注意：括号内的黑体字是上面部分的答案！！
单词
1. airport
2. business
3. company
4. file
5. equipment
6. staff
7. product
8. department
9. 市场分额10. 总经理11. agreement 12. board
13. customer 14. pricelist 15. flight 16. post
17. quality 18. warehouse 19. 船公司20. 总销售额
21.printer 22. catalog 23. advertisement 24.market share
25.quality control 26.business competition 27. personnel department
(1 机场 2 生意3公司4卷宗，文件 5 设备
6 员工7产品8 部门9 market share 10 general manager 11. 协议12. 董事会13. 顾客14. 价目表15. 航班
16. 邮件17. 质量18. 仓库19. shipping company 20. total sales 21。打印机22。目录23。广告24。市场份额25。质量控制26。商业竞争27。人事部)
单项选择题
1. I’m in computers. What about you? _______
A. Oh, I live in London.
B. Well, I work in Sales.
C. Oh, I’ve been here for years.
D. I am getting on very well.
2. Q uite often I meet our customers, especially some important ________.
A .people B. ones C. one D. customer
3. When you are seeing a customer off at the station, you will say “______”.
A. Sorry to say bye-bye
B. Sorry, enjoy yourself.
C. Have a good journey back.
D. Many thanks.
4. How do you do? ______
A. How do you do?
B. How is your family?
C. How are you?
D. Fine.
5. Businessmen have to spend _________ time finding a customer.
A. a few
B. lots of
C. a number of
D. a great deal of
6. The flight was cancelled ______ the snow.
A. because
B. because of
C. so that
D. why
7. Let’s have a meeting, ________?
A. will we
B. shall we
C. must we
D. do we
8. Mr. Wang spent a lot of time ______ the letters and faxes.
A. in
B. on
C. with
D. for
9. Do you mind if I use your computer?
A. At ten past eight
B. Well. I am in a bit of hurry.
C. Sorry, I’m not free.
D. Sorry, I’m using.
10. Why not _______ some A4 paper in the next room?
A. go and getting
B. go and get
C. going and getting
D. going and to get
11.---Let me introduce myself. I’m Albert.
--- __________________________
A. What a pleasure!
B. It’s my pleasure!
C. Pleased to meet you.
D. I’m very pleased.
12. We need to get four _________ to finish the task.
A. woman clerks
B. women clerk
C. woman clerk
D. women clerks
13. _____ is your father?
He is an engineer.
A. Where
B. How
C. What
D. When
14. May I speak to Mr. Smith?
________.
A. No, bye
B. I’m smith
C. Y ou dialed the wrong number
D. Speaking, please.
15. We are looking forward to ______ our friends next week.
A. see
B. seeing
C. be seeing
D. having seen
16. We cannot see any possibility of business ______ your price is too high.
A. since
B. while
C. though
D. that
17. There ________ 3 sections under the Production Department.
A. have
B. has
C. are
D. is
18. M.B.A stands fo r ________.
A. Master and Bachelor of Art
B. Master of Business Art
C. Master of Business Administration
D. Machinery Business Assistant
19. It is better if you make a phone call ______ you visit a customer.
A. before
B. after
C. when
D. then
20. Shall we have a cup of coffer _____ go into the discussion?
A. but
B. and
C. so
D. or
21. Wish you a good journey!
_______.
A. Bye-bye
B. Thank you
C. So do you
D. See you next time.
22. May I speak to Mr. Smith?
________.
A. No, bye
B. I’m smith
C. Y ou dialed the wrong number
D. Speaking, please.
23.I have no idea what to do next.
___________.
A. I don’t know, too.
B. Y ou can help me do something.
C. Why not play basketball together?
D. I can help you.
24. Mr. Wang spent a lot of time ______ the letters and faxes.
A. in
B. on
C. with
D. for
25.I would like to have a wor d ______ you.
A. to
B. for
C. with
D. at
26.Our manager is looking forward ______ doing business with you.
