读书破万卷下笔如有神
I．Decide whether the following statements are True (T) or False (F). (10 points, 1 point each)
1.Articulatory Phonetics studies the physical properties of speech sounds.
2.Adjectives belong to open class words.
3.John Austin made the distinction between a constative and a performative.
4.What essentially distinguishes semantics and pragmatics is whether in the study of meaning the context of use is considered.
5.English is a typical intonation language.
6.Phones in complementary distribution should be assigned to the same phoneme.
7.Pragmatics treats the meaning of language as something intrinsic and inherent.
8.There are words of more or less the same meaning used in different regional dialects.
9.Transformations are the rules which can change the meaning of sentence.
10.Sense and reference are two different notions of semantics, and they are related to each other.
II. Fill in the following blanks. (10 points, 1 point each)
1.The word “and”is a c____________ conjunction.
2.Linguistic c__________ is a native speaker's linguistic knowledge of his language.
3.The relationship between the sound and the meaning of a word is a________.
4.A m________ is the smallest linguistic unit that carries meaning.
5.A sentence is formed by phonological rules, m______ rules, syntactic rules and semantic rules.
6.The most recognizable difference between American English and British English are
in p________ and vocabulary.
7.Speech v________refers to any distinguishable form of speech used by a speaker or
a group of speakers.
P ____ refers to the realization of langue in actual use.
8.
读书破万卷下笔如有神
9.Linguistics is generally defined as the s ____ study of language.
10.As a type of linguistic system in L2 learning, i_______ is a product of L2 training, mother tongue interference, overgeneralization of the target language rules, and learning and communicative strategies of the learner..
III. Mark the choice that can best complete the statement. (20 points, 1 point each)
1. Which of the following branch of linguistics takes the inner structure of word as its main object of study?
A. Phonetics.
B. Semantics.
C. Morphology.
D. Sociolinguistics.
2. ________refers to a marginal language of few lexical items and straightforward grammatical rules, used as a medium of communication.
A. Dialect
B. Idiolect
C. Pidgin
D. Register
3. Which of the following is a voiceless bilabial stop?
A.[w].
B. [m].
C. [b].
D. [p].
4. The phenomenon that words having different meanings have the same form is called
________.
A. hyponymy
B. synonymy
C. polysemy
D. homonymy
5. Which of the following words is NOT formed by blending?
A. Smog.
B. Botel.
C. Brunch.
D. Edit.
6. What phonetic feature distinguishes the [p] in please and the [p] in speak?
A.V oicing
B. Aspiration
C. Roundness
D. Nasality
7. The word boyguard is a ______.
A. compound word
B. complex word
C. derivational word
D. free morpheme
8. All words contain a _________.
A. root
B. bound morpheme
C. prefix
D. suffix
9. Of the following sound combinations, only ______ is permissible.
D. ilbk
C. ilkb B. hkil A. kibl
读书破万卷下笔如有神
10. Where is the primary stress of the word phonology?
A. pho.
B. no.
C. lo.
D. gy.
11. Conventionally a ________ is put in slashes.
A. allophone
B. phone
C. phoneme
D. morpheme
12. The plural affix in the word tables is a(n) _______.
A. inflectional suffix
B. derivational suffix
C. free morpheme
D. root
13. Language is tool of communication. The symbol “highway closed”serves___.
A. an expressive function
B. an informative function
C. a performative function
D. a persuasive function
14. Which of the following groups of words is a minimal pair?
A. but/pub
B. wet/which
C. cool/curl
D. fail/find
15. Whorf believed that speakers of different languages perceive and experienced the world differently, that is relative to their linguistic background, hence the notion of ______________.
A. linguistic determination
B. linguistic relativism
C. linguistic nativism
D. linguistic behaviorism
16. What are the dual structures of language?
A. Sounds and letters.
B. Sounds and meaning.
C. Letters and meaning.
D. Sounds and symbols.
17. The meaning carried by the inflectional morpheme is _______.
A. lexical
B. morphemic
D. semantic C. grammatical
18. According to Krashen ______ refers to the gradual and subconscious development of ability in the first language by using it naturally in daily communication.
