姓名：__________大连理工大学
学号：__________
课程名称：商务英语（二）试卷：A考试形式：闭
院系：__________授课院（系）：_管理学院_考试日期2014年月日试卷共11页_____级_____班
一二三四平时总分
标准分2020202020100
得分
ⅠLISTENING
Part One(Questions1-12,1point for each question)
●You will hear three telephone conversations or messages.
●Write one or two words or a number in the numbered spaces on the Answer
Sheet.
●Each recording will be played twice.
Conversation One(Questions1-4)
●Look at the notes below.
●You will hear a man phoning for a job application.
装
线
CJ PRODUCTIONS
CJ Personnel
CJ Job Application Requests
Job:(1)(Marketing Department) Reference Number:(2)
Advertised in:(3)
Name:Daniel Johnson
Address:Internal,(4)department
订
Conversation Two(Questions5-8)
●Look at the notes below.
●You will hear a man telephoning a bank about a problem with an account.
HPR BANK
CUSTOMER SERVICES DIVISION
CUSTOMER:George Bliss,(5)of Arumdel Holdings
ACCOUNT NUMBER:(6)
PROBLEM:No record in his office of a debit of15,000on(7)
Also,can’t be one of their(8)they all begin with50.
Want us to investigate.
Conversation Three(Questions9-12)
●Look at the note below.
●You will hear a woman calling about a conference booking.
Message
TO:Rachel Bould
Janet Shibuya(Conference Reservation Service)called about
(9)Seminar,24th April.
Has made booking at the(10)Hotel,not the Russel Hotel.
Do we want the(11)it’s cheaper.
Send list of(12)needed by Friday.
Part Two(Questions13-20,1point for each question)
●You will hear a radio interview with the Managing Director of a restaurant chain.
●For each question,write one letter(A,B or C)for the correct answer on the Answer Sheet.
●The recording will be played twice.
13.Olivia says that as a teenager she
A.was taught at home.
B.was very competitive.
C.spent little time in one place.
14.What does Olivia say about her studies at university?
A.She ignored her parents’advice.
B.She chose the subject she was best at in school.
C.She got better results than she expected.
15.Olivia claims that her success as a business woman is a result of
A.her university studies.
B.Her mental capacity.
C.continuous learning through reading.
16.Olivia and her brother sold their soft drinks company because
A.It was dull uninteresting.
B.They were offered jobs overseas.
C.They wanted to have a long vacation.
17.At the restaurant in Australia,Olivia worked as
A.a chef.
B.a waitress.
C.an assistant manager.
18.What does Olivia say about her working relationship with her brother?
A.They both work long hours.
B.She can depend on him for creative ideas.
C.He never get upset.
19.According to Olivia,people who own restaurants
A.have difficulty sleeping.
B.are stressed by deadlines.
C.rarely have time on their own.
20.Olivia says that people entering her field of business have to
A.go through a good recruitment agency.
B.be interested in all aspects of the food industry.
C.let others in the business tech them.
ⅡSPEAKING(20points)
●Draw lots to determine the topic you will talk about.
●Speak in English to the teacher about the topic for at least3minutes.
●You have9minutes to prepare for the speaking.
●Write the topic of your speaking on the Answer Sheet.
ⅢREADING
Part One(Questions1-5,2point for each question)
●Read the article below about research and development in industry.
●For each question1-5,mark one letter(A,B,C or D)on your Answer Sheet for the answer
you choose.
It is only through innovation that large companies will be able to survive,according to Ron Mitsch,vice-chairman of UK-owned industrial giant3M.However,says Mitsch,it remains difficult to run a truly innovative company.Innovation involves speculation,unproven technologies and unpredictable costs.It takes a lot of managing,because managers really have to be on top of what’s happening.In addition,innovation does not fit easily into the orderly kind of organization that company accountants like.Despite this,Mitsch claims it is an essential policy to pursue.
