Chapter 1 Introduction to Business Writing
I Teaching Objectives:
Students will be able to
1. Learn the functions and basic pattern of business writing;
2. Aware the criteria for effective business writing;
3. Master the effects of information-communication in business writing.
4. Learn the basic patterns of business writing
II Contents:
1 Topic: An Overview of Business Writing
2 Key words: functions criteria effects patterns
3 Function: Understand why practical writing is so important and what business writing is.
III Procedure:
1.1 Introduction
Q: Why the ability to write effectively is a valuable business asset?
? A great deal of business is transacted in writing.
?Effective business writers can promote good relations with customers, employees and the general public. Then they can help to increase their company’s sales and profits.
?Proficiency in writing gives one a personal advantage in business; and contributes substantially to one’s self-confidence.
1.2 Functions of business writing
★To inform: you explain something or tell readers something
★To persuade or request: you want the reader to act. The word “request” suggests that the action will be easy or routine; “persuade “suggests that you will have to motivate and convince the readers to act.
★To entertain
★To build goodwill: you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you.
Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to bu ild goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete. In a cla ims adjustment, whether your answer is yes or not, you want to suggest that the reader’s claim has been given careful consideration and that the decision is fair, businesslike, and justified. Document Description of document Purpose(s) of document
Quotation Letter giving price for a specific
product, fabrication(装配), or service Inform，build goodwill (price is reasonable)
Claims adjustment Letter granting or denying customer
request to be given credit for defective
Inform, build goodwill
goods
Job description Description of qualifications and duties
of each job. Used for performance
appraisals, setting salaries, and for hiring
Inform, persuade good
candidates to apply; build
goodwill (job duties match
level, pay)
10-K report Report filed with the Securities and
Exchange Commission (SEC) detailing
financial information.
inform
Thank-you letter Letter to suppliers, customers, or other
people who have helped individuals or
the company
Build goodwill
1.3 Criteria for effective business writing (6 C’s):
? A successful business message: (1) the receiver interprets the msg as the sender intended it. (2) it achieves the sender’s purposes.
?Six C’s principles:
Courtesy: treating people with respect and friendly human concern.
Correctness: correct grammar, punctuation and spelling; choosing the correct level of language and using accurate information and data.
Conciseness: to write in the fewest possible words without sacrificing completeness and courtesy.
Clarity: short familiar words and simple short sentences are better.(your writings are totally understood) Concreteness: vivid, specific, definite
Completeness: include all necessary information and data
BASIC FIVE CRITERIA:
1. It’s clear (Clarity). The meaning the reader gets is the meaning the writer intended. The reader doesn’t
have to guess.
2. It’s complete (Completeness). All of the reader’s questions are answered. The reader has enough
information to evaluate the msg. and act on it.
3. It’s correct (Correctness). All of the information in the msg. is accurate. The msg. is free from errors
in punctuation, spelling, grammar, word order, and sentence structure.
4. It saves the reader’s time.---- (Conciseness) The style, organization, and visual impact of the msg.
help the reader to read, understand, and act on the information as quickly as possible.
5. It builds goodwill. The msg. presents a positive image of the writer and his or her organization. It
treats the reader as a person, not a number. It cements [to make a relationship between people, countries, or organizations firm and strong
cement a relationship/alliance]a good relationship between the writer and the reader.
1.4 Adapting to modern changes in business writing (communicate effects)
?goodwill effects: It is desirable in letter[formal something that is desirable is worth having or doing]because: (1)
for business reasons (2)It is the effect most of us want in our relations.
?other effects: sometimes ensure the success of business letters.(1)the techniques of persuasion
(2)techniques that emphasize your qualification (3) play down the unwelcome part
?Achieving the desired effects, we can do the following:
?Conversational Style: warm and natural language
?Resisting Tendency to Be Formal: There is a misconception that big words and difficult words are preferred in business letters. They resulted in a cold and unnatural style—do not produce goodwill effect.
?Avoiding the Old Language of Business: cold tone, formal language of law and flowery language of nobility.
E.g.: Your letter of the 7th inst (-dated or fml commerce-instant (of this month));
Please be advised to…;
Wherein you state as per (根据) your letter;
Thanking you in advance.
?You-viewpoint (you-attitude你式写法)---building goodwill: focus interest on the reader—for persuasion and for influencing people favorably—emphasize “you” and “your”, de-emphasize “we”
and “our”—not just using second pronouns, but placing the reader in the center of things—Read your msg. over as if you were in your readers shoes. How would you feel if you received it?—avoid insincerity, obviously flattery, too chummy [friendly亲切的], avoid slang, clic hés, and “in”
jokes[shared by or appealing to a small group （小圈子内）分享的或感兴趣的: an in-joke一则内部笑话.].—using it for good goals.
?Accent on Positive Language: best for letter goals, put the reader in the right frame of mind; create the goodwill atmosphere.
●You emphasize the positive when you:
(1) Put positive information first, give it more space, or set it off visually in an indented[缩
进的] list.
(2) Eliminate negative words whenever possible.
(3) Focus on what is possible, not what is impossible.
?Singling Out Your Reader: write for the reader’s particular situation, and the reader gets individual treatment. “We look forward to the possibility of sending our executives to you in the years ahead.”
?Using the Reader’s Names: It makes the reader feel that his/her ident ity as individual is recognized.---once or twice, not too often.
?Avoiding Anger: jeopardize goodwill—sarcasm, insult, exclamation; but when positive words have not brought desired results, negative words may be justified.
1.5 Basic patterns of business writing:
deductively[using the knowledge and information you have in order to understand or form an opinion about something]
or inductively[using known facts to produce general principles] inductive argument是总结，归纳。先举出散例/特征，然后归纳总结。deductive argument是给一个总的定义/概念，然后再找实例/原因来support你的theme（中心思想）These can elicit the response or action:
? 1. directness in good-news and routine messages:
?Begin with the main idea(present good-news or routine information);
?Followed by supporting details;
?End with goodwill
? 2. indirectness in bad-news messages:
? a buffer
?reasons supporting the negative decision
? a clear, diplomatic statement of the negative decision
? a helpful, friendly, and positive close. ? 3. indirectness in persuasion
? Open with words that set up strategy – needs and appeals, emotion, logic and credibility, and gain
attention.
? Present the strategy (persuasion)—using persuasive language and you-viewpoint
? End the letter by describing precisely what you would like to happen, restating how the audience
will benefit by acting as you wish and making action easy to take.
1.6 Pair work- questions for comprehension 1.7 Group discussion- sample analysis 1.8 Practice
VI Assessment
Exercises in the textbook
补充专题：
Gentlemen:
Please be advised that upon reviewing your credit file with us we find the information herein outdated. In an effort to expedite the handling of your future orders with us, and to allow us to open an appropriate line of credit for your company, we ask that you send an updated list of vendor references. Any other additional financial information that you can supply would be to both of our benefits.
May we hear from you soon?
? Clarity ： Say Don’t say Say Don’t say Big Substantial To issue To promulgate Home, house Domicile Pay Remuneration Use Utilize
About Circa
For For the purpose of During During the year of Need Have need for Often In many cases Because Due to the fact that
Since
For the reason that
Economical
Wordy
Will u please return the enclosed card and arrange a convenient time for an interview? At this time I am writing to you to enclose the postpaid appointment card for the purpose of
arranging a convenient time when we might get together for a personal interview. I am writing about the Russell account to list potential issues before the client’s visit. I am writing in order to list the potential issues in regard to the Russell account in advance of
the client’s visi t. Concrete
General
These breaks stop a 2-ton car, traveling 60 miles an hour, within 240 feet.