A. for
B. with
C. in
D. to
27. It is better if you make a phone call ______ you visit a customer.
A. before
B. after
C. when
D. then
28.Shall we have a cup of coffer _____ go into the discussion?
A. but
B. and
C. so
D. or
29. ______ department are you from?
Sales.
A. What
B. Which
C. Where
D. When
30. Do you mind _______ a message for me?
A. leave
B. take
C. leaving
D. taking
31. The colleague advised me _______ a seco nd try on the business.
A. to have
B. having
C. have
D. had
32. Y ou’d better _____ with the boss at the momen t, because he is angry with you.
A. to talk
B. not to talk
C. talk
D. not talk
33. _______ samples are there in the room?
About 20.
A. How often
B. How many
C. How much
D. How few
34. How often do you travel abroad?
________
A. Once a mont h
B. Three times
C. Two thirds
D. Forty percent
35. Businessmen have to spend _________ time finding a customer.
A. a few
B. lots of
C. a number of
D. a great deal of
三、连线题
(1)--How is business? ___________1______________
--How do you like it here? ______2_______________
--How was the conference? ______3_______________
--How are the job interviews going? _____4___________
--Can I use your telephone? ____________5_______
A. Of course, go ahead.
B. So-so. Our sales are down this year.
C. OK. We have only two more persons waiting outside.
D. Quite good. There were some interesting speakers there.
E. It’s great! I’ll be sorry to go back.
(1) B E D C A
(2)
1 Where did you work? __________1________
2 Why did you enjoy your job? ______2____________
3 Who did you work for? ________3_________
4 Did you have to work hard? _______4___________
5 Did you get to know a lot of people? ______5___________
A. It was exciting.
B. Y es, I got on well with my boss and colleagues.
C. Y es. I did a lot of overtime.
D. I worked in the Sales Department.
E. Jim Smith, a foreigner.
(2) D A E C B
(3)
____1___ works with the production side of the company.
____2___ makes sure that customers know about the new products.
____3___ hires new employees.
____4___ buys the material for the company.
____5___ develops new products
A. Research and Development
B. Personnel
C. Production
D. Advertising
E. Purchasing
(3) C D B E A
四、正确形式填空
1. We hope to get more_____ about them. (information)
2. Our office _______ (open) at 9am every morning.
3. They ______ the factory next Tuesday. (visit)
4. _____ _____ ten computers in the office. (there be)
5. We are very pleased ______ you here today. (meet)
6. Our goods _____ popular there (be)
7. Last week, I _______a new car (buy)
8. Our office _______ (close) at 7pm.
9. How about _____ a meeting next week? (hold)
10. The company ______ 6 branch offices (have)
(1. information 2. opens 3. will visit 4. There are 5. to meet 6. are 7. bought 8. closes 9. holding 10. has)
介词
1. We are very glad to hear _____ you.
2. They both work _____ ABC Company.
3. I’m _____ to attend a meeting.
4. May I have a word with you _____ a while.
5. We have to travel around _____ business.
6. Tom spent a lot of time dealing _____ the e-mail and post.
7. The accountant is responsible _____ the numbers and figures.
8. Don’t forget to turn the lights ____ before you leave the company.
9. He works ____ the manager of the company.
10. They decided to major _____ business management.
11. Let’s keep ____ touch.
（1. from 2. for/in 3. off 4. for 5. on 6. with 7. for
8. off 9. as 10. in 11. in）
五、阅读理解
1）
A: Hello. This is Simm’s Heating. Can I help you?
B: Y es. Give me the Manager.
A: I’m sorry, he is not in at the moment.
B: Well, that’s typical. I’ve got a complaint and there’s nobody to deal with it.
A: What is the problem, sir?
B: Well, I bought a central hearing system from you and it’s given nothing but trouble.
A: I’m sorry to hear that, sir. Have you asked our service engineers to check it?
B: Y eh, yeh. They’ve been here lots of times but it’s still just as bad. Well, I’m fed up. I want my money back.