The3M group’s record of growth aiding profitability indicates that it manages the orderly part of the business pretty well.The statistics are big:operations in more than60countries,sales in more than200,around60,000products and70,000employees.But what makes3M different is its innovative approach to innovation itself.Although it is a massive multi-national with a turnover of$15billion,the whole company is broken down into tiny groups which work together and help each other and are then encouraged to consult internally with the other groups. This positively encourages individual and collaborative research.
A further encouragement is that all research staff world-wide are expected to work on3M projects for only85%of their time;for the remaining15%of time they are free to pursue ideas of their own,using company facilities.In this time they can work on their own or in a group.One hugely successful project that has come out of this15%rule is the Post-it note.The idea came from an individual inventor and then,using the business skills of a large organization,was rapidly developed into a major product.The success of the Post-it note proves how profitable the innovative15%rule can be.
Ron Mitsch says innovation is at the heart of3M.In1996,more than30%of sales were generated by products less than four years old.He says:“We almost always get into new markets through innovation.We’re very good at adapting these innovations to lots of different markets so
we have a high success rate.We take an idea and see how many applications it’s got.Then we try to establish market dominance.We have a tremendous variety of technologies so we can adapt anything but we still need the original ideas to develop.”
In the past year3M has introduced a group-wide program called Pacing Plus.This means that they are still actively seeking new ideas,but with the difference that they hope many of them will eventually lead to the establishment of completely new business.In this way,3M will be able to invest in a wide range of markets and even create some new ones.
This emphasis on innovation creates unusual stresses and strains and makes a company like 3M a difficult business to manage.Technical people at3M are given a large degree of intellectual freedom,and the company appears to specifically try to recruit people who think for themselves and who don’t necessarily solve things by the traditional routes.The management encourages people to step outside of the security that comes from working in a big,stable group,and then to handle the consequences.So far the mixture of freedom and heavy responsibility seems to work: the25research schemes at present under review could generate business worth$6billion a year.
1.Ron Mitsch says it can be difficult for companies to be innovative because this involves
A.giving more power to the accountants.
B.employing a lot of managers.
C.being orderly and organized.
D.being prepared to take risks.
2.3M’s approach to innovation is different because it allows researchers to
A.work for more than one company.
B.work on a variety of products.
C.work with groups in other organizations.
D.work alone as well as in a team
3.The writer says that the Post-it note was invented as a result of
A.a researcher’s own initiative.
B.research carried out by a group.
C.research originally done on another product.
D.a manager’s innovative idea.
4.3M sees the Pacing Plus program as
A.something other companies are likely to copy.
B.an opportunity to take over some of its competition.
C.a departure from its previous approach.
D.a way of solving certain problems.
5.The researchers at3M need to be people who
A.feel relaxed about their work.
B.have an individual approach to problems.
C.are academically gifted.
D.are willing to stay with the company for a long time.
Part Two(Questions6-10,2point for each question)
●Read the text below about managing a small business.
●For each question6-10,mark one letter(A,B,C or D)on your Answer Sheet for the answer
you choose.
“The organizational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic,”Andrew Bidden wrote recently in Boston Business Review.This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers,or the problems faced by such leaders must be the subject of a specialized body of wisdom,or possibly both.Unfortunately,neither is true.Not much worth reading about managing the entrepreneurial or small business has been written,and the leaders of such businesses are made of flesh and blood,like the rest of us.
Furthermore,little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business.In part this is because those involved in gathering expertise about business and in selling advice to businesses have historically been more interested in the needs of big business. In part,in the UK at least,it is also because small businesses have always preferred to adapt to changing circumstances.
The organizational problems of entrepreneurial or small businesses are thus forced upon the individuals who lead them.Even more so than for bigger businesses,the old saying is true-that people,particularly those who make the important decisions,are a business’s most important asset.The research that does exist shows that neither money nor the ability to access more of it is the major factor determining growth.The main reason an entrepreneurial business stops growing is the lack of management and leadership resource available to the business when it matters. Give an entrepreneur an experienced,skilled team and he or she will find the funds every time. Getting the team,though,is the difficult bit.
