商务英语书信之询价和报价
Business English
---Enquiries and Quotations
How to start:
How to reply:
Useful sentences in enquiries (Enquiries) 询盘常用的句子
(Quotation) 报价常用的句子
About Prices 关于价格表达
Examples: 询盘、报价、还盘的例子
Letter 1: Enquiry (询盘)
Dear Sir,
We are in the market for Melon Seeds of the first grade and second grade and should be appreciated if you let us have your offers with some representative samples. When offering the seeds, please state the earliest possible time of shipment and quantities available.
Y our faithful
Letter 2: Offers and Quotations （报价）
Dear Sir,
Thanks for your letter of 19th May.
Our “D.D.”(raincoat) range is particularly suitable for warm climates, and during the past years we have supplied this range to dealers in several tropical countries. This range is popular not only because it is light in weight, but also because the material used has been specially treated to prevent excessive condensation on the insider surface.
For the quantities you mention, we are pleased to quote as follows:
…
…
…
Payment: by irrevocable L/C at sight
Shipment: Shipment will be effected within three or four days after receiving the L/C
This offer is subject to our final confirmation. We feel you may be interested in our other products and enclose some pamphlets for your reference.
We are waiting for your early orders.
Y ours sincerely
Letter 3: Counter-offers （还盘）
Dear Sir,
Thank you for your letter dated October 20. As regards your count-offer, we regret we are unable to accept it because our current price has already been proved workable by many orders received from other buyers.
However, in order to meet you on this occasion, we are prepared to grant you a special discount of 2% on condition that the quantity of the order is no less than 1000 pieces.
We hope this will enable you to enjoy the benefit of our special discount.
Y ours sincerely
Letter 4: Counter-offers （还盘）
Dear Sir,
From your letter of November 22, we are disappointed at learning that you find our offer unacceptable because other suppliers are offering lower prices.
We are not in a position to accept your count-offer because our price is reasonably fixed. Regarding the qualities of the goods offered by others, we are rather doubtful whether they are similar to or comparable with those of ours. Please call the attention to this point and convince that not only price but also quality should be taken into consideration.
We hope to hear from you before long.
Y ours sincerely
生活买卖中实用的巧答
