Part 2 Understanding Short Conversations (每小题：分)
Directions: In this section you'll hear some short conversations. Listen carefully and choose the best answer to the questions you hear.
Questions 1 to 1 are based on the following passage.
1.
A. He feels he isn't good enough.
B. He feels he isn't a kid anymore.
C. He can't make it on the 12th.
D. He doesn't like trying.
Questions 2 to 2 are based on the following passage.
2.
A. The man is a professional actor.
B. The man never thinks about acting.
C. Many people don't like acting.
D. Many people think the man's a good actor.
Questions 3 to 3 are based on the following passage. 3.
A. They have rights.
B. They are well-paid.
C. They work outside homes.
D. They have good jobs.
Questions 4 to 4 are based on the following passage. 4.
A. Mother and son.
B. Father and daughter.
C. Husband and wife.
D. Boss and employee.
Questions 5 to 5 are based on the following passage. 5.
A. The 12th.
B. The 17th.
C. The 15th.
D. The 18th.
Part 3 Understanding Long Conversations (每小题：分)
Directions: In this section you'll hear a long conversation or conversations. Listen carefully and choose the best answer to the questions you hear.
Questions 1 to 5 are based on the following passage.
1.
A. Some famous movies.
B. People in a war.
C. The history of war.
D. A battle station.
2.
A. In 1999.
B. In 1978.
C. In 1983.
D. In 2005.
3.
A. The last group of episodes coming out before the first
group.
B. A man, like the one in the movie, who wears a black suit.
C. A battle station that has the ability to destroy a planet.
D. A group of movies that seems confusing to people.
4.
A. Darth Vader.
B. Han Solo.
C. Princess Leia.
D. Luke Skywalker.
5.
A. The man was influenced by Star Wars.
B. The man is exciting.
C. The man likes Star Wars.
D. The man has a new hope for movie history.
Questions 6 to 10 are based on the following passage. 6.
A. Joining a family.
B. Becoming a fantastic dancer.
C. Going out for the night.
D. Dancing at the woman's home.
7.
A. Dancing.
B. Dinner.
C. A concert.
D. A movie.
8.
A. The man is important to his parents.
B. The woman had a great time with her parents.
C. The woman isn't serious about her parents.
D. The man doesn't want to go out with the woman's parents.
9.
A. To be more serious about the parents.
B. To have tea with the parents.
C. To go with the woman without her parents.
D. To go with the woman and her parents.
10.
A. Wife and husband.
B. Girlfriend and boyfriend.
C. Sister and brother.
D. Mother and son.
Part 4 Understanding Passages
(每小题：分)
Directions: In this section you'll hear a passage or passages. Listen carefully and choose the best answer to the questions you hear.
Questions 1 to 5 are based on the following passage.
1.
A. Lisa Marie.
B. Elvis Presley.
C. Rock'n'roll.
D. Priscilla Presley.
2.
A. Danny, a husband, is in a normal family.
B. Lisa Marie didn't approve of how she was raised.
C. Suburban families aren't really normal.
D. Benjamin and Daniel are growing up like their mother.
3.
A. He was like a normal, suburban father.
B. He gave her everything she wanted.
C. He acted like he didn't want his daughter.
D. He always complained about her.
4.
A. She was always in the public eye.
B. She always complained.
C. She had a famous father.
D. She was well-known.
5.
A. Servants.
B. Lisa Marie.
C. Priscilla.
D. Bodyguards.
Part 5 Multiple Choice
(每小题：分)
Directions: Choose the best answer from the four choices marked A, B, C and D.
1.By the time he arrives in Beijing, we ________ here for two
days.
A. will have stayed
B. shall stay
C. have been staying
D. have stayed
2.According to the American federal government, residents of
Hawaii have the longest life ________: 77.2 years.
A. rank
B. scale
C. span
D. scope
3.The millions of calculations involved, had they been done by
hand, ________ all practical value by the time they were
finished.
A. had lost
B. would lose
C. would have lost
D. should have lost
4.Our hopes ________ and fell in the same instant.
A. arose
B. raised
C. rose
D. aroused
5. A season ticket _______the holder to make as many journeys
as he wishes within the stated period of time.
A. entitles
B. grants
C. presents
D. promises
6.In recent years much more emphasis has been put ________
developing the students' productive skills.
A. onto
B. in
C. over
7.The fire was finally brought under control, but not ________
extensive damage had been done.
A. before
B. since
C. after
D. as
8.Purchasing the new production line will be a ________ deal for
the company.
A. forceful
B. tremendous
C. favorite
D. profitable
9.We hadn't met for 20 years, but I recognized her ________ I
saw her.
A. the moment
B. for the moment
C. the moment when
D. at the moment when
10.Though he was born and brought up in America, he can speak
________ Chinese.
A. fluid
B. smooth
D. flowing
Part 6 Cloze (with four choices provided) (每小题：分)
Directions: Read the following passage carefully and choose the best answer from the four choices given for each blank.
Questions 1 to 20 are based on the following passage.
Born in 1899, Alfred Hitchcock endured many frightening
experiences in his life. The experiences may have helped to
fuel his love for 1.
age fourteen, when his father died, he 2.
3.
evening classes.
Hitchcock knew he wanted to become a moviemaker. In 1920,
he took a 4.
showed 5.
director in just three years. His first film, produced in 1927, got
mixed 6.
received 7.
critics and the public 8.
recognized, Hitchcock's films were never 9.
without plans. Hitchcock was quite 10.
Still, some people were 11.
shocking content of his films and didn't like them.
12.
appear very strange. He had a 13.
14.
15.
the public the key to professional success. In other words, the
process of 16.
important, even though he thought he should not talk much about his personal life.
Throughout his long career, Hitchcock made 53 films and
created some of the world's most 17.
date. 18.
always happy. He frequently 19.
lonely and fearing death. Perhaps the darkness of his character
not only led him to succeed, 20.
him from enjoying his success. He certainly left behind a mystery for us to probe.
Part 7 Reading Comprehension (Banked Cloze)
(每小题：分)
Directions: Fill in the blanks in the following passage by selecting suitable words from the Word Bank. You may not use any of the words more than once.
Questions 1 to 10 are based on the following passage.
It is sometimes very difficult to go against popular opinion and do your own thing. Many extraordinary artists and writers were
Sometimes public opinion about what is 2.
that an artist whose 3.
only realized generations later "was ahead of his or her time."