Part of the problem for entrepreneurs is the speed of change that affects their businesses.They have to cope with continuous change yet have always been suspicious about the latest “management solution”.They regard the many offerings from business schools as out of date even before they leave the planning board and have little faith in the recommendations of consultants when they arrive in the hands of young,inexperienced graduates.But such impatience with“management solution”does not mean that problems can be left to solve themselves.However,the leaders of growing businesses are still left with the problem of who to turn to for advice.
The answer is horribly simple:leaders of small businesses can ask each other.The collective knowledge of a group of leaders can prove enormously helpful in solving the specific problems of individuals.One leader’s problems have certainly been solved already by someone else.There is an organization called KITE which enables those responsible for small business to meet.Its members,all of whom are chief executives,go through a demanding selection process,and then join a small group of other chief executives.They come from a range of business sectors and each offers a different corporate history.Each group is led by a“moderator”,an independently selected businessman or woman who has been specially trained to head the group.Each member takes it in turn to host a meeting at his or her business premises and,most important of all,group discussions are kept strictly confidential.This encourages a free sharing of problems and increases the possibility of solutions being discovered.
6.According to the second paragraph,what has led to a lack of support for entrepreneurs?
A.Entrepreneurs have always preferred to act independently.
B.The requirements of big businesses have always taken priority.
C.It is difficult to find solutions to the problems faced by entrepreneurs.
D.Entrepreneurs are reluctant to provide information about their businesses.
7.What does the writer say about the expansion of small businesses?
A.Many small businesses do not produce enough profits to finance growth.
B.Many employees in small business have problems working as part of a team.
C.Being able to recruit the right people is the most important factor affecting growth.
D.Leaders of small businesses lack the experience to make their companies a success.
8.What does the writer say is an additional problem for entrepreneurs in the fourth paragraph?
A.They rely on management systems that are out of data.
B.They will not adopt measures that provide long-term solutions.
C.They have little confidence in the business advice that is available.
D.They do not take market changes into account when drawing up business plans.
9.What does the writer say the members of the KITE organization provide?
A.Advice on how to select suitable staff.
B.A means of contacting potential clients.
C.A simple checklist for analyzing problems.
D.Direct experience of a number of industries.
10.The writer says that KITE groups are likely to succeed because
A.members are able to elect their leader.
B.the leaders have received extensive training.
C.members are encouraged to adopt a critical approach.
https://www.doczj.com/doc/dd8865764.html,rmation is not passed on to non-members.
Part Three(Questions11-20,1point for each question)
●Read the advice below on writing a CV.
●For each question11-20,mark one letter(A,B,C or D)on your Answer Sheet for the
answer you choose.
Guidelines for Writing Your CV
A well-produced CV can make all the difference when applying for a job It can take a reader just30seconds to reach a decision about a CV.So when writing a CV,you should remember you have just half a minute to gain the reader’s interest,leave a clear11of professionalism and indicate the likely benefit to an employer of hiring you.To prepare a CV which is12will take time and possibly several https://www.doczj.com/doc/dd8865764.html,yout,presentation and a choice of words which demonstrate both responsibility and achievement are vital13of any CV.
No matter how well your career background and skills14the needs of an employer, your efforts could fail if you make it difficult for the reader to take in the relevant information. As your message must register quickly,make the reader’s task an easy one.15That the print is well spaced and that the key information is displayed clearly.
The purpose of the CV is generate interviews.Visually,you want your CV to have a positive effect,but it is also necessary for it to16the reader that you are worth meeting.The style in which you present your CV is a matter of personal choice,but it is important that you use words which17an active and successful career.
People sometimes make the mistake of18a CV as a rewrite of their job description, which results in unnecessary jargon and detail.In addition,issues such as salary and19for leaving previous employers should not be20;they are best discussed at the first interview stage.
11 A.influence B.impression C.meaning D.symbol
12 A.certain B.efficient C.capable D.effective
13 https://www.doczj.com/doc/dd8865764.html,ponents B.sections C.pieces D.agree
15 A.Ensure B.Allow C.Confirm D.Guarantee
16 A.decide B.prompt C.convince D.determine
17 https://www.doczj.com/doc/dd8865764.html,rm B.suggest C.appear D.instruct
18 A.calculating B.supposing C.estimating D.regarding
19 A.reasons B.intentions C.opinions D.conclusions
20 A.held B.contained C.included D.concerned
ⅣWRITING(20points)
●You recently attended a one-day course on office management.Below is the course programme,
with the comments you wrote on it.
