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剑桥商务英语高级

剑桥商务英语高级
剑桥商务英语高级

Unit 1 a Work roles

Objectives:To enable Ss to talk about their jobs and duties

To enable Ss to write reports

To practise reading for specific information

To practise listening for gist and specific information

To review the present simple and present continuous

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

Describing work roles

Speaking Ss exchange brief job descriptions.

Reading 1 Ss read about WorkSet and explain the use of colour. Ss then discuss the diffe rences between two pie charts showing a job brief and an employee’s

feedback.

Language Ss match verbs with WorkSet colours and think of further verbs,

Listening Ss listen to five speakers talk about their jobs and decide what each speaker would like to improve (Listening Test Part Two).

Language Ss focus on the present simple and present continuous.

Speaking Ss interview a partner to produce a WorkSet pie chart for their partner's job. Report writing

Reading2 Ss read a report about a seminar on team leadership and say how WorkSet was used. Ss then answer comprehension questions.

Writing Ss focus on report layout and phrases.

Ss write a report about their own jobs based on WorkSet pie charts (WritingTest Part Two).

Unit 1b Company structure

Objectives:To enable Ss to talk about company structure

To practise reading and listening for specific information

To review the past simple, present perfect simple and present perfect continuous Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

T ypes of company structure

Speaking Ss look at three diagrams showing company structures and say what kind of companies they could be.

Reading Ss read a newspaper article about company structures and list the advantages and disadvantages of each structure. Ss then answer comprehension

questions.

Speaking Ss discuss the structure of their company.

Flexible working

Listening Ss listen to a BT manager talk about flexible working practices and summarise the programme he is discussing,

Ss listen again and answer multiple-choice comprehension questions

(Listening Test Part Three).

Language Ss focus on the past simple, present perfect simple and present perfect continuous.

Speaking Ss use a questionnaire to assess the suitability of their partner's job for home-working.

Writing Ss write a proposal assessing the suitability of their own job for home-working (Writing Test Part Two).

Optional task Ss visit BT's Working From Home website and identify the most important practical considerations when setting up a home office.

Unit 2a Stocks & shares

Objectives:To enable Ss to talk about financial trends

To enable Ss to describe trends in writing

To practise listening for specific information

To review language of similarity and difference

Materials needed: Cassette Pass Cambridge BEC Advanced

Cards 6 cards; one set of cards per pair to be photocopied from T's Guide

Unit overview

Share prices

Speaking Ss discuss where they can find out about a company's share price.

Reading Ss read an extract from a stock market listing and match definitions with headings.

Speaking Ss discuss the popularity of investing in shares in their country.

Market trends

Listening 1 Ss listen to a report about share prices of Internet companies and summarise the general trend. Ss listen again and answer multiple-choice

comprehension questions (Listening Test Part Three).

Speaking Ss discuss whether they would invest in Internet shares.

Describing graphs

Speaking Ss describe a graph using the words on cards.

Listening 2 Ss listen to a description of the graph and re-order the cards.

Language Ss focus on trends language.

Ss focus on the language of similarity and difference.

Writing Ss write a description of a graph comparing two companies’ share prices (Writing Test Part One).

Optional task Ss begin a fantasy stock market investment game, which can run throughout the course.

Unit 2b Mergers & acquisitions

Objectives: To enable Ss to talk about mergers and acquisitions

To practise reading and listening for specific information

To practise a collaborative speaking task

To review aspects of cohesion

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

Understanding mergers

Speaking Ss discuss why companies merge and problems which might arise.

Reading Ss read an article about mergers and acquisitions and list benefits and problems. Ss then answer multiple-choice comprehension questions

(Reading Test Part Three).

Language Ss focus on linking devices.

Speaking Ss talk about a recent merger in their country,

A merger of equals

Listening Ss listen to a talk about the proposed merger of Astra and Zeneca and complete notes (Listening Test Part One).

Speaking Ss discuss a company they would like to merge with or acquire and the resulting benefits (Speaking Test Part Three).

Optional task Ss visit the AstraZeneca website and prepare a profile of the merged company.

Unit 3a Trade fairs

Objectives:To enable Ss to talk about trade fairs

To enable Ss to write formal business letters

To practise a collaborative speaking task

To review the present simple referring to future time

Materials needed: Cards - 6 cards; one set of cards per pair to be photocopied from T’s Guide

Unit overview

Exhibiting at a trade fair

Speaking Ss discuss the benefits of trade fairs for exhibitors and visitors.