A. learning
B. competence
C. performance
D. acquisition
19. Which of the following is one of the core branches of linguistics?
读书破万卷下笔如有神
A. Phonology.
B. Psycho-linguistics.
C. Sociolinguistics.
D. Anthropology.
20. The relationship between “flower”and “tulip”is _________.
A. homonymy
B. hyponymy
C. polysemy
D. synonymy
IV. Translate the following linguistic terms: (10 points, 1 point each)
A. From English to Chinese
B. From Chinese to English
1. acoustic phonetics 6. 应用语言学
2. closed class words 7. 格语法
3. componential analysis 8. 积极迁移
4. distinctive features 9. 历史语言学
5. Critical Period Hypothesis 10. 声调语言
V. Draw a tree diagram for the following sentence by applying TG Grammar. (10 points)
The man saw a horse.
VI. Answer the following questions briefly. (20 points)
1. Define phoneme. (4 points)
2. Explain complementary distribution with an example.(5 points)
3. What are the four criteria for classifying English vowels. (4 points)
4. Analyze the following conversation by applying the Cooperative Principles.(7 points)
A: Teheran is in Turkey, isn't it, teacher?
B: And London is in France, I suppose.
VII. Do the following analysis. (20 points)
1. Write the one proper description from the list under B for the underlined part of each
word in A. (5 points, 1 point each)
A B
a. free root ed(1) terroriz
读书破万卷下笔如有神
(2) un civil ized b. bound root
(3) terror ize c. inflectional suffix
(4) luke warm d. derivational suffix
e. inflectional prefix
possible
(5) im f. derivational prefix
2. Consider the following sentences in Swahili, and anwer the questions:(15 points) mtu amelala The man has slept.
mtu analala The man is sleeping.
mtu atalala The man will sleep.
watu wamelala The men have slept.
watu wanalala The men are sleeping.
watu watalala The men will sleep.
visu vinaanguka The knives are falling.
kikapu kimeanguka The basket has fallen.
watoto watafika The children will arrive.
1)toto in Swahili means ______ in English.
2)The meaning of the morpheme wa- in Swahili is _______.
3)______ in Swahili means “sleep”in English.
4)Translate mtoto anaanguka into English.
Translate vikapu vimefika into English.5)
读书破万卷下笔如有神
台州学院_____学年第___学期
___级____专业《英语语言学概论》期末试卷A卷（闭卷）
参考答案及评分说明
I．Decide whether the following statements are True (T) or False (F). (10 points, 1
II. Fill in the following blanks. (10 points, 1 point each)
1. coordinate
2. competence
3. arbitrary
4. morpheme
5. morphological
6. pronunciation
7. variety
8. performance
9. scientific 10. interlanguage
IV. Translate the following linguistic terms: (10 points, 1 point each)
1. 声学语音学 6. applied linguistics
2. 封闭词类7. case grammar
3. 成分分析8. positive transfer
4. 区别性特征9. historical linguistics
5. 临界期假说10. tone language
V. Draw a tree diagram for the sentence by applying TG Grammar. (10 points)
读书破万卷下笔如有神
S
VP NP Infl
NP V Det N pst
N
Det
horse
a man saw the
VI. Answer the following questions. (20 points)
by are predictable phonological contrastive segment whose phonetic realizations 1. A rules. (4 points)(or: A phoneme is a phonological unit; it is a unit that is of distinctive value.)
4 phonetic the same environment.（in 2. The situation which phones never occur in
h）（1 pointpoints）e.g. [p] and [p] never occur in the same position.
3. the position of the tongue in the mouth(1 point), the openness of the mouth(1 point), the shape of the lips(1 point), and the length of the vowels. (1 point)
4. According to the Cooperative Principle, the participants of the conversation should
obey the four maxims of the principle: the maxim of quantity, the maxim of quality, the
reply points) relation, the maxim of manner. (2 In this conversation, B's maxim of deliberately violated the maxim of quality, (2 points) because B wanted A to infer the . The main purpose of B is to let A know that it Teheran is not in Turkey information that
(is absurd to make such a mistake.3 points)
(1 point each)
(4) b (5) f (3) d
(2) a VII. 1. (1) c
2 points 3)lala ）（2) human, plural ）（child 2 points
3 points （）1) 2.
