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英文计划书完整版-

英文计划书完整版-
英文计划书完整版-

Planning Book for a female Bar

Creative director

1, Theme

Modern city female has psychological pressure widely. In today's society competition pressure is big, and a woman has to face stress from family, work and workplace and to face cold violent pressure even self assessment pressure. Different mental pressure stacks together. However, many modern city females often ignore their psychological and emotional needs. According to statistics, the possibility of contemporary female having depression and mental anxiety is twice higher than male. Therefore, vast urban women really need a special place to alleviate and treat the pressure and the depression inside. This bar is defined as a leisure woman bar, servicing for the female and aiming to provide a warm place to relax for urban women and create a female compatriot home. The bar's name is Athena, standing for courage, wisdom and being free from love's fetter.

2, Location Choice

Because most masses of urban women always live in a noisy working environment , so choosing the bar's position must adhere the principle of questing quiet , on the other hand must ensure the daily consumers, therefore the bar could be in suburbs which are quiet and not too far from the downtown, such as top-grade residential areas in suburbs. But, the area need not too big, focusing on the sweet and comfortable. A two -floor building and each layer is around fifty square meters.

3, Decoration

The general principle for the bar's decoration is concise but not simple. The leisure bars, are usually treated as teahouses too, which are places for guests relaxing spirit and raising a gender. These places are mainly satisfy the guests who want to relax, meet talk and date, so seats must be very comfortable, lamplight must be downy and audio volume must be small. In a word the environment must be sweet elegance. In addition to other drinks, soft drinks are mainly supplied, and coffee is an important one. The decoration need not too complex, but to give guests a kind of relaxed feeling, at the same time should pay attention to elegance to satisfy the aesthetic requirements of urban women. As the bar's name is Athena, so it can be decorated with ancient Greek and Roman style, but also retain modern feature and not down to the trend. For example, we can design a white door, engraved with Athena like and two pillars in every side. Indoor design should insist on bright color department and lamplight is downy, giving guests a kind of lively and cordial feeling, and can't dim like ordinary bar, letting people feel vertiginous. For example, we can use desk and chair with white department and place long desks to facilitate customers' communication. What's more, we use gentle color for walls, hanging some international famous women's portraits and introducing their deeds to stimulate the customers. We can use ecru wood for the bar stage which is better classic and clear at a glance, making sure the stage is long enough for customers sitting down and talking. Showcases do not need too big and wine and beverage need not too much. On the first layer, there must have enough space for customer taking various activities which cannot be too intense, such as singing, games, and simple dance. At a corner, we can design a small-sized stage,

with a karaoke, providing for the customers' singing or speeches. The second floor mainly used for chatting. We can design four small rooms parted by wooden grid. People can talk with each other sitting on the sofa or just sitting on the floor. Every room has different names which are respectively named with four goddesses in ancient Greek and Roman mythology. Hera Juno who is the protector of marriage and takes care of married women specially. Aphrodite Venus, she is in charge of love, desire and beauty. Nike Victory who is victory goddess. Nemesis who is revenge goddess and her mission is to help others to revenge and purpose justice.

4, Music

On the first layer, we can mainly play some suitable pop music for female, and on the second floor we play some soothing light music primarily. We also can change the music according to most customers' requirements, or allow customers to take music to play after selecting.

5, Theme Activities

Within a week, we have fixed but different activities for interacting with guests every day or provide different topics to discuss with customers. For example, Monday "to know new friends", the first day of a week, representing a new start, we can let the customers to introduce themselves. Everybody can make some new friends on this day. Tuesday "tell your story ", guests can tell their life experience or inspiration to share with everyone, or if customers have any difficulty or trouble, they can speak together out for advice. Wednesday "sing your emotions", no matter glad or sad, it's on this night, customers choose songs which are suit their mood and sing out their

feeling. Thursday "thank for life", four working days have already passed, and after one day people can have a rest. Everyone's heart may be a little impetuous, so on this day, we can call for people to thank for life, finding nice things in life and waiting for the arrival of the weekend patiently. Friday "release your stress", tomorrow is resting day, people can thoroughly in tonight let themselves relax and do what they always wanted to do but didn't do, such as calling someone they always missed but never contact , or saying sorry frankly to others, etc. Saturday" free activities", there is no specific theme today, guests can do what they want to

do .During the customer free activities time, staffs communicate with customers and collect the customers' opinions and suggestion to the bar.

Sunday "learn successful women", we may host a small exhibition about three or four famous female (candidates are acceptable for customers' suggestion) deeds, giving customers some revelation and letting them meet next Monday confidently (fees restricted within rmb300 per time).