These breaks stop a car within a short distance. Main point is buried
What information?
Prove it!
This computer types 1,000 personalized
150-word campaign letters in one hour.
This computer reproduces campaign letters fast.
You-attitude
Putting what you want to say in you-attitude is a crucial step both in thinking about the reader’s needs and in communicating your concern to the reader.
How to Create You-Attitude:
1. Talk about the reader, not about yourself.
I have negotiated an agreement with Apex Rent-a-Car that gives you a discount on rental cars. As a Sunstrand employee, you can now get a 20% discount when you rent a car from Apex.
We are shipping your order of September 21 this afternoon. The two dozen Corning Ware starter sets you ordered will be shipped this afternoon and should reach you by September 28. (if you can’t be exact, “A UPS shipment from California to Texas normally takes three days.” If you have absolutely no idea, give the reader the name of the carrier, so the reader knows whom to contact, if the order doesn’t arrive promptly.)
2. Refer to the reader’s request or order specifically
If your reader is an individual or a small business, it’s friendly to specify the content of the order; if you’re writing to a company with which you do a great deal of business, give the invoice or purchase order number.
Your order…(to individual):
The desk chair you ordered…
(to a large store):
Your invoice #783329
3. Don’t talk about feelings, excep t to congratulate or offer sympathy.
We are happy to extend you a credit line of $5,000. You can now charge up to $5,000 on your American Express card.
The reader doesn’t care whether you’re happy, bored stiff at granting a routine application, or worried about granting so much to someone who barely qualifies. All the reader cares about is the situation from his or her point of view.
It is appropriate to talk about your own emotions in a msg. of congratulations or condolence.
Congratulations on your promotion to district manager! I
was really pleased to read about it.
You’ll be happy to hear that Open Grip
Walkway Channels meet OSHA requirements.
Open Grip Walkway Channels meet OSHA requirements.
When you have good news for the reader, simply give the g ood news. Don’t predict the reader’s response.
You’ll be happy to hear that your scholarship
has been renewed.
Congratulations! Your scholarship has been renewed.
4. In positive situations, use “you” more often than “I”. Use “we” when it includes the rea der.
We provide health insurance to all employees. You receive health insurance as a full-time Proter & Gamble
employee.
5. In negative situation, avoid the word “you”. Protect the reader’s ego. Use passive verbs and impersonal expressions to avoid assigning blame.
You must get approval from the director before you publish any articles or memoirs based on your work in the agency. Agency personnel must get approval from the director to publish any articles or memoirs based on their work at the agency. Using passive verbs and impersonal expressions to avoid blaming the reader.
Passive verbs: the action performed on something, without necessarily saying who did it. Impersonal expressions: omit people and talk only about things.
You made no allowance for inflation in your estimate. (passive): No allowance for inflation has been made in this estimate.
(impersonal):
This estimate makes no allowance for inflation.
To create goodwill with content,
? Be complete. When you have lots of information to give, consider putting some details in an appendix, which may
be read later.
? Anticipate and answer questions the reader is likely to have.
? When you include information the reader didn’t ask for, show why it is important. ? Show readers how the subject of your message affects them. To organize information to build goodwill,
? Put information readers are most interested in first.
? Arrange information to meet your reader’s needs, not yours.
? Use headings and lists so that the reader can find key points quickly. ★ A letter Lacking You-Attitude
Dear Ms. McFarland:
We are now ready to issue a check to Rollins Equipment in the amount of $14,207.02. To receive said check, you will deliver to me a release of the mechanic’s liens in the amount of $14,207.02. Before we can release the check, we must be satisfied that the release is in the proper form. We must insist that we be provided with a stamped original of the lien indicating the document number in the appropriate district court where it is filed. Also, either the release must be executed by an officer of Rollins Equipment, or we must be provided with a letter from an officer of Rollins Equipment authorizing another individual to execute the release.
Please contact the undersigned so that an appointment can be scheduled for this transaction.
Sincerely,
Kelly. J. Pickett
Dear Ms. McFarland: Let’s clear up the lien in the Allen contract.
Rollins will receive a check for $14,207.02 when you give us a release for the mechanic’s lien of $14,207.02. To assure us that the release is in the proper form.
1. Give us a stamped original of the lien indicating the document’s district court number, and
2. Either Not u-attitude
Legalistic
Sounds dictatorial
F oucuses
on negative
Hard to read,
remember
Jargon
Starts with main point from the reader ’s point of view Focuses on what reader gets
List makes it easy to see that reader needs to do two things-and that the
a.Have an officer of Rollins Equipment sign the release
or
b.Give us a letter from a Rollins officer authorizing someone else to sign the release.
Call me to tell me which way is best for you.
Sincerely,,
Kelly J. Pickett
Positive Emphasis
1. Avoid negative words and words with negative connotations.
We have failed to finish taking inventory. Better:
We haven’t finishe d taking inventory.
Still better:
We will be finished taking inventory Friday.
If you can’t understand this explanation, feel free to call me. Better:
If you have further questions, just call me. Still better:
Omit the sentence.
Never fail to back up your disks. Always back up your disks. Your balance of $835 is delinquent. Your balance of $835 is past due. “however”: indicate a shift, so, after a positive statement, they are negative.
“I hope” and “I trust” suggest that you aren’t sure.
I hope this is the information you wanted. (implication: I’m not sure)Better:
Enclosed is a brochure about road repairs scheduled for 2004-06.
Still better:
The brochure contains a list of all roads and bridges scheduled for repair during 2004-06. Call Gwen Wong at 555-3245 for specific dates when work will start and stop and for alternate routes.
Please be patient as we switch to the automated system. (Implication: You can expect problems.) Better:
If you have questions during our transition to the automated system, call Melissa Morgan.
Still better:
You’ll be able to get information instantly about any house on the market when the automated system is in place. If you have questions during the transition, call Melissa Morgan.
Now Crispy Crunch tastes better. (Implication: it used to taste terrible.) Better:
Now Crispy Crunch tastes even better.
I hope that you are satisfied enough to place future orders. Arrogant:
I look forward to receiving all of your future business. Better:
Emphasizes reader’s choice
Call Mercury whenever you need computer chips. The exercycle is not guaranteed for life. Not true:
The exercycle is guaranteed for life.
True:
The exercycle is guaranteed for 10 years.
Customers under 60 are not eligible for the Prime Time discount. Not ture:
You must be over 60 to be eligible for the Prime Time discount.
If you’re 60 or older, you can save 10% on all your purchases with RightWay’s Prime Time discount.
2. State information positively. Focus on what the reader can do rather than on what you won’t or can’t let the reader do.
Negative:
We will not allow you to charge more than $1,500 on your VISA account. Better:
You can charge $1,500 on your new VISA card.
Or:
Your new VISA car gives you $1,500 in credit that you can use at thousands of stores nationwide.
You will not qualify for the student membership rate of $25 a year unless you are a full-time student. You get all the benefits of membership for only $25 a year if you’re a full-time student.
(When you have a benefit and a requirement the reader must meet to get the benefit, put the benefit first)
3. Justify negative information by giving a reason or linking it to a reader benefit.
* to make the logic behind your reason clear and to leave on loopholes.
We cannot sell computer disks in lots of less than 10. To keep down packaging costs and to help you save on
shipping and handling costs, we sell computer disks in
lots of 10 or more.