Reading 1 Ss read an advertisement for the Top Drawer exhibition and give information about the exhibition, exhibitors and visitors.

Speaking Ss discuss their objectives for a trade fair and decide where and when they should exhibit (Speaking Test Part Three).

Replying to an enquiry

Speaking Ss discuss what information they would include in a reply to enquiries about an exhibition.

Reading 2 Ss re-order a jumbled letter to form a standard letter of reply and divide it into paragraphs.

Ss read the complete letter and compare it with their own.

Ss discuss the organisation of the letter.

Language Ss focus on the present simple referring to future time.

Ss focus on standard letter phrases.

Writing Ss write a letter replying to an enquiry about their company and its products/services (Writing Test Part Two).

Optional task Ss research a trade fair and write a report recommending why their company should exhibit there.

Unit 3b Entering a market

Objectives:To enable Ss to talk about doing business abroad

To practise reading and listening for specific information

To practise giving a short talk

To practise letter writing

To review articles

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

Researching a market

Speaking Ss discuss what aspects of a country they would research before entering a foreign market.

Reading Ss read a bulletin on doing business in China and identify where it is from/who it is aimed at. Ss then answer comprehension questions. Language Ss focus on articles.

Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).

Business practices in China

Listening Ss listen to a talk about doing business in China and complete notes (Listening Test Part One).

Speaking Ss discuss what advice they would give to Chinese business people visiting their country.

Writing Ss read a letter from a business acquaintance and write a letter of reply (Writing Test Part Two).

Optional task Ss research a destination and prepare a brief presentation.

Unit 4a The future of work

Objectives:To enable Ss to talk about changes in working practices

To practise reading and listening for specific information

To review the language of predictions

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

Visions

Reading 1 Ss read an extract about work in the future and discuss the issues involved. Predictions

Reading2 Ss read five predictions about the future and match the statements with the predictions (Reading Test Part One).

Language Ss focus on the language of predictions.

Speaking Ss discuss the statements and say whether they agree with them.

Reality

Listening Ss listen to a BA manager talk about the new Waterside premises and answer multiple-choice comprehension questions (Listening Test Part Three). Speaking Ss look at diagrams showing Waterside staff survey results and discuss how successful the project has been.

Ss use one of the diagrams to find out about each other's working environment.

Optional task Ss visit BA's website and prepare a summary of BA's mission, values and goals.

Unit 4b e-business

Objectives: To enable Ss to talk about e-business

To practise reading for specific information

To practise listening for gist and specific information

To practise describing trends in writing

To review the future perfect and future continuous

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

What is e-business?

Speaking Ss discuss whether/how they use the Internet.

Reading Ss look at a page from a website about e-business and identify the difference between e-business and e-commerce and the benefits of each.

Ss order key words from the text in terms of frequency.

Speaking Ss discuss what difficulties might be experienced with e-business and e-commerce.

The advantages of e-business

Listening Ss listen to five people talk about how e-business has transformed their companies and decide which areas of business have been transformed and

the benefits (Listening Test Part Two).

Language Ss focus on the future perfect and future continuous.

Writing Ss write a description of a graph comparing the predicted growth in e-business and e-commerce (Writing Test Part One).

Optional task Ss research and write a report about a company's website.

Exam focus

Objectives: To familiarise Ss with the content of the Reading, Listening, Writing and Speaking Tests

To provide useful exam tips

Section overview

The Reading T est

T provides an overview of the Reading Test and some tips on how to succeed. T then takes Ss through each part of the Reading Test: Ss do an exam-related activity for each part. T provides exam tips and warns Ss against typical traps they might fall into.

The Listening T est

T provides an overview of the Listening Test. T then divides tips on how to succeed into Before listening, While listening and After listening.

The Writing T est (Materials needed: Sufficient copies of Writing T est Assessment Sheet)

T provides an overview of the Writing Test and some tips on how to succeed. Ss then focus on Part One and assess how well a sample answer fulfils the task set before rewriting the sample answer more concisely. Ss then assess a sample answer for a Part Two report-writing task and summarise the writer’s main points and supporting ideas. Ss focus on th e organisation of' reports then rewrite the sample answer. Finally, Ss do a Part Two letter-writing task based on preparatory notes. Before writing, Ss focus on how to plan formal letters.