A: I’m afraid I can’t make that decision, sir. It really is a matter for the manager.
B: Well, when can I speak to him?
A: He’s due in the office any time now. Shall I ask him to call you back?
B: Will he be back before 2 pm?
A: He should be, sir.
B: Well, if it is before 2 pm, he can call me. Otherwise it will have to be tomorrow.
A: I see, sir. And what’s your name and number, please?
B: The name is Sampson, Roger Sampson, and the number is 374629.
A: Is that a Sampson with a “ P”?
B: Y es, it is.
A: Right, sir. I’ll give your massage to the manager and I’m sure he’ll call you back as soon as he can.
B: OK. Bye.
A: Goodbye.
1．Who is the caller?
2．What’s wrong with the heating system?
3．Why does the caller want to talk to the manager?
4．When will the manager get back?
5．What is the meaning of “fed up”?
(1. Roger Sampson
2. It can’t work smoothly even though the service engineers check it many times
3. He is making a complaint and wants to get the money back.
4. He should be back before 2 pm.
5. 不堪忍受；不能忍受)
2)
Office Supply: Office Supply. Good morning. Can I help you?
Caller: Good morning. I would like some information about the easy print II.
Office Supply: What exactly would you like to know?
Caller: First of all, how much does it cost?
Office Supply: Can you hold on a minute. I should check it. We offer it at $ 660.
Caller: $660, I see. What sort of warranty do you offer on that? Is it a one-year warranty?
Office Supply: Yes, it is. 12 months from the date of purchase.
Caller: Good. Could you tell me something about service? Do you offer on-site service?
Office Supply: Yes. We do. It’s free for the length of warranty, then $120 a year after that. Caller: Right. What about other guarantee?
Office Supply: Well, there is a14-day money-back if you are not satisfied with the printer. Or if you have any problems, just bring it in and you can have a refund.
Caller: Fine. What about delivery? How soon can you deliver it to my office?
Office Supply: Well. We usually have the Easy print in stock, but I’m afraid there’s a slight delay on orders at the moment . We could let you have it at the end of the month.
Caller: Oh. That means another four weeks.
Questions:
1.What sort of warranty is offered if one buys the printer?
2.Do they offer on-site service?
3.Under what circumstances can the customer get a refund if he/she is not satisfied with the
printer?
4.What’s the charge（收费）for service？
5.Can the customer get the printer right now? Why/ why not?
(1. It is a one-year warranty.12 months from the date of purchase.
2. Y es, they do.
3. There is a14-day money-back if you are not satisfied with the printer. Or if you have any problems, just bring it in and you can have a refund.
4. It’s free for the length of warranty, then $120 a year after that.
5. No, because there’s a slight delay on orders at the moment. )
3)
Jane: What kind of work do you do?
Lily: I was a computer programmer at first. I’m in training now.
Jane: What do you do exactly?
Lily: I’m in charge of training people in our computer to use computers. Everyone has a computer in their office. My job is to teach them how to put it to use best for their job. I go from department to department, analyze their needs and work out the program suitable to their work.
Jane: So do you write programs?
Lily: Not any more. I have four people working under me. I spent most of the time doing the training, and doing all that goes with being head of a department.
Jane: Do you ever travel?
Lily: I never travel, but I have a lot of meetings.
Jane: Do you like this kind of work?
Lily: I like the contact with the people, I never realized that I’d like teaching people so much……
Questions:
6. What kind of work does Lily do?
7. What’s her job responsibility?
8. What does she spend a lot time on?
9. Does she travel a lot?
10. Does Lily like her job?
(6. She is in training. /She trains people in the company to use computers.
7. Her job is to teach them how to put it to use best for their job. She goes from department to department, analyze their needs and work out the program suitable to their work.
