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北邮网络学院工商管理英语练习题答案

北邮网络学院工商管理英语练习题答案
北邮网络学院工商管理英语练习题答案

北邮网络学院工商管理英语练习题答案

一、阅读理解(共1道小题,共25.0分)

(错误) People are so busy these days that many have no time to cook. This is a problem because many families love home cook ing! A family meal brings every one together. In some families, meals are ofte n the only time every one sees each other at the same time.

Ano ther reas on people enjoy home cook ing is that it is ofte n a way of show ing love. A pare nt who makes some cookies is not just satisfy ing a child's sweet tooth. She or he is sending a message. The message says, "I care about you eno ugh to spe nd an hour making cookies that you will eat up in 15 minu tes if I let you."

There is also something about the smell of home cooking. The smell of home cooking pleases people of all ages. It makes most of us feel good and loved --- eve n if we are the ones doing the cooking! Next time you smell a cake being cooked, stop for a moment and pay attention to your mood (心情).

1. Why do few people cook now?

They have no time.

They can buy food.

Many people don ' t like cooking.

They don' t like family meals.

A pare nt spe nds an hour making cookies__ .

just to satisfy her or his child ' s sweet tooth

only to send a message

to let a child eat up in 15 minu tes

ofte n to show her or his love

The writer thinks the smell of home cook ing ___ .

makes us happy

makes us be in terested in cook ing

makes us pay atte nti on to our mood

makes us love others

What' s the main idea of this passage?

Family meals are importa nt.

How to make cookies.

People are too busy to cook

Homemade cookies taste better.

Which of the followi ng stateme nts is NOT true accord ing to the passage?

There are quite a few reas ons that people love home cook ing.

It becomes a problem that most families love home cook ing. The smell of

home cook ing makes most of us feel good. A family meal can bring the

family members together.

试题分值:25.0 得分:[5, 5, 0, 5, 0] 提示:[1]A.细节题。本题问为何现在没有多少人愿意下厨了?"中心词是“few people cook。”

答案在第一段的第一句,该句大意是 “人们太忙了,所以都没有时间做饭了 ”。所以,答案是 A 。

[2] D.细节题。本提问 一个家长花费1个小时来做小甜饼为的就是 __________ 。”中心词是“making cookies 。”答案在第二段的最后两句,这两句大意是 “这个家长这样做是为了告诉孩子一个信 息,那就是 ‘我太爱你了,所以我愿意花费 1个小时来做这些你用 15分钟就可以吃光的小甜饼,

当然如果我让你这样吃的话。 ”据此可知答案是 D (为了表明自己对孩子的爱)。

[3] A. 细节题。本提问 “本文的作者认为家庭烹调的气味 _________ 。”中心词就是 “smell of home cooking 。”答案在最后一段的最后三句,这几句大意是 “家庭烹调的气味让所有年龄段的人都 很愉快。这种气味让我们感受良好,感觉到自己被别人爱着 ―― 就连下厨的人也有如此的感

受! ”据此可知答案是 A (使我们感到快乐)°B 的意思是使我们对烹调产生兴趣。” C 的意思 是 使我们关注自己的情绪。” D 的意思是 使我们爱别人。”

[4] A. 中心思想题。 解题第一步我们要先浏览各段的第一句话。 第一段的第一句话大意是 “如今 的人们忙的都没有时间下厨了。 ”第二段的第一句话大意是 “人们喜欢在家下厨的另一个原因 是这通常可以表达我们的爱。 ”第三段的第一句大意是 “家庭烹调的气味也有一些值得说的地 方。 ”从这三句话里我们应该已经可以知道,文章主要就是在讲家庭烹调的好处。据此可知答

案是A (家庭餐非常重要)°B 的意思是 如何制作小甜饼”,C 的意思是 人们忙的无法下厨”, D 的意思是 “家庭制作的小甜饼更好吃 ”。

[5] B. 是非题。本题问 “根据文章,下面哪个说法不正确? ”我们第一步是要浏览四个选项。 A 的意思是 人们之所以喜欢家庭烹调有好几个原因。 ”B 的意思是 大多数家庭喜欢家庭烹调,

这成了一个问题。” C 勺意思是家庭烹调的气味使得我们大多数人感受良好。

” D 的意思是家 庭聚餐可以把家庭成员聚在一起。 ”第二段的第一句提到了人们喜欢家庭烹调的另一个原因, 言下之意就是人们喜欢家庭聚餐有好几个原因;所以,

A 是正确的。最后一段的第三句告诉 我们 C 也是正确的。第一段的第三句意思和 D 一样,所以 D 也是正确的。最终, 我们得知答 案是

B 。 、单项选择题(共 15道小题,共 75.0分)

(错误 )The headmaster suddenly

watched fixed touched

stung

该题选B ,题目大意是这位校长突然用他那双充满血丝的眼睛盯住我。

” headmaster :中小学校长

1. I will relay your opinion to the headmaster. 我愿把你的意见转告校长。

2. I was ushered into the headmaster s office by'my teacher. 老师领着我进入了校长的 办公室。 me with his bloodshot eyes. 知识

点:

八、、

?

