Unit 1 Globalization
Part I Business V ocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.
A sections
B sectors
C segments
D components
2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.
A repeat
B make
C recognize
D produce
3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.
A obtained
B got
C reached
D benefited
4 Royal Dutch/Shell is another group which manages to ______D_________ itself as
a local company in which it operates.
A display
B exhibit
C show
D present
5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.
A sale
B purchase
C acquisition
D overpayment
6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.
A man
B talent
C manager
D partner
7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.
A hard
B hardy
C hard up
D hard down
8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.
A come up
B show up
C put up
D live up
9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.
A expense
B price
C fortune
D fate
10 Being kept waiting, being connected to voice mail or being passed on to someone
else are all common ________ D _______.
A flashes
B fires
C firecrackers
D flashpoints
11 Reasons for this are ________ B _________, according to Reed.
A three pieces
B threefold
C three
D triple
12 Increasing numbers of transactions take place entirely by phone, from ___ D ____
insurance to paying bills.
A doing
B selling
C buying
D arranging
13 As companies move towards ‘remote working’, the need for the right tone of voice
_______ A _______ to every level of the organization.
A extends
B stretches
C expands
D attaches
14 However, globalization has brought problems in the compan y’s overseas plants,
and this is having a bad ________ A _______ on its share prices.
A effect
B influence
C affect
D consequence
15 A journalist from the Eastern Economist Review suggested recently that the
company could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.
A aim
B target
C objective
D purpose
16 Although this helps to lower costs, the materials are often of poor quality. This has
resulted in _______ C _______ orders.
A placed
B placing
C cancelled
D canceling
17 Recently, a German distributor refused a D of 50,000 blouses.
A deal
B transaction
C cargo
D consignment
18 When customers want last-minute changes to clothing, the plants cannot meet
customers’ tight _______ D ______.
A times
B periods
C dates
D deadlines
19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring,
behind the times and with no appeal to a fashion-conscious buyer’.
A series
B collections
C sequences
D present
20 Factory workers complain about their wages. They are often expected to work
_______ C ________ without extra pay.
A over
B time
C overtime
D timely
Part II Phrase Translation
Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.
1 资本外逃fight of capita
2 福利welfare beneifts
3 相互让步give-and-take
4 国家形象national image
5 航空航天公司aerospace company
6 全球化公司global company
7 就业问题employment problems
8 生活水准living standard
9 跨文化问题cross-cultural problem
10 合资企业joint venture
11 本地合伙人local partner
12 许可协议licensing agreement
13 通货膨胀率inflation rate
14 市场调研market research
15 远程办公remote working
16 全球会议global conference
17 股票价格share price
18 顾客需求customers’ needs
19 低价战略low-pricing strategy
20 员工流动率staff turnover
Part III Sentence Translation
Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.
1.There are too many examples in aviation and other sectors of what has happened
to companies that have tried to do that.
在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是
2.People are much more likely to express anger over the phone, rather than in
writing or face to face.
和书信及面对面交流比起来，人民更容易在电话上发火。
3.The problem, he says, is not just that employees at Boeing think of other countries
as being exotic.
他说的问题是波音公司员工不仅认为其他国家是异国他乡，与己无关。
4. A journalist from the Eastern Economist Review suggested recently that the
company could become the target of a takeover if it didn’t sort out its problems soon.
一个来自东方经济评论的记者近来建议说如果公司不能尽快解决问题，它就会成为其他公司收购的目标。
5.It would not repeat earlier mistakes such as attempting to enter the train or
boat-building business.
它将不会再犯以前试图进入火车或者船舶制造业的错误了。
6.He is impressed, he says, by the way in which oil companies have benefited from
losing national images.
他说，石油公司通过舍弃民族形象而获益的方法给他留下了深刻的印象。
7.Royal Dutch/Shell is another group which manages to present itself as a local
company in the countries in which it operates.
皇家荷兰壳牌公司是另一个在有经营活动的国家作为当地公司出现的集团公司
8.Condit says, ‘I believe we are moving towards an era of global markets and global
companies.’
康迪特说：“我相信我们正在步入一个全球化市场和全球化公司的时代。”
9.Wal-Mart, a US retain chain, entered the Mexican market by setting up a 50-50
joint venture with a local Mexican retailer.
美国的零售连锁企业沃尔玛通过和一家当地零售商共同建议了一个各占50%份额的合资企业而进入了墨西哥市场。
10. As companies move towards ‘remote working’, the need for the right tone of voice
extends to every level of the organization.
随着公司朝着“远程工作”发展，对正确语音语调的需要延伸到组织的每个层面。Part IV Sentence Translation
Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.
1 我公司经营轻工产品已有20年。
We hava been handing light industrial products for 20 years.
2 我们从商会得知你公司有意购买大量红茶。
We have learned from the Chamber of Commerce that you are in the market for a large quantity of black tea.
3 如果你认为我方的价格合理，请与我方联系。
If you fid our price reasonable, please contact us.
4 我们将非常乐意收到你方寄来的最新商品录。
We shall be pleased to receive your latest catalogue.
5 我们从互联网上得知贵公司的名称和地址。
We hava learned your name and address from the Internet.