8. She spends most of the time doing the training.
9. No, she doesn’t. She never travels.
10. No, she doesn’t.)
六、句子/短文翻译
(1)
1. Long time no see. How are you these days?
2. The manager is having a meeting with foreign clients now.
3. Many people take a plane when they are on business.
4. 你可以把电话号码告诉我吗？
5. 我想把我的朋友黎明介绍给你。
6. Their products are very popular, so they make a big money.
7. What brings you here?
8. How is the business?
9. 我们新购买的传真机有点问题
10. 请史密斯先生听电话好吗?
11. It is a long story. 12. How is your business going on? 13. That suits me.
14. Have a good journey back. 15. Give me a hand, please. 16. Are you ready?
17.I will be back in a minute. 18. Thank you all the same.
(1好久不见。最近怎么样啊？
2.经理正在和外国客户开会。
3许多人在出差时会坐飞机。
4Would you please leave your number?/ May I have your number
5I’d like to introduce my friend Li Ming to you.
6他们的产品很畅销，所以赚了一大笔钱。
7你怎么来这儿了啊？
8生意怎么样啊？
9There is something wrong with the new fax. .
10Could I speak to Mr Smith, please?
11.一言难尽
12.你的生意怎么样啊?
13.这很适合我.
14.归途顺利/一路顺风
15.请帮我一下
16.你准备好了吗?
17.我马上就来
18. 还是要谢谢你)
(2)对话翻译
A
--- 你们公司有很多员工吗？
--- 是的，有一千多员工。
--- 公司有办事处吗？
--- 有五个办事处。
--- 你们公司有几个部门？
--- 四个部门，一共八个科。
--- 公司有多少海外客户？
--- 有三个重要的客户。
( Are there many employees in your company?
Y es. There are more than 1000 employees.
Is there any office in your company?
Five.
How many departments are there?
Four, and there are eight divisions in all.
How many overseas clients does you company have?
Our company has three important clients.)
B.
Zhang: 生产部，早上好。
Tom: 早上好。我是ABC公司的Tom Smith。我想和张华先生通话。
Zhang: 我是张华。你好吗？
Tom: 很好，谢谢。张先生，我下周去广州，能否约个时间见见面？
Zhang: 当然可以。请等一下，我查查下周的时间安排。
Tom: 星期三上午9点行吗？
Zhang: 可以。
Tom: 那我们星期三上午9点见。再见。
Zhang: 再见。
(Zhang: Production Department. Good morning.
T om: Good morning. This is T om Smith from ABC Company. I’d like to speak to Mr. Zhang Hua, please.
Zhang: This is Zhang Hua speaking. How are you, Mr. Smith?
T om: Very well, thank you. I’m going to Guangzhou on business next week. I’m calling to see if we can fix a time for a meeting.
Zhang: Sure. Just a moment, let me check my diary.
T om: Could we meet on W ednesday morning, 9 O’clock?
Zhang: Of course.
T om: I’ll see you at 9 on Wednesday morning. Good bye.
Zhang: Good bye.)
写作：
（1）介绍自己的工作，包括公司名称，地址，经营范围，自己的工作时间和工作职责等内容。
有用的单词及短语：work in/with/for handle、deal in、sell（经营范围）
be responsible/in charge of/deal with (负责/处理)
参考文章：
I am a salesman in ABC Company. Our company is a big one and it is in Jiangdong Ningbo. It handles bags. I work from eight in the morning to four in the afternoon. I have a lot of work to do. I have to deal with letters from foreign countries and I am responsible for the sales in USA.
（2）介绍自己的办公室，包括公司名称，自己所在的部门，办公室的设备和摆放情况。
有用的单词及短语：work in/with/for department copying machine computer there are/is 参考文章：
I am with ABC Company. I work in the Sales department. Our office is on the 3rd floor. There are 6 people. In the office, we have 6 computers and 6 telephones. There is a fax machine and a copying at the corner of the room. There is a cabinet beside the left wall and we keep our files there. Moreover, there is a bottle of flower on our desk. It is nice to work here..