商务英语信函写作地简洁原则 随着全球经济一体化进程地不断发展,世界范围内地经济合作与交流也在不断增多.人们不可能跟自己地贸易伙伴一一亲自会面协商.而且我们常常需要将自己地贸易伙伴做出地各种承诺变成有籍可查地文字记录.这时商务信函就成了取代亲自拜会地一种便宜有效地沟通媒介.我们给贸易伙伴地每一封信都代表着自己 所在公司地形象,显示着公司地水平和实力.“一封好地商务信函有助于促进和发展同客户地关系,在促进达 成新地业务方面起着积极地作用.”（摘自《丹尼尔·肯尼迪方法：推销信创造地奇迹》）所以在写作时我们应该严格遵守并且灵活运用“7C”原则： Completeness（完整）Concreteness（具体） Correctness（正确）Conciseness（简洁） Clearness（明晰）Courtesy（礼貌） Conscientiousness（诚意） 这七个原则是商务信函写作地最基本地指导原则,对于写好一封商务信函起着很重要地作用. 我们知道,在商务活动中,时间和效率对于每一个商务人士来说都是非常重要地.在和自己地贸易伙伴合作和交流地每一个环节上,我们都要尽可能地减少给对方造成时间浪费,以便对方能够在同我们地商务交往中提高效率.写作商务信函最直接地目地就是进行有效地沟通和交流,简洁地表达与有效率地掌握分寸是最重要地.因此,商务信函地写作重点应始终放在“效率”二字上,短小精悍、切中要点.简洁就是用最简单地话语准确地表达自己地意思.而无需以牺牲完整、具体、礼貌为代价.一般不需要礼节性地寒暄,最好是开门见山、直入主题；语言精练,言简意赅.信函中地冗言必须省去,尽可能地将交易地详细事项整理后,简洁地向对方陈述,要尽可能地避免毫无重点而罗嗦冗长地写上好几张地情形.让对方很清楚地了解你想说什么,非常轻易地领会你地意图,从而快捷迅速地做出反应. 在商务写作过程中,笔者认为简洁是最重要地一个环节,同时也是最难做到地.所以下面我将对简洁原则从全文组织结构、段落、句子和词汇这四个方面作一些研究和探讨. 一、压缩篇幅,删繁就简. （一）3W式结构. 一封商务信函地全文结构可以用3W 来表示,即：Why do you write the letter? (第一部分) ；What’s the detailed reason? (第二部分) ；What do you expect your reader to do? (第三部分).我们在上文中已经提到过,商务信函写作地最主要目地就是沟通和交流.收信人或许每天都要看很多地信函,一封冗长、拖沓、空洞、开头就不得要领地信函第一眼看到会让人感到厌烦,从而对写信人地印象大打折扣. 1、第一部分（Why do you write the letter?）：在信函地一开头就要目地明确、简明扼要告诉读信者为什么要写这封信,如： 例（１）：I am replying to your letter of April 15 asking us to clear our March payment. 这样地开头直接告诉对方写信是为了回复对方4月15日让己方对三月份地订货付款地来信.这样可以使得读信人立刻知道写信地意图,在读信地时候可以有充分地心理准备,或者把注意力集中在问题地重点上.不会因为一些无关紧要地寒暄而分散注意力. 在这方面,我们最应该注意地就是避免中国式地寒暄和问候,不要为了追求客气而落入俗套. 例（２）：It was a long time since I saw you in Qing Dao 3 months ago. 这样地信函开头不仅罗嗦、冗长,而且会给收信人一种错觉：这是一封朋友之间相互问候地私人信件.因而将它搁置一边,待自己较为空闲时再看,很可能会因为延迟阅读而给双方带来无可弥补地损失. 2、第二部分（What’s the detailed reason?）：即商务信函地征文,叙述事实或者理由来支持信里地第一句.会显出你郑重其事、思想缜密.把所要列举地事实或者理由合并成最重要地一点或者两点,在不影响清楚准确地基础上越简洁越好.如：
商务英语书信：信中常用语 （1）贵函 Your letter; Your favour; your esteemed letter; Your esteemed favour; Your valued letter; Your valued favour; Your note; Your communication; Your greatly esteemed letter; Your very friendly note; Your friendly advice; Yours. （2）本信，本函 Our (my) letter; Our (my) respects; Ours (mine); This letter; these lines; The present. （3）前函 The last letter; The last mail; The last post; the last communication; The last respects(自己的信); The last favour(来信). （4）次函 The next letter; The next mail; The next communication; The letter following; the following. （5）贵函发出日期 Your letter of (the) 5th May; Your favour dated (the) 5th June; Yours of the 3rd July; Yours under date (of) the 5th July; Your letter bearing date 5th July; Your favour of even date(AE); Your letter of yesterday; Your favour of yesterday's date; Your letter dated yesterday. （6）贵方来电、电传及传真
商务英语写作 第1集：课程简介(Introduction) 思考题1：学习这门课时的注意事项是什么？ You must view the podcasts to get the full extent of this course. Make sure that you adhere to the dates for any assignment .You should log on at least three times or two times a week. 思考题2：Valerie A. Gray教授列举了一些学习该课程的一些网站，请举2个例子。 Business and administrative communication 7 edition Guide to Grammar & Writing 第2集：商务礼仪电子邮件(E-mails) 思考题1：在写商务电子邮件时，可不可以使用缩写形式？为什么？能否使用全大写？为什么？ 思考题2：写电子邮件时，应该注意哪些内容？ 第3集：跨文化沟通(InterculturalCommunication) 思考题1：什么是跨文化沟通？ The ability to communicate sensitively with people from other cultures and countries based on an understanding of cultural differences. 思考题2：如何促进商务领域中的跨文化沟通？ Be aware of one’s body language ,gesture,space,time,clothing and colors.