It is as if such artists felt an obligation to 4.
own time. Their contemporaries simply 5.
meaning of their works. Many 6.
a similar fate. Their humor was not received with laughter and
applause, but rather empty looks of confusion. Their critics
described them as crude and without 7.
Their discovery usually comes, if they are lucky enough, when
a younger comic actor from the next generation notices and
copies their act. "Where did you find your 8.
will speak of that a comedian who 9.
way for his success. Suddenly the public is 10.
hardly find a friend a generation before. Sadly enough, the
older comedian has passed away or is too old to enjoy his
fame.
Part 8 Reading Comprehension (Multiple Choice)
(每小题：分)
Directions: Read the following passages carefully and choose the best answer from the four choices marked A, B, C and D.
Questions 1 to 5 are based on the following passage.
The US military has blocked public access to nearly all its web sites after its servers were attacked by a new computer virus.
Late last week, the US Space Command, which provides security for military computers, instructed all military organizations to block public access after a number of sites had contracted the virus, called the "Code Red" bug, according to an official.
The virus is known as a "denial of service" bug, because it replicates (自我复制) itself by reading the data files on a network server and sending copies to other servers—thereby multiplying and sometimes crashing a system—and denying access to legitimate (合法的) users of the site.
"The Code Red worm did in fact show up in some DoD (Department of Defense) web sites and we're working to contain that," Command Spokesman Army Maj. Barry Venable said. "Ways we're going about that include blocking public access to the Web sites, because that's the way this worm works, to prevent it from using our networks to propagate (繁殖) itself."
The virus exploits a security flaw (缺陷) in certain Microsoft network servers. The flaw was announced last month when a patch was released to fix it.
"To protect our DoD web sites from being compromised, DoD organizations have been told to review the status of the Internet information servers... to make sure that all the patches that were previously installed had been installed," says Venable.
Only a handful of the major Defense Department sites, with the suffix ".mil," appear currently accessible to the public, including the central public affairs site DefenseLink and the military services' main homepages. Public access is blocked to information connected to those sites, and others such as the National Missile Defense site and the US Air Force's European site. Registered Department of Defense personnel continue to have access to the sites, Venable said.
1.Which of the following is the best title for this passage?
A. The Code Red Worm.
B. DoD Blocks Public Web Site Access.
C. DoD Was Attacked.
D. Protect DoD Web Sites Against Viruses.
2.The word "contracted" (Para.2) most probably means
________.
A. make less or smaller
B. get an illness
C. make a legal agreement
D. formally agree to marry somebody
3.Which of the following statements is NOT true about the Code
Red worm?
A. It can multiply in large numbers.
B. It may make a computer system stop working.
C. It's included in a patch released by Microsoft.
D. It may destroy the connection between legitimate users and
the sites.
4.Public access is blocked to most DoD web sites so that
________.
A. the Code Red worm can't use the web site to replicates itself
and send copies
B. DoD organizations can have necessary patches installed to
protect their sites
C. the defense secrets can be prevented from being revealed
D. the mistake in certain Microsoft network servers can be
corrected
5.Which of the following is NOT a measure taken by DoD to fight
against the Code Red worm?
A. Blocking public access.
B. Shutting down e-mail.
C. Reviewing the status of the Internet information servers.
D. Having necessary patches installed.
Questions 6 to 10 are based on the following passage.
For an increasing number of students at American universities, old is suddenly in. The reason is obvious: the graying of America means jobs. Coupled with the aging of the baby-boom (生育高峰) generation, a longer life span means that the nation's elderly population is bound to expand significantly over the next 50 years. By 2050, 25 percent of all Americans will be older than 65, up from 14 percent in 1995. The change poses serious questions for government and society, of course. But it also creates career opportunities in medicine and health professions, and in law and business as well. "In addition to the doctors, we're going to need more sociologists, biologists (生物学家), city planners and specialized lawyers," says Professor Edward Schneider of the University of Southern California's (USC) School of Gerontology (老年学).
Lawyers can specialize in "elder law", which covers everything from trusts and estates to nursing-home abuse and age discrimination (歧视). Businessmen see huge opportunities in the elder market because the baby boomers, 74 million strong, are likely to be the wealthiest group of retirees in human history. "Any student who combines an expert knowledge in gerontology with, say, an MBA or law degree will have a license to print money," one professor says.
Margarite Santos is a 21-year-old senior at USC. She began college as a biology major but found she was "really bored with bacteria". So she took a class in gerontology and discovered that she liked it. She says, "I did volunteer work in retirement homes and it was very satisfying."
6.The words "... old is suddenly in" (Para. 1) most probably
means "_______".
A. America has suddenly become a nation of old people
B. gerontology has suddenly become popular
C. more elderly professors are found on American campuses
D. American colleges have realized the need of enrolling older
students
7.With the aging of America, lawyers can benefit _______.
A. from the adoption of the "elder law"
B. from rendering special services to the elderly
C. by enriching their professional knowledge
D. by winning the trust of the elderly to promote their own
interests
8.Why can businessmen make money in the emerging elder
market?
A. Retirees are more generous in spending money.
B. They can employ more gerontologists.
C. The elderly possess an enormous purchasing power.
D. There are more elderly people working than before.
9.Who can make big money in the new century according to the
passage?
A. Retirees who are business-minded.
B. The volunteer workers in retirement homes.
C. College graduates with an MBA or law degree.
D. Professionals with a good knowledge of gerontology.
10.It can be seen from the passage that the expansion of
America's elderly population ________.
A. will provide good job opportunities in many areas
B. will impose an unbearable burden on society
C. may lead to nursing home abuse and age discrimination
D. will create new fields of study in universities
Questions 11 to 15 are based on the following passage. The decline in moral standards—which has long concerned social analysts—has at last captured the attention of average Americans. And Jean Bethke Elshtain, for one, is glad.
The fact that ordinary citizens are now starting to think seriously about the nation's moral climate, says this ethics (伦理学) professor at the University of Chicago, is reason to hope that new ideas will come forward to improve it.
But the challenge is not to be underestimated. Materialism and individualism in American society are the biggest obstacles. "The thought that 'I'm in it for me' has become deeply rooted in the national consciousness," Ms. Elshtain says.
