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湖北职业技术学院2010~2011学年度第一学期期末考核试卷 考核课程： 商务英语 考试类型：考试 考试方式：闭卷 学生所在院系： 财经学院 年 级：2009级 专业：电子商务 试卷：A 卷
班级 学号 姓名
I Multiple choice ：（40分）
1. __________ the three main categories in e-commerce.
A. business-to-business, business-to-consumer, consumer-to-consumer
B. business-to-business, business-to-consumer, business-to-government
C. business-to-consumer, consumer-to-consumer, business processes
D. business-to-business, business-to-consumer, business processes
2.The company might sell its finished product to consumers on the web, which would be _________ e-commerce.
A. business-to-business
B.business-to-consumer
C.consumer-to-consumer
D. business-to-government
3. The number of supporting _________ is greater than that of B2C and B2B transactions
combined. A. business process B. consumer-to-consumer
C. business-to-government
D. business-to-business
4. Business-to-business is that companies__________.
A. buying online
B. selling online
C. buying from and selling to each other online
D. process transactions online
5. EDI refers to _____________.
A. electronic data information
B. electronic data interchange
C. electronic date interchange
D. electronic data change
6. The Transportation Data Corrdinationg Committee was charged with exploring ways to reduce the paperwork burden that _____________ faced.
A. customers
B. companies
C. shippers and carriers
D. suppliers
7. Important aspects of B2C initiatives include _______________.
A. promotion, ordering, product/ service delivery, after-sales support
B. promotion, selling, delivery, after-sales support
C. buying, selling, after-sales support
D. promotion, buying, selling.
8. Promotion via B2C has the following key benefits EXCEPT _________
A. customization
B. interactivity
C. participation
D. reducing cost
9. Almost all inernet sites can be classified into three categories EXCEPT _________.
A. consumer-oriented sites
B. community-oriented sites
C. content-oriented sites
D. commerce-oriented sites
2 10. There are broadly three types of online communities EXCEPT _________.
A. communities for intimacy
B. communities for interests
C. communities for shopping
D. conmmunities for transactions
11. In order to achieve the ultimate shareholder value, business need to target intermedate goals
EXCEPT ___________
A. Reaching operational excellence —low caost, quick response, streamlined processes
B. Selling more products at the lowest price
C. Attaning customer intimacy —life long customer loyalty
D. Product and service leadership
12. Consumers shop on the web since they get value in the form of EXCEPT _______
A. Lower cost and greater choice
B. Convenience
C. Customization
D. Higher price and Lower quality
13. Pure play business models inclue the following EXCEPT ___________.
A. Opening web-based channels
B. Portal sites depending on web advertising
C. Auction-based C2C sites
D. E-tailers abd webmalls such as Amazon
14. Brick and Motar business models include the following EXCEPT _________
A. Opening web-based channels
B. Portal sites depending on web advertising
C. Promotion and E-commerce transactions
D. Customer support and running operations
15. ________ account for more than 90% of all consumer payments in the United States.
A. Cash, checks, credit cards and debit cards
B. Cash, charge cards and smart cards
C. Smart cards, master cards and credit cards
D. Cash, checks, credit cards and smart cards
16. Instead of charging purchases against a credit line, a ______ removes the amount of the sale
from the cardholder ’s bank account and transfers it to the seller ’s bank.
A. credit card
B. smart card
C. debit card
D. charge card
17. The main categories of payment cards are the following EXCEPT _________.
A. credit cards
B. smart cards
C. debit cards
D. charge cards
18. Computer security is generally classified into three categories EXCEPT _________.
A. secrecy
B. integrity
C. necessity
D. loyalty
19. Service providers offer clients hosting arrangement that include the following EXCEPT _____
A. shared hosting
B. web hosting
C. dedicated hosting
D. co-location
20. One set of categories that markers use today include ____________
A. browsers, buyers and shoppers
B. browsers, surfers and shoppers
C. buyers, shoppers and connecters
D. simplifiers, connecters and bargainers
II ．Find the items equivalent to those given in Chinese in the table below (20’)
A ------ purchasing department
B ------ finished product
C ------ credit card
D ------ value-added networks
E ------ electronic data interchange
F ------ raw material
G ------ research and development H ------ annual report
I ------ pop-up ads J ------ after-sales service
K ------ web presence L ------ commodity item
M ------ physical currency N ------ online payment
3 O ------ encryption keys P ------ card not present transaction
Q ------ stored-value card R ------ risk management
S ------ supply chain management T ------ search engine
21. 搜索引擎 （ ） 22. 采购部 （ ）
23. 成品 （ ） 24. 风险管理 （ ）
25. 密钥 （ ） 26. 网上结算（ ）
27. 供应链管理（ ） 28. 原材料（ ）
29. 增值网 （ ） 30. 大众商品（ ）
31. 储值卡（ ） 32. 信用卡（ ）
33. 通货 （ ） 34. 年度报告（ ）
35. 网上展示 （ ） 36. 电子数据交换（ ）
37. 弹出广告 （ ） 38. 不出示卡交易（ ）
39. 售后服务 （ ） 40. 研发（ ）
III Translate the following sentences into English, choose the correct answers. （10’）
41. Business often have entire departments devoted to negotiating purchase transactions with their
suppliers.