If the customer says, ”l’ll pay the extra shipping and handling. Send me seven.” If you still can’t or won’t sell in lots of less than 10: To keep down packaging costs and to help customers save on shipping and handling costs, we sell computer disks only in lots 10 or more.
* avoid telling people that you are doing things “for their own good.” (only link the negative element to a benefit that the reader will acknowledge.)
4. If the negative is truly unimportant, omit it.
Omit negatives only when
?The reader does not need the information to make decision
?You have already given the reader the information and he or she has access to the previous communication.
?The information is trivial.
A one-year subscription to PC Magazine is $49.97. That rate is not as low as the rates charged for some magazines. Better:
A one-year subscription to PC Magazine is $49.97.
Still better:
A one-year subscription to PC Magazine is $49.97. You save 43% off the newsstand price of $87.78.
If you are not satisfied with Interstate Fidelity Insurance, you do not have to renew your policy Better:
Omit the sentence
5. Put the negative information in the middle and present it compactly.
Chapter 2 Structure and Style of Business Letters
I Teaching Objectives:
Students will be able to
1. Learn the structures and placement of business letters;
2. Know five styles of business letters;
3. Learn the envelop addressing.
II Contents:
1. Topic: Structure and Style of Business Letters
2. Key words: structures and placement, five styles, envelop addressing
3. Function: Know the structure and style of business letters.
III Procedure:
2.1 Introduction
2.2 Letter structures and placement
★Letterhead
Contains: the name of the firm; its address and postal codes; telephone number; fax number; internet address; e-mail address; a trademark or a brief slogan, etc
A 2nd page heading*
★Date: M/D/Y(Am); D/M/Y(Br); Month is preferred written in full.
★Inside address: typed as it will appear on the envelope; at the left margin
★Attention line: If you now an individual’s complete name, it is always better to use it as the first line of the inside address and avoid an attention line.
★Salutation:
(1)two lines below inside address or attention line
(2) use “:”or “,”(not “;”) after salutation
(3) use an individual’s full name only when gender is unknown.
★subject line
(1)experts’ suggestion: two lines below the salutation
(2)many businesses: above the salutation
(3)often underlined or in capitals
★body
(1)most single-spaced with double line spacing between paragraphs.
(2)double-spaced with indented paragraphs.
★complimentary close
Formal Semiformal Informal
Yours faithfully Yours very truly Faithfully yours Sincerely yours
Cordially yours
Very cordially yours
Sincerely
Cordially
(Best) regards
Take care
Thanks
Love
★signature
(1) organization name- entirely in capitals; two lines below the complimentary close
(2) author, title and dept. – 3 blank lines should be left above the typed name for author’s signature; if
short, the author’s title or dept may on the same line, if long, below the name.
★reference initials
two spaces below author’s name and title;
author’s initials should appear before the typist’s
★enclosure
2 lines below the reference initials;
Enclosure/Attachment; Enc./At.
May include the number; may identify an enclosure specifically
★copy notation (1/2 lines below enclosure notation)
CC, cc, Cc (carbon copy 复写),
XC (Xerox copy),
PC (photo copy),
C (copy)
2.3Styles of business letters
?Block Style齐头式
?Modified Block Style 改良齐头式
?Simplified Style 简化式
?Indented Style 缩进式
?Punctuation Styles
2.4Envelop Addressing
?The Indented Form
?The Blocked Form
2.5Pair work- questions for comprehension
2.6Group discussion- sample analysis
2.7Practice
IV Assignment
Exercises in the textbook
Business Letter 总结
Before writing:
1. Types of Essays
1. Description:
Painting a picture in words of a person, place, object, or scene.
2. Narration:
Give an account of an event or a series of events.
3. Exposition:
Explain or explore something, (e. g, process of make a machine, the causes of a natural or social phenomenon, the planning of a project, or a solution of a problem)
* Description mainly deal with appearance and feelings, and narration with events and experiences, unlike the two, the exposition mainly deals with relationships as well as processes.
Things can be explained by illustration, process, classification, and division, comparison, contrast, and analysis of their causes and effects or definition. That is to say, methods that are good for paragraph development are also good for expository essays.
3. Argumentation:
unlike the purpose of exposition, which aims to inform, the purpose of argumentation is to convince.
You should do your best to meet the following requirements:
1) A debatable point:
Eg: Noise is the most harmful of all environmental pollution; Part-time study is helpful for young students;
2) Sufficient evidence:
Common knowledge, specific example, facts (not opinions unless the opinions are expert and authoritative;) statistics, and quotations from authorities.
3) Logic ways of reasoning:
(1) Inductive reasoning（归纳）From facts to a general conclusion.
(2)Deductive reasoning（演绎）From general to specific
German cars are well built.
V olkswagens are German cars
My V olkswagen is well built.
II. Process of Writing
1. Generate ideas
2. outlining
3. draft
4. revise
5. edit
III. Our teaching plan
Generally follow the textbooks arrangement, but not exactly. (the syllabus to be finished)
IV. Grading method
Three best ones + final test
V. Other activities
1. web-pubishing (above 90)
2. a collection of students articles
3. journal writing (two journal books)
VI.
Telling your stories
A personal narrative
Narrative writing is a story telling. A personal narrative is simply a story taken from your life.
It is organized chronologically, and relies on narration, sometimes in combination with description and other kinds of writing. If it is a short one, you’d better choose one main point or incident, you should give enough specific details and facts so that readers can see and feel the experience rather than read about it.
Before writing activity:
Before writing activities
1. Asking questions:
What is happening?
When did it begin?
What is causing it to happen?
What dose it do?
How is it being done?
Where is it being done?
Why is it happening?
What dose it look like?
Samples:
When I was sixteen, I overheard a conversation between my mother and my father that changed my life. On this particular day, I had stayed home from school because of an attack of asthma that I frequently suffered. While resting in my bedroom, I could overhear my parents discussing my illness.
‘I wonder if asthma is inherited, my mother said.’ No o ne in my family or in yours has ever had it . Tom must have inherited it from his mother and father”.
“from his mother and father!” I could not believe my ears. Weren’t those two people in the living room my father an mother? If they were not, then who were my parents? Suddenly, I realized what they had meant. I was adopted.
That nigh I could hardly sleep, shaken by what I had overheard. The nest morning I confronted my parents with the words I had overheard and demanded to know the truth The looked nervously at each other, trying to find the words to answer me. Finally, my mother told me the story My real parents were unmarried, and I had been put up for adoption shortly after my birth. Their present whereabouts were unknown. My adoptive parents had been unable to have children of their own, and the adoption agency awarded me to them when I was two months old.
For a few weeks I was confused in my feelings. I wondered what their occupations were, and even such little things as what they did for hobbies and entertainment. But little by little, my attitude and thoughts changed. I began to appreciate my parents in a new and powerful way. When I saw the ways in which they had to economize by skipping a vacation or driving an old car, I realized the sacrifices they had made for me.
The shock is experienced that night when I heard that conversation was soon replaced by an increased love and admiration for two important people in my life: my mother and dad.
Revision Checklist
Worksheet:
Revision checklist (from Robert)
After you write your personal narrative, answer the following questions:
1: Did I select one main incident and stick to it?
2: Did I arrange the events chronologically, or in order of the happening?
3: Did I build up to a certain point or idea?
4: Did I give examples and details to support my point?
5: Did I check the dictionary when I wasn’t sure how to spell a word.
Reader-Writer Response (From Reid)
R: Answer the question. Be specific. Then complete the following statements:
The best part of this article was__________.
