大学英语四级考试介绍
英语四级，即CET-4，College English Test Band 4的缩写。是由国家教育部高等教育司主持的全国性教学考试；考试的主要对象是根据教育大纲修完大学英语四级的大学本科生或研究生。大学英语四、六级标准化考试自1986年末开始筹备，1987年正式实施。
目的是推动大学英语教学大纲的贯彻执行，对大学生的英语能力进行客观、准确的测量，为提高我国大学英语课程的教学质量服务。国家教育部委托“全国大学英语四、六级考试委员会”（1993年前名为“大学英语四、六级标准化考试设计组”）负责设计、组织、管理与实施大学英语四、六级考试。
英语四级考试概述
全国大学英语等级考试是教育部主管的一项全国性的教学考试，其目的是对大学生的实际英语能力进行客观、准确的测量，为大学英语教学提供服务。大学英语考试也是一项大规模标准化考试，在设计上必须满足教育测量理论对大规模标准化考试的质量要求，是一个“标准关联的常模参照测验”。教育部也在完善考试模式，力求建立现代信息技术条件下大学英语四、六级考试新模式，全面实现考试管理信息化。
大学英语考试根据理工科本科和文理科本科用的两个《大学英语教学大纲》，由教育部(原国家教育委员会)高等教育司组织的全国统一的单科性标准化教学考试，分大学英语四级考试(CET-4)和大学英
语六级考试(CET-6)两种。每年考试过后8月份或9月份公布成绩并颁发成绩单，根据教育部规定四六级考试不设置及格线，四级425分以上可以报考六级，所以大家普遍认为四六级的合格线为425分。报名时间CET全国英语四六级考试的报名时间为：每年3月份、9月份(每年时间略有不同)。
英语四级考试日期
通常情况下为每年6月份、12月份的第三个星期六。
四六级分数说明什么？四六级考试710分的意义
四六级考试从开始那天起就一直是"常模参照-尺度相关
(Norm-referenced and Criteria-related)"的考试。这种考试的目的是弥补考试与考试之间难易差别造成的不公平，考生每年的考试成绩都是与同一组学生考试数据比较，得出最后的报分。四六级委员会在2006年考试改革时召集一部分大学生，举行一次不公布成绩的考试，这个考试成绩就叫标准常模，然后把全国学生的考试成绩（和标准差有关）以及名次（和均值有关）和这一组成绩比较，这样不管考试难度如何，最后经过处理后的成绩反映的就是你在所有大学生中的水平，只要你是第一名或者并列第一，即便你做错几道题，最后的报分值还是满分。接下来我向大家介绍一点入门的正态分布知识，文科的同学不要害怕，绝对看得懂。正态分布的曲线是一个钟形曲线，首先大家需要知道它和x轴围成的面积是1，两个参数就决定一个正态分布，一个是均值，也就是钟形曲线的顶点对应的x轴位置，反映了整个曲线的位置，另一个是标准差，反映了钟形曲线的"胖瘦"，表示
整个样本空间中成绩之间差异的幅度，比如标准差大表示人们的成绩差别比较大，标准差小表示人们的成绩都比较平均。大家还可以这么理解，标准差大曲线就"矮胖"，成绩好的人差的人都挺多，标准差小曲线就"瘦高"，大多数人的成绩都居中。
自2005年6月份的四六级考试起，大学英语四、六级考试的原始分数在经过加权、等值处理后，参照常模转换为均值500、标准差70的常模正态分布，500分往上加三个标准差就是710分，往下减三个标准差就是290。（以下括号里的句子文科同学请忽略：为什么是三个标准差而不是两个或四个，是因为统计学中通用的6σ置信区间，6σ置信区间使得成绩的置信度达到99.73%）我们的考试卷面判分就是百分制，但是卷面成绩不公布，然后转换为710分制。按照我前面介绍的知识，如果你的报分为500分，表示你考试成绩正好名列中间，比50%的人成绩高，也就是成绩正好处于均值处，正态分布曲线从负无穷积分到500分积分值为0.5，如果你报分为710，积分值就是1，你比100%的学生成绩高。
这篇文章的结论就是要告诉大家，我们的报分非常不直观，比如你和别人说你四级考了550分，别人根本不知道这个成绩高还是低，直观的是我们的成绩百分位，用Excel和科学计算器都很容易算，输入三个参数，一个是均值500分，一个是标准差70，最后就是你的报分，得出一个0至1之间的数，这就是你的百分位，比如用550来计算，这个成绩名列全国考生的前76.25%，这才是一个别人看得懂的数字，我们找工作时最好用这个成绩。
最后回到我们的标题，如果各位同学追求的仅仅是四六级通过的话，那就是通常规定的425分，最后算出来，我们的成绩只名列全国学生前14.2%。为了更美好的前途，笔者希望所有大学生能朝着500分以上努力，这样我们的成绩是大于50%的，才是一个真正拿得出手的成绩，无数学生刷分就是为了这一目的。笔者心目中的高分是550，它意味着你比76%的人成绩高，这也是来新东方面试老师需要达到的最起码的四级成绩。同时，在考四级之前超前学习达到六级水平，绝对是一个确保四级高分并且六级顺利通过的好方法。