Some of this can be attributed to the decay of traditional communities, in which neighbors looked out for one another, she says. With today's greater mobility and with so many couples working, those bonds have been weakened, replaced by a greater emphasis on self.
In a 1996 poll of Americans, loss of morality topped the list of the biggest problems facing the US. And Elshtain says the public is correct to sense that: Data show that Americans are struggling with problems unheard of in the 1950s, such as classroom violence and a high rate of births to unmarried mothers.
The desire for a higher moral standard is not a lament (挽歌) for some nonexistent "golden age," Elshtain says, nor is it a wishful (一厢情愿的) longing for a time that denied opportunities to women and minorities. Most people, in fact, favor a decrease in prejudice.
Moral decline will not be reversed until people find ways to counter the materialism in society, she says. "Slowly, you recognize that the things that matter are those that can't be bought."
11.Professor Elshtain is pleased to see that Americans ________.
A. have adapted to a new set of moral standards
B. are longing for the return of the good old days
C. have realized the importance of material things
D. are awakening to the lowering of their moral standards
12.The moral decline of American society is caused mainly by
________.
A. its growing wealth
B. the self-centeredness of individuals
C. underestimating the impact of social changes
D. the prejudice against women and minorities
13.Which of the following characterizes the traditional
communities?
A. Great mobility.
B. Emphasis on individual effort.
C. Concern for one's neighbors.
D. Ever-weakening social bonds.
14.In the 1950s, classroom violence ________.
A. was something unheard of
B. attracted a lot of public attention
C. was by no means a rare occurrence
D. began to appear in analysts' data
15.According to Elshtain, the current moral decline may be
reversed ________.
A. if people can return to the "golden age"
B. when women and men enjoy equal rights
C. when people rid themselves of prejudice
D. if less emphasis is laid on material things
C实习网络营销试题集 题目类型：单选题、多选题、判断题、名词解释、简答题、判断题、案例分析。 一、单选题（40道） (2) 二、多选题（40道） (7) 三、判断题（30道） (12) 四、名词解释（15道） (13) 五、填空题（25道） (14) 六、简答题（16道） (16) 七、案例解析（7道） (19) 一共173 道 考题集题型包括：单选题、多选题、判断题、名词解释、简答题、填空题、案例解析 共计173道 其中： 单选题40道 多选题40道 判断题30道 名词解释15道 简答题16道 填空题25道 案例解析7道
一、单选题（40道） 1、网络营销是指借助于（B）来实现营销目标的一种营销方式。 A、移动、电脑和数字媒体技术 B、网络、通信和数字媒体技术 C、移动、通信和数字媒体技术 D、网络、电脑和数字媒体技术 2、搜索引擎营销是目前最主要的网站推广营销手段之一。搜索引擎营销主要方法包括（A） A、SEO 、PPC B、SEM、PPC C、SEO、SEM 3、下面哪些属于免费的网络营销方式？（C） A、网络游戏植入营销 B、新闻营销 C、QQ漂流瓶 D、搜索引擎营销 4、新浪的创始人是（D） A、丁磊 B、王兴 C、张朝阳 D、王志东 5、对网络营销所发挥其作用的认识，有助于全面理解网络营销所体现的价值，网络营销能起到哪些作用呢？（B） A、品牌建设，网站推广，建立信任，促进销售，渠道建立 B、品牌建设，网站推广，信息发布，促进销售，渠道建立，顾客服务，网上调研 C、信息发布，促进销售，侧重营销，顾客服务，网上调研 D、网站推广，信息发布，促进销售，战略服务，顾客服务 6、网络营销的首要任务是（A） A、建立并推广企业的品牌 B、推广企业网站 C、推广企业思想 D、增加企业产品销售额 7、网络营销的核心工作是（B） A、品牌建设 B、网站推广 C、渠道建立 D、顾客服务 8、电子商务中的基础和核心是（A）。 A、网络营销 B、线上支付 C、线下物流 D、网上促销 9、关于网络营销和电子商务的相同点，以下说法不正确的有（D） A、借助的工具一样 B、都具有无形化的特点 C、都能实现低成本 D、二者的交易效率都不高 E、都能改观企业内部的运作方式
Part 1 Short dialogs and multiple choice questions (每小题：分) Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 1 are based on the following passage or dialog. 1. A. Decrease imports. B. Increase imports. C. Decrease its deficit by 5%. D. Increase its deficit by 5%. Questions 2 to 2 are based on the following passage or dialog. 2. A. Raise the oil prices. B. Import less oil. C. Use less oil. D. Take buses more frequently. Questions 3 to 3 are based on the following passage or dialog.
. 选择题部分：第一章： (1)计算机网络安全是指利用计算机网络管理控制和技术措施，保证在网络环境中数据的、完整性、网络服务可用性和可审查性受到保护。A．保密性 (2)网络安全的实质和关键是保护网络的安全。C．信息 (3)实际上，网络的安全问题包括两方面的内容：一是，二是网络的信息安全。D．网 络的系统安全 (4)在短时间内向网络中的某台服务器发送大量无效连接请求，导致合法用户暂时无法访问服务器的攻击行为是破坏了。C．可用性 (5)如果访问者有意避开系统的访问控制机制，则该访问者对网络设备及资源进行非正常使用属于。B．非授权访问 (6)计算机网络安全是一门涉及计算机科学、网络技术、信息安全技术、通信技术、应用数学、密码技术和信息论等多学科的综合性学科，是的重要组成部分。A．信息安全学科 (7)实体安全包括。B．环境安全、设备安全和媒体安全 (8)在网络安全中，常用的关键技术可以归纳为三大类。D．预防保护、检测跟踪、响 应恢复 第二章： (1)加密安全机制提供了数据的______.D．保密性和完整性 (2)SSI．协议是______之间实现加密传输协议。A．传输层和应用层 (3)实际应用时一般利用_____加密技术进行密钥的协商和交换．利用_____加密技术进行用户数据的加密。B．非对称对称 (4)能在物理层、链路层、网络层、传输层和应用层提供的网络安全服务是。 B．数据 保密性服务 (5)传输层由于可以提供真正的端到端链接，因此最适宜提供安全服务。D．数据保密性及以上各项 (6)VPN的实现技术包括。D．身份认证及以上技术 第三章： (1)网络安全保障包括信息安全策略和。D．上述三点 (2)网络安全保障体系框架的外围是。D．上述三点 (3)名字服务、事务服务、时间服务和安全性服务是提供的服务。C．CORBA网络安全管理技术 (4)一种全局的、全员参与的、事先预防、事中控制、事后纠正、动态的运作管理模式是基于风险管理理念和。A．持续改进模式的信息安全运作模式 (5)我国网络安全立法体系框架分为。B．法律、行政法规和地方性法规、规章、规范性文档 (6)网络安全管理规范是为保障实现信息安全政策的各项目标制定的一系列管理规定和规程，具有。C．强制效力 第四章： (1)在黑客攻击技术中，是黑客发现获得主机信息的一种最佳途径。A．端口扫描 (2)一般情况下，大多数监听工具不能够分析的协议是。D．IPX和DECNet (3)改变路由信息，修改Windows NT注册表等行为属于拒绝服务攻击的方式。C．服务利用型'.
