电子商务企业盈利模式分析
摘要
随着互联网技术不断的进步，中国的电子商务行业正在步入一条高速发展的快车道，同时电子商务渠道也被众多的企业作为新的发展路径，传统企业普遍将线上线下相结合，作为目前的主要经营方式与发展方向。国内大部分的电子商务企业虽然也在迅速发展，其中几家企业已经成功上市，但是，从企业的财务报告及市场调查报告来看，这些企业并没有达成持续的盈利或者盈利水平不高。所以对于电子商务企业进行盈利模式的研究是至关重要的。本文通过对多家企业利润模型要素和几个关键财务指标的分析，对其利润模型进行了详细的分析优势与劣势，并总结目前经营状况以及对未来盈利趋势进行分析，最后提出相关改进建议。关键词：电子商务；盈利模式；盈利能力
ABSTRACT
With the continuous progress of Internet technology, China's e-commerce industry is stepping into a fast lane of rapid development. At the same time, e-commerce channels are also taken as a new development path by many enterprises. Traditional enterprises generally combine online and offline services as the main mode of operation and development direction at present. Although most of the domestic e-commerce enterprises are also developing rapidly, and several of them have been successfully listed, it can be seen from the financial reports and market survey reports that these enterprises have not achieved sustainable profits or not high profitability. Therefore, it is of vital importance to study the profit model of e-commerce enterprises, which is conducive to improving the ways of making profits of e-commerce enterprises .This article through to several enterprise profit model elements and the analysis of the several key financial indicators, the profit model has carried on the detailed analysis of the advantages and disadvantages, and summarizes the current operating conditions and analyze the trend of future earnings, and finally put forward relevant Suggestions for improvement.
Key words: electronic commerce; Profit model; profitability