竭诚为您提供优质文档/双击可除 商务英语信函地址 篇一：英语商务信函 商务信函businessletter 英文信头写法heading 信头也称信端，其内容包括发件公司的名称、标志、通信地址、电话号码、传真号、电子邮箱等。书写信头的目的是为了方便收件人了解信函来自何处，并为回复提供联系方式。 很多公司都会印制带信头的信纸。一般来说，人们喜欢将简单的信头放在信纸上端居中，将复杂的信头放在信纸的右侧或上下两端。在使用这种信纸打印信函时，一定要注意为信头留出足够的空间。 对于私人商务信函，如求职信等，信头通常写在信纸的右上方。 如果信函的长度超过两页，那么从第2页开始就不再需要信头了，只需写上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循
从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文信函编号写法Referencenumber 如果信函上有编号，收件人和发件人都能快速了解所指的是哪一封信。这样既便于文件存档，又便于日后查阅。 信函编号常见的书写形式有两种： 一种比较简单的形式“Re:xxx”，例如,Re:Invoice12345或Re:YourletterdatedJanuary20,20XX。 一种比较常用的形式“Yourref:xxx,ourref:xxx”，提供一组缩写信息，包括：文件编号、起草人、录入人的姓名缩写和部门 代号等。例如一封由我方Juttabrawn起草，由hughJohnDavies录入的信函编号为“ourref:Jb/hJD” 英文日期写法Date 商务信函必须写日期，它对于文件存档及信息查考都有重要意义。 书写日期应注意以下几点： 1.“年”应完全写出，如20XX，不能简写成06； 2.在正式信函中“月”最好不用缩写，而是完整地写出
商务英语写作道歉信 篇一：商务英语道歉信模板 职场商务必备写作模板：英语致歉信怎么写？在日常工作中难免会犯一些差错，学会正确的补救方法很重要。首先，我们要做的就是致歉。你会写英语致歉信吗？在致歉信中道歉更重要还是提出解决方案更重要？如何在致歉 信中表达出自己的歉意让对方欣然接受呢？在本篇文章中，安格英语老师将以两则工作中常 见的错误为例，教大家如何写好英语致歉信。模拟场景一：因发票有误致歉ereareindeedsomediscrepanciesbetweentheshipping instructionsandtheactualshipment.therefore,therewillbeashor tageinyour mayshipment.
weareverysorryforcausingyousomuchtroubleinyourmonthlyreport s.efforts arenowbeingmadetoestablishproceduresthatwillalleviatethissi tuation.your cooperationandpatienceintheserespectswouldbegreatlyapprecia ted.sincerely yours, oliverlee assistantmanager **newwords: acknowledgev.承认，告知已收到discrepancyn.差异 shippinginstruction装运说明shipmentn.装运
proceduren.程序 alleviatev.减轻，缓和看完这一则道歉信后，相信大多数人已经心里有数道歉信该如何写了，简单来说就是承 认错误-提出方案-礼貌结尾的三部曲。下面，安格英语老师提供了一些在道歉时可以用上的 句型： iamverysorryfor?..,butpleasebelievemeihadnointentionofbothe ring you. iamsorrythatididnotcheckthegoodsbeforedispatch半正式：可以使用缩略和口语表达：directions: 1)makeanapology,and 2)suggestasolution. youshouldwriteabout100wordsonanswersheet2.donotsignyourownn
商务英语书信 商务英语书信范文 商务英语书信在商务贸易场所是非常常见的书信，那么商务英语书信的格式要注意哪些呢？下面请看详细内容！ 商务英语书信(Business or Commercial English Correspondence)是指交易时所使用的通信。它包括书信、电报、电话、电传、报告书、 ___等。商务英语书信，一般都要求用打字机或电脑整齐地打印，左边各行开头垂直的，称为垂直式或齐头式(Block style)，美国常用这种格式;每段的第一个词缩进去，称为缩进式或锯齿式(indented style)，英国常用此格式。垂直式的职务及签名都在左边的边栏界线，这种格式，在极度尊重工作效率的美国公司，已普遍采用。 指发信人的姓名(单位名称)、地址和日期。一般公函或商业信函的信纸上都印有单位或公司的名称、地址、电话号码等，因此就只需在信头下面的右边写上写信日期就可以了。英文地址的写法与中文完全不同，地址的名称按从小到大的顺序：第一行写门牌号码和街名;第二行写县、市、省、州、邮编、国名;然后再写日期。关于标点符号，一般在每一行的末尾都不用，但在每一行的之间，该用的还要用，例如在写日期的时候。日期的`写法，如1997年7月30
日，英文为：July 30，1997(最为普遍);July 30th，1997;30th July，1997等。1997不可写成97。 在一般的社交信中，信内收信人的地址通常省略，但是在公务信函中则不能。将收信人的姓名、地址等写在信头日期下方的左角上，要求与对信头的要求一样，不必再写日期，称为信内地址(Inside address)。信内地址的写法也有垂直式和缩进式之分，垂直式或称美国式将各行并列，缩进式或称英国式将各行依次退缩。此外，在美国还流行一种普通收信人地址的写法，就是在书信的Inside Address中，把门牌号和街名都省略掉。 是写信人对收信人的称呼用语。位置在信内地址下方一、二行的地方，从该行的顶格写起，在称呼后面一般用逗号(英国式)，也可以用冒号(美国式)。 (1)写给亲人、亲戚和关系密切的朋友时，用Dear或My dear再加上表示亲属关系的称呼或直称其名(这里指名字，不是姓氏)。例如：My dear father，Dear Tom等。 (2)写给公务上的信函用Dear Madam，Dear Sir或 Gentleman(Gentlemen)。注意：Dear纯属公务上往来的客气形式。
商务英语求职信范文汇总6篇 尊敬的领导： 您好！ 首先感谢您在百忙之中翻阅我的自荐材料，为一位满腔热情的大学生开启一扇希望大门，我叫王翔，是一名常州轻工职业技术学院商务英语专业的学生。而现在我正面临。 我出生于一个充满温馨的家庭，父母让我从小养成刻苦耐劳、谦虚谨慎、热情待人、朴实诚恳的生活态度，在两年的大学生涯中，我刻苦学习，并掌握一些商务英语方面的知识，能熟练地进行听、说、读、写，熟练运用网络查阅相关英语资料，并能及时予以翻译。 我是一个吃苦耐劳的人。而且我知道该怎样去用心学习，因为我懂得付出才会有回报。可能十分的努力换回来一分的回报，但我坚信只要有百分之一的希望就要去拼一把，苦点累点不算什么，我还很年轻，用信念去奋斗没有什么不可以。 我是一个善于思考的人。做每一件事之前都会考虑清楚如何来做才能在现有的条件下达到一个更好的效果。上有政策，下有对策有
