Dear Sirs or Madams: I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future. The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference. The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague. Sincerely yours, (226 words)
Knowledge Relating to International Trading Abstract:This articles introduce the knowledge to Intentional trading. With the society development, knowing more about this become more important. I explain this for four points. Firstly, it?s the ability of predicting. Secondly, it?s the communication. Thirdly, the knowledge of law, In addition, honesty .So, I hope that you can benefit from it. Keywords: communication, honesty, law, predicting. Introduction: The anther according some examples to introduce this problem. Simple, clear, please reading this carefully. Main body: With the society developing, the trading between us and other country become more and more. As a result of this ,it?s of great importance of knowledge relating to a international trading..I will introduce something important specially. For example , GFI Group is a leading provider of wholesale brokerage and clearing services, electronic execution and trading support products for global inimical markets. GFI?s strategic vision is to be a market leader by providing the highest level of commitment to all of the global markets that it is engaged in and offering its customers unsurpassed market access and support. As GFI looked at expanding into South American markets, many logistical and business challenges needed to be addressed. he rim knew that collaboration and connectivity were vital building blocks of its long-term strategy of increasing market share in the face of regulatory changes and intensified competition. Its traders needed to prioritize information in order of importance to enhance the speed of transactions. Consequently, GFI was looking for an integrated suite of products and services that would help match and execute large orders for market dealers in its community. GFI wanted to partner with an experienced vendor that had a strategic global footprint and deep knowledge and expertise in collaborative trading as well. Firstly, martin currency of knowledge of finance and insurance. As a person in a new century, we are faced with many updating things. Because the currency is changing fast, the skills of predict the current condition and master of the future
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer. A ensure B assure C convince D persuade B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned. A offer B present C supply D furnish
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product
体验商务英语视听说答案 【篇一：体验商务英语4 综合教程】 lass=txt>一．课程基本信息 课程编号：0142524 课程类别：选修 总学时：36 课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要 目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事 一般的对外贸易业务工作。具备听说读写译的基本技能，语音语调 正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务 洽谈的口、笔译工作。在培养学生英语语言能力的同时让学生了解 和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。 二．教材简介 教材名称：体验商务英语综合教程4 教材编者：david cotton;david falvey; simon kent;《体验商务英语》改编组出版社：高等教育出版社 教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训 练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口 头表述的能力。既可以帮助在校生了解真实的商务环境和话题，学 习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过 语言技能综合训，较快地提高语言能力。将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式 教学提供有力支持。
三．课程教学内容 教学重点和难点 1. 重点：掌握各种商务活动情景对话中的语言要点及专业词汇 2. 难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的 新知识和商务活动的实战环节。 教学内容、目标和学时分配 教学内容教学目标课时分配 unit1communication 掌握4 unit2international marketing 掌握4 unit3building relationships 掌握4 unit 4 success掌握4 unit 5 job satisfaction掌握4 unit 6 risk了解0 unit 7 e-commerce掌握4 revision unit a unit 8team building了解 0 unit 9raising finance 了解 0 unit 10 customer service 了解 0 unit 11 crisis management了解 0 unit 12 management styles掌握 4 unit 13 takeovers and mergers 了解 0 unit 14 the future of business 了解 0 revision unit b 四．课程各教学环节的基本要求 课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和 听力练习，并通过看录像、vcd及听录音和mp3等多媒体手段提高 学生的商务英语听说能力。作业：练习章节语言要点及专业词汇， 布置角色扮演任务。mp3或网络资源听力练习。 课程设计：本课程注重把语言技能的训练和专业知识有机结合起来。除了课堂讲解，有些练习属于开放式的，要求学生理论联系实际， 认真独立地思考问题、深入探究问题、最终解决问题。在这一过程 中学生的表达能力同时得以锻炼。 4）测试： 测试方法：测试；闭卷；口试（其中平时成绩占30%；测试成绩占70%） 五．教学参考书
Unit 13：TOYWORLD Andy Wong:王安福 Airo:黄少华 David：张建阳 J K: 沈建坤 First meeting：Discussion of the do's and don'ts Airo:Good afternoon, Andy, David, Jack. Today, I have a good news for you, Mr Lee Chung, head of a toy manufacturing firm accompanied by his Export Manager, John Wong, will arrive at on 9:10am,20 June, then visit our company. He may set up a joint venture with Toyworld if he has confidence in us and consider us to be a suitable partner. So a reasonable pregramme is very important, I have collected some information about them, please do not hesitate to ask if you have any problems. J K: First sir, you should tell me their hobbies and taboos, what we should do and what we should not do in the meeting and discussion topics. Airo:As for the meeting, Chinese relationships are built on personal trust and respect. Everything you do during the visit must show that you consider them to be important person, relationship building activities and a successful social program will be more important than the business meeting, meanwhile,
Unit 1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g Unit 2 V ocabulary A:1. monetary regulations https://www.doczj.com/doc/c411685860.html,ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a Unit 3 P23 vocabulary A Positive meaning:build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest！！！！！ B Very bad Very good Stormy strained cool amicable friendly close excellent C 1—5: e d b a e P26 Language A a---J: 9 3 2 4 8 1 5 7 10 6 B 1—5get on count on build up hold on to put(it) off 6—10sounded out let(us)down set up draw up call(it)off Unit 4 P33 Language review 1—4: present simple past simple present continuous present perfect P34 Vocabulary C 1—5: overtook outstripped outbid outvote outmaneuvered