第一部分 [D;] 得分: B; 提示 : 标准答 [0] 5.0

( 错误 )The Blacks have a beautiful garden. It smells of about away

out

知 识 第二部分

Being money and wanting to do something useful, I applied.

short of

short for

1ack of

slim of 点:

八、、?

学生答 案:

[A;] 标准答 案: A; 得分:

[5] 试题分 值: 5.0

提示 : 该题选 A ,题目大意是 “我因为手头很拮据,同时也想干点有用的事,于是便提出

了申请。 ”

be short of :有 缺少 .... ”之意

1. We re short of cash.我们的资金不足

2. The rebels were short of gunpowder. 反叛者们缺少弹药。

3. Otherwise you ll be r short of money all term. 否则你真个学期都将缺钱。

How one presents himself at an

occasion

will often decide whether or not he will be given a job. ease

investigation

interview

知识

点:

八、、

?

学生答

第二部分 得分: 提示 : 标准答 [D;] 案 : 试题分 [5] 值试题: 分

该题选D ,题目大意是 一个人如何在面试中表现自己往往决定他是否被录用。 interview :

名词 n.

1. 接见 , 会见

He asked for an interview with the president. 他要求与校长会晤。

2. 面谈 ,面试

Do n't be late for your in terview, or you won t get the job.面试不要迟到,否则你就得不 到

工作了。

D; 5.0 roses.

第一部分 知识

点: 八、、?

学生答

标准答 案:

[D;] 案: A; 得分: 试题分 [0] 值试题: 分

5.0

该题选A ,题目大意是 布莱克一家有一座美丽的花园,园中散发出玫瑰的芳香。

” 提示 : 1. The house smells of paint. 房子有油漆味。

2. You must have smoked just now. Your breath smells of cigarettes. 你刚才肯定吸烟了,

你呼出的气有烟味。

He knew there were answers

beyond …field beyond …reach outside … field outside … reach

该题选B ,题目大意是 他知道在他的智力所能达到的地方之外有答案。 reach :名词n.

(手、能力、智力、影响等)可及之范围

The in secticide was put out of the child s reach.杀虫剂放在孩子拿不到的地方。

beaming with

beam with :堆满笑容,眉开眼笑

Upon hearing the good news he beamed with joy. 一听到这个好消息,他高兴得 眉开眼笑。 The razor and water _______ the job.

act 学生答 标准答 案:

[B;] B; 案: 试题分

得分 : [5] 值 : 5.0

第一部分 知识

点:

八、、? his intellectual

提示 : When he came down to breakfast, he was

full of filling satisfied with the pleasure of a new, great discover.

知识

点:

八、、

?

学生答

第一部分 得分:

标准答 [D;] 案标准: 答 试题分 [5] 值

试题 分

D; 5.0 提示 :

do perform function

知识

点:

八、、? 第一部分 学生答

案:

标准答 [B;] 案: B; 得分: 试题分 [5] 值试题:

分 5.0 提示 :

该题选B ,题目大意是 这把剃须刀与水一起就可以了。

when Einstein said ,“I have something to show you. loose rise

ease free

该题选C ,题目大意是 我感到舒适,因为爱因斯坦说,

”我有东西要给你看。” at ease :安心;自在; 不拘束

1. The dentist soon put the small girl at ease. 牙医很快使小女孩的情绪放松了

2. The hostess ' hospitality soodnemmay little daughter feel at ease. 女主人的好客很快 使我小女

儿感到无拘无束起来。

3. This is the first time I ' ve attended such a big party. That is why I am nOHat ease. 我第一次参加这么大型的聚会,所以我感到很拘谨。

and probably better than any other surgeon in the world.

as better as

as well as as right as as good as

该题选 D ,题目大意是“他必须觉得,他与世上任何一位外科医生相比都毫不逊色,

甚至还技高一筹。”本句中well 是副词,不是形容词,不能和前面的 be 动词构成

系表结构,所以不能选 B ,只能选D 。

I was made to feel at

知识

点:

八、、

?

第一部分 [C;] 得分: [5] 标准答 案: 试题分 值: C; 5.0

提示 : He has to feel that he's 知识

点:

八、、

?