Part V Letter Translation
Directions: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 20 points.
敬启者：
从网上得知贵公司名称和地址，并了解到你公司经营玩具的进出口。今特致函与你，望能与你建立业务关系。
若能提供贵公司的有关产品的目录和价目单，将不胜感激。
如果价格合理而且交货期可接受，我方将大量订购。
谨上
Dear Sir,
We have obtained your name and address from the Internet, and learned that you are handling the import and export of toys. We are writing to you in the hope of establishing business relations with you.
We would appreciate it if you could send us your latest catalogues and price lists.
If you prices are reasonable and the time of shipment acceptable ,we will place a large order with you.
Sincerely yours.
Part VI Business Writing
Directions: For this part, you are required to write on the Answer Sheet a memo in the full correct format based on the information given below. This part totals 20 points.
● You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad.
● Write a memo to your project team;
* informing them of the cancellation and giving the reason;
* stating a new date and time for the meeting;
* requesting suggestions for the agenda.
● Write 40-50 words.
To: All team members
From: PM
Date: 24 Sep.
Subject: Project Meeting Postponed
I’m sorry to inform you that our next project meeting, scheduled to be held on 28 September, has been cancelled, because Michael and Jane will still be abroad by then.
The meeting will be postponed to 8 October when we will be back from the National Day holiday. It will be held from 9:00 to 11:00 am in Conference Room 201.
Pleas think of your suggestions for the agenda and send me a reply before 29 September.
PM
Unit 2 Brands
Part I Business V ocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.
A differ
B compete
C differentiate
D compare
B2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.
A energy
B synergy
C coordination
D collaboration D3 The better-known the brand name, the more people want to _______ it _______.
A copy…off
B send…off
C break…off
D rip…off
A4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.
A approach
B method
C way
D mode
B5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.
A image
B awareness
C management
D loyalty
D6 I’m worried about the sales of the range of fragrances we ________________ two years ago.
A sold
B mounted
C impounded
D launched
B7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.
A declare
B claim
C announce
D specify
B8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.
A home
B police
C school
D office
D9 Customers have become less loyal to brands and are more willing to
____________ to lower-priced coffee products.
A trade in
B trade for
C trade up
D trade down
C10 It is ________________ as an exclusive ground coffee for gourmets.
A produced
B made
C promoted
D sold
A11 Thank you for the _____________ order of February 2 for 28,800 raincoats.
A captioned
B captioning
C to caption
D caption
C12 Your order will be ready for shipment by February 28 and be packed _________ seaworthy containers.
A by
B through
C in
D within
D13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.
A in
B at
C by
D to
C14 Each carton is ____________ with a polythene sheet and secured by overall strapping.
A lining
B line
C lined
D to line
B15 In addition, the packing is light ________ weight and therefore easy to handle.
A to
B in
C at
D for
A16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.
A all ready
B already
C all readiness
D readiness
B 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.
A As
B With
C For
D At
A18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.
A against
B for
C by
D through
C19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.
A many
B lot
C much
D fewer
B20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.
A for
B to
C by
D in
Part II Phrase Translation
1 国际品牌
International brand
2 民族品牌
National brand
3 品牌商品
Branded goods
4 品牌管理
Brand management
5 高档品牌
luxury brand
6 经典品牌
Classic brand
7 品牌知名度
Brand awareness
8 品牌形象
Brand image
9 品牌忠实
Brand loyalty
10 品牌延伸
Brand stretching
11 物有所值
Value for money
12 公司战略
Corporate strategy
13 许可权利
Licensing right
14 时装设计师
Fashion designer
15 快餐公司
Fast food company
16 广告宣传活动
Advertising campaign
17 研磨咖啡
Ground coffee
18 市场份额
Market share
19 消费者调查
Consumer survey
20 细分市场
market Segment
Part III Sentence Translation
1.The aim of the advertising campaign is to enhance brand awareness so that
consumers become more familiar with our coffee products.
广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
2.V olvo’s brand image is that of a well-engineered, upmarket, safe car.
沃尔沃的品牌形象就是一款做工精良，定位高端，安全可靠的汽车。
3. A brand can be a name, a term or a symbol. It is used to differentiate a product
from competitors’ products.
一个品牌可以是一个名字，一个术语或者是一个象征符号。它被用来把一个产品和竞争者的商品区分开。
4.Brands should add value to products. It’s a synergy effect whereby one plus one
equals three.
品牌应该给商品增加价值。它是一加一等于三的协同增效作用。
5.In the past Calvin Klein took a relatively passive approach to the counterfeit
problem.
过去，卡尔万·克莱因对待造假问题采取了一个相对消极的方法。
6.But as sales and brand awareness have risen, Calvin Klein has become an
increasingly popular target for Asian and European counterfeiters.
但是，随着销售和品牌意识的上升，卡尔文克莱成为一个越来越受亚洲和欧洲的造假者喜爱的目标。
7.Customers have become less loyal to brands and are more willing to trade down
to lower-priced coffee products.
消费者变得对品牌不太忠诚了，更愿意转而购买低价的咖啡产品。
8.You’d be amazed at how many people pay $5 for a T-shirt without realizing it’s
counterfeit.