时也不一定是贬义的。当领导做出一定的要求和指示，应该是在保质量的完成任务的同时，还会思考如何做才能更完善。如有偏差的地方，我会主动和领导沟通，说明我的看法并作出修改方案，把事情做好事我努力的方向。 我很喜欢从事与英语相关的工作，我深深知道这类工作对英语的要求很高，我非常喜欢英语，并且在每天都在不断地提高自己的水平。并且我深知工作的时候应具备认真的态度和耐心，还要肯学肯干，责任心很进取心是必须的，先前的经历教会了我这些，是我一生的财富。 自荐书不是广告词，不是通行证，但我知道一个青年可以通过不断的学习完善自己，可以在中证明自己。 尊敬的领导，我是一个做任何事都充满激情的人,如果我能喜获您的赏识，我一定会尽职尽责地用实际行动向您证明.我一定会不负所望的做好每一件事的.公司的未来，我愿奉献我毕生的心血和汗水。 再次致以我最诚挚的谢意！ 此致
商务英语信函写作练习题
《商务英语信函写作》练习题 I.Choose the best answer: 1.Please let us know _____the tendency of your market. a. for b. in c. of d. with 2. We _____ like to know more about the products you advertised in South Asian Trade. a. could b. would c. should d. had 3. We are now _____ your inquiry of October 12th. a. on receipt of b. upon receipt of c. in receipt of d. in reception of 4. We have received your enquiry of 15 July____you advise us of your interest in Cashmere. a. in which b. from which c. at which d. which 5. We have received your letter of September 12, _____ we are glad to know that you are interest in our electric heaters. a. which b. at which c. in which d. from which 6. We shall be pleased to send you the necessary information _____ our machine tools. a. on b. about c. of d. in 7. Our catalog ____ shows various types of bathroom fittings and their available sizes. a. enclosed b. that enclosed c. is enclosed d. which enclosed 8. I want to acquaint myself _____ the supply position of steel products. a. of b. with c. for d. about 9. We must insist _____ hearing from you within the next 10 days. a. in b. over c. on d. to 10. All prices must be quoted _____ US dollars. a. in b. on c. for d. as 11. As requested, we are _____ our quotation and shall appreciated your placing orders with us as early as possible. a. accepting b. taking c. submitting d. thinking 12. Your import manager wrote us last week that our price was _____ and asked us to secure supplies. a. acceptable b. managerial c. impossible d. unfortunate 13. Our quotation _____ 30,000 tons of corn is valid for 10 days. a. to b. after c. if d. for 14. Please _____ us for the supply of the items listed in the enclosed inquiry form. a. give b. offer c. quote d. send 15. Please keep us posted of the developments in your market _____ we can adjust our quotations to the extent you indicate. a. so that b. such that c. as long as d. so long as 16. Please let us have your lowest quotation on CIF Lagos basis _____ 500 pieces of 24”electric fans. a. in b. at c. for d. on 17. Please reply _____ fax if you find our quotation acceptable. a. in b. with a c. by d. with 18. We agree to the amendments to the contract _____ requested in your letter of May 5. a. to be b. like c. when d. as
商务英语的10种抱怨信函写作 Complaints & Claims （抱怨和索赔信函） 抱怨、索赔信函的目的是为了获取更好的服务，对已出现的问题求得尽快的、妥善的解决。它通常是买方由于对收到的货物不满而书写，如：货物未按时到达；货物虽抵达，但与订单所载不同；货物有损毁现象；货物数量短缺或多余；货物质量与样品不符；服务不合理以及收费过高等，这些均是抱怨、索赔的正当理由。 书写抱怨、索赔信函时，不妨开门见山出原先双方同意的条件，然后列举事实以表示有何不满，以及为什么不满，最后提出解决的方法。内容应明确、清楚、有理，语气要简洁、坚决。避免使用愤怒和使对方过于难堪的措辞（除非你所抱怨的问题反复发生，且多次投诉而毫无结果）。 1）For Delay in Shipment (由于发货延迟而抱怨) Dear Sirs , The furniture we ordered from you should have reached us a week ago .Needless to say , the delay in delivery has put us to great inconvenience .It is therefore imperative that you dispatch them immediately .Otherwise we shall be oblige d to cancel the order and obtain the goods elsewhere. Please look into the matter as one of urgency and let us have your reply as early as possible . Yours faithfully,XXX 亲爱的先生们： 我方从贵方订购的家具应于一星期前收到。不用说，发货的延迟给我方带来了很大的不便。因此，贵方必须立即发货，否则我们将被迫取消订单，到另处订货。 请紧急处理此事，并尽快告知结果。 2）For Poor-Packing （由于包装不妥提出索赔） Dear Sirs , We are writing to inform you that the toys covered by our order No.519arrived in such an unsatisfactory condition that we have to lodge a claim against you .It was found upon examination that 10% of them are broken and some are badly scratch ed , obviously due to the improper packing . Therefore, we cannot offer it for sale at the normal price and suggest that you make us an allowance of 20% on the invoice d cost .This is the amount by