A. 企业往往会设立专门的部门负责同供应商谈判采购交易。
B. 企业常常有整个部门专门和供应商谈判采购交易。
C ．业务往往是专门和供应商谈判采购交易。
D ．企业往往会设立专门的部门负责同卖家谈判采购交易。
42. In particular, many foreign suppliers that had been difficult to reach with mailed bid packages
could be included in the solicitation for quotes.
A. 甚至以前因难以通过邮寄方式应标的国外供应商现在也不能参加招标了。
B ．甚至以前因难以通过邮寄方式应标的国外供应商现在也可以参加招标了。
C ．特别是许多难以通过邮寄方式应标的国外供应商现在可以被包括在招标报价内。
D ．甚至以前因通过邮寄方式应标的国外供应商现在也可以参加招标了。
43. These provide a platform for developing one-to-one relationships using member-generated documents and messages.
A ．这些为建立一对一提供一个平台，用收集的会员文档和消息。
B ．通过会员建立的文档和消息，把一个平台提供给一对一关系。
C ．通过会员建立的文档和消息，为建立一对一的关系提供一个平台。
D ．用收集的会员文档和消息来建立一个一对一的平台关系。
44. Not only do web site visitors arrive with different needs, they arrive with different experience and expectation levels.
A ．网站访问者有不同的需求和不同的期望水平。
B ．网站访问者不但有不同的需求，而且还有不同的体验和期望水平。
C ．网站访问者不但有不同的需求，而且还有不同的经验和期望。
D ．网站摆放着不但有不同的需求，而且还有不同的体验和期望水平。
45. Web browsers or e-mail programs exchange digital certificates automatically and invisibly when requested to validate the identity of each party invovled in a transaction.
A ．在交易中被要求证明彼此的身份时，浏览器或电子邮件可以交换数字证书，不需要用户介入。
B ．浏览器或电子邮件在交易中被要求证明彼此的身份时，可以自动交换数字证书，需要用
4 户介入。
C ．浏览器或电子邮件在交易中被要求证明彼此的身份时，可以交换数字证书，不需要用户介入。
D ．浏览器或电子邮件在交易中被要求证明彼此的身份时，可以自动交换数字证书，不需要用户介入。
IV . Put the following sentences into correct order in terms of the basic structure of fishing
attacks.(10’)
A. The unsuspecting recipient enters hs or her login name and password.
B. The attackers sends e-mail messages to a large number of recipients.
C. The e-mail message includes a link leading the recipient to the fishing attack perpetrator ’s
web site.
D. The e-mail tells the recipient that his account has been compromsed.
E. Once inside the victim ’s account, the perpetrator can access personal information, make
purchases, or withdraw funds at will.
46 ( ) → 47 ( ) → 48 → ( ) → 49→ ( ) →50 ( )
V . Filling out the following tables with the given imformation in terms of technology-enabled relationship management and traditional customer relationship. (20’)
A. provide information in response to specific customer requires
B. Same for all customers
C. Direct or through intermediaries; customer ’s choice
D. Negotiated with each customer
E. Created in response to customer demands
F. Set by the seller for all customers
G . “ Push and sell ” a uniform message to all customers
H. Individually tailor to customer
I. Determined by the seller based on R & D
Technology-enabled relationship management and traditional customer relationship
electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.doczj.com/doc/9114971771.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
最新国家开放大学电大《商务英语基础(1)》教学考一体化网考形考作业试题及答案 100%通过 2016年秋期电大把《商务英语基础(1)》纳入到“教学考一体化”平台进行网考，针对这个平台，本人汇总了该科所有的题，形成一个完整的题库，内容包含了单选题、判断题，并且以后会不断更新，对考生的复习、作业和考试起着非常重要的作用，会给您节省大量的时间。做考题时，利用本文档中的查找工具，把考题中的关键字输到查找工具的查找内容框内，就可迅速查找到该题答案。本文库还有其他教学考一体化答案，敬请查看。 一单选题 1. Can I ____a message or would you like to ring him on his mobile phone? （5.00分） A. make B. leave C. have D. take 2. The engineer recommended________ （5.00分） A. when we look at this question. B. that values his new ideas. C. that the process can be made simpler. D. which is the Mark 2 project. 3. Shall we get straight ________to business? （5.00分） A. in B. down C. over D. for 4. We’ll do our _____to make your visit worthwhile.（5.00分） A. best B. much C. most D. worst 5.We very much appreciate your efforts________（5.00分） A. our production costs must be no more than 15 percent. B. has done damage to our reputation C. to negotiate with you D. to make this product possible 6.Because we can’t find a compromise________（5.00分）A. we’ve ever given before. B. but I got nothing out of it. C. and there are two hundred and sixteen thousand employees worldwide. D. I am afraid we can go no further. 7. I have the authority________（5.00分） A. to negotiate with you B. has done damage to our reputation C. to make this product possible D. what seemed an impossible problem 8.Could you come______ to the development workshop for a second?（5.00分） A. up B. on C. down D. over 9. Could you _________the times of flights to Atlanta and reserve me a seat? （5.00分） A. find through B. find C. find over D. find out 10.The company really needs the fax machine by tomorrow________（5.00分） A. we’ve ever given before. B. but I got nothing out of it. C. or it will have to look elsewhere. D. I am afraid we can go no further. 11. I have a small token of our gratitude________ （5.00分） A. that the process can be made simpler. B. when we look at this question. C. which is the Mark 2 project. D. which I would like you to have. 12.I wonder __________you could check Mr. Sakai’s European itinerary.（5.00分）