《网络营销》试题一答案 一、单项选择题(本大题共10小题，每小题1分，共10分。在每小题的四个备选答案中， 选出一个正确答案，并将正确答案的序号填在题干的括号内) 1.网络营销的本质是（A） A.抓住客户，满足客户 B.网上拍卖 C.销售产品 D.建立网络渠道 是指（A） A.每千人次访问的收费 B.网络营销系统 C.网络广告策略 D.中国广告管理 3．Dell计算机公司是全球最着名的（A ） A．网络直销商B．基础网络运营商C．电信业务运营商D．Internet服务提供商4. 下列各项中，属于网络营销主要手段的是( C ) 、电子邮件、Internet邮件列表、新闻组、网上销售 、电子邮件、Internet邮件列表、网站组、网上服务 C. Web 、电子邮件、Internet邮件列表、新闻组、网上服务 D. Web 、电子邮件、Internet邮件网络、新闻组、网上服务 5.下面不属于网络广告的形式的是( A ) A. 新闻组 B. 图标广告 C. 文字链接 D. 旗帜广告 6. 下面关于网络营销的说法，哪句是正确的( B) A. 网络营销就是网上销售 B. 网络营销不仅仅限于网上 C. 网络营销与传统营销无关 D. 网上广告是网络营销的本质 7．网络营销促销的主要形式有两种，它们是( A) A.网络广告、销售促进 B.网络广告、站点推广 C.站点推广、关系营销 D.销售促进、站点推广 8. 在网络营销的免费价格策略中，一般说来，免费产品具有的特性是( C ) A. 不易数字化、无形化、零制造成本、成长性好 B. 易于数字化、有形化、零制造成本、成长性好 C. 易于数字化、无形化、零制造成本、成长性好 D. 易于数字化、无形化、零制造成本、成长性差 9.中国互联网络信息中心的英文缩写是（B） 10.企业网站接入互联网的三种方式是专线入网、服务器托管和（A） A.虚拟主机 B.广域网方式 C.拨号方式 D.局域网方式 三、判断题 1. 互联网是一个虚拟世界，是双向交流和通信的工具，是一个典型的信息场所，一个没有时间和地区限制的信息世界。( √) 2. 在非网络选购的状态下，顾客是通过看、闻、摸等多种感觉来对产品进行判断与选择的。 3. 网络调研的方法有网络间接调查和网络直接调查两种方式，即二手资料的收集和原始资料的收集方法。√ 4. 市场细分是选择目标市场的基础，对市场进行细分，对各个细分市场作出准确评价是选
听力部分 Part 1 Short dialogs and multiple choice questions 1. A. He does not like what the woman bought. B. He does not remember the price of the shirt. C. He does not remember in which shop the shirt was. D. He remembers only the woman's phone number. 2. A. She did not take the shopping list along with her. B. She did not write a shipping list. C. She does not want to shop in a crowded supermarket. D. She wants to finish shopping quickly. 3. A. He has lost his memory completely. B. He has lost his sight. C. He drank heavily last night. D. He danced until after midnight. 4. A. He remembers his life in primary school. B. He remembers his life in his nursery. C. He remembers his life in primary school but not that in the nursery. D. He remembers his life in both primary school and the nursery. 5. A. He has a bad memory. B. The woman has a bad memory. C. The couple have forgotten to bring their keys. D. The couple are blaming each other for forgetting the keys. Part 2 Short passages and multiple-choice questions 6. How long is it the man and woman haven't seen each other? A. a couple years. B. several years. C. quite a few years. D. less than 10 years. 7. How did the man find the woman in the Math class? A. The best in the class. B. At the bottom of the class. C. A mystery because nobody knew where she came from. D. Able to solve easy problems but not difficult problems. 8. How did the woman find the man in the English Writing class? A. He was weak in writing. B. He was strong in writing. C. He often read his compositions to his classmates. D. He sometimes posted his compositions on the walls. 9. What do we know from the conversation? A. Alice did not play table tennis in school. B. Ed did not hate the drama class. C. The woman played an instrument. D. The man played in the school band. 10. What do we learn about the man and the woman from the conversation? A. The man has a good memory while the woman has a bad memory. B. The man has a bad memory while the woman has a good memory. C. Both the man and woman have a bad memory.