When I finished the essay I thought/felt_____________.
One place I disagreed was where you said__________
One experience or idea I had that was similar to this was___________
When you said______, I thought about _________.
One suggestion I want to make to improve the paper is __________.
2) Possible topics:
1. college life
2. Introduce yoursedl
3. A visit to…
4. an unforgettable experience
Letter Writing
(Samples and Instruction)
My dearest friend,
Recently I have noticed a habit of yours that is becoming a serious problem. It is your smoking. As long as you are in, our bedroom is filled with terrible smell and the ashtray is always overflowed with cigarette butts.
You are ruining your health smoking. Nicotine in the cigarette not only destroys your brain cells, but also damages your lungs and windpipes. Heavy smoking correlates highly with cancer. The scientists have already proved that, and I am not scaring you.
Smoking harms not only your health, but also of others around you. Our roommates sometimes have to stay away from the dormitory for fear of the terrible smell. As a result, the brotherhood among us is gradually fading. So you see the bad effects of smoking outweigh the “good feeling” by a l arge margin.
It is quite to quit this habit if you are determined to give it up. Where there is a will, there is way. We will always be of your help.
Yours truly,
Shi you
A Letter to the Mayor
Mr. Mayor,
As a senior citizen of this city, I noticed from the City News on City Channel that you smoke in various occasions. Obviously, you are a heavy smoker and have addicted to this habit for years.
I guess as the mayor of the city, you must be very busy and don’t have time to give a serious consideration of su ch trifle. However, in my opinion, it is no trifle at all. Within the city, the mayor is the most influential public figure and sometimes he is respected as the model of life for children. “The mayor smokes too ” Students who are advised to quit
smoking would thus justify their behavior. Outside the city, a mayor is the representative from who people form their impressions about the city and the city people. Therefore, considering your social status and influence, it is important for you pay attention to proper behavior.
Citizens in this city all know that you are not only a tactful statesman, but also a high-educated intellectual. I think it is the most improbable that you neglect the fact that modern science have approved that smoking does great harm to the smoker’s health as well as the health of those who breathe the second-hand smoke. We all admire your wisdom and your knowledge and hope you will make a wise choice between smoking and living healthily, not only for you, but also for all the people of this city.
I personally used to be a cigarette addict, but I gave up the habit at the age of 56 when I realized the harm of smoking. From my personal experience, I can assure you to quit smoking is nothing difficult if you make up your mind to give it up. People all over the city will give you encouragement on that.
Yours sincerely,
Gong Ming
邀请
邀请函一般应该包括以下内容
A诚挚邀请对方参加某一活动；
B概括介绍活动的内容和安排；
C再次表示诚意。
例如以下是一篇简短的邀请友人参加晚宴的邀请函：
Dear Mrs. Li, May 5,2003
We should be very much pleased if you and Mr. Li would dine with us on Wednesday at 7 0’clock. (诚挚邀请对方参加晚宴)It will be quite a small party, as we have only asked Mr. And Mrs. Anderson and Miss Chang Ling, all close friends of ours. (简单介绍晚宴的内容与参与者)We trust you will be disengaged and able to give us the pleasure of your company.(再次表示诚意)
Truly yours,
Tom
接受邀请
邀请函收件人的反应或是欣然接受，或是表示婉拒。例如：
表示接受的便条至少会包括以下内容：
A感谢
B确切表示会赴邀。
Dear Mr. Tom,
Please accept our hearty thanks for your kind invitation to your hoe dinner on Wednesday. Thank you for including us among limited number of your guests. You may be sure we will join you on that day and we are looking forward to the pleasure of being with you.
Yours sincerely,
Li Hong
表示接受的常用语汇有：
We are delighted to accept……
It is with great pleasure……
We are sincerely happy to join you……
婉拒
拒绝邀请的便条往往包括以下部分：
A收到邀请；
B表示感谢；
C阐述不能赴邀的原因；
D表示遗憾和良好的祝愿。
Dear Mr. Tom, May 6,2003
We are very appreciative of your so warmly including us among your selected guests for Wednesday. Most unfortunately, however, we shall be unable to avail ourselves of your kind invitation on account of a previous engagement for the same day. I have ordered the Xinxin Department Store to deliver you a trifle, which please accept as a humble token of our felicitation on the party.
With best wishes for a very jolly home diner.
Yours sincerely,
Li Hong
表示婉拒的常用语汇有：
I shall have to say no to your kind invitation……
Very regretfully,……
Unfortunately, it will be impossible……
Because of, we find we cannot……
感谢
感谢信也常常包括三个部分：
A对于收信人的惠助表示感谢；
B解释感谢的原因或对方的帮助给自己带来的好处；
C再次表示诚挚谢意。
例如以下是一封感谢老师推荐的信件：
Dear Mr. Wallash, April 12, 1999
I’ m sincerely grateful for your generous recommendation, I am now a post-graduate of the History Department of California University and I will begin my study here tomorrow. (表示感谢)The Dean of our department, Pro. Hopkins did read your letter carefully and said he was glad to have a student of yours in his pleasant experience of working together with you in Beijing University and expressed his wish to invite you a visiting scholar to our department. (解释感谢的原因)Than you again for your help in recommending me as a postgraduate.(再次表示谢意)
Yours sincerely,
Li Hong
表示感谢的常用语汇有：
I don
‘t know how to express my gratitude for you……
I cannot tell your how much I owe you……
It was thoughtful(more than kind, generous, etc)of you……
Thank you again for your gene rosity(hospitality, generous help, etc……)
祝贺
表祝贺的便条有多种，如节日，生日，乔迁，病愈，入学，毕业，就业，比赛，考试等等。要将祝贺的内容写简练，要掌握几种表祝贺的特殊句型。
Dear Tom, May 12,2004
I just write to express my heartiest congratulations on your moving into your new house. It is really good news you have at last a house of your own designing, located on a scenic hillside. I can imagine how happy you and your family are. I do wish to call to see you and your new house one of these days.
With best wishes to you and your family.
Yours sincerely,
Jerry
表祝贺常用的名型：
I am writing to express my heartiest congratulations on your……
Accept my sincere congratulations from the bottom of my heart on your……
I wish to congratulate you on your finishing high school and entering QingHua University.
I am much delighted to hear/l earn you have passed/won…As one of your friends I am very proud of you.
It’s the kind of news I like to hear, because it proves once again a hard-working always gets ahead. Let e offer my warmest congratulations. I know you are going to be a great success in…
道歉
由于违约，或做错了事，说错了话，或是因服务不周造成了某种不良后果，当事人必须为此道歉。表道歉的便条要求写条人的态度一定要诚恳、真实。
Dear Wang ling, March 6,2001
I am terribly sorry you have been fined by the library for not having returned the book on UFO on tie. It is all my fault, which caused you so much trouble. I took the book away without letting you know. I am writing to express my apology and I will give you the money the amount you have been fined. I sincerely hope this incident will not destroy our friendship.
Sincerely yours,
Zhang Liang
常见名型：
I write to ap ologize for having caused……
Please accept my apology for……
I am writing to express my apology for……
I am sorry for ……
It is all my fault I have made you……
I regret I have caused……
申请
申请函的目的可能是申请入学、申请奖学金、申请就业等。一封申请函必须表明申请的目的，申请的原因以及对自身情况的介绍。例如：
Dear Sirs, April 16,2001
With reference to your advertisement in the China press this morning I beg to offer myself for the position as a salesman.