Audio scripts 1 Globalisation 1.1 (I = Interviewer, SH = Stephen Haseler) I Could you tell me about the advantages and disadvantages of globalisation? SH The great advantage of globalisation in my view is that it increases competition. Companies and firms have to be careful and have to order their affairs so that they compete in a global market. But I think that is outweighed by a large number of disadvantages. The first one is that it does hurt the local government's ability to deal with issues like welfare benefits, wages and taxes mainly because the corporation is able to say to the British Government or the French Government or the American government, 'Look, unless you lower your taxes on us, we'll be moving off to South East Asia or Latin America', and so on. And so it takes out of the hands of government the ability to control their own welfare systems and provide a decent infrastructure for their people. Now this is not so bad as long as there is some negotiation between governments and companies. But more and more in recent years, companies have started to rule the roost. The corporation ... some commentator said the other day, 'The corporation is the most important institution in our lives,' and I think there's a lot of truth in that. They can now dictate to governments and I want to see some kind of give-and-take between governments and corporations. Now that's the first problem. The other problem that I see, of course, is one of unemployment in the Western world. As companies want to improve their profitability, they're going to be looking for the low-cost, low-wage centres. So we're going to see a flight of capital from the West which is going to be sudden and dramatic. If this is too sudden and is not managed properly we could find very severe employment problems in the Western world. So that is, I think, the kind of issue we've got to deal with as this process of globalisation gathers pace. 1.2 A survey has come up with some interesting information about the cost of living in our major cities. Tokyo is still the most expensive city in the world. Osaka is second and Moscow third, on a par with Hong Kong. Many European cities have gone down the rankings because their exchange rates have become weaker against the US dollar. Moscow's exchange rate has also become weaker, but Russia has a much higher inflation rate than many European countries. So prices in Moscow are among the highest in Europe. But there is one advantage of living in Moscow. The underground is excellent - very cheap and much more comfortable than the one in London. New York is the most expensive US city. This is because the US dollar is stronger than many other currencies. Some European countries that used to be far more expensive than New York are now much cheaper. London is the 10th most expensive city in the world, according to the survey. A year ago, London was 5%-10% cheaper than many French and German cities. This is no longer so. Now London is 15% dearer than the German and French cities mentioned in the survey. However, London is a good city to live in. Business people said that London was the most exciting of all the major cities in the world. Londoners also claim that it is cleaner than it used to be, and safer than many other European cities. If you're hard up, don't go to Oslo - it's Europe's most expensive city. Meals at restaurants cost a fortune and drinks are very pricey. 1.3 Conversation 1 A Yes? B Could I speak to Mr. Smith?
Dear Ms. Wang I am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference. In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break. Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time. Yours sincerely (103 words) Dear Mr. Robinson I am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed. The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings. Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference. I am looking forward to receiving your prompt reply. Yours sincerely (101 words)
体验商务英语综合教程 3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker , is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its lastcompany-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。在过去的 五年中，它通过仅在低成本市场生产来提升毛利率。在2002 年的3月，它关闭 外包。 了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence forten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉(Burberry )在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特 许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。 Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
体验商务英语综合教程3第二版-重点词汇
体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the introduction of a product to the market
product lifecycle 产品生命周期 the length of time people continue to buy a product product range 产品范围 the set of products made by a company product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise products Brand positioning 品牌定位 P8 Gross margins 毛利润 Manufacturing 制造业 Solely 唯一的 Low-cost market 低成本市场 Outsources 外包 Licensing arrangement 特许授权 Flagship store 旗舰店 Offshore 离境；海外 Country of origin 原产地 Identify the marker 确定产品来源或制造者 Simplify product handing 简化产品，操作和追踪 Organize accounting 帮助组织进存货和做会计记录 Offer legal protection 提供法律保护
体验商务英语综合教程3中文双语对照版体验商务英语综合教程3 第二版双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March XXXX年中，它通过仅在低成本市场生产来提升毛利率。在XXXX年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements. In XXXX年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。 Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。 In interviews with the FT, many executives say the top luxury brands