中等职业学校电子商务专业 《网络营销》测试题及答案（二） 第一部分理论知识（） 一、判断题（题，每题分，满分分。请将正确答案填在括号内，正确写，错误写） 1.网络职业道德是电子商务从业人员在网络营销活动中应遵守的行为规范，它并不构成 影响网络营销环境的因素。（）2.网络营销的职能是通过各种网络营销方法来实现的，同一个职能可能需要多种网络营 销方法的共同作用，而同一种网络营销方法也可能适用于多项网络营销职能。 （） 3.企业网站就是企业在互联网上进行网络建设和形象宣传的平台。（） 4.传统营销是以虚拟市场的线下交易为主的，而网络营销是以实体市场的在线交易为主 的。（）5.网络营销方法之间是孤立的，开展网络营销时可以将各种网络营销方法进行分离应 用。（）6.竞价排名是由客户为自己的网页购买网站的排名、按点击计费的一种服务。 （）7.网络会员制营销通过利益关系和互联网将无数个网站连接起来，将商家的分销渠 道扩展到地球的各个角落，同时为会员网站提供了一个简易的赚钱途径。 （）8.“在线黄页”具有营销与购物双向指南的功能，具有方便、直接、全面、抗干扰等优
点。（） 9.动机是指推动人进行活动的外部原动力，即激励人行动的原因。（） 10.相关群体是指对消费者的态度和购买行为具有直接或间接影响的组织、团体和个人 等。 （）．网上市场调查的策略主要包括：如何识别企业站点的访问者；如何有效地在企业站点上进行市场调查。（） ．主动调查法是指调查者被动地等待调查样本，完成统计调查的方法。（） ．动机是一种内在的心理状态，容易被直接观察到或被直接测量出来。（）．传统营销目标市场定位的选择是单向的，而网络营销目标市场定位则是双向的。（）．核心产品指消费者在购买产品时希望从产品中得到的远期效用，即购买者追求的核心利益，这是购买的目的所在。（） .免费价格策略主要用于促销和推广产品，一般是短期和临时性的。企业在网络营销中采用免费策略，一个目的是让用户免费使用习惯后，再开始收费。另一个目的是先占领市场，然后再在市场中获取收益。（） ．销售促进主要是用来进行长期性的刺激销售。（） .网络营销促销的主要形式是人员推销和广告促销。（） ．自动弹出式广告也称“插入广告”、“弹跳广告”，是一种不请自来的广告形式。（）.链接式广告往往所占空间较大，在网页上的位置也比较自由，它的主要功能是提供通向厂商指定网页（站点）的链接服务。（） 二、单项选择题（题，每题分，满分分。请将正确选项代号填在括号中） .报纸、杂志主要传播的是文字信息，而互联网传输的是（）。 ．文字信息．视频信息 ．音频信息．多媒体信息 .企业通过互联网快速提升产品和企业的知名度，以树立企业良好的整体形象，这属于网络营销的（）职能。 ．网络品牌．网址推广 ．信息发布．销售促进 . 信息发布型企业网站属于（）的企业网站。
网络安全试题二 一．判断题（每题1分，共25分） 1.网络安全管理漏洞是造成网络受攻击的原因之一。 2.人为的主动攻击是有选择地破坏信息的有效性和完整性。 3.防火墙技术是网络与信息安全中主要的应用技术。 4."明文是可理解的数据,其语义内容是可用的。" 5.移位和置换是密码技术中常用的两种编码方法。 6.在实际应用中，不可以将对称密钥密码体制与非对称密钥密码体制混用。 7.加密算法的安全强度取决于密钥的长度。 8.数字签名一般采用对称密码算法。 9.PEM是基于EDS和RSA算法的。 10.在PGP信任网中用户之间的信任关系可以无限进行下去。 11.在局域网中，由于网络范围小，所以很难监听网上传送的数据。 12.子网掩码用来区分计算机所有的子网。 13.安全检测与预警系统可以捕捉网络的可疑行为，及时通知系统管理员。 14.操作系统的安全设置是系统级安全的主要需求。 15.网络服务对系统的安全没有影响，因此可以随意的增加网络服务。 16.在系统中，不同的用户可以使用同一个帐户和口令，不会到系统安全有影响。 17.在Windows NT操作系统中，用户不能定义自已拥有资源的访问权限。
18.在Windows NT操作系统中文件系统的安全性能可以通过控制用户的访问权限来实现。 19.在NetWare操作系统中，访问权限可以继承。 20.口令机制是一种简单的身份认证方法。 21.用户身份认证和访问控制可以保障数据库中数据完整、保密及可用性。 22.数据原发鉴别服务对数据单元的重复或篡改提供保护。 23.防火墙是万能的，可以用来解决各种安全问题。 24.在防火墙产品中，不可能应用多种防火墙技术。 25.入侵检测系统可以收集网络信息对数据进行完整性分析，从而发现可疑的攻击特征。 二．单项选择题（每题1分，共25分） 1.按TCSEC安全级别的划分，DOS属于哪一个安全级别？ ADBC1C C2DB1 2.以下那些属于系统的物理故障： A.硬件故障与软件故障 B.计算机病毒 C.人为的失误 D.网络故障和设备环境故障 3.UNIX和Windows NT、NetWare操作系统是符合哪个级别的安全标准： A.A级 B.B级 C.C级 D.D级 4.下面描述了Kerberos系统认证协议过程，哪一个是正确的？ A请求TGS入场券→请求服务 B请求服务器入场券→请求服务
月入5000的网络兼职机会，免费注册，免费培训：https://www.doczj.com/doc/ea15112245.html,/ 习题与思考1： 1．请解释下列名词： 营销观念营销环境市场细分目标市场 营销目标营销组合营销策略 2．简述现代营销观念与传统营销观念的区别。 3．消费需求有哪些基本属性？ 4．营销环境可以分成哪几个方面？ 5．经济环境和社会文化环境对市场状况有何影响？请联系实际情况举例分析。6．在营销学理论中关于消费需求有哪6个方面的基本问题？ 7．选择目标市场的主要依据是什么？ 8．产品策略包括哪些主要内容？ 9．什么是产品的生命周期？产品的生命周期包括哪几个阶段？ 10．主要的定价方法和定价策略是什么？ 11．企业的分销渠道有哪些类型？ 12．促销方式和策略包括哪些方面的内容？ 习题与思考2： 1．从网络营销的产生和发展说明网络营销是企业今后营销发展的趋势。 2．与传统营销相比，网络营销有哪些优势和特点？ 3．网络营销今后将会如何发展？ 4．网络营销的发展对企业营销管理会形成哪些冲击？ 5．为什么说企业开展网络营销必须对本企业的组织结构进行重组？ 6．对于企业来讲，如何结合网络营销来对本企业的营销进行管理？ 7．与传统营销相比，谈谈你对海尔集团开展的网上直销和个性化管理的感想。8．通过本章的学习，你认为今后5年内网上交易发展的前景如何？举例说明。 习题与思考3: 1．什么是网络直复营销？直复营销理论具体表现为哪几个方面？ 2．什么叫网络软营销？网络软营销有哪些特点？ 3．网络礼仪指的是什么？ 4．为什么说整合营销又是网络营销理论中的一个新理念？ 5．分别简述传统营销的4P’组合理论和4C’的网络营销理论。 6．简述Intranet与Internet的区别。 7．一个完整的包括有营销功能的网络营销系统应包括哪些功能？ 8．建设网络营销系统前应考虑哪些问题？ 9．网络营销系统的开发方式有哪几种？简述网络营销系统的开发步骤。10．一个结构完善、设计合理的网络营销站点应具备哪些功能？ 11. 简述网络营销站点的规划的重要性。 12．简述网络营销站点的推广方法，网站的维护的内容。 13．在进行网站主页设计时要注意哪几点？ 14．通常对电子支付系统有哪些基本的要求？ 15．什么叫脱机支付，哪几种支付方式为脱机支付方式？ 16．什么叫联机支付方式？网络营销中有哪几种支付方式？ 月入5000的网络兼职机会，免费注册，免费培训：https://www.doczj.com/doc/ea15112245.html,/