商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度
3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
机密★启用前 大连理工大学网络教育学院 大工20春《商务英语写作-精品课程》课程考试 期末考试复习题 ☆注意事项：本复习题满分共：400分 一、单项选择题（本大题共30小题，每小题2分，共60分） 1.Please let us know which of our products _______. A. you are interested B. are you interested C. they are interested D. you are interested in 2.We ______ your name and address _______ the Chinese Embassy in Bonn. A. are learning….from B. have learned ….from C. have come to know….of D. have been given ….from 3.We are now enclosing a price list for all the items you _______ in your letter under reply. A. required B. inquired about C. said D. informed 4.If you are prepared to increase your ______ to 15%, we shall be pleased to purchase the complete stock. A. price B. discount C. sales volume D. cost 5. A recent market survey reveals that such articles are no longer __________. A. in demand B. demanded C. on demand D. for demand 6. We will do our best to _______ shipment to meet your requirements in time. A. comply B. make C. expediting D. arranged 7. Any loss or damage noticed when the goods are delivered must be reported to the ______ at the time, otherwise he will not be responsible for it. A. consignor B. consignee C. shipper D. carrier 8. For all the remaining items the stated dates of delivery are approximate, but _______ would these dates be exceeded by more that ten days. A. in no case B. in any case C. by all means D. under any circumstances 9. Your failure to open the L/C in time will ________impossible for us to deliver goods within the
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
Part III Reading comprehension Passage 1 Richard Brasher, commercial director of Tesco?s non-food operations, is in the frame for the top job at Boots, where chief executive Steve Russell is to step down. Brasher is understood to be on a shortlist that includes Stuart Rose, the former boss of retailing group Arcadia, the Terry Duddy, chief executive of catalogue retailer Argos. Brasher is viewed as a high-flier within Tesco and is highly rated by the group?s chief executive, Terry Leahy. Boots has been looking for a chief executive and a new chairman since the middle of December, when its current chairman, John McGrath, admitted that the group had not acted fast enough to address strategic issues that were facing it. McGrath is due to step down at the end of his contract in the summer, after overseeing the search for a new chief executive. Boots has been trying to find a way to distinguish itself and its products from the increasing range carried by supermarkets. Last week Sainsbury, the food retailer, said it would be extending its own health and beauty offering after it axed a joint venture trial with Boots. Sainsbury and Boots have been working together since 2001, but Sainsbury now wants to roll out its own programme in about 50 stores. Under the original trial, Boots supplied the products, including exclusive lines, to a specific area within Sainsbury stores at nine out-of-town supermarkets. Although both sides agreed initial targets had been met, they could not agree terms to take the scheme forward. Observers suggested that the two had disagreed over sharing revenues. Boots has confirmed the departure of another senior member of management. Michael Bunting, head of treasury, will leave the company in April. Other senior staff who have left recently include Barry Clare, marketing director, and Ken Piggott, who was managing director of Boots? core business. Questions 31-35 are based on passage 1 31. Boots, according to the passage, is _______. A. a person B. a supermarket C. a hotel D. a factory 32. Richard Brasher is to ________. A. become chief executive B. be on a shortlist C. be a high-flier D. work within Tesco 33. Brasher is _______. A. scolded badly by Terry Leahy B. highly assessed by Tesco?s chief executive C. valued greatly by Tesco D. understood by Tesco 34. Sainsbury is a ________. A. person who worked with Boots B. business that wants to work with Boots C. supermarket that has developed its own program all the time D. supermarket that stopped cooperation with Boots 35. It seems that ________. A. a lot of people left Boots B. Boots is thriving quickly C. Boots has decided to reform D. Some senior staff have left or will leave Boots
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.