【精品】计划书英文三篇
计划书英文篇2
英语商业计划书（Business Plan）
第一讲：概述
第二讲：现状分析
第三讲：目标确定
第四讲：组织结构
第五讲：产品分析
第六讲：市场分析
第七讲：市场策略
第八讲：生产分析
第九讲：财务分析
第十讲：附件
第一讲：概述(executive summary)
概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。
概述应包括的基本内容有：
企业的宗旨，例如：
In 20xx, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介绍，例如：
For many years people have…
The condition of the industry today is such that…
产品或服务及市场竞争情况，例如：
We have just pleted the development of S30 – a novel and proprietary construction tool
pared to petitive products, our s30 can…
企业目标，例如：
Our objective, at this time, is to propel the pany into a
prominent market position. We feel that within 5 years ABC
Corporation will be in a suitable condition for further
expansion, an initial public offering or profitable acquisition.
To acplish this goal we…
管理团队和管理组织，例如
Our management team consists of 5 men and women
Whose backgrounds consist of 10 years of marketing with…
市场策略，例如：
The fundamental thrust of our marketing strategy
consists of…
财务状况和计划，例如：
In 5 years we will have… and our investors will be
able to…
结论，例如：
ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of
satisfaction and encouragement are numerous, and we
intend to cont inue our advances in the…
第二讲：现状分析(present situation)
这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。
市场环境，例如：
The marketplace has been stagnant for 2 years. We are poised now to…
产品或服务，例如：
The present stage of S30 is in the design stage.
产品生命周期，例如：
Our current produc t line is…
价格和利润，例如：
Current prices are… and profits are…
客户，例如：
Current customers are using our… for…
销售渠道，例如：
We have service centers, retailers, manufacturer’s representatives…
管理团队情况，例如：
Most of our management is in place, however, we require a
production manager to plete our team.
财务状况，例如：
Current cash available is….
第三讲：目标确定(objectives)
企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。
企业的基本目标，例如：
The primary objectives of our organization are to: A
B
C
投资收益率(ROI)，例如：
Based on a XXX% market share for our XXX product by
20xx, we estimate our return on investment to be XXX%.
财务目标，例如：
Last Year This Year Next Year
Sales
$ Volume
Unit Volume
% Increase/Decrease
Share of Market
Gross Profit
Manufacturing
Fully Burdened
Marketing Expenses
Advertising
Sales Promotion
Trade Allowances
Other
欲计将来增长、改进的目标，例如：
Other objectives we have set for ourselves include XXX.
We expect to replace (petitive/existing products or services) by XXX% by 20xx.
We plan to add XXX (retailers, distributors, service centers)
per month/year and we will have a total of XXX (retailers,
distributors) by 20xx.
第四讲：组织结构(management)
投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：
1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？
2．公司未来的组织机构是怎样的？
3．谁将成为部门领导者？
4．在哪些领域的管理应该加强？
5．报酬机制如何？
团队结构介绍，例如：
Of the XXX people who make up the development staff,
there are XXX founders who hold the following positions:
XXX, President
XXX, Vice President of Finance
XXX, Vice President of Marketing
XXX, Vice President of Sales
XXX, Vice President of Engineering
XXX, Vice President of Research
XXX, Vice President of Operations
XXX, Director of Marketing
XXX, Manager XXX Development
XXX, Corporate Attorney
管理人员描述，例如：
XXX, President
XXX Degree, University of XXX
XXX’s professional experience includes many different
areas in the XXX industry.
人力资源需求，例如：
(pany) development team recognizes that additional staff is required to properly support marketing, sales,
research, and support functions.
第五讲：产品分析(the product/service)
产品介绍应包括以下内容：
1．产品名称
2．性能及特性
3．产品所处的生命周期
4．产品的市场竞争力
5．产品的研究和开发过程
6．发展新产品的计划和成本分析
7．产品的市场前景预测
8．产品的品牌和专利
此外，还要从顾客和投资者角度出发回答下面的问题：
1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？
2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？
3．为什么用户会大批量地购买企业的产品？
4．本公司能提供哪些购买便利？
5．企业为自己的`产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂
家达成了哪些协议？
6．为什么企业的产品定价使企业产生足够的利润？
介绍产品，例如：
This capability for XXX is a unique feature enjoyed by
(pany) and our customers.
专利保护，例如：
Our product(s) is protected under the following:
产品价格优势，例如：
Regarding cost savings (product/service) will save our
customers money in terms of XXX.
产品测试，例如：
pleted tests have shown that XXX (results).
产品特性描述，例如：
XXX is another powerful feature. This includes XXX.
XXX saves a tremendous amount of time when XXX.
第六讲：市场分析(market analysis)
这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述
与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与
销售收入，以及他们的财务实力。此外还要对自己产品所具有的
优势作分析，对未来市场变化趋势作预测。
介绍目标顾客购买的原因，例如：
It is easy to understand why the principal buying motives
are XXX because XXX.
计划书英文篇3
I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20xx. I am still studying in high school now, because I was not eolled by the ideal university last year. Recently, I have a dream
to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.
First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’, which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on
going to New Zealand for study, and my parent agreed with me.
As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.
My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.
I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich ine, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value.
我是江苏省南京市XX中学20xx年高中毕业生，由于未被理想大学录取，我一直在XX中学复读。自20xx年起，我受同学的影响，产生了出国留学的念头，于是我通过上网了解到去新西兰留学有比较多的优势。
首先，新西兰是一个多元文化的国家，具有世界先进的教学水平；第二，留学费用比其他国家较低、较合理；第三，气候也与我国南方差不多。因此，我向父母提出拟到新西兰留学的愿望，得到了父母的支持。
因为我是女孩子，从小就喜欢幼儿教育。且现代中国的家长对小孩的教育要求比较高，我如果能到新西兰学习幼儿教育专业课程，学成回国后一定能在幼儿教育事业上有作为。所以，我决心到新西兰留学，打算先用半年的时间到语言学院专修英语，过好语言关，再进行幼儿教育专业课程学习。
我相信我已经过三年高中课程的学习，又经过一年的复读，在学习能力和知识水平上有了一定的基础。同时我父母都有固定的工作和较丰厚的收入，在留学经费上也会得到父母的全力支持。因此，我一定能较好地完成留学课程。学成回国后，我一定能实现我从事幼儿教育的愿望，并能在幼儿教育事业上实现我的人生价值。