你会很吃惊居然有那么多人花5美元买一件T恤衫而没有意识到它是件假货。
9.You are a self-employed young fashion designer at the start of your career.
你是一个在你的职业生涯起点的青年个体时装设计师。
10.Consumer surveys show that the Caferoma brand no longer convey a feeling of
excitement and enthusiasm, and that it does not give the impression of being up-to-date and contemporary.
消费者调查显示caferoma品牌不再传递一种兴奋，热情的感觉，它不能给人最新的，当代的印象。
Part IV Sentence Translation
1 请报我方100公吨大米的最低价CIF广州，并表明最早交货期。
Please quote us your lowest price CIF Guangzhou for 100 metric tons of rice, stating the earliest date of shipment.
2 我们相信如你方价格有竞争力，我们能向你方大量订购。
We believe that if your price is competitive, we can place a large order with you.
3 若产品质量好，价格与我方市场相符，我们愿意向你方订一大笔货。
If the product is of good quality, and the price is in line with the market at our end, we would place a big order with you.
4 目前，我们对各种葡萄酒感兴趣，如果能通过航空邮寄最近的价目表，我们将非常感激。
At present, we are keenly interested in all kinds of wines and shall be glad if you will kindly send us your latest price list by airmail.
5 按惯例，我们通常从欧洲供应商处得到5%的佣金。
As usual, we usually get a 5% commission from European suppliers.
Part V Letter Translation
敬启者：
5月5日来信收悉，要求我们报中国红茶的成本加运费至悉尼价。兹答复，我方现报500箱中国红茶，每箱60澳元CFR悉尼价，2004年7月装船。付款方式为不可撤即期信用证支付。此报盘以你方5月15日前复到为有效。
请注意我们的报价非常有竞争力，我们建议你方立即接受。
谨上
Dear Sirs:
We have received your letter dated May 5th, requesting us to make an offer for the Chinese Black Tea CIF Sydney. In reply, we are offering you for 500 cases of Chinese Black Tea at AUD 60 per case CIF Sydney for shipment to be made in July 2004. The payment should be made by irrevocable letter of credit at sight. This offer is valid subject to your reply here by 15th May. Please note that our offer is very competitive and we would advise you to accept it without delay.
Yours Sincerely
Part VI Business Writing
● You are the Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.
● Write a memo to your secretary:
* telling her who you are going to see and when
* asking her to book flight tickets and accommodation
* telling her what work you would like to do in your absence
● Write 40-50 words.
Memo
To: Secretary
From: Lilly Meng
Head of Research for an international car manufacturer Date: 30th October
Subject: Urgent trip
Please note that I have to make an urgent trip at 9:00am tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. I think I will stay there for one or two days , please book the full round-trip tickets and call the hotel for accommodations for me. If there is something going on in I my absence, call Peter Keeley for help.
LM
Unit 3 Advertising
Part I Business V ocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
C1 Outdoor advertising is one of the fastest growing _______________ in the market.
A markets
B sections
C segments
D sectors
D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.
A worthwhile
B worthy
C valued
D worth
C3 The soaring costs of TV are ______________ clients to consider alternatives.
A making
B driving
C prompting
D letting
A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.
A exclusively
B largely
C greatly
D inclusively
C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.
A works on
B works away
C works out
D calculates
D6 We are facing a ________________ with our market share. What are we going to do about it?
A promotion
B sale
C order
D crisis
A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.
A effective
B efficient
C effect
D efficacious
C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.
A ensure
B assure
C convince
D persuade
B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.
A offer
B present
C supply
D furnish
D10 The little village where he lived would be a popular tourist ________________.
A place
B site
C visit
D resort
B11 Thank you for the above order ______________ our bicycles.
A of
B for
C by
D against
C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.
A which
B where
C that
D what
A13 You requested that 80% of the bicycles ____________ in March and the balance in April.
A be shipped
B shipped
C to ship
D have been shipped
C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.
A from
B for
C in
D at
D15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.
A asked
B to ask
C being asked
D asking A16 You now wish to advance the date of shipment ____________ one month.
A by
B to
C for
D at
A17 In the circumstances, we regret ___________unable to meet your request.
A to be
B being
C be
D having been A18 In this case, you must _____________ the additional charges.
A bear
B have borne
C to bear
D bearing
D19 Please take the above ____________ account and let us know your decision as soon as possible.
A to
B for
C by
D into
B20 We are pleased to inform you that the captioned order _____________ now been dispatched.
A have
B has
C are
D is
Part II Phrase Translation
Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.
1 竞争对手产品
Competitors’ products
2 隐性广告
Subliminal advertising
3 广告媒体
Advertising media
4 体育赞助
Sports sponsorship
5 免费样品
Free sample
6 广告标语
Advertising slogan
7 大众媒体
Mass media
8 售点展示
point-of-sale display
9 户外广告
Outdoor advertising
10 大众市场
Mass-market
11 电视黄金时段栏目广告
Prime-time TV slot
12 市场份额
Market share
13 街道设施
Street furniture
14 公交车候车亭
Bus shelter
15 金融服务
financial service
16 营销组合
Marketing mix
17 公共关系
Public relations
18 广告宣传活动
Advertising campaign
19 价格促销
Price promotion
20 潜在客户
Potential client
Part III Sentence Translation
Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.
