JOB TITLE: Director of Marketing Communications
职位名称市场传讯总监
JOB BAND: 4
职位级别
HOTEL LEVEL:
酒店等级
REPORTS TO: General Manager
直属上级市场销售总监 / 总经理
FUNCTION: Marketing Communications
职能市场传讯
DEPARTMENT: Sales & Marketing
部门市场销售部
1. KEY RESPONSIBILITIES 主要职责
Job Summary –(Role Summary)
工作概述 -（职位概述）
Deliver marketing communication strategies to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)
执行市场推广策略来增长收益来源（包括客房，餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。
Own and manage the marketing communications responsibilities under six core topics according to IHG standard operating procedures for Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media.
管理并执行根据IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
Deliver tactical marketing promotions to drive hotel revenue and awareness in the local and feeder markets, and ensure key stakeholders (including media companies, local corporate accounts, vendors and suppliers) are aware of the hotel product and unique selling points.
实施策略性的推广营销来帮助推动酒店收益以及增加酒店在本地和客源市场的知名度，确保关键利益
相关者（包括媒体方，本地公司客户、卖方和供应商）都了解酒店产品和独特卖点。
Champion and protect the reputation of the hotel and its brand
管理及保护酒店的声誉和品牌
Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions and guest relations.
与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广和客户关系良好合作。
Essential Duties and Responsibilities –(Key Activities of the Role)
主要职责 - （职务的主要工作）
?Join the hotel Executive Committee and contribute to its responsibilities
加入进酒店行政委员会，承担行政委员会的职责
?Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion
and Events and Social Media according to IHG Marketing Communications standard
operating procedures
根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印
刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
?Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities
制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全
年计划。
?Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity 保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确
的时间和预算支持。
?Develops media contacts, plans press conferences and other PR activities. Acts as hotel’s liaison with media to promote good publicity, drive hotel awareness and counteract bad
publicity
发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好
的公关形象，提高酒店知名度和抵销负面影响。
?Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店
知名度
?Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
?Develop hotel and marketing collaterals according to Brand standards for promotions 根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
?Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards 管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准?Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion
管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广
?Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database
管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
?Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets
管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度
?Monitors awareness of competitor activities and use information when developing strategies 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。
Financial Responsibilities
财务职责
?Prepare and manage the department’s Marketing budget as part of Business Planning: 编制并管理酒店部门市场预算:
o Assist GM in preparing all Marketing sections of the Sales & Marketing department
annual budget
协助总经理准备市场推广年度预算的编制
o Assist GM in monitoring Marketing revenue targets and controlling Marketing costs to ensure performance against budget
协助总经理来管理市场推广活动收入和控制市场推广成本，确保预算执行情况
o Assist GM in preparing the hotel’s short term and long term strategic plan for all Marketing priorities
协助总经理编制酒店的短期和长期策略计划
Human Resource Responsibilities - (for incumbents with direct subordinates)
人力资源职责 -（适用于有直接下属的人员）
Support General Manager and Director of Human Resource s to maximize Sales and Marketing staff resources
与总经理和人力资源总监合作，确保员工的部门表现积极有效。
o Assist in planning for future staffing needs
协助规划今后的人员配备需求
o Assist in recruiting in line with company guidelines 协助根据公司准则进行招聘
o Prepare detailed induction program for new staff
编制新员工的详细入职计划
o Implement department standards and procedures 执行部门的标准操作流程
o Ensure training needs for Marketing and Public Relations staff are met 确保落实市场传讯员工的培训需求
o Provide input for probation and performance appraisal discussions in line with
company guidelines
根据公司指导，提供试用期和正式绩效考核讨论方面的意见
o Coach, counsel and discipline staff by providing constructive feedback to enhance
performance
指导、建议和培训市场传讯员工，提供建设性的反馈意见，以提高工作绩效
o Regularly communicate with staff to maintain good relations 定期与市场传讯员工沟通，保持良好的关系
2. REQUIRED QUALIFICATIONS 资格
Required Skills
技能要求
?Demonstrated ability to interact with and present to customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG.
展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。
?Proven ability to lead, manage and motivate a team 领导、管理和激励团队的实践能力。
?Able to manage projects with different financial budgets and performance objectives 能够以不同的财务预算和绩效目标，管理项目。
?Strong time-management skills and able to multi-task 较强的时间管理技巧，能够处理多重任务
?Strong writing skills in Chinese and English 较强的中英文书写表达技巧
?Proficient in the use of all Microsoft Office software 熟练使用所有的Microsoft办公软件
?Proven ability to work with external vendors to deliver objectives 能够与外部供应商合作，实现目标的实践能力
Qualifications
学历
?Bachelor’s degree in Marketing, Mass Communications, Media or related field.
市场营销、大众传播、媒体或相关专业的学士学位
Experience
经验
?At least 5 years of Marketing, Public Relations or relevant work experience 至少5年的市场传讯或相关经验
3. ACCOUNTABILITY 责任
Supervise
管理
?Marketing Communications Staffs 市场传讯部门员工
?Graphic Designer 设计师
?Printing Company 印刷公司
Key Metrics
主要绩效目标
?Number of completed activities in the hotel Annual Marketing Plan
酒店的全年市场推广活动计划的完成率
?Number of sales leads from campaigns and promotions
推广和促销活动的销售业务量
?Number of media exposures from campaigns and promotions
推广和促销活动的媒体曝光量
?Number of F&B covers from campaigns and promotions
推广和促销活动的餐饮客数量
The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.
此职位描述所陈述的只是该项工作的核心内容和主要层面，并非所有职责或资历要求。
Employee Name (print)
员工姓名（正楷）
Employee Signature Date
员工签名日期