UNIT1 1.Not only can students choose when and where to learn for an online course, but they can also take time to think through answers before making a reply. 2.She is excited by the idea of online learning while he considers it meaningless and useless. https://www.doczj.com/doc/ea15112245.html,municating with native English speakers is a very rewarding experience from which we can learn a lot. 4.Today, more and more people have access to the Internet through which they look for the information they need. 5.He wants her to give up working and stay at home to look after the children. She feels, however, that is too much for her. 6.Now that we have finished the course, we shall start doing. 1.我永远都不会忘记那位老师，是他告诉我学习外语是有趣的、有价值的。如果没有他，我的英语不会像现在这样说得这样好。 2.没有任何其他语言能像英语那样让你感受到多姿多彩的世界文化。有了过硬的英语知识，你就可以体验奇妙的文化之旅。 3.写作不仅仅是要写老师布置的话题，而且要写自己感兴趣的东西，例如，给朋友写电子邮件。 4.远程教学课程是指授课者与学生通过计算机通信技术进行交流的课程。 5.英语不但是世界上最有用的语言，也是世界最易学、易用的语言之一。 6.远程教学课程在时间安排上给予学生更多的自由，但与其他课程比，这些课程要求学生有更强的自律能力。 UNIT2 1.As she was about to turn off the music, her father burst into her room and shouted at her, “Can’t you turn down the music a little bit?” 2.The owner of the bar kept watching the girl dancing while pretending not to. 3.Rock music appeals to sandy so much that she turned it up, paying no attention to her father’s objection. 4.As us ual, when his parents don’t like what he wears, they start to bug him. 5.At the meeting they discussed how to keep the lines of communication open between teachers and students. 6.It makes my blood to think of these young boys and girls who are forced by their parents to beg money along the streets. 1. 我认为那些在镇上四处闲逛、浑身上下又文身又穿洞的青少年是在表达他们的个性。 2.因特网提供了一种更快捷的方式，让我们与全球的新老客户取得联系，并保持沟通渠道畅通无阻。 3.父母与自己十多岁的孩子的沟通问题不仅仅在于“代沟”，而且还在于双方都不完全理解对方的思想。 4.当父母与子女间有了这类沟通障碍时，青少年面临的问题更大。
查看考卷——作业提交 2
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作业提交 2
1. 在网络环境下，巩固顾客、扩大网上销售的重要战略手段是通过（ ）。
(A) 定制化营销 (B) 免费产品 (C) 销售促进 (D 网络俱乐部 ) [参考答案：A] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
2. 根据消费者的购买时机不同，分为旺季消费市场和淡季消费市场，这是（ ）。
(A) 人口细分 (B) 行为细分 (C) 地理细分 (D 心理细分 ) [参考答案：B] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
3. 网络消费者收集信息，来自亲朋好友的信息是（ ）。
(A) 个人来源 (B) 经验来源 (C) 商业来源 (D 公共来源 ) [参考答案：A] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
4. 在电子商务市场中通过发展和使用（ ）可能解决“柠檬”问题的比较好的方法
(A) 认证 (B) 第三方平台 (C) 网店 (D 中介 ) [参考答案：D] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
5. 网络营销战略管理过程是以（ ）为轴心，其核心职能是营销战略的形成和实施两个环节。
(A) 营销战略 (B) 营销观念 (C) 营销方式 (D 营销内容 ) [参考答案：A] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
6. 网站如果想要好的排名，需要做的工作有很多，但是（ ）应该放在首位。
(A) 用户行为 (B) 内部 SEO (C) 外部 SEO (D 选域名 ) [参考答案：B] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
7. 信息生产的固定成本绝大部分是（ ）。 (A) 开发成本 (B) 销售成本 (C) 沉没成本 (D 边际成本 )
[参考答案：C] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
