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考研英语经济学人文章阅读训练一

考研英语经济学人文章阅读训练一
考研英语经济学人文章阅读训练一

Tencent Video battles iQiyi in China’s streaming wars腾讯视频与爱奇艺之中国流媒体大战

But the two big Chinese streaming platform may onc day settle into a cosy duopoly

但两大平台在未来某天或将实现双头垄断

L aunched in2010,iQiyi has grown used to the foreign press calling it“the Netflix of China”.Not the worst nickname,given the videostreaming pioneer’s success.But Gong Yu,iQiyi’s founder and boss,insists that his firm is more accurately described as“Netflix plus”.A bold claim for a loss-making business worth one-fifteenth as much as America’s(cash-generating)entertainment powerhouse with a market value of$214bn.Still,Mr Gong has a point.

创立于2010年的爱奇艺常常被外国媒体称为“中国版网飞”。鉴于这家流媒体先驱的成功,这一称号也算名副其实。但爱奇艺创始人兼老板龚宇坚称,准确来说,爱奇艺是“加强版网飞”。对于这家仍在亏损的公司来说,这种说法有些张狂,作为美国娱乐业巨头的网飞现已实现盈利,市值高达2140亿美元,而爱奇艺市值仅为其十五分之一。不过,龚宇所言仍有些许道理。

Like Netflix,iQiyi offers customers a deep catalogue of licensed and original content.Unlike Netflix,which relies almost entirely on subscription fees,iQiyi has multiple revenue streams.“Membership fees”,which start from19.8yuan ($2.87)a month,accounted for just over half of iQiyi’s7.4bn yuan in revenues in the second quarter.

爱奇艺和网飞一样,也为客户提供海量版权及原创影视作品。但不同于几乎完全依赖会员费的网飞,爱奇艺拥有多项收入来源。在爱奇艺第二季度74亿元的营收中,每月19.8元(约合2.87美元)起的“会员费”占比刚刚过半。

The rest came mainly from an online store(which sells“entertainment-related merchandise”),a nascent mobile-gaming arm,an e-book business and advertisements;iQiyi operates a“freemium”model which allows stingier users to stream some content free of charge provided they agree to watch ads.

其余收入主要来自线上商店(销售“娱乐周边产品”)、新成立的移动游戏部门、电子书业务和广告;爱奇艺采用的是一种“免费增值”模式,不愿花钱的用户在观看一段广告后可以免费收看部分内容。

Conveniently for iQiyi,which does little business outside its home market, Netflix is blocked in China,under laws that ban a lot of foreign content.But that is not to say that China is free from the streaming wars of the sort that pits Netflix against rivals like Disney,HBO(owned by AT&T)and NBCUniversal (belonging to Comcast).Far from it.

爱奇艺的业务主要集中在本土市场,而网飞在中国无法收看,这对爱奇艺来说无疑是有利的。但这并不意味着中国市场没有像网飞与迪士尼、HBO(美国电话电报公司所有)和NBC环球(康卡斯特所有)这样的流媒体大战。中国市场同样竞争激烈。

Mr Gong is battling Tencent Video,part of the eponymous technology conglomerate.It overtook iQiyi at the end of June with114m video subscribers to iQiyi’s105m.Mr Gong’s firm shed14m subscribers in the most recent quarter while Tencent Video,which also runs a freemium model and charges subscribers20yuan a month,added2m.

龚宇正在与腾讯视频(腾讯科技集团所有)展开竞争。今年6月底,腾讯视频会员用户量(1.14亿)反超爱奇艺(1.05亿)。今年第二季度,爱奇艺流失会员用户1400万,而同样采用免费增值模式、月会员费20元起的腾讯视频则增加会员用户200万。

IQiyi insists the setback was down to one-off factors,such as virus-induced disruption to film production,which temporarily emptied the content pipeline. Perhaps.But Tencent Video offers a richer selection of English-language content, including hit television series like“Chernobyl”and“Silicon Valley”.爱奇艺坚称,用户的流失是偶然因素所致,比如新冠疫情的爆发导致影片制作中断,致使暂无新片上线。也许真的如此。但腾讯视频提供了包括热播电视剧《切尔诺贝利》和《硅谷》在内的更多英文资源的选择。