关于大学英语四、六级考试题型调整的说明根据全国大学英语四、六级考试委员会发布通知，自2013年12月考试起，英语四六级考试试卷结构和测试题型将有局部变化和调整。更多英语四六级考试资讯，敬请关注外语教育网。
自2013年12月考次起，全国大学英语四、六级考试委员会将对四、六级考试的试卷结构和测试题型作局部调整。调整后，四级和六级的试卷结构和测试题型相同。
一、试卷描述
四级和六级的试卷结构、测试内容、测试题型、分值比例和考试时间如下表所示：
四级听力试题调整
取消短对话，取消短文听写，新增短篇新闻（3段），其余测试内容不变。调整后四级听力部分的试题结构见下表：
从调整后的分值可以看出，以前各位考生最容易得分的短对话部分、以及考察考生单词拼写的听写部分都已成为历史，两点变化最值得各位关注：
1. 短篇新闻的增加。从样题上看增加的短文新闻难度到达了之前的六级考试，尤其是第一篇，讲的是索马里叛军制造的恐怖袭击事件，里边出现了大量的专有名词Kenyan 肯尼亚Ugandan 乌干达等等，不仅词汇模式，内容也离实际生活较远。学生们听见后一定会乱了阵脚，难度大大增加，但是从考题上看，两道命题的设置难度都不大，第一题考的是主旨大意，第二题虽然考的是细节，但原文中有明显的转折词but作为标志，所以只要有良好的考试技巧，攻克这部分也不是难事。
2. 听力篇章分值的增加。听力篇章分值由原来的10%增加到了20%，之前这部分就是同学们的重灾区，很多人抱怨跟不上，其实“跟不上”最好的解决方案就是“不跟了”，因为每个正确答案出现之前都有标志性的词汇，比如说：最高级，转折，因果词，定义出等等，
只要同学们能做到听出关键词，拿到高分也并非难事。
六级听力试题调整
取消短对话，取消短文听写，听力篇章调整为2篇（原3篇），新增讲座/讲话（3篇），其他测试内容不变。调整后六级听力部分的试题结构见下表：
二、新题型说明
1. 单词及词组听写
原复合式听写调整为单词及词组听写，短文长度及难度不变。要求考生在听懂短文的基础上，用所听到的原文填写空缺的单词或词组，共10题。短文播放三遍。
2. 长篇阅读
原快速阅读理解调整为长篇阅读理解，篇章长度和难度不变。篇章后附有10个句子，每句一题。每句所含的信息出自篇章的某一段落，要求考生找出与每句所含信息相匹配的段落。有的段落可能对应两题，有的段落可能不对应任何一题。
3. 翻译
原单句汉译英调整为段落汉译英。翻译内容涉及中国的历史、文化、经济、社会发展等。四级长度为140-160个汉字；六级长度为180-200个汉字。
三、成绩报道
成绩报道分为总分和单项分。单项分包括：1）听力，2）阅读，3）翻译和写作。
四、六级考试单项成绩有四个部分，这四个部分以及所占的分值比例为：听力占35%，阅读占35%，综合占10%，作文占20%。各单项报道分的满分为：听力249分，阅读249分，综合70分，作文142分。教育考试院提醒您：四六级考试05年6月记分最高分为710分，只发成绩证明，不发四六级证书；但考试题型、内容与以前相同。从06年1月开始，全国 180所使用新教材的大学将试点全新四六级考试，其中听力占由现在的20%提高到35%。07年1月全国考生将统一使用新试题。六级06年6月开始试点。
教育部在京举行新闻发布会，介绍全国大学英语四、六级考试改革有关情况。现在的四、六级考试，每次考完以后，大家拿到的是一个合格证书，分为合格和优秀，但是从05年6月起，考试成绩将改为分布在290-710分之间内，具体是正态分，均值是500分，一个标准差在70分，成绩低可以到290，高可以到710，不设及格分数线，给每个学生报总分和各部分的单项分。将来的试卷分四大块，听力、阅读、综合和写作，让考生了解自己的能力方面哪个强哪个弱，考后
向学校给予成绩解释的含义，主要是使学校更好地理解分数的含义，这是近期想采取的第一项改革的举措。教育部并未规定四六级成绩与毕业证、学位挂钩。
大学英语四六级证书样张
大学英语四、六级考试口语考试证书样张
大学英语四、六级考试口语考试证书样张
大学英语四级考试模拟试题
大学英语四级考试模拟试题 Model Test Five Part ⅠListening Comprehension Directions: This section is designed to test your ability to understand spoken English. You will hear a selection of recorded materials and you must answer the questions that accompany them. Choose the correct answer---A, B, C or D, and then, mark your answer by writing the corresponding letter on