1. The world of outdoor advertising billboards, transport and ‘street furniture’ is
worth about $18 billion a year, just 6% of all the world’s spending on advertising.
整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%
。
2. Focus, a large advertising agency based in Paris, has a reputation for creating
imaginative and effective campaigns.
焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3. But it is one of the fastest-growing segments, having doubled its market share in
recent years.
但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。
4. Outdoor advertising’s appeal is growing as TV and print are losing theirs.
随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。
5. Adding to its attractions has been a revolution in the quality of outdoor displays.
户外展示设备质量方面的革命也在不断增加它的吸引力。
6. Particularly attractive to the new advertisers is street furniture, the fastest
growing segment of the outdoor market.
路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸引力。
7. Focus has been asked to present ideas for advertising campaigns to managements of the companies concerned.
焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。
8. Focus now needs to convince potential clients that it still has plenty of creative
ideas to offer.
焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。
9. Recently however, Focus’s reputation was damaged when two major clients
changed to rival agencies.
不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。
10. Our aim is to develop loyalty among existing customers and attract new ones.
我们的目标是培养现有客户的忠诚度，并且吸引新客户。
Part IV Sentence Translation
Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.
1 我们很遗憾你们的发盘比美国供应商的价格高出5%。
We regret that your offer is 5% higher than that of the U.S suppliers.
2 羊毛行市目前疲软，除非你方能降价5%，否则无法成交。
The current wool market is weak. We see no prospects of business unless you can reduce the price by 5%.
3 兹遗憾通知你方，本地买主认为你方报价太高。
We hereby regret to inform you that local buyers regard your offer to be much on the high side.
4 我们的报价相当合理，且已为你地其他客户所接受。
Our offer is quite reasonable, and it has been accepted by other customers in your area.
5 至于男式衬衫，我们盼望能够按接近我们的价格达成交易。
As for men’s shirts, we hope to make a deal close to our price.
Part V Letter Translation
Directions: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 20 points.
敬启者：
感谢你们6月26日的报盘以及寄来的餐具样品。
尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的商品出价更低。
因此，我们建议你方将价格减至25美元/套，否则无法成交。
我们期待着你们的确认。
Dear Sirs:
Thank you for your offer of June 26th and the enclosed tableware samples .
Although we really appreciate the high quality of the tableware, we regret to say that your price seems uncompetitive at all.
To accept the price you quote would leave us little profit on our sales, since other suppliers offer lower prices for products of the same quality.
Therefore, we suggest that you reduce your price to $ 25 per set, or business is impossible.
We are looking forward to your confirmation.
Part VI Business Writing
Directions: For this part, you are required to write on the Answer Sheet a reply in the full correct format based on the information given below. This part totals 20 points. ● You work for the Park Hotel in New York.
● Read this letter from a company enquiring about r oom vacancies.
● Write a reply to Mr. Chung:
* confirming the availability of the rooms
* confirming the dates
* quoting the price
* giving information about business facilities.
● Write 60-80 words.
The Park Hotel
134 Central Park South
New York10019
USA KL Computers
95 Science Park Drive #02-03
The Curie
Singapore 118285
20 June 2003
Dear Mr. Chung:
We have received your kind enquiry about room vacancies dated June18th,2003. In compliance with your request, we have made the arrangements for you as follows: We will reserve four double rooms (Room 1001 --- 1004) on 9-11 July. Each of them is equipped with broad-band internet access. We can provide the business facilities such as fax machines, meeting rooms and overhead projectors. Our hotel also offers secretarial help, and it costs ＄40 an hour.
The rate, including accommodation, facilities and breakfast is quoted US＄1,400 approx. per person. You should pay all the expense before July 10th. Please don’t hesitate to contact us, if you need any further information and we are looking forward to your immediate confirmation.
Yours faithfully
Miss WU Xiaoli
Manager of the Park Hotel
Unit 4 Cultures
Part I Business V ocabulary
1 Please make sure that our order will be executed to the entire ___ A ____ of our
customers.
A satisfaction
B satisfactory
C satisfying C satisfied
2 The goods _______ A ______ if your L/C had arrived by the end of this month.
A would have been shipped
B would be shipped
C will be shipped
D should have been shipped
3 Unless otherwise _______ B ______, we wish to arrange to take out insurance on
the shipment against All Risks and War Risk.
A instructing
B instructed
C to instruct
D instructs
4Please tell us _______ A _________ the goods will be transshipped.
A where
B what
C which
D who
5Please _____ B______ us how the goods are packed.
A advice
B advise
C notice
D note
6Our customers request you ______B_____ what you mean by “prompt shipment”.
A explain
B to explain
C explaining
D explained
7______ B _____ the end of March, we had shipped 2,000 tons of rice to London.
A In
B By
C at
D from
8Shipment will be ________ D _______ in May 2007.
A left
B started
C set out
D effected
9Goods will be shipped within one month after ______C_____ of your order.