I am 22 years old and expect to get the bachelor’s degree on Business Management this summer. During my four years’ coll ege life, I served as the chairman of Students Union of the university for two years. I had three years’ experience as a salesman in the house of Mothercare. I am punctual, energetic and read to be contributive to your company.
I hope you may arrange an interview with me soon. Dial 130-51511515 if you need to contact me. I will be always available on this number.
Yours Sincerely,
Li Hong
这是一封求职信，信件的第一段表明写信的目的：求职。信的第二段介绍自己的经验和资质，信的第三段再次表明希望获得机会，并提供具体的联系方式。
举荐
举荐是介绍某人做某事在日常生活中是比较常见的一件事。举荐或介绍既要实事求是，桑做到举荐或介绍有力。内容要略述被举荐或介绍的人智力和能力确能胜任某项工作。
Dear Ling, July 12,2002
It is my pleasure to recommend Liu Gang for your consideration as he applies for the post as a market analyst in your company. He is a young man of my acquaintance. And I have known him and his famil for sometime. This young man is ambitious, capable and reliable. I hope you can find a place for him.
Your friend,
Wang Tao
常见句型：
I take pleasure in recommending to you Mr. Liu wei who hopes to attend your college for postgraduate studies…
Please allow me to recommend Chang Ling as a candidate, who, in my opinion, is qualified for……
It is my pleasure to recommend George Blake for your consideration as he applies for. In your company……
I take the liberty to introduce……
I have the honor to introduce to you……
Thi s is to introduce to you……
With reference to your advertisement on the local newspaper I beg to offer myself for the position as an accountant.
I write to apply for a position as a typist……
告示
将某一特殊事情以告示或通知的形式，及时告知有关人员。告示或通知有一定的格式，要言简意赅，事件，时间，地点要交代清楚。
NOTICE
Dear schoolmates, May 4,2004
As part of the activities of Project Hope, we will organize several groups of students of different specialties o help the pupils with their studies in the western part of our country from July 14 to August 20. Those who are voluntary to offer their help should enroll their names to the Students’ Union before June 27. W e believes these volunteers will also benefit a lot from this activity.
Students’ Union
V oluntary Blood Donation
Dear fellow students, May4, 2004
It is advocated by the Students’ Union the students of this university voluntarily donate blood to the Red Cross. Blood donation is a kind of charity, which is not only beneficial to the society but also to the donators themselves. Giving is receiving. Today we help the others; tomorrow we may be helped by the others. Those who are ready to join the line go to the university clinic before 8:00 am.
Students’ Union
常用句式：
This is to announce /declare that….
A is organized by… to. .
A will organize a…. too….
A is advocated and sponsored by …to….
Whose who are…. welcome to take part in…
Whose who…. will benefit/learn a lot from…
转告
转告类似日常生活中的留言。一定要向当事人交代清楚涉及到的人和事，千万不要引起歧义。
Dear Xiao Li, April 5,2003
I have to be absent from Professor Wang’s class tomorrow morning because my father will have a surgical operation. I must go to the hospital to be with him and take care of him. So I want you to tell Professor Wang that I can’t attend his cla ss and that I will make up what I have missed. I will appreciate if you do this for me.
Truly yours,
Zhang weir
常见句型
I am writing to ask you to do/tell…
Would you please tell…. that…
I just want you to tell…
Xiao li asked e this morning to tell you…
Xiao li called and left a message for you, saying…
Xiao li says he will be very grateful to you if you…
询句
为了了解更多的有关信息，向有关部门及有关人员寻问相关内容。询问的内容一定要详细且重点突出。
Dear Sir, June 8,1999
With reference to your advertisement on the local newspaper that your company will start an intensive computer class.
I want to be enrolled in that class, but don’t know what specific courses will be offered, who will give the lessons and how much I should pay for the whole training. Would you please be so kind as to let me know more about it? I will be very grateful if you provide me with more details.
Sincerely yours,
Helen Qin
常见句型：
With reference to your advertisement on the local newspaper I want to know more about…
I have learned from… that you will… I just want to know specifically about…
It is reported that….
Would you please be so kind as to give me more information about?
I would appreciate v ery much if you can provide me with more details about….
Thank you for your time and consideration….
抱怨
对所遇到的困扰，恶劣的服务态度，劣质的产品等提出抗议和改进的建议。内容有理，批评有节。
Dear roommates, February 20,2002
Our room used to be very tidy and clean. But recently things went to opposite. Some of you littered here and there; some kept their unwashed clothes with bad smells under the bed, some left their dirty shoes and socks on the floor. All these have made our room very messy. Don’t you think we should do something to stop this so as to live in a tidy and clean place again?
Yours,
Cliff
常见句型：
I write to show my great anger at your….
I am writing to protest against your….
My complaint about your. Is based on the fact that…..
Hope you will improve your….
It is high time you took some measures to solve….
I sincerely hope such things will never take place again.
慰问
对同事，亲朋好友所遭遇的不幸或失败，如生病，车祸，考试不及格等表示慰问，给予鼓励。
Dear jimmy, September 11,2003
I am sorry to hear you are hospitalized due o a high fever. Are you feeling better now? Don’t worry and take it easy. I will come to see you as soon as I am free. I hope you will have a quick recovery and play badminton with me soon.
Yours,
Alice
常见句型：
I am sorry to learn/hear you….
It is really a pity that you failed in.
I felt surprised that you….
Don’t worry about your… you will soon become…
Don’t lose heart; with…you will be successful in the future.
Chapter 3 Note and Message
I Teaching Objectives
Students will be able to
1. Know the characteristics of note and message;
2. Learn the structure of note and message;
3. Master the key points of writing note and message.
II Contents
1 Topic: Writing notes and message
2 Key words: characteristic, structure, commonly used words
3 Function: Know the function of note and message and master how to write them.
III Procedure
3.1 Note
3.1.1 Characteristics and Structure of Note
Note is a simple correspondence of letter format, the contents of which is brief—often only one or two sentences. When we have anything to tell others, or entrust other people to handle the interview, you can write a note to him. It can be used for inquiry, apology, leave, appointments, returned the subject, and so on. The Language feature of note is simple and colloquial, indicating concise, clear, without too much jargon. English note formats generally include: date, title, body, signature.
The date of a note is written on the upper right corner of the section. Usually only write weeks, or days of the week morning, afternoon, or you can write part-time morning or afternoon. Write the date is also very common. Do not have to write the year, because the contents of the notes are mostly the same day or a few days to do something.
The title of a note can also be causal, such as Li, Dear Marry, Mr. Smith, Professor Nevin, Dr. Foster and so on can be.
The body of a note is written in colloquial language, which should be simple in order to make things clear on the list.
The signature of a note is only written the name of person who left it. If they are very familiar, you can just write on the name, or just write the surname, such as: Yong Kuo, Defen, Johnson, Foster and so on.
3.1.2 Samples of Note
3.2 Message
3.2.1 Introduction
Telephone messages and notes are usually used to leave message for someone who is not here. They are often written in brief sentences to give instant messages. The common messages include telephone messages, notes for asking for leave, and so on.