摘要: 英国论文随着时代的发展, 使用简洁通俗的语言已成为现代商务英语, 尤其是商务英语信函的突出特点。本文从这一特点形成的根源简易英语运动出发, 分析了简易英语的定义, 遵循的原则, 最后在此基础上通过大量例证的对照比较, 总结了简易英语趋势在现代商务交际中的体现。 商务英语和法律英语一样, 通常被认为是充斥着技术性术语和诘屈聱牙语句的典型书面语。不可否认, 很长时间以来, 商务文书给人的印象确实如此。然而随着时代的发展, 这种情况已得到极大的改观, 商务交际用语渐趋简明易懂。使用简洁通俗的语言已成为现代商务英语的突出特点。我们可以比较一下下面的两句商务信函中的用语: 1. We beg respectfully to state that we are in receipt ofyour L/C in the amount of USD×××for which we thankyou. 2. We inform you that we have received your L/C forUSD×××. 可以看出, 这两句表达的意思完全相同, 但是第一句使用了beg respectfully to state, in receipt of, inthe amount of, 以及包括定语从句for which we thank you等表达极为繁杂的用语, 而第二句用语简洁明快, 但是它所包含的信息量较第一句而言没有丝毫的减少。现代商务英语正是提倡使用简单词语( plain words) , 而不用复杂的语句( complicated words) , 尤其是那些繁复老套的用语, 即我们所说的陈词滥调( cliché)。现代商务英语的这一显著特点, 其实与这些年来在英美等国出现的英语简化趋势, 尤其是在美国大张旗鼓推行的简易英语运动( Plain English Movement)有直接的联系。这一运动要求革除商业契约上的繁文缛节, 简化法律用语, 从而起到方便民众, 减少因繁复用语而引起不必要争端的作用。1978 年 3 月24 日, 当时的美国总统卡特更是签署了第12044 号行政命令, 要求联邦政府各部切实保证颁布的每项法令必须以简单易懂的英语撰写, 以便须依照有关法令办事的人都能看懂。这一法令理所当然受到普通老百姓的欢迎, 而简易英语运动在这一法令的推动之下也得到了更为蓬勃的开展[1]。 一、什么是“简易英语” 所谓简易英语( Plain English) , 美国学者考特兰?博维(Courtland Bovèe)和约翰?席尔( John Thill)认为简易英语是用简易的文字和结构写成的语句, 读者都能看懂, 很接近于我们的口语[2]。可见, “简易英语”是指书面表达中使用清晰正确的英语简明扼要而有效地传递信息。“简易英语”并不幼稚, 也并非过分简单化的英语。“简易英语”重视信息的传递。它并不堆积词藻, 而且不会不必要地使用行话、术语等难懂的表达。换句话说,“简易英语”彻底抛弃了繁文赘语和让人无所适从的表达。用“简易英语”书写的文件是为了让人们读懂, 因此所用的词语都是读者能够理解的。只要读者能够理解, “简易英语”用到技术性较强的专业术语也并非不可。比如,一篇医学学报上的论文面向的是医学专家, 使用专业术语是可以的, 因为这些读者能够理解。只要表达恰当, 这篇论文的语言仍然可被称为“简易英语”。当然, 如果这篇文章是出现在面向公众的通俗杂志上, 那么再包含很多专业术语就很可能出现普通读者无法理解的状况。这个时候, 只有使用普通大众能够理解的字眼那它才是“简易英语”。我们应该看到非常复杂的概念也是可以用“简易英语”加以解释的。许多法律文书, 比如合同和法令, 用“简易英语”改写后仍然能做到表达精确无误。 二、“简易英语”所遵循的原则 “简易英语”最重要的原则就是读者为先。即为读者着想, 考虑读者的需求。要“简易”, 就得好好考虑如下的问题:读者需要知道些什么? 他们对这个问题的理解程度如何? 怎样才能更好地把意思组织起来以便读者更好地理解? 要想有效传递你的信息, 首要的是要清楚什么样的人会阅读你写的东西。具体来讲, “简易英语”遵循如下的原则: (一)写作前做好规划起草文书之前, 首先得明确自己的写作目的。读者是谁? 他们对于所涉及的话题是非常了解, 了解一点还是一无所知? 他们想知道些什么? 找到这些问题的答案, 做到心中有数。一旦知道了读者是谁, 就应该尽可能从他们的角度来看问题, 来表达
一、选择填空题（每题10分，共5题） 题目1 不正确 获得10.00分中的0.00分 标记题目 题干 —How was your trip to London, Jane? —___________. 选择一项： A. Oh, wonderful indeed B. By plane and by bus C. The guide showed me the way 反馈 你的回答不正确 解析：本题考核表达“真实想法”的交际用语。第一说话人询问对方到伦敦旅行情况，听者需要表达自己的真实感受：选项A表示“的确太棒了”；选项Ｂ说明了乘坐的交通工具；选项C解释说导游给自己指路了；所以答案是A。 正确答案是：Oh, wonderful indeed 题目2 不正确
获得10.00分中的0.00分 标记题目 题干 —Betty, we'll have a buffet party next Saturday. Will you join us? —_______ , Susan. Thank you! 选择一项： A. I'd love to B. I'm afraid not C. By no means 反馈 你的回答不正确 解析：本题考核表达“回复邀请”的交际用语。第一说话人邀请对方参加聚会，听者表示有兴趣参加，所以答案是A。 正确答案是：I'd love to 题目3 不正确 获得10.00分中的0.00分 标记题目
题干 While the other people ____ and discussed the problem together, Ted ignored them. 选择一项： A. interacted B. intensive C. interviewed 反馈 你的回答不正确 译文：当其他人互动，一起讨论问题时，泰德却不理他们。 解析：interact 是动词，意为“交往，互动”；intensive是形容词，意为“强烈的”；interview是动词，意为“接见”。本句的主语是people，选项与discussed 并列，应为动词，所以答案是A。 正确答案是：interacted 题目4 正确 获得10.00分中的10.00分 标记题目 题干