the Answer Sheet. Section A (C) 11. A) He will only be available in the afternoon. B) It’s not his office hour. C) He doesn’t have time. D) He is too tired after class. (A) 12. A) The woman insists on going out. B) The woman doesn’t like watching TV. C) The man promised her a gift on her birthday. D) The man is too tired to go out. (B) 13. A) There are too many courses offered to
2017年12月大学英语四级考试真题及答案（第一套）Part I Writing （25 minutes） Directions: For this part, you are allowed 30 minutes to write a short easy on how to best handle the relationship between doctors and patients. You should write at least 120 words but no more than 180 words. Part II Listening Comprehension （25 minutes） Section A Directions: In this section, you will hear three news reports. At the end of each news report, you will hear two or three questions. Both the news report and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre. Questions 1 and 2 are based on the news report you have just heard. 1. A) Her friend Erika. C) Her grandfather. B) Her little brother. D) Her grandmother. 2. A) By taking pictures for passers-by. C) By selling lemonade and pictures. B) By working part time at a hospital. D) By asking for help on social media. Questions 3 and 4 are based on the news report you have just heard. 3. A) Finding cheaper ways of highway construction. B) Generating electric power for passing vehicles. C) Providing clean energy to five million people. D) Testing the efficiency of the new solar panel. 4. A) They can stand the wear and tear of natural elements. B) They can be laid right on top of existing highways. C) They are only about half an inch thick. D) They are made from cheap materials. Questions 5 to 7 are based on the news report you have just heard. 5. A) Endless fighting in the region. C) Inadequate funding for research. B) The hazards from the desert. D) The lack of clues about the species. 6. A) To observe the wildlife in the two national parks. B) To identify the reasons for the lions’ disappearance. C) To study the habitat of lions in Sudan and Ethiopia.