6, Staffs

The waiters (except the shopkeepers) are all men with strict requirements for their height and appearance. We had better establish a specialized customer contact book for communication and satisfaction survey. In principle, customers are not allowed to take drinks and food and we don't provide dinners, mainly providing tea and cakes, etc.

Marketing manager

Bars and pubs are not very widespread in Jinan。And most of those bar just want

their visitors be more and more .And inevitably among so many boys there were low types too, snakes mixed up with dragons. They fail to appeal to women and families and are usually staffed by workers who have received little or no training and are not paid enough to care whether the consumers have had a good time.

1,Price Positioning:Midrange price position: the new group sales for groups,2,Place In culture east road,a place that young, trendy and vibrant。The idea is to attract a generation of confident, independent and optimistic women.

3, Products

ⅰ, Beverages

ⅱ, Snacks .Has diversification of food choices, especially the wide variety of snacks in Jinan

ⅲ, Entertainment .Choose light pop music .Loud music with a strong beat is going out of fashion, and sweeter, softer music is becoming popular。invite Bands mostly made up of students。

ⅳ, Maintains good cooperation relations with the most well-known clothes brands and college girls,hold models Competition or fashion show.

4, Promotion

ⅰ, External marketing:

Music channel automobile channel

Bus-stop board ad

On-line ad .CPC (Cost per Click or Cost per Thousand Click –Through) Provide Commercial sponsorship for literary parties and the cultural

activities of university students, singing contests for example.

ⅱ, Internal marketing:

Internal marketing mainly includes the special markers,important circulars, wine list, and introductions of selling varieties; staff's personal marketing; designation and lighting; service mood and atmosphere of the bar; the color, smell, taste of the drinks and foods ,etc.

Internal marketing begins when the consumer just comes into the bar. How to let her stay and to consume with self-initiatives is the most important for internal marketing. The waitress’s beautiful appearance, lovely smile, warm and friendly service,and kind regards are essential for retaining customers. Meanwhile, the environment and atmosphere of the bar affect the gusts a lot. After the guests into the bar, effective marketing tools and leading words of the staff could determine the number of their spending. When the guests leave the bar, waitress should present a miniature of wine list ,a handkerchief ,or a package of tissue to the guests. Of

course ,these freebies are all with the address and telephone number of the bar on them ,to make a memorial and welcome the gust to come next time,bringing with her friends . We can also cooperate with the most popular cosmetics department t of Jinan, and present cosmetics sample to our consumers.

⑴Display is also a means of internal marketing. exhibitions can be placed in the bar cabinet and the glass windows facing onto the street ,on the table besides the entrance ,and every corners can be decorated. Exhibit art is undoubtedly of a silent temptation to females, which have a positive effect on their consuming behavior.

⑵ Design and decoration of the bar is also of importance in internal marketing .Whether the environment and atmosphere inside feels comfortable and warm? In general, the dizzying glare of lights will not leave a good impression, and the odd and strong contrast in colors will not necessarily bring good results either. Therefore, be sure to consult the professional experts before designating.

⑶Wine list .Wine on the list should be classified for the convenient of the consumers If most customers are not familiar with the wine, attached instructions before each class or each subclass, In addition, we will offer two different wine lists, one is a general wine list ,and another is "VIP wine list." The former needs to be placed on each table, while the latter only presented when the customer requirements, or that she could not find what she wants on the general wine list

⑷Staff marketing .Every employee is a salesman, and their appearance, service and work attitude can be invisible promotions. Good bar atmosphere can also conducive to the marketing of wine. Each person's personality, appearance, hairstyle, clothing, greeting should be of unique charm.

⑸Information service .Free reading is available in the bar, such as newspapers, magazines, and books that containing shopping, food and beverages, properties, travelling, medical information, loving.

⑹ Taste for free. Free tasting is the most effective way when a bar when a new product is launched.

⑺Discounts .Offering discount cards or membership cards to customers. This is essentially a way for profit sharing.

⑻Brochure .Cooperate with stores from other industries that also need female consumers,and make sure the designation is attractive. The brochure should normally include the following:

①The name and related logo sign of the bar;

②Introduction of the features of the bar;

③address and phone numbers of the bar;

④If customers need more information, which department or who should be contacted.

There are a lot of means and methods of marketing .In addition to the daily external marketing and internal marketing, we should also seize the opportunities in holidays and every special day to make timely special promotions.

Finally to emphasize that: Effective marketing can not be intermittent, it must be regular ,solid, and continuously repeated. This is the most effective way to achieve the same effect like snowballing.