A receiving
B reception
C receipt
D received
10It is imperative that all your future credits should allow transshipment and _____
A ______ shipment.
A partial
B partly
C in part
D parted
11Shipment is to be made during March to May _____ A ______ three equal lots.
A in
B at
C by
D on
12Direct steamers to your port are few ______ C ________ winter season.
A at
B on
C during
D by
13Please try your best to ship our order ________ D ______ that steamer.
A for
B in
C with
D by
14We find _____ C ______ transshipment of your order is not possible.
A when
B what
C that
D how
15 For your order, we have ______ A_______ space on S.S. “Mermaid” due to arrive
at Hong Kong around May 28.
A hired
B bought
C fired
D purchased
16Since the transaction is made _____ C _____ FOB basis, you are to ship the goods by a steamer to be designated by us.
A at
B by
C on
D in
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间：2014年5月31日 09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位 置，写在试题册上的答案一律无效。全部答题时间为120分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由考 生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。 凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可离 开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60小题，每小题1分，共60分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I’ m sorry, I’m not. I’ve got to visit my aunt 1 . Mike: Oh, that’s a pity. Monday’s difficult for me. What about Tuesday evening? Mart: Tuesday’s bad for me as well. I’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I’ve got to 2 and do some work. I really must. Mike: Oh, that’s a shame. Well, I can’t 3 Thursday. What about Friday? Mary: I’m 4 sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can’t you get out of it? Mary: I’m afraid not. I’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1．A. in the hospital B. in hospital C. in hotel D. in hostel 2．A. stay in B. staying C. stay D. sleep 3．A. make that B. make this C. make D. make it 4．A. outright B. awfully C. really D. totally 5．A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the
International Business English Lesson 1 International Business/国际商务 Business Knowledge: The major differences between international business and domestic business A.Differences in legal systems 法律体系 B.Differences in currencies 货币 C? Differences in cultural background D? Different in natural and economic conditions The major types of international business A.Trade https://www.doczj.com/doc/9914165345.html,modity trade 商品贸易 b? Service trade B.In vestment a.Foreign direct investment b.Portfolio investment 证券投资 C.Other types a. Licensing and franchising许可经营和特许经营 b? Management contract and contract manufacturing 管理合同和承包生产 c.Turnkey project and BOT Trade Terms: 1.Customs iirea 关税区： 2.Conversion货币兑换 3.Visible trade 有形贸易：The form of commodity trade, i.c. exporting and importing goods produced or manufactured in one country for con sumption or resale in another, (including cash transaction-by means of money and market, and counter trade) 4.Invisible trade 无形贸易：The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries.
新编国际商务英语阅读教程译文 第一单元国际贸易理论 重商主义 世界上第一个国际贸易理论——重商主义，产生于16世纪中期。重商主义宣 称金银是一国财富的支柱，是繁荣商业所不可或缺的。当时，金银是国家间的贸易 货币，出口国赚取金银，同样从他国进口货物，导致金银的外流。重商主义认为出 口大于进口从而保持贸易顺差是一国的根本利益。这样，一国积累金银，最终使国 家财富增加，国家地位得以提升。正如1930年，英国重商主义学者托马斯?孟所说: 增加一国财富的最普遍的做法是对外贸易，而且我们必须遵守这样的规则:每 年出口产品的价值要大于进口产品的价值。 遵循这一说法，重商主义提倡政府干涉，以确保贸易顺差。重商主义认为大量 的贸易额并没有什么益处。他们建议颁布政策以扩大出口，限制进口。具体做法可 以是对进口施加关税和对配额进行限制，对出口则给予补贴。 1752年古典经济学 家大卫?休谟指出了重商主义学说的缺陷。据休谟所说，如果英国对法国贸易顺差(即出口大于进口)，相应的金银的流入会导致英国国内货币供应充足，从而产生通 货膨胀。而法国会因为金银的外流产生相反的效应——通货紧缩，价格降低。英法 之间相对价格的变化将促使法国的进口商购买的英国货物数量减少(因为英国货物 变得昂贵)，英国的进口商将购买更多法国的货物(因为法国货物价格降低)。结 果，英国贸易收支状况不断恶化，法国贸易收支逐步得到改善，这种情况一直持续 到英国的顺差被抵消。因此，休谟认为，长期来看，没有国家能够如重商主义者所 想象的那样保持贸易顺差。 除了休谟指出的缺陷之外，重商主义的另一缺限在于其视国际贸易为零和博弈(零和博弈是指一国得益必导致另一国受损)。亚当?斯密和大卫?李嘉图指出了重商
全国外经贸从业人员考试 国际商务英语等级考试（中级）试卷 2011年5月 Ⅰ．Listening: 20%（听力，20分） Section A Directions:Listen carefully and fill in the blanks with the words or phrases you’ve heard. L/C is a written by a bank given to the exporter at the request of the importer to effect up to a stated sum of money within a prescribed time limit and against stipulated documents. L/C is the most generally used method of payment in the of international trade. It is reliable and safe because it gives protection to both the exporter and the importer. The exporter is assured of payment once he has shipped the goods as stipulated in the and the importer is assured of getting the right goods once he has made payment accordingly. Section B Directions: Listen to the tape and translate the sentences into Chinese. 1. . 2. . 3. . 国际商务英语等级考试（中级）试卷第1 页（共13页）