商业英文书信 一. 商业书信常用开头语 Opening Phrases & Sentences Generally Used In Business Letters （1）特此奉告等 To inform one of; To say; To state; To communicate; To advise one of; To bring to one's notice (knowledge); To lay before one; To point out; To indicate; To mention; To apprise one of; To announce; To remark; To call one's attention to; To remind one of; etc. 1. We are pleased to inform you that 2. We have pleasure in informing you that 3. We have the pleasure to apprise you of 4. We have the honour to inform you that (of) 5. We take the liberty of announcing to you that 6. We have to inform you that (of) 7. We have to advise you of (that) 8. We wish to inform you that (of) 9. We think it advisable to inform you that (of) 10. We are pleased to have this opportunity of reminding you that (of) 11. We take the advantage of this opportunity to bring before your notice 12. Please allow us to call your attention to 13. Permit us to remind you that (of) 14. May we ask your attention to 15. We feel it our duty to inform you that (of) （2）为(目的)奉告某某事项 1. The purpose of this letter is to inform you that (of) 2. The purport of this line is to advise you that (of) 3. The object of the present is to report you that 4. The object of this letter is to tell you that 5. By this letter we Purpose to inform you that (of) 6. Through the present we wish to intimate to you that 7. The present serves to acquaint you that （3）惠请告知某某事项，等 1. Please inform me that (of) 2. Kindly inform me that (of) 3. Be good enough to inform me that (of) 4. Be so good as to inform me that (of) 5. Have the goodness to inform me that (of) 6. Oblige me by informing that (of)
商务英语的求职信范文 （english） respect of sir/madam: thank you for reading my cover letter and resume. i study in fujian civil technical secondary school, business english majors in XX.6 month graduation. multiple times in social work, cause me to understand when you need personal defying hardships to strive, cannot escape from any, brave to face it. i have enough courage and confidence to face the challenge, complete the boss gave me each work. for career and the future, i will pursue; for failure and setbacks, i#39;ll embrace. i have enough courage and perseverance to embrace life every challenge! i dare not assert that i was the best, but please believe that i will surely is the most hard! the most active! if huina, i will take every care. stepping into the 21st century china, the competition will be more and more intense, large quantities of outstanding talented person#39;s demand, enable the human resources management talent facing severe tests and will take "strives hard took aim at will attack, firm the confidence move ahead in defiance of difficulties" continue to work hard the past does not represent the future, diligence is the real meaning, the practical work, i believe i can adapt themselves to the working environment, familiar with the business in the practical work, and keep learning, and constantly improve themselves, completes the work.
