsunami of new disclosures, unfortunately, isn't necessarily what the recovering economy needs right now. The trick will be to strike the right balance. Companies that reveal too little, too late will get punished in the market. But dumping too much on shareholders may only muddy the picture further. "If you give too much information, people can get overwhelmed by the minutia, and the important stuff gets buried." says Charles M. Elson, director of the Centre for Corporate Governance at the University of Delaware. D In fact, IBM and G E join a growing list of companies that have already been compelled to improve their disclosure, At Tyco International Ltd., which has been buffeted by concerns about its complex accounting and financial health, senior execs have begun holding weekly phone conferences with analysts and investors to address questions about its accounting and operations. Franchising giant Cendant Corp. has put detailed information on its Website about its off-balance-sheet entities, while hotel operator Marriott International Inc. recently provided details on write-offs it has taken for loan guarantees as well as some hotel-development projects.
1 the contact between coach and employee not solving all difficulties at work 2 the discussion of how certain situations could be better handled if they occur again 3 a coach encouraging an employee to apply what has been taught to routine work situations 4 coaching providing new interest to individuals who are unhappy in their current positions 5 coaching providing a supportive environment to discuss performance 6 employees being asked to analyse themselves and practise greater self-awareness 7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area Coaching A Coaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere. B Coaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things. C The coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice. D Effective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems. 这篇文章讲的是培训（coaching）的作用。培训对一个公司的发展和员工的成长都是至 关重要的。文章的内容比较泛，但是题目的答案比较明显。 第一题，教练和员工之间的接触不能解决工作中的所有困难。答案是C段的这么一句： In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。但是实践中达不到这样。Fall short of是关键词。