以下是一个外贸朋友跟踪客户时用的方法，觉得不错，大家可以借鉴一下。欢迎大家积极思考，提出更好、更完整的跟踪思路。
1，报价后好几天没回复。可以询问是否收到，收到了对价格有什么看法？对产品有什么建议？。。。。。。
Sample one:
Dear xx
Sorry to trobule you.
Several days no news from you have you got my enquiry for xx ? Fullyunderstand that you are too busy to reply us.But we are still await
advance.
Many thanks and best regards.
xxx
2, sample 1发出去后如果客户还没回复就这样跟进。因为报价单里面有对价格限制有效期所以可以以此跟踪
Sample two:
Dear xx
Hope everything goes well !
We are in receipt of your inquiry dated on xxx and quote you as
follow:
XXXX . pls kindly check whether price is workable ? Becasue price will be
invalid on xx.
Wish we will promote business.
Best regards.
xxx
3,如果碰到节假日也可以跟踪下。
sample 3
Dear XX
Sorry for re-troubling you.
pls find my pervious email below.Could you kindly check by return
today ?Because we will on holiday from xx to xx and my email access may be limited.Thank you in advance.
Bset regards.
XX
4,如果客户遇到客户国家节日也可以借此恭维一番。加深映像。
Sample 4
Dear xx
As for xxx, if you need any info,pls contact me at any time. We will try our best to satisfied with your requirements.
May god bless you and have a nice day.
xxx
5,然后就是交货期，稍微的给他一点压力，催促他尽快下单。
Dear xxx
Hope you everything goes well.
I sent you the quotation for xx in last email and the delivery time is xx
days .could you pls kindly check and confirm the order soon. We need plent of time toarrange mass production and keep the shipment on time.
Many thanks and best regards.
xx
6,时不时的问下是否有新的询盘或者订单、
Sample 6
Dear xx
I hope you are doing good.
Have you got any new orders ? pls keep me posted if yes, i will send
you our updated price for your review.
Best regards.
xx
7,新产品上市是你大展拳脚的时候了，用的好很厉害的哦。
Dear xxx
Good morning !
It is glad to inform you that we have lanched xxx ,which with xx优势特点such as perfect design, low noise, light weightxx.
Attached with xx and xx for your reference and pls have a try in yourmarket if possible.
Best regards.
xx
8,跟新报价单也可以说下。
Dearxxx
How are you ? Long time no contact and hope everything goes weill with you.Our products and quotation had updated .Would u pls check our new quotation with new items in attachments ?If have any questions,pls contact me freely.Best regards.
xx
9,如果再不行的话，就打个远洋电话，问明白具体原因。一般客户都会说明的。
报价后没得到回复是有很多原因的可能你价格没报好.可能客户在考验你的耐性，可能客户很忙一时间忘记了想找你的邮件找不到资料等等。最后，提醒大家，经常与客户进行邮件往来，选用一个安全、稳定的外贸企业邮箱比较好，以防万一邮箱出什么问题，你跟踪的客户联系不上，那就前功尽弃了.
如何跟进客户的邮件？ 通过邮件与客户取得联系，是做外贸的最主要的途径。 一. 跟进客户的邮件中要注意哪些问题？ 1．简洁：客户上班时间要处理很多事情。80-100个单词，不能太少，也不能太多。最简单的句式表达最明确的意思。突出重点。 2. 专业：英语用词要专业。专业词汇给对方的感觉就是做我们这一行的。如果什么都不懂，这个缩写需要解释，那个也需要，那客户会选择你吗？另外，我们要把产品了解清楚，在邮件中体现出你的专业度。有问必答, 重点突出，意思明确, 思路要清晰。 3. 真诚：回复客户的邮件要注意语言用辞，表示出对客户的尊敬，对待客户一定要真诚，表达出自己以及公司的合作诚意。 4. 及时：回复客户邮件要及时提供给客户准确的产品信息。当天的邮件一定要当天回。如果不能回复，一定要给客户一个回应，告诉他目前不能回的原因和什么时候能够回复客户。注意各国时差，欧洲客户一般下午3点前回复就可以了。美国客户上午一上班或者下午下班前发。 5. 规范：规范的格式（字母大小写，段落，单词拼写，语法检查。）主题：点睛之处；问候语；落款。内容较多时，注意分段或者分序号。 8. 与客户合拍：顺应客户的习惯，使用客户的一些专业词汇表达方式，客户的格式。按客户的格式提供产品资料或者报价。 9. 语气委婉：多用连接词，如As you know, to be honest, frankly, etc. 10. 细心：注意检查是否忘记添加附件，添加后要记得打开再仔细检查一遍。 二．报价后如何跟进？ 一般客户会在第一封邮件中要求提供报价及一些产品详细资料。报价根据不同市场，不同需求推荐不同的产品，价格一般不能太高，也不能太低。给客户报价后，一般分为以下几种情况： 1.报价后，根本无回复。 1. 这时，可以考虑隔1天或2天再给客户重发一次，或者直接发邮件询问客户是否收到报价，是否有任何问题？ （1）通过客户网站或者询盘信息，如果认为该客户为目标客户。多重发几次，重点强调我司产品的独特优势。也可以尝试推荐给客户其他款式的产品，让客户知道我们还有其他很多的款式，询问客户是否对其它款式感兴趣？如果客户再无回复，通过介绍公司新产品，市场动态，行业动态，吸引客户眼球，在节假日的时候及时给客户发问候，争取获得客户的好感，继续跟进，获得客户回复的机率就更高。(2) 如果不是此行业或者询盘内容比较泛，信息不全面，查不到公司网站的客户，建议重发几次，如果还无回复，就可以放弃了。 2. 报价后，客户有回复，但是反映价格太高，或者说现在采购的价格很低。 做为一个业务员，我们经常给客人报完价后，一般客户都会收到客人说价格高，毕竟谁去买东西，都想买到价格便宜,质量好的产品，自己去买东西的时候，同样也会有这样的想法。价格高，这个都是一般客人的第一反应，关键看我们怎么去引导客人，让他觉得你这个产品就值得这个价钱。因为当客户说“你们的价格太高了”时，我们看到的应该是一个可以马上促成的“积极信号”。因为在他的眼里，除了“价格太高”之外，实际上已经接受了除这个因素之外的其他各个方面。 那么面对这样一个问题，我们应当采取何种策略呢？ （1）必须先做自我的心理调整。 (2).运用同理心，肯定对方的感受，充分理解客户。
福步外贸文档下载中心 外贸推广/开发信 (仅示范文本) 这个文档里的开发信全部是来自福步外贸论坛的，经过整理的，形式上面有些差别，大家可以经过自己的润色，来完善好属于自己的开发信。 ====================== 示例一================== Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully,