8. CRM 是一种以（ ）为手段，树立“以客户为中心的”战略。
(A) 计算机技术 (B) 通信技术 (C) 网络技术 (D 信息技术 ) [参考答案：D] 分值：5
得分： 分
系统自动批改于 2019 年 6 月 11 日 9 点 55 分
9. 对某些产品和服务的需求超过了企业供应能力，导致供不应求，这是（ ）。
《网络营销》练习及参考答案 项目一 选择题 1、微软公司的浏览器软件是（） A．outlook express B IE C navigator D wind98 2、E-mail是指（） A 浏览器 B 主页C防火墙D 电子邮件 3、internet诞生于20世纪（）年代。 A60 B70 C80 D90 4、网络营销诞生于20世纪（）年代。 A60 B70 C80 D90 5、下列属于合法电子邮件地址的是（） C 6、网络营销使企业与消费者之间的距离（） A增加B减少C没有变化D无法判断 B D B D B B 判断题 1、网络营销就是在网上进行产品销售（） 2、企业可以通过互联网实现一对一的营销（） 3、企业要开展网络营销，必须建立企业自己的网站（） 4、“钻石小鸟”是国内最早从事网络钻石销售的专业珠宝网店（）
5、网络营销独立于传统营销而存在，两者没有任何关系（） 6、开展网络营销的企业都会获得可能的收益（） ×√×√×× 思考题 1.什么是网络营销？你是如何理解网络营销内容的？ 答：网络营销是企业整体营销战略的一个组成部分，是为实现企业总体经营目标所进行的，以互联网为基本手段，营造网上经营环境的各种活动。 网络营销的内容：1.网络消费者行为分析；2.网络市场调研；3.网络营销策略；4.网络营销管理与控制；5.网络广告；6.搜索引擎优化；7.无线营销 2.与传统市场营销相比，网络营销具有哪些特点与优势？ 答：（1）传播的超时空性；（2）交互的便捷性；（3）运作的低成本性；（4）媒介的多维性；（5）市场的全球性；（6）效果的可监测性；（7）投放的针对性；（8）可重复性和可检索性 3.你认为将来网络营销会取代传统营销吗？请谈谈你的观点。 答：网络营销不会取代传统营销。它们两者之间必将是一个相互配合、相互协调、相互融合，以至逐步整合的过程。其原因表现在以下几个方面。 首先，从心理学的角度看，对于消费行为，至少有两种动机，一种是真的产生了购买的需要，这种动机的需要可以被网络满足。另一种则是为了享受消费的过程，这种动机的消费者则是把整个挑选、试货等过程看做一种享受，不会愿意把这个过程缩短。传统营销过程中的这种优点是网络营销无法取代的。 其次，消费者购物往往有“眼见为实”的心理。在商品的挑选上，传统营销比网络营销有更大的自主性，消费者可以了解到想知道的几乎所有信息。但网络营销方式的商场是虚拟的，从网上对商品的了解程度在于营销人员输入到计算机中的信息量。有些信息，不一定会在网上全部介绍。所以对有的产品、有的企业完全用网络营销取代传统营销，并不能取得预期效果。 再次，网络营销还要面对许多传统领域无法体会的问题。网络给人们带来了种种便利，同时也带给人们更多的烦恼。尽管电子商务日益普及和完善，但网络依然存在着安全的脆弱性。金融结算体系还不能完全适应电子商务的要求，无法消除用户对交易安全性的顾虑。 最后，互联网上的销售市场，只是整个商品市场的一部分，覆盖的消费者群体只是整个市场中的某一部分。许多消费群体由于各种原因还不能或者不愿意使用互联网，比如老年人，
大学英语新视野答案
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Part 1 Short dialogs and multiple choice questions (每小题：分) Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers. Questions 1 to 1 are based on the following passage or dialog. 1. A. Decrease imports. B. Increase imports. C. Decrease its deficit by 5%. D. Increase its deficit by 5%. Questions 2 to 2 are based on the following passage or dialog. 2. A. Raise the oil prices. B. Import less oil. C. Use less oil. D. Take buses more frequently. Questions 3 to 3 are based on the following passage or dialog.
1.网络营销概念：网络营销是企业整体营销战略的核心组成部分，是借助互联网、移动通信以及数字交互式媒体等的威力来实现营销目标同时满足顾客需求的一种营销方式。 2.网络市场细分的概念：网络市场细分是指企业在调查研究的基础上，依据网络顾客的需求、购买动机与习惯爱好等的差异，把网络顾客划分成不同类型的消费群体。 3网络目标市场的概念：是指网络企业在网络市场细分的基础上，结合自身优势及时对外部环境做出判断，在细分后的市场中进行识别、挑选、评价、选择以作为企业经营方向而开拓的特定市场。也就是说，企业通过各种努力能满足顾客的需要。 4.网络市场定位：是指网络营销企业为产品或服务确定某些方面的市场地位，使本企业的品牌在目标市场顾客中形成某种区别于竞争者的形象。 5.网络营销市场调研：是指利用网络发掘和了解顾客需要、市场机会、竞争对手、行业潮流、分销渠道以及战略合作伙伴等方面的情况，系统地进行营销信息的收集、整理、分析和研究的过程。 6网络营销产品的概念：网络营销活动中，顾客所期望的能满足自己需求的所有有形实物和无形服务的总称 7网络营销新产品的概念：市场营销学中所说的新产品，是从产品的整体概念来理解的，任何产品只要能给顾客带来某种新的满足和新的利益，都可以看作新产品。 8.网络营销渠道概述：营销渠道是指与提供产品或服务以供使用或消费这一过程有关的一整套相互依存的机构，涉及信息沟通、资金转移和事物转移等。网络营销渠道是借助互联网将产品从生产者转移到消费者的中间环节。 9.网络营销促销的概念：是指利用现代化的网络技术，向网络虚拟市场传递有关产品和劳务的信息，以激发市场需求，引起消费者购买欲望和购买行为的各种活动的总称。 10.网络广告的概念：所谓网络广告，从字面上了解，就是以网络为媒体，在网络上播放的广告。而网络广告包含网站广告、电子邮件广告等类型。因此可以把网络广告定义为，在全球资论网上，以网站为媒体，使用文字、图片、声音、动画或是影像等方式，来宣传广告所欲传达的信息。 11．网络口碑营销的概念：网络口碑营销是指在网络经营过程中努力使消费者通过亲朋好友之间的交流将自己的产品信息、品牌传播开来。 12.搜索引擎营销：就是基于搜索引擎平台的网络营销，利用人们对搜索引擎的依赖和使用习惯，在人们检索信息的时候尽可能将营销信息传递给目标用户。 13.