●Write a short report about the course for your Manager.Include all your comments and say whether
your company should send other staff on this course.Write120-140words.
●Write on your Answer Sheet.Do not write in capital letters.
OFFICE MANAGEMENT SEMINAR
Field House,London
26May1999
PROGRAMME
9.00-10.45Managing people and developing productive working relationships.
10.45-11.00Coffee
11.00-12.45Planning the day,work-flow,prioritising
12.45-1.30Lunch
1.30-3.15Problem-solving and decision-making
3.15-3.30Tea
3.30-5.00Staff appraisal and staff development
useful ideas
fell asleep!
very general,nothing new
good,practical...
too short to meet
people
Answer Sheet
姓名学号
ⅠLISTENING
12
34
56
78
910
1112
13141516 17181920
ⅡSPEAKING
The topic of your speaking is:
ⅢREADING
12345 678910 1112131415 1617181920
ⅣWRITING
Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度
3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
广东外语外贸大学成人高等教育 商务英语（专科）2018学年第1学期 《商务英语阅读》试题（A 卷） 年级： 考试形式：闭卷 考试时间：90分钟 Part I Multiple Choices (15 points, 1 point each) Direction : There are 15 incomplete sentences in this part. For each sentence there are four Choices 1. The fifth generation computers, with artificial intelligence, _______ and perfected now. A. developed B. have developed C. are being developed D. will have been developed 2. Y ou _______ her in her office last Friday; she’s been out of town for two weeks. A. needn’t have seen B. must have seen C. might have seen D. can’t have seen 3. She’s always been kind to me – I can’t just turn ______on her now that she needs my help. A. my back B. my head C. my eye D. shoulder 4. Careful surveys have indicated that as many as 50 percent of patients do not take drugs _______ directed. A. like B. so C. which D. as 5. The _______ goal of the book is to help bridge the gap between research and teaching, particularly the gap between researchers and teachers. A. joint B. intensive C. overall D. decisive 6. W e can accept your order _______ payment is made in advance. A. in the belief that B. in order that C. on the excuse that D. on condition that 7. The medical experts warned the authorities of the danger of diseases in the _______ of the earthquake. A. consequence B. aftermath C. results D. effect 8. Research universities have to keep up with the latest computer and scientific hardware _______ price. A. on account of B. regardless of C. in addition to D. not to mention 9. I am surprised _______ this city is a dull place to live in. A. that you would think B. by what you are thinking C. that you should think D. with what you were thinking 10. Don’t let the child play with scissors _______ he cuts himself. A. in case B. so that C. now that D. only if 11. They always give the vacant seats to _______ comes first. A. whoever B. whomever C. who D. whom 12. Doing your homework is a sure way to improve your test scores, and this is especially true _______ it comes to classroom tests. A. when B. since C. before D. after 13. Personal computers are no longer something beyond the ordinary people; they are _______ available these days. A. promptly B. instantly C. readily D. quickly 14. Owing to _______ competition among the airlines, travel expenses have been reduced considerably . A. fierce B. strained C. eager D. critical 15. Doctor often ______uneasiness in the people they deal with. A. smell B. sense C. hear D. tough Part II Word Match (15 points, 1 point each) Direction : Match the following words with their definitions within each group of five words. Write Group 1 1. authentic A. having powers of learning, reasoning or understanding 2. commitment B. twist; changing shape 3. exaggerate C. a promise or decision to do something 4. intelligent D. real; true and accurate 5. distortion E. say more than the truth about something Group 2 6. authority