Unit 1~2 Mercantilism 重商主义 Neomeicantilist 新重商主义者 Trade surplus 贸易顺差 Quota and tariff 配额和关税 Government intervention 政府干预 Zero-sum game 零和博弈 Positive-sum game 常和博弈 The theory of absolute advantage 绝对优势理论 The theory of comparative advantage 比较优势理论 Factor endowments 要素禀赋理论 Product life cycle 产品生命周期（+theory ……理论） Economies of scale 规模经济 Diminishing returns 收益递减规律 Green revolution 绿色革命 Voluntary restriction 自动出口限制 Deposit 佣金 First mover advantage 先占优势 Barrier to entry 进入(市场)壁垒 Porter’s diamond theory 波特的钻石理论 National competitive advantage 国家竞争优势 The department of commerce 商务部 Letter of credit 信用证 Draft /bill of exchange 汇票 bill of lading B/L 提单 Sight draft 即期汇票 Time draft 远期汇票 Banker ‘s acceptance 银行承兑（+bill …汇票） Trade acceptance 商业承兑汇票 Countertrade 对等贸易 Barter 易货贸易 Switch trading 转手贸易 Offset 抵消 Counter purchase 互购贸易 Compensation trade 补偿贸易 Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports（重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口） Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade （重商主义主张政府介入以便实现对外贸易顺差） It views trade as a zero-sum game - one in which a gain by one country results in a loss by another （将贸易看成零和博弈，一个国家收益一个国家受损） Absolute Advantage 绝对优势 Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it 亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势 According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法，各国应该专门生产具有绝对优势的商品，然后用他们交换其他国家生产的商品 The Benefit（好处） of Absolute Advantage and Free Trade The Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势 The Consequence（结果） of Division of Labor and Free Trade 分工的结果和自由贸易 1. To Production: the Flow of the Factor of Production 生产要素的流动； the Efficiency of Factor Distribution 要素分配效率；the Quantity of Production 产品质量。 2. To Consumer: Welfare from Free Trade自由贸易福利: low price of imports and more consumption 低价格的进口更多的消费 Comparative Advantage比较优势 Ricardo’s theory of comparative advantage suggests that countries should specialize in the production of those goods they produce most efficiently and buy goods that they produce less efficiently from other countries, even if this means buying goods from other countries that they could produce more efficiently at home李嘉图的比较优势理论认为一个国家分工生产最有效率的产品，而从别国购买自己生产效率相对较低的产品，
《国际商务英语》期中考试题 i. Put the following from English into Chinese or vice versa. 1. terms of payment 付款方法 6.预付运费Prepaid freight 2. enclosed please find 随函寄上7.报CIF伦敦价格Quote CIF London price 3. by separate post 另行邮寄8.即期信用证Sight L／C 4. profit margin 边际利润9. 以我方为受益人in our favor 5. quantity discounts 数量折扣10. 装船通知Shipping advice ii. Translate the following sentences from English into Chinese. 1.Your company has been introduced to us by the Bank of China as prospective buyers of electronic products. As we deal in the items, we shall be pleased to establish direct business relations with you. 中国银行向我们介绍贵公司是有希望的电子产品买主。由于我们经营该商品，我们很乐意与你建立直接的贸易关系。 2.In reply to your letter dated March 28, we enclose our latest illustrated catalogue for your reference. 兹复你方3月28日函，我们附上最新的带有插图的目录，供你方参考。 3.We are interested in your “Red Flower” Brand Varnish(清漆), but regret to say that your price is about 8% higher than that of other suppliers for similar quality products. 我们对你方的“红色的花”牌清漆(清漆)感兴趣,但很遗憾你方的价格高于其他供应商质量相同的产品价格8%左右。 iii. Translate the following sentences from Chinese into English. 1.如果你方价格有竞争力，我们愿首次订购1200打，即各种型号各400打。 If your prices are competitive,we are willing to place our first order for 1200 dozen,ie,400 dozen of each type. 2.我们的产品在世界市场上十分畅销，以其优良的品质和合理的价格而值得介绍。 Our products are popular in the world market, with its excellent quality and reasonable price worth introduction. 3.请报最好的CIF上海价格，注明最早装运期。 Please quote us your best CIF Shanghai price, indicating the earliest time of shipment. 4.最近对我们的山地自行车需求量很大，我们不能保证新订货在6月30日之前交付。 recently, mountain bike great demand for us, there is no guarantee that new orders on June 30 before delivery. 5.我们已决定委托你方在中国独家代理我方的玩具产品。 We've decided to entrust you with the sole agent of our toy products in China iv. Translate the following letter into English. XX 先生： 我们感谢你方1月2日的询盘，并高兴地获悉你方愿与我们建立贸易关系。按照要求，现向你方报盘如下，以你方答复于20XX年11月7日前到达此地为有效。 规格：蝴蝶牌浴巾(Turkish towel) NJ011 数量：20000打 价格：纽约到岸价含佣金5%，每打22美圆。 包装：每盒一打，每一纸板箱20盒。
