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2018年同等学力申硕新闻传播专业真题

2018年同等学力申硕新闻传播专业真题
2018年同等学力申硕新闻传播专业真题

2018年同等学力申硕新闻传播专业真题

2018年新闻与传播专业真题

新闻学

一、名词解释(3*10=30分)

1.向导周报

2.法兰西共和国公报

3.埃德加·斯诺

4.新闻的起源

5.新闻背景

6.通线

7.理论性论据

8.电视述评

9.访谈新闻

10.广播电视系列报道

二、简答题(5*4=20分)

1.不公正报道的主要表现是什么?

这趟火车,车次为5633/5634次,是成昆线上四川境内最后的两列慢车之一,从1970年成昆线通车以来就一直在运行,至今已有47年。它从普雄往返攀枝花,全程353公里,停靠26个站,票价最高25.5元,最低2元。

在铁路沿线交通不便的地方,每个周末,都有超过600名学生搭乘这列慢车走上求学路。这列慢车,成为了当地最大的“校车”,将一批又一批学生送出大山。

目前,成昆复线正在加紧施工,预计2021年,从成都到昆明将会开行动车。不过,这列慢火车,仍将在大凉山深处继续穿行,即使每个小站,只有一名上下车的乘客。

吉木呷呷在火车上用手机自学外语,旁边是她弟弟。吉木呷呷在火车上用手机自学外语,旁边是她弟弟。

面孔

座位上,看书的彝族女孩

“一定要考上西昌二中”

5633次列车车厢内,拥挤而热闹。乘客带的行李和货物都很多,有人背着满满一背篓青菜,有人扛着两大袋土豆,还有人提着几只大公鸡。

上车后,依火红敏找到了一个比较安静的座位。她拿出书本,

做起了练习题。6月13日就要中考了,她有些紧张。

依火红敏是一名彝族女孩,在西昌航天学校读初三,15岁的她,身高已经有1.62米。每个周六,她都要回家一趟,拿下一周的生活费,周日再返回学校。

从学校回家的路程有100多公里,乘坐火车是最快的:从西昌站上车,2小时43分钟后,在沙马拉达站下车回家,票价8.5元。

而如果坐汽车回家,她需要先从西昌坐客车到喜德县城。沙马拉达没有客运班车,从县城过去,只能转乘面包车,全程需要四五个小时,花费60多元。

依火红敏的成绩在班上排名前十。她的中考目标是西昌二中,这是当地一所不错的高中,她告诉自己“一定要考上”。

依火红敏的父母很重视对孩子的教育。小学二年级,依火红敏从村小转学到了喜德县民族小学,之后考入西昌航天学校。当时,村上的学生考到西昌读初中的,她是第一个。

从小学二年级开始,依火红敏就坐这趟慢车上学,今年已是第8年。3年前,刚到西昌读初中时,依火红敏感觉很不习惯。班上的彝族同学不多,课余时间大家都说四川话,她也听不大明白,“刚开始很想家。”不过,没过多久,性格开朗的她就适应了新的环境,交了很多朋友。和记者交流时,她说的是一口流利的

四川话。

5月13日回家那天,火车抵达喜德站,依火红敏突然从座位上跳了起来。原来,她的母亲翁古呷呷带着她的弟弟和两个妹妹,也上了这趟车。

依火红敏的弟弟和妹妹在喜德县城读书,母亲在县城里面租了房子,专门照顾他们。每个周六,一家人就在火车上汇合,一起回家。

翁古呷呷的汉语说得不好,要女儿给她当“翻译”。“我一直告诉他们,读书才有出息。”她说,虽然家中经济条件不好,但即使借钱,也要将孩子们送到好的学校读书。

坐慢火车返校的学生。坐慢火车返校的学生。

面孔

车厢里,自学外语的女生

“教育真的可以改变一切”

5月14日,依火红敏旁边的一节车厢,一名年轻女孩对着手机大声朗读着外文,吸引了不少乘客的目光。发现大家都在看着她,她有些不好意思地吐了吐舌头,做了个鬼脸。

这个女孩名叫吉木呷呷,家住喜德县。刚才,她正跟着手机

上的外语学习软件,学习韩语。

吉木呷呷在凉山州民族干部学校学习,一年之后,她将去成都继续读大专。

除了学习韩语,吉木呷呷还在学英语,不过没有老师教,全部在手机上跟着软件自学。

“我还在学校学舞蹈。”吉木呷呷并未理会周围乘客诧异的眼神。她手机上下载了不少舞蹈教学视频,没事的时候,就会跟着视频练习。

从读初中至今,这趟慢火车,吉木呷呷坐了7年。和同一车厢内显得有些害羞的学生相比,吉木呷呷外向大方,很善于表达自己的想法。

“教育真的可以改变一切。”吉木呷呷说,家乡现在的生活条件,已经比以前好了不少。她认为,脱贫致富的关键在于教育,山区的孩子,读书才能走出大山。

吉木呷呷学习的是小学教育专业。她的计划是,毕业后回到家乡,当一名乡村小学老师,“尽我最大的努力,来改变家乡的面貌。”