大学英语四级期末试卷 Part I: Multiple choice 20% Directions:For each of the following blanks, four choices are given. Choose the best word or phrase for each blank and mark A, B, C, or D on Answer Sheet. 1. Now that we’ve got a loan from the bank, our project is financially _____. A. constructive B. feasible C. favorable D. stiff 2. Due to his recent failure to meet the deadline, Jason is ____ from the list for promotion. . A. eliminated B. retreated C. pried D. wrenched 3. We need someone really ____ who can organize the office and make it run smoothly.. A. crucial B. realistic C. essential D. efficient 4. I am pleased to hear of your job offer-all that hard work at school has obviously __. A. paid off B. taken its toll C. made a difference D. shown up 5. As a reporter, I was paid to __ into other people’s lives. A. pry B. convert C. blurt D. carve 6. The mayor promised to trim the city budget without cutting ___ services. . A. essential B. appropriate C. equivalent D. lucrative 7. The doctor ___ Billy’s operation with x-rays and special exercises to make him stronger. A. went after B. followed up C. started up D. took on 8. A firm might sometimes sell at a loss to drive a competitor out of business, and__ increase its market power. A. therefore B. thereby C. hence D. further 9. You can ___ the video camera on a tripod (三脚架)，so that you don’t have to worry about holding it steady while you ask questions. A. withstand B. mount C. implement D. dwell 10. AIDS activists permanently changed and shortened America’s ___process for testing and approving new drugs of all kinds, for all diseases. A. efficient B. stagnant C. intricate D. appropriate 11.___ students should be motivated by a keen interest in theatre and should have some familiarity with plays in production.. A. prospective B. responsible C. ethnic D. realistic 12.However, the new law, once passed, will ___ the Bridlintong agreement illegal by giving workers the right to join unions of their choice.. A. convert B. render C. cancel D. eliminate 13.This course focuses on the ____ of economic analysis to the problems of inflation, unemployment, the balance of payments and enterprise behaviour. A. conception B. combination C. application D. introduction 14.The aircraft base is protected with specially designed shelters which are built to ___ ground and air attacks. A. launch B. withstand C. contest D. contend
大学英语四级考试模拟试卷及参考答案(第 一套） Part II Reading Comprehension (35 minutes) Directions: There are 4 reading passages in this part. Each passage is foll owed by some questions or unfinished statements. For each of them there are fou r choices marked A), B), C) and D). You should decide on the best choice and ma rk the corresponding letter on the Answer Sheet with a single line through the center. Passage One Questions 21 to 25 are based on the following passage. There is a difference between science and technology. Science is a method o f answering theoretical questions; technology is a method of solving practical problems. Science has to do with discovering the facts and relationships betwee n observable phenomena in nature and with establishing theories that serve to o rganize these facts and relationships; technology has to do with tools, techniq ues, and procedures for implementing the finding of science. Another distinction between science and technology has to do with the progr ess in each. Progress in science excludes the human factor. Scientists, who seek to comp rehend the universe and know the truth within the highest degree of accuracy an d certainty, cannot pay attention to their own or other people's likes or disli kes or to popular ideas about the fitness of things. What scientists discover m ay shock or anger people-as did Darwin's theory of evolution. But even an unple asant truth is more than likely to be useful; besides, we have the choice of re fusing to believe it! But hardly so with technology; we do not have the choice