Finance manager \

1. Item of cost

1.1 Fitment and the rent of the first year is 152000RMB.

The Women Bar will be located at the suburb which isn’t very far from urb an district. The average rent of the commercial store is 6000RMB per month.

Decoration should be concise and elegant.

Women bar needs the special fitment such as stairs, unique desks and sofas, bar counter, so the cost of the fitment is big and the estimation is 80000RMB.

1.2 The cost of equipment is 27800RMB. We can make use of them in 3 years. Equipment of multimedia, 1000RMB

Tray, cup, napkin, Shake jug, cocktail bar, opener, coaster and so on, 1800RMB Fridge, 4000RMB

Cupboard, 1000RMB

Micro-wave oven, coffee supplier and so on, 5000RMB

Pos and Cash register, 3000RMB

Television, 3000RMB

1.3 Salary of the employee is 24500RMB per month

Manager, 4500RMB per month

Two bartenders, 6000RMB per month

Salesman, 3500RMB per month

Manager of finance, 3000RMB per month

Four waiters, 6000RMB per month

Cashier, 1500RMB per month

1.4 Registered procedures is about 1000RMB in china

1.5 The cost of the marketing of the first month is 50000RMB, including advertising, gifts, manuals.

The cost of the marketing will decrease by month because the market has been opened.

1.6 The cost of procurement

Primarily, all kinds of wine, beverage, condiments cost 50000.

It will increase by year by the business prospering.

Item Cost/RMB Income/ RMB Profit/ RMB

January 304300 30000 -274300

February 84500 84000 -500

March 78000 99200 21200

April 44000 126000 82000

May 84500 151200 66700

June 75500 108000 32500

July 74500 122400 47900

August 74500 81840 7340

September 74500 86400 11900

October 84500 152000 67500

November 74500 121000 46500

December 94500 135000 40500

Total 149240

Staffing manager \

1.Bar manager, 4000RMB per month, who is responsible for the overall coordination and

management of the bar and supervises the staff work of various departments. The bar manager needs to encourage staffs and calls up their enthusiasm and also listens to the views of staffs.

He or she should make the integrated decision of the bar and make a summary of all personnel

information and take charge of documentation, management and employee file management.

2.Bartenders, 2 staffs, 3500 RMB per month. They should take overall the responsibility for the

supervision and inspection of the bar and grasp the use of the facilities and maintenance knowledge and behave actively in their daily work and work hard on cocktail recipe.

3.Bar staffs, 4, 1500 RMB per month. Two of them are fruit operators and they master the

techniques of fruit carving. The other two people are staffs of products department. They should be familiar with wine and the operation of the bar operation process

4.Marketing director, 3500 RMB per month. Marketing director should take charge of market

development and to organize bar sales and to understand the marketing demand and supply and customer intentions and needs. The marketing director should also actively participate in domestic and international tourism promotion and try to establish a stable customer relationship in different regions.

5.Procurement staff, 3000 RMB per month. The procurement staff is responsible for the

procurement of daily materials and does market research of suppliers. He or she needs to be familiar with procurement and make bulk procurement of materials in accordance with the company's procurement process. According to market changes, the procurement staff can give the relevant information back to the company and make adjustment in materials procurement.

6.Financial manager, 3000 RMB per month. The financial manager should make monthly

revenue forecasts, operating costs and expenses plan. Based on turnover and costs, the financial manager also needs to make the income statement and cash flow statement and analyzes the financial statements and compares the same financial indicator at different times.

7.Cashier, 1500 RMB per month, who is responsible for cash work.

Also we need to arrange different staffs on duty according to workplace and business conditions. We should make reasonable allocation of staffs based on customer circumstances and workload of the staffs.

In addition,we need to establish a strict service standards and complaints mechanism and improve the Staff Code of Practice, evaluation system and reward system. We will adopt a people-centered attention to the team management thinking. We should emphasis on personal development and respect for individual values. Various functional departments should coordinate and cooperate with each other, striving for the overall development of the bar.

1. Be respect for the bar staff and their independent personalities.

2. The senior people makes plan and manages the lower level. The lower should be subject to higher guidance and try to complete the task

3. Mutual supervision: the senior people can supervise staffs while employees can voice their opinions to their superiors as well.

4. Create a group atmosphere: we should let the subordinates feel the strict discipline, but also care staffs and let the staffs feel warm from the bar. This will help to strengthen cohesion and enhance motivation.

Last,registered.

1. To apply for a name audit in local industrial and commercial bureau.

2. To apply for a health permit in public health bureau.

3. Going to the EPA, asking for pollution permit.

4. To apply for the business license in the region industrial and commercial bureau.

5. To apply for the “approval of building fire certificate” in the city fire squadron.

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