绝密 考试结束前 全国2015年4月高等教育自学考试国际商务英语试题 课程代码:05844 请考生按规定用笔将所有试题的答案写在答题纸上三 注意事项: 1.答题前, 考生务必将自己的考试课程名称二姓名二准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上三 2.用黑色字迹的签字笔或钢笔将答案写在答题纸上, 不能答在试题卷上三Ⅰ.T r a n s l a t e t h e f o l l o w i n g w o r d s a n d e x p r e s s i o n s f r o mE n g l i s h i n t oC h i n e s e :(10%)1.p r i m a r y c o mm o d i t i e s 2.e x c h a n g e r a t e f l u c t u a t i o n 3.i n s u r a n c e p o l i c y 4.e c o n o m i c c o n f l i c t 5.v o l u n t a r y e x p o r t r e s t r i c t i o n 6.m a r k e t f l o o r 7.c o u n t e r -v e i l i n g m e a s u r e s 8.c o n s u m p t i o n p r e f e r e n c e 9.b u l k g o o d s 10.E u r o p e a nP a r l i a m e n t Ⅱ.T r a n s l a t e t h e f o l l o w i n g w o r d s a n d e x p r e s s i o n s f r o mC h i n e s e i n t oE n g l i s h :(10%)11.预付现金 12.报价 13.唛头 14.储备货币 15.并购16.长期资本 17.关税区 18.双边贸易
（五）：1、As you will see in our price list,we have offered very competitive prices,supplying you our best quality goods.We solicit that you will favor us with your orders,which shall always have our best attention.贵公司将会从我方价格表中看到，我方向贵公司提供了价廉物美的商品。敬请贵公司向我方订货，我方会精心关照。 2、We should very much like to help you in thismatter,but we have already cut our prices down to the absolute minimum.We think you will find that our competitors are offering a product of cousiderably lower quality in order to compete at this price.我们很乐意帮助你们，但是我们已将价格降到最低限度。你们将会发现：本公司的竞争者是在以大幅度降低产品质量的方式来压低价格。 3.谢谢你方3月10日来函。从信中我们获悉你方希望得到我方梅林牌罐头食品 的报盘。Thank you for your letter of March 10,form which we have learned that you hope to receive our offer for “Meiling”brand canned goods. 4..我们从贵公司8月20日来函中得知你放打算向我方订购二万公吨化肥 我们很高兴的报价如下。We have learned form your letter dated August 20 that you are going to place an order with us for 20000 metric tons of chemical fertilizers.We are pleased to quote as follows. .5.兹复你方7月8日函 我们现向你方作如下报盘 以我方最后确认为准。In reply to your letter of July 8 ,we are now making you the following offer,subject to our final confirmation. 6.供你放参考 我方价格合理 中东地区许多顾客已经接受该价格。For your reference ,our price is reasonable and a lot of customers in the Middle East have accepted the price. 7.复你方9月10日信 我们乐意向你方报盘如下 以北京时间10月15日前复 到为有效。In reply to your letter of September 10,we are pleased to make you an offer as follows,subject to your reply reaching here before October15,Beijing time. （六）:1.贵公司可能注意到了原材料价格的上涨趋势，种种迹象表明这种趋势将持续下去。在此情况下，沃恩想提醒你们，在近期内不可能再有相同的报盘。You may have observed an upward tendency in the prices of raw materials,which has every indication of being maintained.Under the circumstances,we would like to remind you that a similar offer in the near future is mosltl unlikely. （七）：我们希望向你们订购30罗红花牌手表 4月装运。这些货物选自你们2月2 日来信及产品目录。We wish to place an order with you for 30 gross”Red Flower”brand watches for April shipment .The goods have been chosen from your catalogue sent to us together with your letter of February 2. 你方6月15日订购2000公斤中国安哥拉兔毛的第P81号订单收悉。谢谢。我们欢迎你们成为我们的新客户。We thank you for your Order No.P81 dated June 15 for 2000 kilograms of Chinese Angora Rabbit Hair and welcome you as one of our new customers. 最近我们对山地自行车需求甚殷 我们不能保证新订货在6月30日之前交付。The recent exceptional demand for our mountain bicycles makes it impossible for us to promise delivery of any new orders before June 30. 我们已接受你方第FG16号订单订购货号第338号红玫瑰牌浴巾9000打。请即告知颜色搭配。并按第S-98号销售合同开立以我当为受益人的有关信用证。Your order No.FG 16for 9000dozen of “Red Rose”brand bath towels Art.No.338 has been booked.Please let us know the colour assortment at once and open the covering L/C in our favour according to Sales Contract No.S-98. 关于你方3月20 日的e-mail 我们乐意通知你方我们已接受了你方订购2500打天坛牌男
广东外语外贸大学公开学院辅导资料 国际商务英语试卷（一） 课程代码：05844 I. Translate the following words and expressions from English into Chinese （10%） 1.International business 2.GDP 3.Free trade area 4.Multinational corporation 5.Specialization 6.specific duty 7.roll on roll off 8.EDI 9.article number 10.auction Ⅱ. Translate the following words and expressions from Chinese into English （10%） 11.返倾销 12.最惠国条款 13.贴现 14.充分就业 15.保兑信用证 16.零库存 17.代位，取代 18.保护主义 19.免除条款（豁免条款） 20.证券交易所 Ⅲ.Match the words and expressions on the left with the explanations on the right （10%） 21.contracting party a. amount above what is estimated as necessary 22.gilts b. a business concern owned or controlled in whole or in part by another concern 23.cyclical c. recurring in cycles 24.affiliate d. stocks issued by government 25.legal action e. an action taken against some one in accordance with the law. 26.margin f. a country or firm that signs a legal agreement 27.pooling g. a trace of land including its buildings 28.verified data h. a set of international rules for the interpretation of