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
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Test 1 READING 1 hour PART ONE Questions 1-8 ●Look at the statements below and at the five extracts on the opposite page from an article giving advice to people setting up a business. ●Which extract (A, B, C, D or E) does each statement (1-8) refer to? ●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. ●You will need to use some of these letters more than once. ●There is an example at the begining, (0). 1 2 A company which is expanding today may not always continue to do so. 3The distribution of equity among the founders can affect the smooth runhing of the business. 4Your function in the organisation is different from that of the other managers. 5Your method of running the business will have to be modified as your company develops. 6Your business may evolve into a form that you are not satisfied with. 7Delay offering employees a financial stake in the company. 8 You need to identify your personal strengths and weaknesses. A
全日制英语学习，选择尚语国际语言村https://www.doczj.com/doc/2a14855797.html, 随着全球商务活动日益频繁，互联网迅猛发展，商务信函成为国际贸易中客户沟通的主要方式，广泛运用于外贸、海外资本运营、国际货运等商务活动。它涵盖询问、洽谈、答复，涉及到询盘、报盘、发盘、还盘、交易达成、支付方式、装运等业务细节，是商务活动中不可或缺的沟通媒介，高质量的商务英语信函翻译对国际商务活动的重要性不言而喻。 一、商务信函的语言特点 与其他文体相比，商务信函具有商务文体正式、简洁、专业、礼貌等特点。 (一)正式。商务信函是公文性质函件，用词布局上比普通信函讲究，较多使用书面语。如请您给我发送一份申请表格，在此表示感谢。一般使用We would be grateful if you could send me an application form。而不使用Could you send me an application form? Thank you!。文体布局上商务信函也比一般信函严谨规范，有其特定布局结构。如道歉信通常开头致歉(We must apologize for …/We apologize for…)，接下来解释事情发生的原因，寻求对方谅解(this is owing to…)，在结尾处再次致歉(We hope that this has not caused you any inconvenience./With apologies once again.)一般道歉信都会遵循这样层层递进的规范布局，翻译时也要注意符合其布局。 (二)简洁。商务人士求实重效率。商务信函必须言简意赅，目的突出，层次分明。一般信件开头就说明来意，如：We are writing to enquire about the prices of your cabinets/ we are writing in connection with the advertisement in the newspaper yesterday. 如果开头东拉西扯，会使繁忙的商务人士无暇向下，不明所以。此外信件中措辞也较少使用冗繁的词语句式。例：Please contact us whenever we can be helpful. (如需帮助请告知)而一般不会使用Whenever there is anything we can be of assistance, please do not hesitate to contact us。 (三)专业。商务信函用于业内往来，广泛使用商业术语和缩略语，包括外贸业务术语、公司名称及单证等，规范程度很高。常见如外贸术语CIF(Cost, Insurance and Freight) 成本、运费加保险价，FCA(Free carrier)货交承运人，B/L(Bill of Loading)运输单等在信函中都大量使用。此外商务信函也常使用here，where, there 与in, by, with, after 等构成复合词如hereafter(after this),wherein (in which) therefrom (from that)。如：Seller is bound to reimburse Buyer for any loss sustained therefrom. 长期的商务书信交流中逐步形成了商务英语信函句式的套语和行话。如：收到对方询盘的套话：Thank you for your letter of 23 July, asking if we sell photocopiers.希望得到对方回函、订单时的套话：Looking forward to your favorable /early reply. (四)礼貌。西方人交往中非常重视态度，商务信函应礼貌友好，礼貌可以使对方阅读后心生好感，从而保持友好贸易关系。在信函中采用“You attitude”，从对方角度考虑问题，较多使用第二人称，较少使用