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Calculate for a moment what could be done with even a part of those hours. Five thousand hours, I am told, are what a typical college undergraduate spends working on a bachelor's degree. In 10,000 hours you could have learned enough to become an astronomer or engineer. You could have learned several languages fluently. If it appealed to you, you could be reading Homer in the original Greek or Dostoyevsky in Russian. If it didn't, you could have walked around the world and written a book about it. The trouble with television is that it discourages concentration. Almost anything interesting and rewarding in life requires some constructive, consistently applied effort. The dullest, the least gifted of us can achieve things that seem miraculous to those who never concentrate on anything. But Television encourages us to apply no effort. It sells us instant gratification(满意). It diverts us only to divert, to make the time pass without pain. Television's variety becomes a narcotic(麻醉的), nor a stimulus. Its serial, kaleidoscopic (万花筒般的)exposures force us to follow its lead. The viewer is on a perpetual guided tour: 30 minutes at the museum, 30 at the cathedral, 30 for a drink, then back on the bus to the next attraction—except on television., typically, the spans allotted arc on the order of minutes or seconds, and the chosen delights are more often car crashes and people killing one another. In short, a lot of television usurps(篡夺;侵占) one of the most precious of all human gifts, the ability to focus your attention yourself, rather than just passively surrender it. Capturing your attention—and holding it—is the prime motive of most television programming and enhances its role as a profitable advertising vehicle. Programmers live in constant fear of losing anyone's attention—anyone's. The surest way to avoid doing so is to keep everything brief, not to strain the attention of anyone but instead to provide constant stimulation through variety, novelty, action and movement. Quite
全国大学英语四级考试流程及考生注意事项为了保证大学英语四级考试安全、顺利的进行，请各位考生熟悉以下流程和注意事项： 1、英语四级考试8：45考生进入考场 所有考生一律携带身份证、学生证和准考证进入考场。证件不全者，不得参加考试。考生进入考场后，调试耳机。 2、英语四级考试9：00迟到考生不得入场，监考员发答题卡1和卡2 考生用且只能用黑色字迹签字笔在答题卡上填写姓名、准考证号，用2B铅笔涂黑相应的信息点;暂不填写答题卡2上试卷代号一栏;考生不得提前答题，否则按违规违纪处理，并报省教育考试院处理。 3、英语四级考试9：10考试正式开始，开始做试题第一部分 考生做试题第一部分“写作”，务必用黑色字迹签字笔答题。 4、英语四级考试9：35监考员发试题册 考生不得提前翻阅或改变试卷位置，否则按违规违纪处理，并报省教育考试院处理。 5、英语四级考试9：40开始做试题的第二部分 英语四级写作部分考试结束;考生打开试题册，开始做试题的第二部分“快速阅读理解”。 6、英语四级考试9：55收答题卡1 收卷期间考生不得答题，否则按违规违纪处理，并报省教育考试院处理。 7、英语四级考试10：00听力考试正式开始。 8、英语四级听力考试结束后，开始做试题的第四部分 英语四级听力考试结束后，请立即摘下耳机，否则按违规违纪处理，并报省教育考试院处理;考生开始做试题的第四部分。 9、英语四级11：20考试结束 英语四级考试结束，考生立即停止答题，不离开座位，待监考教师收齐试卷、清点考试材料无误并同意考生离场后，考生方可退场。
10、考生不得提前退场和交卷 英语四级考试过程中，考生不得提前退场，包括提前交卷，否则按违规违纪处理，并报省教育考试院处理。 11、考生进入考场需携带2B铅笔和黑色签字笔，不得携带其它材料 考生进入考场不得携带的材料如书本、纸张、书包、录音器材、电子记事本和通讯工具(含BP机、对讲机和手机等)均不得带入考场，否则按违规违纪处理，并报省教育考试院处理。 12、本次考试的题型分为六部分，第一部分作文的题目在答题卡1上，其余五部分的题目在试题册上;考试材料包括：试题册、答题卡1和答题卡2;考试分A、B卷。
大学英语四级考试真题及答案(绝对完整） Part I Writing (30 minutes) Directions: For this part, you are allowed 30 minute to write a short essay on the topic of students selecting their lectures. You should write at least 120 words following the outline given bellow: 1. 越来越多的博物馆免费对外开放的目的是什么？ 2. 也会带来一些问题 3. 你的看法？ Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A),B),C) and D). For questions 8-10, complete the sentences with the information given in the passage. How Do You See Diversity? As a manager, Tiffany is responsible for interviewing applicants for some of the positions with her company .During one interview, she noticed that the candidate never made direct eye contact. She was puzzled and somewhat disappointed because she liked the individual otherwise. He had a perfect resume and gave good responses to her questions, but the fact that he never looked her in the eye said “untrustworthy,” so she decided to offer the job to her second choice. “It wasn’t until I attended a diversity workshop that I realized the person we passed over was the perfect person,” Tiffany confesses. What she hadn’t known at the time of the interview was that the candidate’s “different” behavior was simply a cultural misunderstanding . He was an Asian-American raised in a household where respect for those in authority was shown by averting(避开) your eyes. “I was just thrown off by the lack of ye contact; not realizing it was cultural,” Tiffany says. “I missed out ,but will not miss that opportunity again.” Many of us have had similar encounters with behaviors we perceive as different. As the world becomes smaller and our workplaces more diverse, it is becoming essential to expand our under-standing of others and to reexamine some of our false assumptions . Hire Advantage At a time when hiring qualified people is becoming more difficult ,employers who can eliminate invalid biases(偏爱) from the process have a distinct advantage .My company, Mindsets LLC ,helps organizations and individuals see their own blind spots . A real estate recruiter we worked with illustrates the positive difference such training can make .
