Ecological system is the most essential connection between the elements by nutrition, in the relatively stable environment of dynamic balance, it is complementary between each factor and the restriction, make the ecological system into a complete organism.
In ecological system, platform, entrance, all products, services and other related resources are with the user to get through, finally realizes the connection with people. As a result, a standard of ecological need to have core elements - the user.
一、MI’s ecology: you can't imagine it in so many companies
1.Video: in November 2014, Mi in iQIYI, become the second
largest shareholder iQIYI. Earlier, lei jun personal co-sponsored by the film and television film and television production company is also involved in investment.
2.Music: in August 2012, Mi content cooperation with baidu music;
In January 2015, the investment application litchi FM mobile
station, which will integrate with beautiful MIUI depth.
3.Game: in February 2014, Mi company xishan capital injection of
$20 million in the game, get a 4.7% stake. In addition, the millet also hold shares a number of game development company.
4.Read: in November 2012, MI full acquisition looked, the latter
become MI electronic reading business. Launched in October 2013, "mi novel", enter the network literature market
5.Smart home and wearable devices: MI launch cameras, air
purifier, sphygmomanometer, etc. In July 2014, launch millet
bracelet; In December 2014, mi investment Misfit wearable
equipment manufacturers in the United States.
6.investment listed companies
In March 2014, mi investment thunderbolt, then through stock for many times, become thunderbolt's largest shareholder.
In April 2014, MI investment cheetah, which has good movement and overseas resources.
In December 2014, millet, announced the jinshan investment of $1 billion, kingsoft cloud group services focus on future development.
Earlier, lei jun is also involved in investment YY voice parent together era. According to gather era in February 2013, according to documents submitted to the SEC lei jun has become the company's largest shareholder.
7. Internet financial
In September 2014, investment in the P2P network credit company.
8. Other investment services
Electricity: in 2007, lei jun investment”FAN KE”; 2011 investment mobile electricity "pocket shopping" for angel investment.
And online medical, online education, MI and lei jun also participated in individual investment property hotel, tourism, advertising and marketing, infrastructure services, and other types of companies
二．Letv ecology: not only promote cell phone, television, and car 1. Video: the main business of music video networks in domestic listed in 2011, in 2010, Letv subsidiary Letv pictures; In October 2013, a wholly-owned acquisitions Letv flowers, film and television film and television production company, at the same time buy Letv 99.5% stake in the new media.
2. Music: in March 2015, Letv music set up, owned by all networks.
3. Sports: in December 2014, Letv sports from networks down independent operation in April 2015, Letv sports bike to launch its first intelligence
4. Letv to new: Letv to new business including TV, TV box, and the corresponding Letv mall sales platform. Letv full-year 2014 earnings, according to the hardware terminal is Letv top business last year.
5. other business
- Letv electricity: including life and net wine net, are controlled by Letv wholly-owned holdings.
- Letv wealth: Letv wholly-owned holdings.
- Letv car; Letv controlling stake.
At present the two Chinese companies still rely on hardware to drive more revenue. As for MI, mobile phones accounted for 94% of full-year revenue, mobile value-added services such as game revenue accounted for only 1%. Letv structure is better, but 2014
full-year results show that the terminal business accounted for 40.2% of overall income, is Letv last year, the biggest source of revenue.
Letv profit model: taking the Hulu line, (such as domestic iQIYI), are the main movies, this kind of long video, Letv is one of the largest distributors, online video this is exclusive to pay big
money to buy some TV shows, movies, network copyright, and then sell them to youku, sohu, etc. This is divided into Letv contributed part of the income. Letv and paying members, this part also in training the users pay habits, such as hd on demand need to pay. This part of the future will become an important part of Letv revenue. Letv income is mainly: the distribution of copyright, charge members, patch advertising and Letv box.
The fundamental success of MI: lies in its unique business model: hardware + software, the Internet service. At the business level, MII is not only from selling hardware to the user, also provides software and services; At the strategic level, millet to Internet service import business of hardware and software of thinking, the innovation. We think millet "triathlon" strategy has the following features: to pursue the value of their Internet portal user participation, Internet marketing, less is more, make more friends.
The pursuit of Internet entry value. Mi is positioning in mobile Internet company, means that millet final goal is to be the entrance to the mobile Internet traffic. The profit is not mi's main goal. As long as mi master user groups, can generate profits in the future. Therefore, millet hardware product pricing is always lower than the
similar products, software, Internet services are provided free of charge.
Users involved in mi respect, also to improve their products, to enhance the competitiveness. Many companies have emphasized want users to participate in domestic, but millet is the best at doing this. Behind this, millet invested a lot of manpower and money, to respond to user comments, user interaction, free products and so on.
Internet marketing. Mi just go online channels and operators, and advertising is extremely low. Of course, this is mi mature Internet marketing gimmick for support.
Less is more. Compared with the traditional hardware company, mi few product model, which makes the mi can concentrate on developing and perfecting sheet is tasted, win more users.
Make more friends. Mit with many raw materials suppliers, generation of industry and commerce, accessories manufacturers, application developers, material developers, business cooperation, also to invest in some industrial chain related enterprises. Lei jun, said at the beginning of 2014 will be investment about 50 like millet company in the next five years.