注意：括号内的黑体字是上面部分的答案！！ 单词 1. airport 2. business 3. company 4. file 5. equipment 6. staff 7. product 8. department 9. 市场分额10. 总经理11. agreement 12. board 13. customer 14. pricelist 15. flight 16. post 17. quality 18. warehouse 19. 船公司20. 总销售额 21.printer 22. catalog 23. advertisement 24.market share 25.quality control 26.business competition 27. personnel department (1 机场 2 生意3公司4卷宗，文件 5 设备 6 员工7产品8 部门9 market share 10 general manager 11. 协议12. 董事会13. 顾客14. 价目表15. 航班 16. 邮件17. 质量18. 仓库19. shipping company 20. total sales 21。打印机22。目录23。广告24。市场份额25。质量控制26。商业竞争27。人事部) 单项选择题 1. I’m in computers. What about you? _______ A. Oh, I live in London. B. Well, I work in Sales. C. Oh, I’ve been here for years. D. I am getting on very well. 2. Q uite often I meet our customers, especially some important ________. A .people B. ones C. one D. customer 3. When you are seeing a customer off at the station, you will say “______”. A. Sorry to say bye-bye B. Sorry, enjoy yourself. C. Have a good journey back. D. Many thanks. 4. How do you do? ______ A. How do you do? B. How is your family? C. How are you? D. Fine. 5. Businessmen have to spend _________ time finding a customer. A. a few B. lots of C. a number of D. a great deal of 6. The flight was cancelled ______ the snow. A. because B. because of C. so that D. why 7. Let’s have a meeting, ________? A. will we B. shall we C. must we D. do we 8. Mr. Wang spent a lot of time ______ the letters and faxes. A. in B. on C. with D. for 9. Do you mind if I use your computer? A. At ten past eight B. Well. I am in a bit of hurry. C. Sorry, I’m not free. D. Sorry, I’m using. 10. Why not _______ some A4 paper in the next room? A. go and getting B. go and get
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
International Business English Lesson 1 International Business Business Knowledge: The major differences between international business and domestic business A.Differences in legal systems B.Differences in currencies C.Differences in cultural background D.Different in natural and economic conditions The major types of international business A.Trade https://www.doczj.com/doc/2a14855797.html,modity trade b.Service trade B.In vestment a.Foreign direct investment b.Portfolio investment C.Other types a.Licensing and franchising b.Management contract and contract manufacturing c.Turnkey project and BOT Trade Terms: 1.Customs area 关税区: 2.Conversion货币兑换 3.Visible trade 有形贸易:The form of commodity trade, i.c. exporting and importing goods produced or manufactured in one country for consumption or resale in another, (including cash transaction-by means of money and market, and counter trade) 4.Invisible trade 无形贸易：The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries. 5.FDI 夕卜国直接投资:Foreign direct investments. Returns through controlling the enterprises or assets invested in a host country? / P.256. One country acquires assets in a foreign countiy for