The Speaking T est (Materials needed: Sufficient copies of Speaking T est Assessment Sheet, one set of 12 cards per group to be photocopied from T’s Guide, Pass

Cambridge BEC Advanced Exam focus cassette)

T provides an overview of the Speaking Test and some tips on how to succeed. The rest of this section takes Ss through all three parts of the Speaking Test: Part One (Personal Information), Part Two (Short Talk) and Part Three (Collaborative Task). To support this process, T plays relevant parts of a mock Speaking Test in which the candidates do a bad followed by a good version of Part Two and Part Three. Ss also have a chance to practise for the exam themselves. In addition, Ss can listen to model answers of the short talks in Part Two.

Unit 5a Staff motivation

Objectives: To enable Ss to talk about motivation at work

To practise reading for gist and specific information

To practise listening for gist

To practise report writing

To review formal language

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

What motivates staff?

Speaking Ss discuss general statements about motivation at work.

Reading Ss read an article on motivational techniques to identify and discuss the writer’s attitude.

Speaking Ss discuss answers to questions on the article.

A motivation survey

Listening Ss listen to five employees talk about motivation as part of a company survey and decide what grievance each speaker has (Listening Test Part Two). Language Ss focus on formal language.

Writing Ss read the tapescript and decide which grievances to include in the report findings. Ss then complete the Findings section in an appropriate style

(Writing Test Part Two).

Ss complete the Recommendations section of the report (Writing Test Part Two).

Optional task Ss design a questionnaire on motivation in their English lessons.

Unit 5a Staff motivation

Objectives:To enable Ss to talk about motivation at work

To practise reading for gist and specific information

To practise listening for gist

To practise report writing

To review formal language

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

What motivates staff?

Speaking Ss discuss general statements about motivation at work.

Reading Ss read an article on motivational techniques to identify and discuss the writer’s attitude.

Speaking Ss discuss answers to questions on the article.

A motivation survey

Listening Ss listen to five employees talk about motivation as part of a company survey and decide what grievance each speaker has (Listening Test Part Two). Language Ss focus on formal language.

Writing Ss read the tapescript and decide which grievances to include in the report findings. Ss then complete the Findings section in an appropriate style

(Writing Test Part Two).

Ss complete the Recommendations section of the report (Writing Test Part Two).

Optional task Ss design a questionnaire on motivation in their English lessons.

Unit 5b Recruitment

Objectives:To enable Ss to talk about recruitment

To practise text level reading skills

To practise a collaborative speaking task

To practise listening for specific information

To practise giving a short talk

To practise letter writing

Materials needed: Cassette - Pass Cambridge BEC Advanced

Unit overview

Recruitment methods

Speaking Ss briefly discuss various recruitment methods.

Reading Ss match functions with sentences in a text.

Ss complete gaps in the rest of the text with appropriate sentences (Reading Test Part Two).

Ss focus on reference words.

Speaking Ss discuss the best way of recruiting a replacement for a key role in their company (Speaking Test Part Three).

The headhunting process

Listening Ss listen to a talk about headhunting and complete notes (Listening Test Part One).

Ss listen again and make notes on how they think the talk was planned. Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).

Writing Ss write a letter of application (Writing Test Part Three).

Unit 6a Corporate culture

Objectives:To enable Ss to talk about company culture

To practise reading and listening for specific information

To review gerunds and infinitives

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

What shapes corporate culture?

Speaking Ss discuss what certain factors reveal about a companys' culture,

Reading Ss read an extract from an I KEA brochure and make notes about I KEA’s corporate culture,

Language Ss focus on gerunds and infinitives.

Speaking Ss discuss similarities and differences between their company's a nd I KEA’s culture.

The IKEA way

Listening 1 Ss listen to the Managing Director of IKEA UK talk about the company’s culture and answer multiple-choice comprehension questions (Listening

Test Part Three).

Speaking Ss discuss what their company does to promote its corporate culture. Listening 2 Ss listen to five IKEA managers tell anecdotes about the company and match them with IKEA's core values.

Speaking Ss identify their company's values and illustrate them with anecdotes. Writing Ss write a statement of their company's values.

Optional task Ss visit the IKEA website and prepare a presentation of the company’s history.

Unit 6b Cultural diversity

Objectives:To enable Ss to talk about cultural differences

To practise text level reading skills

To practise reading for specific information

To practise a collaborative speaking task

To practise letter writing

To review language for agreeing/disagreeing

Materials needed: Cassette - Pass Cambridge BEC Advanced

Cards - 6 cards; one set of cards per group to be photocopied from T's Guide

Unit overview

How culture influences business

Speaking Ss discuss criteria for decisions in four HR areas in their country.