摘要: 英国论文随着时代的发展, 使用简洁通俗的语言已成为现代商务英语, 尤其是商务英语信函的突出特点。本文从这一特点形成的根源简易英语运动出发, 分析了简易英语的定义, 遵循的原则, 最后在此基础上通过大量例证的对照比较, 总结了简易英语趋势在现代商务交际中的体现。 商务英语和法律英语一样, 通常被认为是充斥着技术性术语和诘屈聱牙语句的典型书面语。不可否认, 很长时间以来, 商务文书给人的印象确实如此。然而随着时代的发展, 这种情况已得到极大的改观, 商务交际用语渐趋简明易懂。使用简洁通俗的语言已成为现代商务英语的突出特点。我们可以比较一下下面的两句商务信函中的用语: 1. We beg respectfully to state that we are in receipt ofyour L/C in the amount of USD×××for which we thankyou. 2. We inform you that we have received your L/C forUSD×××. 可以看出, 这两句表达的意思完全相同, 但是第一句使用了beg respectfully to state, in receipt of, inthe amount of, 以及包括定语从句for which we thank you等表达极为繁杂的用语, 而第二句用语简洁明快, 但是它所包含的信息量较第一句而言没有丝毫的减少。现代商务英语正是提倡使用简单词语( plain words) , 而不用复杂的语句( complicated words) , 尤其是那些繁复老套的用语, 即我们所说的陈词滥调( cliché)。现代商务英语的这一显著特点, 其实与这些年来在英美等国出现的英语简化趋势, 尤其是在美国大张旗鼓推行的简易英语运动( Plain English Movement)有直接的联系。这一运动要求革除商业契约上的繁文缛节, 简化法律用语, 从而起到方便民众, 减少因繁复用语而引起不必要争端的作用。1978 年 3 月24 日, 当时的美国总统卡特更是签署了第12044 号行政命令, 要求联邦政府各部切实保证颁布的每项法令必须以简单易懂的英语撰写, 以便须依照有关法令办事的人都能看懂。这一法令理所当然受到普通老百姓的欢迎, 而简易英语运动在这一法令的推动之下也得到了更为蓬勃的开展[1]。 一、什么是“简易英语” 所谓简易英语( Plain English) , 美国学者考特兰?博维(Courtland Bovèe)和约翰?席尔( John Thill)认为简易英语是用简易的文字和结构写成的语句, 读者都能看懂, 很接近于我们的口语[2]。可见, “简易英语”是指书面表达中使用清晰正确的英语简明扼要而有效地传递信息。“简易英语”并不幼稚, 也并非过分简单化的英语。“简易英语”重视信息的传递。它并不堆积词藻, 而且不会不必要地使用行话、术语等难懂的表达。换句话说,“简易英语”彻底抛弃了繁文赘语和让人无所适从的表达。用“简易英语”书写的文件是为了让人们读懂, 因此所用的词语都是读者能够理解的。只要读者能够理解, “简易英语”用到技术性较强的专业术语也并非不可。比如,一篇医学学报上的论文面向的是医学专家, 使用专业术语是可以的, 因为这些读者能够理解。只要表达恰当, 这篇论文的语言仍然可被称为“简易英语”。当然, 如果这篇文章是出现在面向公众的通俗杂志上, 那么再包含很多专业术语就很可能出现普通读者无法理解的状况。这个时候, 只有使用普通大众能够理解的字眼那它才是“简易英语”。我们应该看到非常复杂的概念也是可以用“简易英语”加以解释的。许多法律文书, 比如合同和法令, 用“简易英语”改写后仍然能做到表达精确无误。 二、“简易英语”所遵循的原则 “简易英语”最重要的原则就是读者为先。即为读者着想, 考虑读者的需求。要“简易”, 就得好好考虑如下的问题:读者需要知道些什么? 他们对这个问题的理解程度如何? 怎样才能更好地把意思组织起来以便读者更好地理解? 要想有效传递你的信息, 首要的是要清楚什么样的人会阅读你写的东西。具体来讲, “简易英语”遵循如下的原则: (一)写作前做好规划起草文书之前, 首先得明确自己的写作目的。读者是谁? 他们对于所涉及的话题是非常了解, 了解一点还是一无所知? 他们想知道些什么? 找到这些问题的答案, 做到心中有数。一旦知道了读者是谁, 就应该尽可能从他们的角度来看问题, 来表达
六大类英文商务书信范文 1、请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2、回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3、请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. ` 本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4、拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼 5、同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took