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商务英语BEC高级写作范文

商务英语BEC高级写作范文
商务英语BEC高级写作范文

Reports

Resource Planning Manager: Assessment of Suitability for Home-based Working

Introduction

The purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.

Findings

My working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based work collating and recording the data collected. Once the results have been recorded, I proofread the colour copies of all reports and maps.

As regards communication with colleagues, department meetings are held once a fortnight. At all other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.

Conclusion

It is clear that I would be able to undertake the same duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face communication with colleagues. It would also be necessary to use the technical facilities of the office at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.

Recommendations

I would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.

Letters

Dear Mr Zampieri

With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.

Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events cater ed for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.

A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.

As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.

To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.

A Cut Above look forward to hearing from you.

Yours sincerely

Sinead Walsh

Introduction

This proposal sets out to examine options for the successful globalisation of ourˉBorders brand. The initial marker under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspect of the brand, namely our logo, the ˉBorders concept and finally, the product itself, ˉBorders wellington boots.

Findings

The following findings summarise our key findings.

It was found that our existing logo, a pair of wellington boots encircled by the word ˉBorders, is vi sual enough to be used

in markets where English is not widely spoken.

Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different areas. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.

Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market.

Conclusions

It was agreed that although the present logo and product are suitable

for globalization as they stand, we propose that the Borders concept be adapted for different markets.

Recommendations

We recommend that further studies be carried out into the marketing strategies best suited to different European regions. 转自:育路商务英语考试网

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