吉木呷呷的父亲身体不好,母亲在喜德县农贸市场贩卖鸡鸭等家禽,努力供3个孩子读书。

“我哥哥本来成绩很好的,高中时迷恋网络,辍学了。”吉木呷呷叹了口气,她指着身边的一名帅气的男孩说,这是她正在读初二的弟弟,弟弟成绩很好,家里希望他能考上大学。

吉木呷呷多次去过成都。她说,每次坐着慢火车,在大山的隧道中穿行时,感觉就像是在坐地铁,“这是凉山的地铁。”

5月14日,在慢火车上看书的学生。 5月14日,在慢火车上看书的学生。

见证

在慢火车上工作17年的列车长:

这趟车,为山里孩子慢下来

如今,成昆铁路复线正在加紧施工,预计到2021年将全线通车,沿线将进入动车时代。不过,慢火车依旧会按照原来的速度在大山里穿行。

5634次列车车长李伟加,在这趟慢火车上已经工作了17年。他说,慢车的速度并不算慢,时速能超过80公里,但因为沿途停靠的站点多达26个,所以一趟跑下来要9个多小时。

从西昌到喜德,是客流最集中的一段。沿途村民赶集、走亲访友,或是将鸡、鸭、猪、羊以及花椒、土豆等农产品运到市场,都会选择乘坐这列慢火车。

对于慢车的“慢”,李伟加的理解是,火车速度慢,这就要求列车上的工作人员,要有足够的耐心和细心为旅客服务。

17年来,李伟加感受到的最大变化,是当地家庭对教育越来越重视。现在,乘坐慢车去上学的彝族孩子一年比一年多。每到周末,这趟车就成了他们在学校和家之间往返的校车。

“尤其是近两年,学生多了不少。”李伟加一年要跟着慢车跑48个来回。

据不完全统计,如今每周周五到周日,有超过600名学生乘坐这趟慢车,下半年新学期开始后,预计人数还会增加。

在李伟加看来,每当看到学生们在车上认真看书,看到他们坐着慢火车走上求学路,会觉得特别欣慰,满满都是成就感。

在瓦祖站上车的学生们。在瓦祖站上车的学生们。

变迁

穿行大山的绿皮车

“喝酒闹事的少了,乱扔垃圾的少了”

“西昌的太阳,马道的风,普雄下雨像过冬,燕岗打雷像炮轰……”这是描述成昆线沿途天气的顺口溜。成昆线通车47年来,歌谣依旧,线路依旧,那趟慢车一直都在。而且,1995年以来,这列慢车的价格就没有变过。

5633次列车车长周继刚,在慢车上工作了23年。他说,“起步价”2元,353公里全程票价25.5元。这趟车从攀枝花到西昌旅客数量较少,上下客最多的是西昌、月华、冕宁、喜德等车站。如果遇到彝族年、火把节等节日,旅客数量会爆满。

近年来,周继刚注意到的变化是,沿途越来越多的村民有了脱贫致富意识。更多的村民到外地打工,或是做起了小生意。家中的花椒、核桃等农产品,也卖出了更好的价钱。生活在悄然发生变化。“车上喝酒闹事的少了,乱扔垃圾的少了,素质明显提高了。”

慢火车上的设施和环境也变好了,车厢内更为整洁,还设置了彝汉双语广播和文字提示。为方便乘客运送家禽家畜,火车还实施了人货分离,在最后的一节车厢,专门设立了家禽家畜区,以及大件行李区。

沿途村子的发展开始快了起来,村民们的生活也一天天变好了,但这趟慢火车,只要还有人需要,它就会一直开下去。

传播学

一、名词解释(3*10=30分)

1.向导周报

2.法兰西共和国公报

3.埃德加·斯诺

4.传播障碍

5.知沟假说

6.两级传播

7.非公众

8.员工关系

9.心理细分

10.中华广告公会

二、简答题(5*4=20分)

1.“媒介规范理论”的主要形式

2.传播学批判学派的主要流派

3.公共关系传播的目的

4.按媒介划分广告的类型

三、分析题(10*2=20分)

1.分析反“客里空”运动的作用和影响。

2.联系新闻传播实际,论述“提高我国国际传播能力”与建立世界信息传播秩序的关系。

四、实务操作题(30分)

1.阅读材料并作答

(1)结合广告,分析感性诉求应注意哪些因素?

(2)分析招商银行留学生信用卡广告活动的目标市场选择、广告执行方面的得失。

招商银行信用卡出品的一则视频——《世界再大,大不过一盘番茄炒蛋》在朋友圈中刷屏传播。

2.阅读材料并作答

(1)运用公共关系相对理论,对丽江警方和政府在处理这一事中的回应和表现作分析。

(2)以丽江市委宣传部或应急办工作人员身份拟制一条官方微博,对此前的做法和网民的批评做出回应。

丽江抢劫打人恶性毁容事件。

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