Reading 1 Ss complete gaps in a newspaper article with appropriate sentences (Reading Test Part Two).

Speaking Ss discuss the four areas further.

Reading2 Ss read the results of a survey to complete a table.

Speaking Ss discuss the difficulties people from two different countries might experience when working together.

Building international teams

Speaking Ss discuss recruiting an international sales team (Speaking Test Part Three). Language Ss focus on language for agreeing/disagreeing.

Writing Ss write a letter to a business partner giving advice on doing business in their country (Writing Test Part Two).

Optional task Ss research doing business in a foreign country and prepare a brief presentation.

Unit 7a Industrial espionage

Objectives:To enable Ss to talk about information security

To practise reading to identify the structure of a text

To practise listening for gist and specific information

To practise a collaborative speaking task

To review asking for clarification

To review Conditionals I and 2

Materials needed: Cassette- Pass Cambridge BEC Advanced

Cards - 6 cards; one set of cards per pair to be photocopied from T’s Guide

Unit overview

Research or espionage?

Speaking Ss discuss ways of accessing information about a competitor.

Reading Ss read a jumbled article to find examples of industrial espionage.

Ss put the paragraphs in the correct order.

Speaking Ss discuss what measures their company takes to protect itself from industrial espionage.

Information security

Listening 1 Ss listen to the start of a meeting and identify the problem.

Listening 2 Ss listen to the rest of the discussion and note down the action discussed and the implications of this action.

Language Ss focus on conditionals 1 and 2.

Ss focus on asking for clarification.

Speaking Ss discuss a new information policy for a company using instructions on cards

(Speaking Test Part Three).

Unit 7b Business ethics

Objectives:To enable Ss to talk about business ethics

To practise reading for specific information

To practise listening for gist and specific information

To practise giving a short talk

To review Conditional Advanced

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

What are business ethics?

Speaking Ss discuss which of the three statements about ethics they agree with. Reading Ss read an extract from a report on ethics and identify the three most important features of an ethical organisation.

Ss read the extract again and answer questions.

Language Ss focus on formal report language and layout.

Speaking Ss discuss the ethical issues they are most concerned about in their company Ethical issues

Listening Ss listen to five speakers talk about unethical conduct and decide what ethical issue is mentioned and the action taken by the company (Listening Test Part

Two).

Speaking Ss order the five oases in terms of their seriousness.

Language Ss focus on past conditionals.

Speaking Ss prepare and give a one-minute talk (Speaking Test Part Two).

Optional task Ss visit the KPMG ethics website, try an interactive ethical dilemma and write a report on the scenario and their decisions.

Unit 8a Global brands

Objectives:To enable Ss to talk about global brands

To practise reading for specific information

To practise giving a short talk

To practise report writing

To review inversion

Materials needed: Cassette- Pass Cambridge BEC Advanced

Unit overview

Making brands global

Speaking Ss discuss the foreign brands they buy and why,

Ss complete a table with names of companies and industries.

Ss discuss aspects of famous brands which they think are global.

Reading Ss read an article about global brands and answer multiple-choice comprehension questions (Reading Test Part Three).

Language Ss focus on inversion.

Speaking Ss discuss global brands from their country which are based on cultural stereotypes.

Promoting a brand

Speaking Ss say whether they have bought one of six famous brands and why.

Ss discuss how one of these brands is promoted in their country and then give a brief summary of their ideas.

Ss prepare and give a one-minute talk (Speaking Test Part Two).

Writing Ss write a report about how a brand could be globalised (Writing Test Part Two).

Optional task Ss visit the L’Oreal website and prepare a short presentation on the company’s brands and markets.

Unit 8b Global sourcing

Objectives:To enable Ss to talk about suppliers

To practise reading and listening for specific information

To practise a collaborative speaking task

To practise report writing

Materials needed: Cassette- Pass Cambridge BEC Advanced

Cards - 6 cards; one set of cards per pair to be photocopied from T’s Guide

Unit overview

Choosing a supplier

Speaking Ss discuss the types of supplier their company uses and its criteria for choosing

a supplier.

Ss match the measurements with supplier performance criteria.

Ss discuss the strengths and weaknesses of suppliers to their company. Supplier relationships

Listening Ss listen to an interview about supplier relationships and answer multiple- choice comprehension questions (Listening Test Part Three).

Speaking Ss recommend supplier relationships for three companies and say whether they could source globally.

Global sourcing

Reading Ss read five supplier profiles and match the statements with the profiles (Reading Test Part One).