外贸老手的开发信模板 Hi Sir, Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price. Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation! Tks & br, Jack **** company (这里留下公司名、电话、传真、邮件就可以了，正文就可以写的很简单。) Tel: *** Fax: *** Mail: *** Website: http://www.####.com(请记住，如果你非要在里面加上网页链接，请放在签名里，不要放正文，让人感觉更像搞推销的，不太好。) 外国人版本Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details. Rgds, Rick Cell phone: *** 一：开发信后客户没回音，催！！！！Dear ***, Sorry to trouble you again! Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd. Thank you in advance! Best regards, Cindy 先写得委婉一点，把你上次写给他的邮件放在下面。如果他还是没回复，那就再重新发一遍，上面加上大写的红色的或者粗体的“RE-SEND！！！”如果还是没消息，就打电话吧~ 二：展会上遇到的客户开发信Hi Alex, How are you doing? Glad to get your name card from HK fair.
Hope you are fine, my friend.It is regret that I haven't receive any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you!If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you. 如果客人还没有回信,一周后再问客人不回信的真实原因.(一般情况,70%的客人会告诉你他的原因) Glad to contact you again!Have you kindly check my offer? Hope they are workable for your market! Sorry that we still don't receive any information from you. I would apprreciate for your any comment about our offer, including price, quality, sercive. No matter if it is positive answer, It is great help for us to meet your requirement.Waiting for your favorable reply soon! 之后的日子里,可以尝试新产品的报价,刺激下客人的神经. 我通常是这样写的：good day!my quotation of digital photo frame you might have received and considerated. could you kindly advise your comments at your earlier convenience? if the products isnot you are expecting,pls advise me your details requirement, i will re-offer asap.i am of service at any time! 但是，不同的客人，我会变换着写邮件，让客人知道我们公司，产品的存在．我不会把客人缠得太紧，约十来天给他一封邮件我通常这样回复的： Dear ***,Wish you have a nice day!May I ask whether you have received my quotation?Now I am sending it again,if you have any other ideas.Please feel free to contact me.We will do much better if you can give any advices to us.I am waiting for your reply ASA P.Best regardsWennie． 但是，想成功可不是容易的事情． dear sir have you received our quotation of ..., if you have any further question,please don't hesitate to contact us.we are waiting for you comment about our quotation.we hope that we can establish a good business relationship with you in the nearest future.your prompt reply will be appreciate. 回复A：直接去函敦促 Dear Hugo Chu, Wish everything well with you and your esteemed company ! We are in receipt of your letter dated Aug 10 , and as requested was expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you in making your selection . Wish we will promote business as well as friendship! Best wishes ! Kevin 回复B：先写邮件问清情况。本人觉得先写邮件问清情况，简单的询问，如HA VE YOU RECEIVED MY P/I, IS THERE ANY QUESTION OR PROBLEM WITH YOU? 再问何时开L/C 或汇订金过来.....如客户没回复，那你应该(很有必要)打个电话过去问清情况。是价格问题还是临时发生改变? 客户是中间商，还在等最终客户的确认？还是其它问题？然后根据情况做一些措施看能否挽回这一张订单。 Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of **** dated ** ** ** according to your relative inquiry. Have you got (or checked) the prices or not? ( You can add some
展会四类客户跟进邮件模版 接待客户时，根据客户的兴趣程度，将客户分成：机会，感兴趣，了解，路人。对于不同的客户，采取不同策略。 1. 机会客户： 客户很有意向，基本属于已经决定要购买，只是决定买什么规格，数量，从谁那里买的问题。这类客户，追踪的时候，要重点把客户的注意力放在规格的选择上，追问客户的需求细节。通过关注具体的细节，把握住客户的注意力，推动客户往前走。 只要客户一直跟你联系，就跟客户越来越熟悉。客户给你的信息越多，同样的信息，他再给其他人解释一遍的成本就越高。如果感觉你值得信任，比较靠谱，他跟别人再解释一遍的意愿就会降低。 在竞争方面，要重点解决，“你为何要跟我买”的问题。价格是一个重要的方面，如果价格比对手高，要主动说明为何你justify这个高的价格，好在什么地方。但价格，甚至质量都不是最关键的地方。客户觉得你是否值得信赖和靠谱最关键。无论是老板自己，还是职业采购人员，都不想冒太大的风险。 Dear Peter, It is very nice to talk with you on Canton Fair. As per your request, I am sending you the detailed specification for XXX model. FYI, we use high-quality imported material with zero lead for this model. It is very popular in European market, as consumers are more demanding for green products. （从细节入手，给客户提供充足的信息，同时暗示你的东西是好的，为何价格会比较贵。即便不直说，客户也清楚了。） Can you tell me how many pieces do you need for this model? And what is your requirement for the package? (通过提问，将客户的注意力放在能够向前推进的细节上。只要客户一点一点地给你提供构成一个完整订单的详细信息，你就在往订单一步步迈进。） Best regards, Kate