《商务英语函电》课程标准 一、基本信息 二、课程定位及目标设计 （一）课程整体目标描述 《商务英语函电》是报关与国际货运专业的一门职业技术必修课，是融国际贸易实务与英语商务信函写作为一体的专业英语课程。本课程的目标是培养学生具备阅读、翻译和写作英语商务信函的能力，培养学生掌握函电撰写的基本技巧、熟练应用英语函电套用语和行文结构。使学生能在英语环境下运用英语函电办理进出口业务等事宜，在外贸工作环境中具备解决实际商务问题的书面沟通能力。外贸函电英语是开展对外经济贸易业务和有关商务活动的重要工具，正确地掌握外贸函电英语的专业知识，并能熟练地加以运用，是外贸工作人员必须具备的专业技能。 （二）课程具体目标描述 1．能力目标 （1）能够独立阅读、翻译、撰写商务英语信函； （2）能够根据特定贸易背景，熟练运用商务信函特点和专业知识正确处理各个交易环节的往来外贸信函； （3）能根据具体的业务磋商信函，规范填制单据中相关的商务英语内容；
（4）能够熟练掌握完整的业务流程，独立完成完整的业务磋商信函撰写。 2．知识目标 （1）掌握商务信函常用撰写格式及组成部分； （2）掌握商务英语信函撰写的特点及专业英语表达方式； （3）掌握各种外贸文件的翻译特点及相关外贸专业知识。 3．素质目标 （1）具备正确理解和掌握国家外交、外贸方针政策的能力； （2）持续学习，不断更新知识的意识； （3）具有从事商务活动的良好职业道德素质及行为规范； （4）具备国际商务礼仪知识，注重对外贸易交往的礼节； （5）踏实的工作作风和严谨的工作态度。 三、课程教学内容设计 （一）学习情境设计 《商务英语函电》课程选择“业务流程”为载体，共设置三个学习情境，各学习情境名称及学时分配情况如表所示：
1 Match a word from A and B and complete sentences 1─10. Use each word from A twice. product. 2 Market research showed very good potential for marketing the magazine to executives in the age range 25─35. 3 A consumer profile is simply a description of a typical customer. 4 Our company has established its brand name through a multi-million multi-media advertising campaign 5 The introduction of a product to the market is called the product launch. 6 Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how. 7 A market segment is a group of customers of similar age and income level. 8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term. 9 Our representatives are under a lot of pressure to meet their sales targets. 10 I’m afraid I can only make a pessimistic sales forecast for February and March. Language Review: Questions 2 Re-order the words to make questions. 1 much advertising do how on spend you ? How much do you spend on advertising? 12 does endorsement mean what ?What does endorsement mean? 13 strengths and are company’s weaknesses what your ? What are your company’s strengths and weaknesses? 14 range did extend product their they when ? When did they extend their product range? 15 is team leading sales who your ? Who is leading your sales team? 3 Complete each question with an appropriate word. 16 __Did________ your market share increase last year? 17 ___What_______ kind of products do footballers endorse? 18 ____Are______ they doing any market research at the moment? 19 _Which_________ of these two products is more successful? 20 ____Have______ you met our new manager?
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.