14. I.1.Get letters, documents and packages delivered overnight. 2.Handle nearly 2 million packages and documents per day 3.Own a large number of airplanes, trucks and vans for handling delivery 4.Ensure that most of its flights arrive within fifteen minutes of schedule https://www.doczj.com/doc/9914165345.html,e a combination of direct services and independent contractors for international deliveries 6.Promote the company's record of efficiency and on time delivery 7.Face intense competition from electronic mail 8.Businesses need to be able to communicate quickly with employees around the world 9.Offer international service to over one hundred countries 10.An adverse impact which losses in international operations have on a firm's earnings 11.Increase a company's fixed costs of international operations 12.Experience poor sales performance due to very stiff competition 13.Have difficulty in building a global infrastructure to support its operations 14.Try to improve its services through more sophisticated computers II.1.Businesses and individuals in the United States and the whole world benefit greatly from the overnight letter,document and package delivery service handled by Federal Express. 2.Federal Express has up-do-date means of transport,highly efficient service centers and facilities, and loyal and hardworking employees, which ensures the quick and punctual fulfillment of its delivery service. 3.To promote its delivery service, Federal Express motivates its employees by offering them excellent training and compensation, so that they have very high level of service and efficiency. 4.Despite its remarkable business performance, Federal Express is faced with fierce competition from its rivals in its business operations, with the result of a considerable loss of its market share. 5.Although it has experienced many difficulties and setbacks in its business operations, Federal Express is convinced that, by improving its service through more sophisticated computers and customer relations, it can certainly succeed in attaining further overseas expansion. Revision Exercises(LL.8-14) I.1.in 2.in 3.with 4.for 5.to 6.of 7.on 8.in 9.to 10.with 11.on 12.with 13.from 14.of 15.by 16.in II.1.along with 2.importers 3.ensure 4.advertise 5.establishing 6.existing 7.blueprint 8.in contrast with 9.in spite of 10.was subject to 11.were aimed at 12.are likely to 13.prevailing 14.affect 15.regardless of 16.extent III.1.the government will provide them with preferential loans and relatively
全国2010年7月高等教育自学考试国际商务英语试题 - Ⅰ. Translate the following words and expressions from English into Chinese (10%) 1. income distribution of a market 2. set forth 3. clean credit光票信用证 4. equity investment 5. akin to 6. endowment of nature自然赋予 7. all risks一切险 8. non-trade settlement 9. standing committee 10. comparative advantage比较优势 Ⅱ. Translate the following words and expressions from Chinese into English(10%) 11.自由贸易区free trade area 12. 进口税import duty 13. 开证银行opening bank 14. 中间产品 15. 对外直接投资foreign direct investment 16. 技术转让 17. 特别提款权 18. 制成品 19. 外汇短缺 20. 配额限制 Ⅲ. Match the words and expressions on the left with the explanations on the right(10%) 21. productive a. one in which one of the parties agrees to supply, at the contract price, a complete product ready for use, such as a new home, factory, ship, etc.
国际商务英语复习题 1.Vocabulary and Structure 1.Please be informed that any additional freight will be__________buyers’account. A. to B.on C.in D.of 2.You can fly to London to have the business talk this evening____you change planes in Paris. A.in case B.provided C.unless D.except 3.We have been________with that client for so many years. A.contacting B.approaching C.doing business D.getting touch 4.We invite your_________to our enquiry without any delay. A.attending B.attention C.attraction D.interest 5.Chinese cotton piece goods are quite_________in the Far Eastern market,of which we have had some experience. A.welcome B.popular C.appreciated
6.We would like to________that your price is on the high side on our buyer’s market. https://www.doczj.com/doc/9914165345.html,rm B.advise C.notify D.announce 7.Not until the seller ships the goods____to pay in the letter of credit. A.is the buyer required B.the buyer is required C.will the buyer be required D.the buyer will be required 8.Everything______consideration,the price is reasonable. A.take into B.taking into C.being taken D.taken into 9.It needs____that the L/C should reach us30days before the month of shipment A.being mentioned B.mentioned C.to be mentioned D.mention 10.The plane arrived late,thus_______us unable to leave for Guangzhou in time. A.making B.made C.make D.to make 11.Emphasis has to be laid on the point_______shipment must be made within the validity of the L/C. A.what B.which C.that