网络品牌：是通过网络渠道进行传播的一个虚拟的名称，标记，符号或者设计，或是它们的组合运用。 14.网络“病毒式”营销概念：网络“病毒式”营销是指发起人传递产品的最初信息给用户，再依靠用户自发的口碑宣传，是网络营销中的一种常见而又非常有效的方法。 15. 网络团购：是指一定数量的顾客通过互联网渠道组织成团，以折扣购买同一种产品，这种购物方式需要有大量顾客聚合，需要有即时通信和社交网络作为支持。 16.网络营销服务的概念：网络营销服务就是以互联网为基础，利用数字化的信息和网络媒体的交互性来辅助营销目标实现的一种新型的市场营销服务方式。简单来说，网络营销服务就是以互联网为主要手段进行的，为达到一定营销目的的一系列网络营销服务活动。（PS:网络营销产品服务是与产品相关的售前、售中、售后服务） 17. .网络营销客制化服务概念：网络营销客制化服务就是按照顾客特别是一般消费者的要求提供特定服务，即满足顾客个别的需求。客制化服务更强调顾客的主体性，客制化服务包括三个方面的内容，互联网可以再这三个方面给顾客，用户提供客制化服务。 18.网络营销产生的条件:（1）互联网的普及和发展为网络营销的产生奠定了基础（技术因素）（2）消费观念的变革促进了网络营销的发展（观念因素）（3）市场竞争的变革迫切需要
网络安全教育——中学生安全教育教案 一、教学目的： 为了贯彻落实国家信息部，安全使用网络的倡议，继续进一步搞好我校的网络使用安全教育，减少因网络的使用而带来的负面影响，杜绝网络潜在危险。 二、重点内容 1、加强网络使用安全知识的学习加强自身使用网络的遵守意识。 2、组织各种安全教育活动，增强遵守网络使用安全的意识。 三、教育内容 １、导入语 今天当我们步入网络社会，发现青年与网络之间存在众多的契合点，正是这些契合点使青年对互联网“一网情深”。青年在网络影响下千姿百态，虽然向社会展示了其众多绚丽之处，也令人倍感惊喜。但不少青年网民的失色表现却无论如何不能给社会增辉，不能让人高枕无忧。 ２、范例内容： 内容一青少年用户使用互联网的特征： 一、用户开始使用互联网的时间：约80％的用户从1999年或2000年开始使用互联网，网龄大都不长。具体分布如下：1997年以前占6．3％；1998年占14．0％；1999年占36．20％；2000年占43．50％。 二、上网地点：58．8％的青少年用户在家里上网，31．5％的用户在亲戚朋友家上网，在网吧、咖啡厅或电子游戏厅上网的占20．45％，在父母或他人办公室上网的占15．0％，在学校上网的占10．8％。 三、上网时间和对上网时间的满意度估计：青少年用户平均每周上网时间212分钟左右，如果平均到每日，约30分钟左右。37．0％的用户认为自己上网时间“正好”，认为“比较多还能满足”的用户占12．0％，认为“太多了”的仅为0．7％。31．7％的用户认为“比较少”，18．5％的青少年用户认为“太少了”。也就是说，50％的青少年用户对上网时间并不满足。 四、互联网功能的使用：玩游戏占62％；使用聊天室占54．5％；收发电子邮件占48．6％；下载储存网页占39．7％；使用搜索引擎占25．0％；订阅新闻占21，9％；网络电话占14．7％；网上寻呼占14．3％；制作和更新个人网页占12．6％；上传文件占9．4％；公告板(BBS)占9．2％；代理服务器占2．3％。 五、用户和非用户对互联网的需求；用户选择“获得更多的新闻”为最重要的需求的比例最高，其均值为3.81(满分为5分，以下同)。以下依次是：“满足个人爱好”为3．74；“提高课程的学习效率”为3．71；“课外学习和研究有兴趣的问题”为3．67；“结交新朋友”为3．65。最不重要的需求是“享受成年人的自由”，均值为2．8l。 内容二网络的影响： 一、网络的正面影响 1、网络有助于创新青少年思想教育的手段和方法。利用网络进行德育教育工作，教育者可以以网友的身份和青少年在网上“毫无顾忌”地进行真实心态的平等交流，这对于德育工作者摸清、摸准青少年的思想并开展正面引导和全方位沟通提供了新的快捷的方法。此外，由于网络信息的传播具有实时性和交互性的特点，青少年可以同时和多个教育者或教育信息保持快速互动，从而提高思想互动的频率，提高教育效果；由于网络信息具有可下载性、可储存性等延时性特点，可延长教育者和受教育者思想互动的时间，为青少年提供“全天候”的思想引导和教育。还可以网上相约，网下聚会，实现网上德育工作的滋润和补充，从而及
《网络营销与创业》课后思考题 1、登录https://www.doczj.com/doc/ea15112245.html,，仔细了解该网站的使用方法和各项指标，比较你熟悉的5 个网站排名。（列表比较） 答： 2、请给一个卖鞋子的网站选择20个以上的关键词，并通过调查研究的方式选出5个最有 效的关键词。 答： 【关键词】： 长靴、短靴、踝靴、运动鞋、单鞋、高跟鞋、小跟鞋、中跟鞋、登山鞋、跑步鞋、凉鞋、布鞋、拖鞋、皮鞋、球鞋、板鞋、跑鞋、高帮板鞋、靴子、糖果鞋、罗马鞋、篮球鞋、慢跑鞋、足球鞋、网球鞋、极限鞋、综训鞋、有氧舞蹈鞋、舒适装备鞋、土场鞋、胶场鞋 最有效的五个： 运动鞋、球鞋、板鞋、皮鞋、拖鞋 3、登录百度网站，观察关键词“服装”、“深圳服装”、“中国服装”的竞价价格，给出女装系列的最佳关键词组合、关键词的一般竞价与“火爆地带”的组合。 登录Google网站，观察关键词“服装”、“深圳服装”、“中国服装”的竞价价格，与百度竞价情况做比较，给出女装系列关键词的Google网站与百度网站的组合。 答：
1、竞价排名推广费最低预付金为1500 元，多付不限，您的付款将会被存入 您所注册的竞价排名账号中，当有潜在客户通过竞价排名点击访问你的网站后，百度会从你的账号中扣除相应费用。 2 、每个用户所能提交的关键字数目没有限制，无论提交多少个关键字，均 按网站的实际被点击量计费。 3、每次点击的收费起价为 0.30 元，如果多家网站同时竞买一个关键字， 则搜索结果按照每次点击竞价的高低来排序。0.01 元为一个竞价单位。 4、竞价排名点击计费系统每15分钟统计一次点击情况，扣除相应费用。你 可以随时登陆竞价排名客户管理平台查看点击情况。 最佳关键词组合：时尚、女装、纯棉、修身、舒适。 3、上网查询当前对垃圾电子邮件的看法和限制有哪些？我国有哪些具体的规定？ 垃圾邮件产生根源 答： 1、认识垃圾邮件 首先，利益驱使是垃圾邮件泛滥的根源。十几年前，当电子邮件作为一种新鲜应用刚刚进入网民生活的时候，能收到一两封信息丰富的陌生邮件还是令人兴奋的事情。然而网络发展到了今天，情况已经完全不同。第一个用电子邮件进行宣传和营销活动的人，或许把这种方式看做一个创举，他一定不会预想到今天的广告电子邮件会泛滥以至成为危害。有英国媒体报道，互联网上所有垃圾邮件的“幕后黑手”在全世界大约共有150人，而90%的垃圾邮件都来自其中的一个核心组织。这150名垃圾邮件“幕后黑手”发送的广告内容从房产贷款到色情广告不一，每1000封邮件中，只要有1~2封邮件有回应，垃圾制造者们就吃喝不愁了。住在美国底特律的阿伦·拉尔斯凯堪称“垃圾邮件之王”，他家里放着好几台服务器，每小时可发出65万条信息，一天的发送量即可达到10亿！ 2、垃圾邮件的危害