Speaking Ss decide which of the five suppliers would be most suitable for a European clothing company (Speaking Test Part Three).

Writing Ss write a report based on their decision (Writing Test Part Two).

《新编剑桥商务英语(初级)》(第二版)教案

《新编剑桥商务英语(初级)》 (第二版) 教案 教材:《新编剑桥商务英语(初级)》(第二版) Lan Wood, Cartin Lloyd-Jones, Anne Williams编著, 经济科学出版社, 2002年3月

《新编剑桥商务英语(初级)》课程单元教学设计一、教案头

二教学设计

第一次课设计梗概(2课时) (1)告知学生本课程的总体安排、教材的处理,上课的方式、明确学习目标——掌握商务公司运作,通过BEC初级考试.为了提高学生的积极性并使他们了解在平时的学习中应提高哪些能力,告诉学生现在用人单位对员工的要求,第一要有一定的专业素质,二是情商要高,即懂得如何交流,如何为人处事,所以,在教学中,主要采取活动教学,通过各种各样的活动,提高学生的自信心和交流能力。并给学生分享往届学生的就业经历和心得. (2)考核方式 第一次上课时主要告知学生每次课,每个活动环节都很重要,课程终结考核主要来自两个方面,一是整组的表现,即各个公司在各种课堂活动上的表现;二是个人的主动表现和提问表现.只要平时刻苦努力,积极主动,自然而然就能取得优秀的成绩。(3)进入正题 本次课的项目主要是介绍公司的职务分类,职能范畴,名片。 Listening 1: Listen to the tape to finish the exercise and discuss the business card.

●Discussion: Different positions and duties in a company. ●Listen 2: Find the different duties in a company. ●Game: Divide students into different groups to play a game in order to review the present simple. ●Reading: Know more about the different duties in a company. ●Vocabulary: Remember all the new words in this unit and finish the exercise in the book. ●Speaking: 1. Design a business card of everyone. 2. Set up a company, four students in one group. 详案 Unit 1 Part One Introduction and Job description I.Aims and Objectives: At the end of this session, the students should be able to: a.Know the general information about Cambridge BEC Preliminary, the useful study strategies for this course and the content of Pass Cambridge BEC Preliminary. b.Talk about jobs, practise listening for specific information and review the present simple. II.Session Outline 1.Greetings 2.Duties: 1) Warmer (books closed): T asks Ss the definition of business cards and how important business cards are to them and the people they are familiar 2) Listening 1: a. T introduces the Chamber of Commerce and gives more information if requested( it is an organization which operates on a local basis; it helps business by promoting the area; it offers business opportunities for its members through a variety of services and events) b. T focus Ss’ attention on the business cards and clarifies job vocabulary where necessary. Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speak. c. Check th e Ss’ answers and listen to the tape again to make sure everyone understands it.

新剑桥商务英语高级习题答案

新剑桥商务英语高级习题 答案 Last revision date: 13 December 2020.

English for Business Studies Key to Unit 01: The three sectors of the economy This unit covers a lot of basic vocabulary concerning developed economies much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue. 1a Vocabulary p09 Identify the most prominent features in this photograph, which illustrates various important elements of the infrastructure of a modern industrialized country. The photo clearly shows a large factory (the Unilever factory in Warrington, England) in the center, with more factories, industrial units, or warehouses in the top right-hand corner. The large factory seems to include some office buildings. Also visible are agricultural land (in the background; the land in the foreground doesn’t appear to be cultivated), a river, a railway and several roads, and housing, perhaps with a school in the center of the housing estate top left. 1b Reading p10 What is the key point that this extract is making about economies? The text suggests that most people take for granted the amazing complexity of the economic infrastructure. 1c Comprehension p11 lines 4-7, Robyn sees examples of all three. What are they? Tiny fields (the primary sector), factories (the secondary sector), and railways, motorways, shops, offices, and schools (the tertiary sector). long sentence from lines 12-28 lists a large number of operations belonging to the different sectors of the economy. Classify the 18 activities from the passage Primary sector: digging iron ore, mining coal. Secondary sector: assembling, building, cutting metal, laying cables, milling metal, smelting iron, welding metal. Tertiary sector: advertising products, calculating prices, distributing added value, maintenance, marketing products, packaging products, pumping oil, transportation. you think of three important activities to add to each list (not necessarily in relation to the kettle) Primary sector: farming (agriculture), fishing and forestry Secondary sector: manufacturing, transforming and processing Tertiary sector: financing, designing, retailing

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