回复率高的几个开发信模板 外贸开发信模板模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards,
1.Have a nice day! Hope I am not bothering you. I am writing to approach you for future business. We are one of the leading manufacturers of medical equipment in China, and we wonder if we could commence business with your firm. Enclosed is some of our products, hope them will meet your taste and need. If we can be of any help in the future, do not hesitate to let us know. It would be pleasure to receive an answer from you. 等几天还没回，可以再写一篇。 2.Good day for you! Having no news from you for sever al days . I’d like to know your comments on our prices . What do you think of our prices? Are you interested in some of our products? I am eager to know your comment ,so I approach you again to remind you weather this project still active for us or not? It will be our great pleasure if we could co-operate with you in near future. Looking forward to your prompt response . 还是没回，有点郁闷了， 3.Hope you are fine and your business is booming! I sent you an quotation of o ur products ,but I still not received any feedback from by now. Did you got it? if yes please check it and give us your kindly comments . Also if you have any questions or need more information ， just pls feel free let me know and then we can discuss further. Your prompt reply would be greatly appreciated. 慢慢磨吧，做外贸是10月怀胎，周末在写一篇 4.Have a nice weekend!
发完报价后1-2天没有回复-----跟进邮件1（确认是否收到），有条件的最好发完邮件后直接电话询问如果仍旧没有回复----一周后跟进邮件 2或者电话询问原因仍旧无回复，十天，半个月去邮件联系---跟进邮件 3 跟踪客户没必要非得要求形式，重要的是内容和跟进的点找准。 并非一定要死缠烂打，前提是让客户记住你，还能对你不厌烦；否则你就成了推销保险的了。跟进邮件 1 模板A Dear ***, Wish you have a nice day! May I ask whether you have received my quotation? Now I am sending it again, if you have any other ideas. Please feel free to contact me. We will do much better if you can give any advices to us. I am waiting for your reply ASAP. Best regards Winnie． 模板B Hope you are fine, my friend. I haven't received any information from your side. My last quotation email is attached to avoid you missing it. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you! If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you. 如果客人还没有回信,一周后再问客人不回信的原因. 不同的情况做不同的回复。有客户电话号码的，最好能电话询问。有很多情况是客户出差或者休假，也要看下当地近期有没有什么节日。 跟进邮件2 模板A Glad to contact you again! Have you kindly checked my offer? Hope they are workable for your market! Sorry that we still don't receive any information from you. Your any comment about our offer will be appreciated, including price, quality, service. No matter if it is positive answer, It will be great help for us to meet your requirement. Waiting for your reply soon! 模板B Wish everything well with you and your company ! We are in receipt of your letter dated Aug 10 , and as requested to expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you to make selection. We send the quotation to you on Aug 11, any questions for our quotation. Hope to get your reply asap. Wish we will promote business as well as friendship! Best wishes ! Kevin 如果客户仍旧没有回复，并且电话也无法联系，有可能这个客户休长假，也很有可能客户找到了其他合适的供应商，或者是客户自己的订单没有谈妥。在之后的日子里, 不建议一直纠结原先的报价来问客户。可以把该客户作为潜在客户做维护，一个月或者两个月联系一次。可以就新设计问问客户的建议, 或者是发一些行业知识。重点是让客户记住你，知道你们公司是做什么产品的。同时又不会把你的邮件拉到垃圾箱去。如果客户之后有回复，也可以问问之前报价的情况。 跟进邮件3 Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you. These days our new design of ceramic mug D-123 produced much favourable comment from European market. What do you think about it for your market? We will do much
10个高回复率的开发信模板 共享给大家，向日葵外贸大数据Andy 模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板二 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufactur er with years ' s experience. so we want to avail ourselves of opportunity establishi ng business relation with you. Please link our company web site: ........... if you want to know more about our product. By the way, free sample are available. Thank you i n advance! Best regards] Xxx Company name: Tel: Fax:
一．询问客户对报价的看法 Dear xxx, Hope everything goes well with you！ Have you kindly checked my offer? Hope they are workable for your market! It isregret that I haven't received any information from your side. May I have youridea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you and your company. Best regards 二．追问客户的评价，求回复
Dear xx How are you recently? Several days no news from you have you got my enquiry for xxxx? Fullyunderstand that you are too busy to reply us. But we are still await for your comments. We need your feedback to go ahead. Thank you in advance. Many thanks and best regards. 三．本着小强精神，保证客户收到了报价，重发报价 Hello, xxx,
外贸开发信模板 Dear XXX， Glad to hear that you’re on the market for flashlight and other promotional items. This is XXX from***Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you! Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it’s suitable for Europe. FREE SAMPLES can be sent o n request. Call me, let’s talk more! Thanks and best regards. Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.
第一次接到询盘，你用多少回盘换来一句回复?该怎样做，客户才回你呢？ 明明询盘了，就突然消失了？你们遇到过吗？ 为什么询盘后就不见了?还是根本就消失不见了？ 经过我浏览大家的外贸邮，神似的纠缠，没有回音也是白搭，只有客户回复了，即使只是告诉你不想要了，你就已经打入了客户，至少你可以继续。。。。哈哈，如何掌握节奏？万不得已，只有出绝招了！ 我的第一次报价 Thank you for your inquiry of Adult Diaper. We are pleasure that you are interested in our products Adult Diaper and Adult pull up Diaper. we are the first and largest company which specialized in ### in China, have more than # years experience in handmade production. http:// We've sent the products' photo in the attachment and detailed information of the product below: For the payment:Western Union..... For the Shipment : DHL, ..... We look forward to receive your reply. Sincerely, （过几天，没回复） Dear XXX, Wish everything well with you! We are in receipt of your letter dated Aug 10 , and as requested send you a catalogue for more information . We hope they will reach you and will help
很经典的外贸开发信范文 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at https://www.doczj.com/doc/7d4320525.html, We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 3.Dear Mr. Steven Hans, We get your name and email address from your trade lead on https://www.doczj.com/doc/7d4320525.html, that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We
询问客户对报价的看法 Dear xxx, Hope everything goes well with you! Have you kindly checked my offer? Hope they are workable for your market! It is a regret that I haven’t received any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you and your company. Best regards. 追问客户的评价，求回复 Dear xxx, How are you recently? Several days no news from you, have you got my enquiry for xxx? Fully understand that you are too busy to reply us. But we are still waiting for your comments. We need your feedback to go ahead. Thank you in advance. Many thanks and best regards. 本着小强精神，保证客户收到报价，重发报价 Hello,xxx, Wish you have a nice day! May I ask whether you have received my quotation? Now I am sending it again. If you have any other ideas, pls fell free to contact me. We will do much better if you can give any advices to us. Waiting for your favorable reply soon! Best wishes 利用报价的有效期给客户一点压力 Hello,xxx, Hope everything goes well!!! It is Bella. We are in receipt of your inquiry dated on xxx and quote you as follow:xxxxxx. Pls kindly check whether price is workable. Because price will be invalid on xxxx. Wish we will promote business. Best regards. 最后一次寻求客户对所询价产品的意见，附上产品目录表 Good day! My friend, Bella again. My quotation of xxx you might have received and considered. Could you kindly advise your comments at your earliest convenience? Enclosed is the E-catalog of Kington, pls kindly chk! If there is any item you are in need of, pls contact me! I’ll be more than pleasure to offer the information you want. Thanks... I am of service at any time! BR