More important,the rivalry between Tencent Video and iQiyi is a proxy war between mighty Tencent and fading Baidu,a search firm that is iQiyi’s majority owner.Indeed,iQiyi seemed to concede as much in its latest annual report,

writing that“competitors include well-capitalised companies that are capable of offering compensation packages more attractive to talents.”更重要的是,腾讯视频和爱奇艺之间的竞争是其背后日渐强大的腾讯和日渐衰落的搜索公司百度之间的较量。事实上,爱奇艺在其最新的年度报告中似乎也提到了这一点,报告提到:“那些资本充足的竞争对手能够开出更具吸引力的薪酬待遇以招揽人才。”

Still,as Westerners who pay for a few video subscriptions can attest,streaming is not a zero-sum game.Gigi Zhou of BOCOM International,a broker,reckons the Chinese market will soon be big enough to sustain both iQiyi and Tencent Video,which also has yet to make money.

不过,正如那些愿意为视频订阅付费的西方人所证明的那样,流媒体市场并非零和游戏。交银国际的经纪人周琪琪认为,中国流媒体市场将很快发展壮大至足以同时容得下爱奇艺和腾讯视频两家,腾讯视频目前也尚未盈利。

Ms Zhou expects400m Chinese to subscribe to video-streaming platforms by 2023,up from some300m in2019.So long as no new rival emerges,each firm could capture around150m,helping them spread costs over more subscribers and so turn a profit.

周琪琪预计,到2023年,中国视频流媒体平台的会员用户量将达4亿,而2019年约为3亿。只要没有新的竞争对手出现,两家公司都将获得大约1.5亿用户,由此可将成本分摊至更多会员用户,从而实现盈利。

Before streaming peace can break out,iQiyi faces another fight.On August 13th it said it was under investigation by America’s Securities and Exchange Commission after a short-seller accused it of inflating sales data,a charge it denies.If found guilty,it may have to delist from New York’s Nasdaq exchange. The firm’s stable share price implies investors’faith in battle-hardened Mr Gong is unshaken.

在各大视频流媒体平台实现和平共赢之前,爱奇艺还面临着另一场战役。8月13日,在被一家做空机构指控虚报销售数据后,爱奇艺对此予以否认,并表示正在接受美国证券交易委员会的调查。如果指控属实,爱奇艺或将不得不从纽约纳斯达克交易所退市。不过,爱奇艺稳定的股价也表明,投资者对身经百战的龚宇仍充满了信心。

(红色标注词为重难点词汇)

重难点词汇:

duopoly[du??ɑ?p?li]n.双头垄断市场

nascent[?ne?snt]adj.新兴的;初生的

stingy[?st?nd?i]adj.吝啬的;小气的

eponymous[??pɑ?n?m?s]adj.同名的

proxy[?prɑ?ksi]n.代理人;委托书

concede[k?n?si?d]vt.承认;退让;给予vi.让步compensation[?kɑ?mpen?se??n]n.补偿;报酬;赔偿金attest[??test]v.证明;证实

zero-sum game零和博弈;零和游戏

battle-hardened[?b?tl hɑ?rdnd]adj.久经沙场的;身经百战的

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Andy's Hobbies Andy is always watching animal programs on TV.When he was a child his favorite books were Gerald Durrel's animal books.He also wrote down something about animals when he heard them — especially the ones that were about loving animals. He has always had pets.His first animal friends were pigs.And then he tried his best to persuade his parents to get a dog.For some reasons they did not seem to believe Andy would walk the dog three times a day,no matter how Andy promised he'd do it. He did his best to persuade them:he was good at drawing and left drawings of dogs all over the place.He ran to the library,borrowed all the dog books he could find,and left them lying around as well.His parents were quite used to his books lying around everywhere. Then Andy's mother was told a friend's cat had kittens and they could go and get one.At first Andy was a little disappointed.As time went by,he learned to love the cat so much he has had cats ever since. Cats let us know when it is time to change the sofa.Either when the fabric starts to look like Einstein's hair that has been combed with cat paws,thanks to the generous donation of cat hair. 安迪的爱好 安迪总是看电视节目上的动物频道。当他还是个孩子的时候,他最喜欢的书就是杰拉尔德·达雷尔写的有关动物的书籍。每当他听到一些关于动物的事情,尤其是那些有关爱护动物的故事,他都会记录下来。 他一直爱养宠物,他的第一个动物朋友是猪。后来他尽自己的最大努力去说服他父母为他买一只狗。由于某些原因,无论安迪怎样承诺,他们似乎并不相信安迪会每天出去遛狗三次。 他尽自己的最大努力说服他们:他擅长画画,到处都放着狗的素描。他跑到图书馆去借他能找到的所有关于狗的书籍,也把它们丢得到处都是。他的父母已经习惯他把书丢得到处都是了。 后来安迪的母亲得知一个朋友家的猫生了小猫,他们可以去抱一只回家。起初安迪感到有点失望,但自从有了猫之后,随着时间的推移他学会给猫很多爱护。 猫让我们知道什么时候该换沙发了,也就是当沙发织物开始看起来像用猫爪梳理过的爱因斯坦的头发时,这其实多亏有了慷慨捐赠的猫毛。 Larry Schwarz's Hobbies Larry Schwarz has played with toys all his life.As a child,he often pulled his toys apart,and then glued them back together.He made toy rockets,cars,and buildings out of boxes.Although he put his toys away long enough to become a lawyer,he never lost his childhood passion for toys.Schwarz dreamed up many toys while in school.Instead of taking notes in class,he filled 26 notebooks with toy sketches! Still,he managed to get his lawyer degree. Today,instead of working in a courtroom,Schwarz skateboards around his Rumpus's headquarters in New York City.In 1997,he started the Rumpus Toy company and invented all kind of crazy toys,like Gus Gutz,a doll with 12 spongy organs,and Sy Klops,a one-eyed doll.Even the boxes are playful.Printed instructions on Rumpus toy boxes