3.2.2 Commonly Used V ocabulary
★To /For 交
★From 留言人
★Of 留言人单位名称
★Date 留言日期
★Time 留言时间
★Phone 留言人电话
★Area code 区号
★Extension 分机号
★Telephone number 电话号码
★Telephone/ called 来过电话
★Please call 请打电话（给）
★Will call again 将再来电话
★Returned call 已回电话
★Will telephone later 过后会来电话
★Will return 将回电话
★Came to see you 来过，要见您
★Wants to see you 想拜访您
★Urgent 紧急电话
★Important 重要电话
★Message 留言内容
★Was in 要找的人在
★Signed 签字
★Remarks 备注
3.2.3 Commonly Used Sentence Patterns
I am very sorry to tell you that I am seriously ill today.
Your kind permission will be greatly appreciated.
This is to say good-bye to you.
I shall feel obliged if you will favor me with a call.
3.2.4 Samples of Message
Suppose your mother has come to see you and tonight you will sleep in the room she has booked in a hotel near your university. Write a note in about 100 words to inform your roommate Linda of that. Do not sign your own name at the end of your letter, using "Li Ming" instead.
Sample
Dear Linda,
I am afraid that I won't be in our dormitory tonight because my mother has come here to see me and I plan to sleep in the room she has booked in a nearby hotel. I had wanted to tell you that in person but you are not back yet. So I have to leave this note for you.
My mother has brought me several bags of beef jerky that are a special product of my hometown. I've left two of them on your desk. Help yourself and I hope you'll enjoy them.
Besides I have asked our teacher for a day's leave. So I won't be present in tomorrow's class. Would you do me a favor by handing in my history assignment to the teacher? It is on your desk beneath the beef jerky. Thanks.
Take care of yourself.
商务英语的翻译标准及要求 商务英语是英语在商务场合这一特定的专业学科服务的专门用途英语。下面是小编分享的商务英语的翻译标准及要求，一起来看一下吧。 商务英语的翻译标准及要求 对于翻译的标准，自1898 年严复提出“信、达、雅”的翻译主张以来，人们一直讨论不断，争论不休，目前尚无定论。而各家学者对商务英语的翻译标准也不一，比如，刘法公先生曾提出了“忠实、准确、统一”的商务翻译标准；叶玉龙等认为“对商务英语来说，翻译标准除 ‘忠实通顺’外，还应加上‘地道’”。张新红、李明认为，“商务英语 翻译译者除了要精通两种语言及其文化以及熟悉翻译技巧之外，还必须熟悉商务方面的知识，了解商务各个领域的语言特点和表达法”。 专家们的论述见仁见智，但笔者认为，对于对外商务英语的翻译应博采众长，“以忠实通顺为基础，力求准确与统一”。 “忠实通顺”，指商务英语的译文应是英语原文信息的真实反映，译者应最大限度地将商务英语原文作者所赋予原文的语言文字转移到汉语译文里。译文除了要忠实于商务英语原文外，还要明白晓畅，符合汉语商务文献的语言规范和行为规范的要求，也就是说，译文要像汉语里商界人士所说的行话。忠实与通顺二者相互依存，若译文忠实而不通顺，读者就看不懂，也就达不到交易的目的;若通顺而不忠实，脱离原文的内容与风格，则会使商务活动受到阻碍，通顺也就毫无意义。 “准确统一”是指译文要准确传达原文的信息，译文所传递的信息同商务英语原文所传递的信息要保持一致；在翻译过程中，译文采用的译名、概念、术语等都应该保持前后统一，不允许将同一概念或术语随意变换译名。因此，商务英语的翻译应以准确的语言、统一的汉语商务套语加以表达，不得出任何差错，否则会酿成不可挽回的损失。
Key to Test Two I. Choose the correct answer(1 point each,20 points in all ). 1. B 2. A 3. B 4. C 5. A 6. D 7. B 8. D 9. C 10. B 11. A 12. B 13. A 14. B 15. C 16. B 17. C 18. D 19. B 20. A II. Translate the following terms from Chinese into English(1.5 points each, 15 points in all). 1. Commercial Counsellor’s Office 2. specific inquiry 3. firm offer 4. Memorandum 5. in urgent need of 6. commodity name/ name of commodity 7. generally speaking 8. inquiry list 9. as follows 10. business contract III. Translate the following terms from English into Chinese (1 point each, 10 points in all). 1. 价目单 2. 还盘 3. 购货单 4. 毫无延误，立即 5. 下订单 6. 付款条件 7. 规格 8. 公吨 9. 以…为条件，以…为准 10. 不可撤销信用证 IV. Complete the following sentences (4 points each, 20 points in all).
电大网考《商务英语基础(1)》作业试题及答案 一单选题 1. Can I ____a message or would you like to ring him on his mobile phone? （5.00分） A. make B. leave C. have D. take 2. The engineer recommended________ （5.00分） A. when we look at this question. B. that values his new ideas. C. that the process can be made simpler. D. which is the Mark 2 project. 3. Shall we get straight ________to business? （5.00分） A. in B. down C. over D. for 4. We’ll do our _____to make your visit worthwhile.（5.00分） A. best B. much C. most D. worst 5.We very much appreciate your efforts________（5.00分） A. our production costs must be no more than 15 percent. B. has done damage to our reputation C. to negotiate with you D. to make this product possible 6.Because we can’t find a compromise________（5.00分） A. we’ve ever given before. B. but I got nothing out of it. C. and there are two hundred and sixteen thousand employees worldwide. D. I am afraid we can go no further. 7. I have the authority________（5.00分） A. to negotiate with you B. has done damage to our reputation C. to make this product possible D. what seemed an impossible problem 8.Could you come______ to the development workshop for a second?（5.00分） A. up B. on C. down D. over 9. Could you _________the times of flights to Atlanta and reserve me a seat? （5.00分） A. find through B. find C. find over D. find out 10.The company really needs the fax machine by tomorrow________（5.00分） A. we’ve ever given before. B. but I got nothing out of it. C. or it will have to look elsewhere. D. I am afraid we can go no further. 11. I have a small token of our gratitude________ （5.00分） A. that the process can be made simpler. B. when we look at this question. C. which is the Mark 2 project. D. which I would like you to have. 12.I wonder __________you could check Mr. Sakai’s European itinerary.（5.00分） A. how B. if C. that D. what
A:we need to discuss our work plan for next year. Miss Tang, did you prepare a list of action items? B: yes. Does everyone have a copy? It ’ s only a draft, so I would appreciate any feedback before I forward it to the other departments. A: I see that expanding our product line tops the list of priorities. Although product development is important, I also think we need to find ways of upgrading our distribution network. B: I ’ ve asked the marketing department to follow up on that. I intend to incorporate some of their suggestions into the work plan before we submit the final report A: we should also brainstorm with folks in advertising to make sure that our target audience is getting the message. B:we ’ll have to be careful about how we present our ideas. Those creative types can be awfully sensitive! A: I ’ ll speak with the assistant director advertising department.We have a good in the working
考试简介 全国商务英语翻译（ETTBL）是我国一项系统的“外语+专业”的商务翻译培训、考试，以全国《商务英语翻译教程》（口译/笔译）的培训大纲为基础，内容涵盖广告、产品描述、产品与保险、人力资源与职业、经济、国际贸易、金融证券、市场营销、法律、合同与协议、旅游业等。由商务英语专业教授及富有商务背景的外籍教师进行授课，侧重于常用商务材料英汉互译对照、常用商务专业词汇及典型句型解析、翻译技巧等。打造商务英语翻译培训的优秀品牌，弥补高素质商务英语翻译人才的市场缺口，培养出专业化、知识化的口译/笔译人才，缩短新学员进入企业的磨合期，尽快适应工作；提高在职人员商务英语翻译专业水平及职业能力，更好地胜任工作。 学员完成培训计划规定的全部内容和课时后，参加全国商务英语翻译的考核及综合评定，根据考评结果，颁发相应等级相应层次的《全国商务英语翻译证书》。是商务英语人员上岗就业的依据，是工商、合资企业、外事单位用人的资格凭证.该证书全国通用，并网上注册()。并为学员建立个人资料库，借助中国商务人才网（）的网络平台协助考生就业和提供继续教育服务等。