A. basic; central; forming the necessary basis of something 7. donate B. something that is considered more important than other matters 8. substantial C. the right or ability to control 9. priority D. give something for the benefit of others 10. fundamental E. large in size, value or importance Part III Sentence Completion (10 points, 1 point each) 1. George is not only a skillful painter, but also a ______ writer. (talent) 2. The ________ John to Mary was announced in the newspapers yesterday . (engage) 3. I love the movie because the _______ is my favorite. (act) 4. _______ to say , this absent-minded professor left his umbrella in the classroom again. (need) 5. I'm afraid the girl is a little ________ for her age and height. (weight)
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
《外贸函电写作》复习题I: Key terms : 1. credit standing 资信情况 2.counter-signature 会签 3. commercial Invoice 商业发票 4. confined L/C 保兑信用证 5. effect shipment 实行装运 6. confirming bank 保兑行 7. accepting bank 承兑行 8. issuing bank 开立行 9. discount 折扣 10. commission 佣金 11. under separate cover 另函寄出 12. remittance 汇付 13. premium 保险费 14. irrevocable L/C 不可撤销的信用证 15. deposit 定金16. collection 托收 17. terms of payment 支付方式 18. insurance Policy 保险单 19.Sales Confirmation 销售确认书 20. clean B/L 提单 21. firm offer 实盘 22.shipping documents 运输单据 23. amend the L/C 修改信用证 24. extend the L/C 展延信用证 25. exporter 出口商 26. importer 进口商 27.on Board B/L 已装船提单 28.More or Less Clause 溢短装条款 29. documentary bill 跟单汇票 30.time draft 远期汇票 II: Multiple choice: 1. We have lodged a claim______ ABC & Co._______ the quality of the goods shipped_______ S.S “ Peace”. A. against; for; by B. with; for; under C. on; against; as per D. to; for; per 2. It is important that your client______ the relevant L/C not later than April 12,1999. A, must open B. has to open C. open D. opens 3. We hope that the relevant L/C_____ as early as possible. A. establish B. will be established C. established D. establishing 4.We have made______ clear that the goods should be packed in cartons. A. it B. them C. this D. Which 5.We sincerely hope the goods under your Order No.245 will reach you_______. A. in good conditions B. in the good conditions C. in a condition D. in good condition 6.We are sorry to hear that the goods you received are not_______ the quality expected. A. but B. only C. of D. for 7.We shall remit to you an amount of $ 200 in_____ for the loss you suffered. A. reply B. compensation C. return D. interest 8. ____ you____ send us samples of your own products? A. Do...wish to B. Will...like to C. Do...hope to D. Would...please 9. Please don’t hesitate to write to us any proposals______ marketing chestnut. A. to concern B. concerning C. concerned D. concern 10. We wish to _______ as an agent the goods you are exporting now, because we are
Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1
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Letter 2 Letter 3 Letter 4
Letter 5 Letter 6
Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
《商务英语阅读》期末复习指导 一、课程说明 适于省开英语专业专科商务方向学习者使用。本课程选用的教材是由对外经济和贸易大学黄震华教授主编的《商务英语阅读》一书，中央广播电视大学2003年6月出版。共十八课，每课有正副课文各一篇，共三十六篇。 二、考试说明 考试的性质及方式：期末采用闭卷考试，时间90分钟。考核范围：广东电大编写的《商务英语阅读期末复习指导》；期末考试成绩计核方法：形成性考核成绩占30%，期末考试占70%。期末考试题型及所占比例：选择题（15%）；填空题（10%）； 翻译题（30%）；阅读理解（45%）。 三、综合复习 （一）选择题 1、C 2、D 3、D 4、A 5、C 6、B 7、B 8、B 9、A 10、B 11、A 12、A 13、A 14、C 15、A 16、C 17、C 18、C 19、C 20、C 21、A 22、D 23、C 24、A 25、B 26、A 27、A 28、D 29、C 30、B 31、D 32、B 33、C 34、B 35、C 36、C 37、C 38、B 39、D 40、D （二）填空题 1．用下列词填空： 1、air-conditioned； 2、handmade; 3、thunder-struck; 4、heart-felt; 5、data-based; 6、self-employed; 7、custom-built; 8、weather-beaten 2．用下列词填空： 1. structure 2. managers 3. benefits 4. margin 5. capital market 6. investment 7. marketing concept 8. raw material 9. shareholders 10. capital
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.