考研英语阅读理解

考研英语:阅读理解之八大考点 考生应能读懂选自各类书籍和报刊的不同类型的文字材料(生词量不超过所读材料总词汇量的3%),还应能读懂与本人学习或工作有关的文献资料、技术说明和产品介绍等。对所读材料,考生应能: 1 2 3 4 5 6 7 8 4篇(总长度约为1600词)文章的内容,从每题所给出的4个选项中选出最佳答案,共20小题,每小题2分,共40分 一、

1.提问方式: 1)直接提问(Main idea型) ?The text intends to express the idea that. . . ?We can draw a conclusion from the text that. . . ?What is the passage mainly about? ?The passage is mainly. ?From the passage we learn that. . . ?The passage is mainly about. . . ?he key point of the passage is that. . . ?This passage mainly deals with. . . ?The main point the author makes in the passage is. ?What does this passage mainly discuss? ?The general/ main/ central idea of the passage is. ?The passage is primarily concerned with. . . 2)给文章定标题 The best title for the text may be. . . Which of the following would be the best title for the passage?' A best title for the passage could be. A best title for the passage might be. This passage can be entitled. . . 3)提问写作目的( Purpose型) ?The article is written to explain. ?The purpose of the passage is. ?This passage is intended to… 2.解题技巧: 1) ①.重点读文章的首段开头部分,如果文章中有这样的主旨句, 那么再看四个选择项,如其中一项所含的信息同主旨句中的信息相似,该项即为正确答案 ②.重点读各段的开头和结尾,四个选项中能涵盖文章各段内容的一项, 就是正确答案

2009考研英语阅读理解精读100篇(2)

TEXT 2 He emerged, all of a sudden, in 1957: the most explosive new poetic talent of the English post-war era. Poetry specialised, at that moment, in the wry chronicling of the everyday. The poetry of Yorkshire-born Ted Hughes, first published in a book called “The Hawk in the Rain” when he was 27, was unlike anything written by his immediate predecessors. Driven by an almost Jacobean rhetoric, it had a visionary fervour. Its most eye-catching characteristic was Hughes's ability to get beneath the skins of animals: foxes, otters, pigs. These animals were the real thing all right, but they were also armorial devices—symbols of the countryside and lifeblood of the earth in which they were rooted. It gave his work a raw, primal stink. It was not only England that thought so either. Hughes's book was also published in America, where it won the Galbraith prize, a major literary award. But then, in 1963, Sylvia Plath, a young American poet whom he had first met at Cambridge University in 1956, and who became his wife in the summer of that year, committed suicide. Hughes was vilified for long after that, especially by feminists in America. In 1998, the year he died, Hughes broke his own self-imposed public silence about their relationship in a book of loose-weave poe ms called “Birthday Letters”.In this new and exhilarating collection of real letters, Hughes returns to the issue of his first wife's death, which he calls his “big and unmanageable event”. He felt his talent muffled by the perpetual eavesdropping upon his every move. Not until he decided to publish his own account of their relationship did the burden begin to lighten. The analysis is raw, pained and ruthlessly self-aware. For all the moral torment, the writing itself has the same rush and vigour that possessed Hughes's early poetry.

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