职业定义 初级：能在商务往来中进行一般性商务英语交谈。涉外企业的员工及同层次的企业外销人员、宾馆接待人员、商场收银员等。 中级：能在一般性商务会谈和商务活动中进行口译和笔译。涉外企业的职员及同层次的秘书，办公室主管等。 高级：能在一般性商务会议和外事商务活动中进行口译和笔译。涉外企业主管及同层次的企业经理助理、企业经理等。 翻译师：能在大型商务会议中进行复杂的口译和笔译，并胜任专职商务翻译工作。 高级翻译师：能在各种国际会议中进行口译和笔译。在口译中能交替传译和同声传译；在笔译中对商务活动会议的文件及商务专业性的资料作笔译。能承担国际商务会议中各种复杂的笔译、口译，解决商务英语中的一切疑难问题。 考试对象 凡遵守中华人民共和国宪法和法律、恪守职业道德、具备一定外语水平、有志于从事商务领域翻译工作的在职和求职人员及在校生，不论学历高低，均可参加。
初级商务英语（20）(1) Unit 20 The budget meeting Modals 1. Listening Listen to the extract from a budget meeting. Peter, John and Susan are discussing next year’s departmental budgets. As you listen, indicate their opinions on the table below. Use these symbols: + = more money should be spent - = less money should be spent OK = the proposed figure should remain the same Budget proposals 请见附图20-1 Listening Task P: Right, let’s get started. Now, you’ve all seen the budget proposals for next year. Have you got anything to say? J: I think the research figure is too low. We should increase it by at least 5%. P: Well, we could do that, but it means less money for the other departments. I think it should stay the same. S: I agree with John. We could reduce the figure for marketing-that would allow us to increase the budget for research. P: I felt marketing needed a good figure this year. They’ve got a big launch mid-year. I think they couldn’t manage with less. J: I’m sure they could and… P: Just a moment. Let’s look at the other two department budgets. That’s production and sales. J: Well, we can’t cut the production budget, that’s for sure. I don’t know about sales. S: Why do you say we can’t cut production’s budget? They had a big investment last year. Well, surely they could manage on less this year? P: Yes, I think I agree. Production ought to manage with less this year, having spent so much last year. S: A small cut in the production budget might mean we could increase the research figure. P: Right, I’ll put that to the Production Manager. Finally, what about sales? S: I think it’s a bit high. They might save a bit by spending less on the after-sales side. P: John, any views? J: Well, I think we should spend more on sales. P: That’s out of the question. The figure shouldn’t be changed. 2. Presentation Modal verbs(such as should, ought, can, could, might) can be used to indicate speakers’ attitudes or opinions. These can be categorized as follows:
P1 Bliss：Excuse me. Are you Mr.Li from Alibaba? Lijun：Yes,i am.Are you Bliss,secretary of tecent.It is happy to meet you. Bliss：Here is my name car d. Lijun：Pleased to meet you.This is my name card. Bliss：Welcome to Dongguan.Do you have some time tomorrow? Lijun：Yes, I do.Whats up? Bliss：Do you want to having dinner with us? Our company has arranged a dinner for you. Lijun：That will be fine with me. Bliss：Do you want to try some rice wine? Lijun：Yes,I really want to try. Bliss：OK.I will pick you up tomorrow night. Lijun：Thank you for your trouble. P2 Sightseeing Betty Green：Hello，is this Holiday Inn？ Hotel receptionist：Yes，may I help you? Betty Green：Yes. I need a room for three days from August 3rd to 5th. Do you have any rooms? Hotel receptionist：Yes,we have. How do I address you? Betty Green：Betty Green. Hotel receptionist:OK.What kind of room would you like? Betty Green: A business single room will be fine. Hotel receptionist：Do you have any other needs? Betty Green：I want to a room to be equipped with laundry./?l??ndri/ longzhui Hotel receptionist：OK. Anything else? Betty Green：No, that's all.Thank you. Hotel receptionist：Looking forward to your arrival. P3 订展位
经典商务英语句子翻译 那些期待在网络销售大战中买到低价家用电器的顾客可要失望了，因为只有一部分的产品真正比之前降价了。 总部位于的京东商城率先发难，承诺其价格会比头号竞争对手，中国最大的家电零售商宁电器，在实体店的售价还要低10%。 Customers expecting to cash in on a widely anticipated price war among online home appliance retailers were disappointed to find that only a limited number of products were cheaper yesterday. The war kicked off when Beijing-based 360Buy. promised to keep its prices at 10 percent below those sold at the offline retail outlets of its major rival, Suning, China's largest home appliance retailer. 1. It was the second most-visited online retailer in December, after eBay。 它是12月份访问人数第二多的在线经销商，仅次于eBay。 2.Ecommerce continues to thrive on the Web, and no company is going to shut its Web site as an information resource. 电子商务继续在互联网上茁壮成长，作为信息资源没有哪个公司会把自己的关闭。 3. Now business organizations such as the Alliance for Electronic Business (AEB) are adding to the criticism. 如今，诸如电子商务联盟这样的商业机构也加入到了批评的队伍中。
商务英语口语情景对话 大全 集团标准化办公室：[VV986T-J682P28-JP266L8-68PNN]
英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, .非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience.我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challengeand work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company B: As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position. 在讨论薪水前.我需要更多了解这份工作.或者你可以告诉我这个职位的预算报酬是多少. A: 3000, with raises after the half yearing to your competence. 起薪是每月3000元。半年后会根据你的表现增加薪水。 B: Well, I think it's acceptable and I really like the job. 我觉得可以接受。我真的喜欢这份工作。我什么时候能得知结果呢 A: Do you have any other questions 我们会在7月初通知你我们的最终决定。你还有别的问题吗
Unit 1 Introductions and Greetings I: Listening & Speaking Task Two :Listen to the dialogue again and fill in the missing words. 1. boss 2. meet 3. lot 4. business 5. seat 6. card 7. mine 8. Coffee Task Three: Listen to the dialogue twice and decide “T” or “F”. 1. T 2. F 3. T 4. T Practice Comprehension of the Text I. Read the passage and decide whether the following statement are True or False. 1. F 2. F 3. T 4. F II. Translate the following sentences into Chinese. 1.恰当的介绍是以后沟通的好的开端。 2.握手是显示你对另一方的信任和尊敬。 3.一旦你被介绍，你将引起别人的关注。 4.通过重复另一方的名字来问候对方。 Word Study III. Give the English words or phrases for the meanings provided. 1.customer 2. communication 3. attract 4. custom 5. company 6. request 7. respect 8. proper IV. Fill in the blanks with the words or expressions given below. 1. respect 2. requested 3.look forward to 4.introduce 5. heard of 6. communication 7. respond 8. customer Grammar Exercises V. Complete the following sentences with the words in blanks. 1. When people meet for the first time 2. First, names and positions 3. a secretary 4. three basic rules 5. the beginning of the first meeting VI. Choose the best answer.