大学英语四级考试真题 第三套 Document serial number【UU89WT-UU98YT-UU8CB-UUUT-UUT108】
2018年6月四级考试真题（第三套） PartⅠ Writing (30 minutes) Directions:For this part, you are allowed 30 minutes to write a short essay on the importance of speaking ability and how to develop it. You should write at least 120 words but no more than 180 words. Part Ⅱ Listening Comprehension 说明：2018年6月四级真题全国共考了两套听力。本套的听力内容与第二套的完全一样，只是选项的顺序不一样而已，故在本套中不再重复给出。 Part Ⅲ Reading Comprehension (40 minutes) Section A Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2with a single line through the centre. You may not use any of the words in the bank more than once. An office tower on Miller Street in Manchester is completely covered in solar panels. They are used to create some of the energy used by the insurance company inside. When the tower was first 26 in 1962, it was covered with thin square stones. These small square stones became a problem
2007年6月大学英语四级考试A卷试题以及答案 Part I Writing (30 minutes) Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Welcome to our club. You should write at least 120 words following the outline given bellow: 欢迎辞，欢迎加入俱乐部。 标题：Welcome to our club 书写提纲： 1. 表达你的欢迎； 2. 对你们俱乐部作一个简要介绍。 Welcome to English club! It could serve as a platform to show your outstanding abilities and help you develop a range of great skills. You can be involved in a variety of activities including staging musical dramas, holding group discussions and watching Oscar-winning movies. These extra-curricular activities could offer you ample opportunities. First, you active participation is helpful to strengthen the sense of responsibility and managing interpersonal relations. Second, various activities organized by us could raise your level of proficiency in English. A good command of English empowers you to enjoy decided competitive edge over your peers. You can file a written application to our staff office or email us via bonoo@https://www.doczj.com/doc/7613380214.html,. The deadline for entries is Sept.25th. Come on, join us now! 注意：此部分试题在答题卡1上。 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, mark Y (for YES) if the statement agrees with the information given in the passage; Y(for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. For questions 8-10. complete the sentences with the information given in the passage. Protect Your Privacy When Job-hunting Online Identity theft and identity fraud are terms used to refer to all types of crime in which someone wrongfully obtains and uses another person's personal data in some way that involves fraud or deception, typically for economic gain. The numbers associated with identity theft are beginning to add up fast these days. A recent General Accounting Office report estimates that as many as 750.000 Americans are victims of identity theft every year. And thai number may be low, as many people choose not to report the crime even if they know they have been victimized. Identity theft is "an absolute epidemic," states Robert Ellis Smith, a respected author and
谢谢你的观赏 谢谢你的观赏2008年6月全国大学英语四级考试——试卷 Part I Writing (30 minute) Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Welcome to our club. You should write at least 120 words following the outline given bellow: 注意：此部分试题在答题卡1上。 Part I Writing (30 minutes) 1.娱乐活动多种多样 2.娱乐活动可能使人们受益，也可能有危害性 3.作为大学生，我的看法。 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, mark Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. For question 8-10, complete the sentences with the information given in the passage. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it. Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.
精品文档 2014年6月大学英语四级考试真题及答案（完整版） 来源：文都教育 Part I Writing (30 minutes) Directions: For this part, you are allowed 30 minutes to write a short essay on the following topic. You should write at least 120 words but no more than 180 words. Suppose a foreign friend of yours is coming to visit your hometown, what is the most interesting place you would like to take him/her to see and why? 注意：此部分试题请在答题卡1上作答。 Part II Listening Comprehension (30 minutes) Section A Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre. 注意：此部分试题请在答题卡1上作答。 1. A) See a doctor about her strained shoulder. B) Use a ladder to help her reach the tea. C) Replace the cupboard with a new one. D) Place the tea on a lower shelf next time. 2. A) At Mary Johnson's. C) In an exhibition hall. B) At a painter's studio. D) Outside an art gallery. 3. A) The teacher evaluated lacks teaching experience. B) She does not quite agree with what the man said. C) The man had better talk with the students himself. D) New students usually cannot offer a fair evaluation. 4. A) He helped Doris build up the furniture. B) Doris helped him arrange the furniture.