学生答

第一部分 [D;] 得分: [5] 标准答 案: 试题分

值: D;

5.0 提示 :

“as + 原级+ as ”导的比较状语从句用于表示和……一样”例如:

1. He is as busy as before. 他还是和过去一样忙碌。

2. Taylor is as energetic as a young man. 泰勒像年轻人一样充满活力。

3. You work as hard as they do. 你工作像他们一样努力。

4. She likes him as much as she likes her brother. 她很喜欢他,就像喜欢她的兄弟样。This all _________ conceited and I guess it is --- but a surgeon needs conceit.

sound hears sounds listens

知识

点: 八、、?第一部分

学生答案:

标准答[C;]案:C;

得分:

试题分

[5] 值: 5.0

该题选C,题目大意是这些话听上去很自负,而且我以为这的确是自负一一但外科

提示: 医师就是需要这种自负。”

sou nd:不及物动词vi.听起来,听上去

The music sounds very pleasing to the ear. 这音乐听起来十分悦耳。

I knew the ringing of the telephone meant another critical decision to ________

make select be selected

be made

知识

点: 八、、?第一部分

学生答案:

标准答[D;]案:D;

得分:

试题分

[5] 值: 5.0

该题选D,题目大意是我知道电话铃声意味着又要做出一个生死攸关的决定。”

提示: 1. Let me pause on these matters for a time before I make a decision. 让我仔细考虑一下

这些事情,然后再做出决定。

2. If you have to make a decision on Friday, wait until Friday, and see what the day brings. 如果你需要在周五做一个决定,就等到周五,然后看看时间会给你带来什么。

There is no surgical patient I cannot treat competently ,_________ just as well as or better than any surgeon.

treat

cure operate

deal 知识

点:

学生答

案:

[A;] 标准答 案: A; 得分: [5] 试题分 5.0

该题选 A ,题目大意是 “没有外科病人我不能熟练治疗,就像其他外科大夫治疗的 一样好甚至比他们还要好。 ”

treat :及物动词 vt.医疗,治疗

The doctors were not able to treat this disease. 医生治不了这种病。

提示: 双重否定no …not :凡…没有不;任何 …都;没有 …不

(双重否定就是用一个以上的否定词来表示强调的语气,实际上是语气更强的肯 定。)

1. There is almost nothing that he can not fix. 几乎没有什么他不能修好的。

2. There is almost noth ing his dog won 他的狗几乎e 什么都吃。

our hopes of going out. dispirited frustrated fulfilled lost

该题选B ,题目大意是 恶劣的天气使我们外出的愿望无法实现。 frustrate :及物动词 vt.挫

败;阻挠;使感到灰心

1. He was frustrated by repeated failures. 他因一再失败而灰心丧气。

2. They made their preparations to frustrate the conspiracy. 他们作好准备挫败这个阴谋。 ___ his mistakes long after the experiment was over. dwelt with dwelt on dwelt in

dwelt at 知识 知 识 第二部分

点: 八、、? The bad weather

知识

点:

八、、

? 学生答 第二部分 [B;]

得分: [5]

标准答

B; 案:

试题分 5.0 提示 : Tom still

北邮网院市场营销学期末复习题

北京邮电大学远程、函授教育《市场营销学》期末复习题一、填空:1.市场宏观环境包括人口、_经济_、_自然____、__技术___、政治法律和文化。2.市场微观环境的影响因素包括:供应者、竞争对手、营销中介、顾客、社会公众以及企业内部影响营销管理决策的各个部门。3.根据恩格尔定律:随着家庭收入的__增加___,用于购买食品的支出占总支出的比例应__下降 ___,而用于其他方面的开支(如娱乐、教育、保健等)和储蓄所占的比重将__上升___。鉴于我国城乡之间存在着一定的差距,一般而言,城市居民家庭的恩格尔系数要__低于___较为落后的农村居民家庭的恩格尔系数。4.市场营销学将市场分为组织市场和_消费者市场____,组织市场通常又被分为生产者市场_、中间商市场_和非盈利组织市场_三类。5.企业密集性增长策略包括__市场渗透_、市场开发、产品开发__。6.影响消费者购买行为的因素包括__社会文化、个人_和_心理____。7.市场定位的方式主要有_避强定位、迎头定位、重新定位_。8.产品的整体概念包含三个层次,即核心产品、__形式产品_和_延伸产品。9.产品生命周期一般可分为四个阶段,即投入期、成长期_、成熟期、衰退期。10.企业定价的基本方法有成本导向定价法、竞争导向定价法和需求导向定价法_三类。11.以生产者为中心的传统营销观念包括生产观念、产品观念、推销观念。12.企业进行促销和沟通的工具主要有人员推销、广告、公共关系、销售促进(营业推广)和直接营销。二、名词解释: 1.市场营销:市场营销是指在变化的市场环境中,企业以消费者需求为中心,在满足消费者需求与利益的基础上来实现企业利润的商务活动过程。2.社会购买力::一定时期由社会各方面用于购买产品的货币支付能力。3.市场细分;指根据顾客需求的差异性,将整体市场划分成若干个顾客群,每一个顾客群构成一个细分市场,不

Unit5A-工商管理英语-第二版-课文翻译参考-雷涯邻主编-高等教育出版社

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