卖A: Good morning, Miss. Glad to meet you. 买B: Good morning, Mr . gald to have the opportunity of visting your company and I hope to conclude some business with you 。很兴奋能有机会拜访贵公司，希望能与你 们做成交易。 A:I think so. B: Our company will buy in a batch of compters, I want to get to know your product. 我们公司要购进一批电脑，我想了解一下你们的产品。 A: we have imported a latest development 我们进口一种新产品I wonder if you would like to have a look? 我想知道您是否可以看看货？ B：of couse. Ah, yes, this is the model I was interested in./ 啊，是的，这就是我 所感兴趣的那种样式。 A: I should be very happy to give you any further information you need on it./ 我很乐意提供您所需要的关于它的进一步的信息。 B: Yes, what are the specifications?/ 好的，都有哪些规格呢？ A: we have a wide selection of colors and designs. 我们有很多式样和颜色可供选择。 If I may refer you to page eight of the brochure you'll find all the specifications there./ 如果您看一下手册的第8 页，就会在那儿找到所有的规格。 B: Ah, look nice.And what I care about is the quality of the goods. 我关心的是货 物的质量。Now what about service life?/ 哦，好的。关于使用寿命呢？ A: Our tests indicate that this model has a service life of at least 50, 000 hours.,about 10 years. 我们的实验表明这种样式至少可以使用50,000 小时, 大约10 年. B: Is that an average figure for this type of equipment?/ 这是这种设备的平均数据吗？ A: Oh, no, far from it. That's about 10,000 hours longer than any other made in its price range./ 不是的，相差还很远。这种比在它的价格范围内的任何其他样式都要高出 1 万小时左右。 B: Really?That's impressive. 真的？这一点给我印象颇深。 A: of couse.our product is the best seller and it is really competitive in the word market. . 我们的产品
商务英语写作基础知识 使用日常讲话的方式来写作 Pedantic学究式的Readable日常可用的ascertain find out (发现) aforementioned these (这些) is a result of because (因为) at this point in time now (现在) before long soon (不久) cease stop (停止) commence start, begin (开始) compensate pay (报酬) correspondence letter (信函) demonstrate show (表现) desire want (需要) due to the fact because (因为) during the time that while (当……的时候) elect choose (选择) facilitate ease, help (方便) for the purpose of to (为了) give consideration to consider (考虑) implement do (完成) in close proximity near (靠近) in the future soon (不久) in the event that if (如果) indebtedness debt (欠债) indicate show (表现) in the view of the fact that since (由于) locate find (发现) numerous many (许多) on condition that provided (如果) prior to before (在……之前) purchase buy (购买) rapid fast (快速) reason is because reason is (因为) residence address (住址) subsequent to after (在……之后) subsequently later (之后) sufficient enough (足量)
商务英语口语情景对话 大全 -CAL-FENGHAI.-(YICAI)-Company One1
英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, Mr.Wu.非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience.我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challenge and work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company? B:As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that? 有时候我们工作很忙。需要加班。你觉得如何? B: That's all right. But could you tell me how often and how many hours I should work overtime? 没关系。你能告诉我加班的频率和时间长度吗? A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations? 你期望多少薪水? B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position. 在讨论薪水前.我需要更多了解这份工作.或者你可以告诉我这个职位的预算报酬是多少. A: 3000, with raises after the half year according to your competence. 起薪是每月3000元。半年后会根据你的表现增加薪水。 B: Well, I think it's acceptable and I really like the job. 我觉得可以接受。我真的喜欢这份工作。我什么时候能得知结果呢? A: Do you have any other questions? 我们会在7月初通知你我们的最终决定。你还有别的问题吗?
湖北省高等教育自学考试课程考试大纲 课程名称：商务英语翻译课程代码：05355 第一部分课程性质与目标 一、课程性质与特点 商务英语翻译是湖北省高等教育自学考试商务英语专业（专科）的一门专业基础课。该课程实践性强，注重专业知识，以课文的英译汉为主要内容，配以翻译理论和互译技巧的讲解，将英语学习与商务专业知识、英汉翻译理论与商务方面的实际应用等有机结合。本课程具备科学性，典型性，实用性，并紧扣全国国际商务专业技术资格考试中的规定的相关内容，理论联系实际，针对性强。 二、课程目标及基本要求 本课程较全面的涉及到了商务英语活动的各方面，讲解相关内容的翻译方法与技巧，增强翻译技能，通过大量全真的英汉互译的实例训练以达到提高本专业学生在专业英语及商务知识方面的翻译能力的目的。 通过本课程的学习，使学生能够全面、灵活地运用各种翻译方法和技巧，准确、完整地对各种商务英语体裁的文章进行翻译，达到商务英语专业大学专科的要求。 三、与本专业其他课程的关系 商务英语翻译课程的前期课程有综合英语（上）、商务英语听说、商务英语阅读、商务英语写作等课程，其后续课程是综合英语（下）、商务函电等课程，这些课程紧密联系，相辅相成。 第二部分考核内容与考核目标 第一单元 一、学习目的与要求 通过本单元的学习，使学生了解翻译的过程，翻译的形式及其目的；掌握《联合国国际货物销售合同公约》的有关内容；对国际商务合同的术语翻译和解读。 二、考核知识点与考核目标 （一）翻译中的词类转换；翻译的形式（重点） 理解：词类转换： 1.英语名词转化为汉语动词 1)动物名词的转化 2)人体名词的转换 3)自然现象名词的转化 4)地点名词的转化 2.英语名词转为为汉语形容词、副词 应用：翻译的形式 (1)直译literal translation (2)意译free translation (3)活译dynamic equivalence translation
商务英语买卖汽车英语对 话 Prepared on 21 November 2021
商务英语汽车买卖 S: Good morning. Can I help you find anything today, madam C: I am looking for a car. But actually I am not familiar with any advanced product. Can you give me some suggestions S: Absolutely. That is what I should do. Look at this one. This is our new models this year, novelty and fashion, It is best for woman C: it is so beautiful. But it must be very expensive ,right S:A little costs $5,000,000. C:Oh,i really like it ,but I don`t own a bank, , i think i just can buy it in my dream ,whatever it doesn`t hurt to dream. S: Ha ha ,you really have a good sense of humor. Ok , then What about “Wind”A car made in Germany, using pure aluminum alloy material casting and always keeping contact area of tire and ground to give smooth corners. And it just cost $50,000. C: Reallythis one has a nice style , What kind of mileage does it get S:Oh, it gets great mileage-35 miles per gallon on the high way and it has excellent safety features, like dual air bags and ABS brakes. C:What are ABS brakes S:Anti-lock braking system, it keeps you from skidding on the road- and the newer cars have them. C:it sounds great ! is it equipped with air conditioner and CD player S: yes,of course ! And It can also keep 6 speed hand row at the same time, let the acceleration of the drivers are more fun. Just like its advertising slogan: Wind , Feel to fly. You can sit into the car and try it . C: Wow, it is so comfortable and looks cool. Can I place an order nowI need a new car rather soon.. I am very satisfied with it. S:Well, I can say that the new models will be here in next you order one now, we will have it for you in june. C:That's good enough, I think. What colors does the new car come in S: We have this new model in red, white, black, or silver. Those are the standard course you could specially order from various other colors too. C:I have a friend,and her car is a kind of soft purple mixed with really like that color. I wonder if I can get that color on my Wind. S: I know the color you mean. Is this it, madam C: Yes! S:That color is very popular with car buyers. So we've kept it I can assure you it won't let you down. C: Thank you ,I hope so too. Anyway, thank you very much. C: My pleasure.