）5)The baskets have arrived.4 points4 points（4)The child is falling.）
（
紫云自治县2016—2017 学年度第一学期期末教学质量检测试卷（）13.—Do you often play football on the weekend? —________ 语五年级英 B. Yes, I do. C. No, I do. A. Yes, I am. 100分钟）100 分时间：（总分：）14. Where________the girl come from? （ A. are B. is C. does 题号一二三四五六七八九总分
（）15. ________nice camera it is! 分得A. What B. How C. What a 评卷人 三、根据所给场景，选择合适的句子。(10 分) 分）一、找出下列单词中与众不同的一项。（10 （）16.当你想知道今天是星期几时，应问：C. hot B. sweet （）1.A. tea A. What day is it today? B. What do you have? C. It's Monday? （B. bike C. lake ）17.当你想知道别人会做什么事时，应问：（）2.A. river A. What do you do? ）（3.A. park B. old C. young B. What can you do? C. What are you do? （）18.当你想知道别人最喜欢的食物是什么时，应问：（）4. A. flower C. mountain B. tree
A. What's your favorite food? B. What 's your best like food? C. Sunday 5. A. Friday B. dirty （）C. What's your favorite fruit? 20 分）二、单项选择。（（）19.当你想感谢对方时，应说：________is your English teacher? （6. ）—A. You are welcome. B. I see. C. Thank you! Miss Liu. —（）20.当你问别人想喝什么时，你应说： C. Who B. Which A. What A. What do you like? B. What would you like to drink? 7. I________ a student. （）C. What's your like? C. is B. are A. am 四、从 B 栏中选出 A 栏的最佳答语。（10 分）8.
《英语语音》考试试卷（A卷、闭卷） I. , (15%) （）1. A. B. C. D. （）2. A. B. C. D. （）3. A. B. C. D. （）4. A. B. C. D. （）5. A. B. C. （）6. A. B. C. D. （）7. A. B. C. D. （）8. A. B. C. D. （）9. A. B. C. D. （）10. A. B. C. D. . (15%) （）1. A. B. C. D. （）2. A. B. C. D. （）3. A. B. C. D. （）4. A. B. C. D. （）5. A. B. C. D. （）6. A. B. C. D. （）7. A. B. C. D. （）8. A. B. C. D. （）9. A. B.
C. D. （）10. A. B. C. D. . . (15%) ( ) 1. A . ( ) 2. . ( ) 3. / i: / / ? /. ( ) 4. / k / / g / . ( ) 5. , . ( ) 6. . ( ) 7. a . ( ) 8. , . ( ) 9. A a a a . A . ( )10. . . . ( 1 , 20%) 1. () , , , , . , , ; , , . 2. A . 3. : , . 4. , a a , .
5. , : 1) ; 2) . V. . (20%). 1. “” . A. B. C. 2. . , . A. B. C. a 3. . A. B. C. 4. “”, “”, “”“”, “c”“k” . A. B. C. 5. “ .” . A. ’s . B. ’s . C. . 6. I’ . A. B. a C. 7. a ? A. B. C. 8. ? A. B. C. 9. a . A. B. C. ? 10. :
一、课程性质及其设置目的与要求 （一）课程性质和特点 《英语语言学概论》课程是我省高等教育自学考试英语专业（本科段）的一门重要的专业理论课程，其任务是培养应考者系统地学习英语语言学的基本知识，掌握语言系统内部语言学各分支之间的关系和各分支的重要概念和基本理论，了解语言学在其它学科领域的应用，熟悉现代语言学重要的流派及其代表人物；通过该课程的学习，考生可以从不同的角度了解语言（的性质），了解语言学习和语言教学，为日后进一步学习语言学、从事语言教学实践和语言学研究打下扎实基础。本课程的特点是：专业术语多，概念多，内容抽象，所以，考生最好在学习本课程之前先学习提高语言读写能力的课程，如高级英语、泛读（三）、写作等，这样可以减少语言障碍，有利于学好语言学的理论知识。 （二）本课程的基本要求 本课程共分为本书共分四编，计十三章。第一编（一至二章）介绍了语言和语言学；第二编（三至八章）介绍了语言学的主要分支—语音学、音位学、形态学、句法学、语义学和语用学；第三编（九至十二章）为跨学科领域与应用—话语分析、社会语言学、心理语言学，以及语言学理论与外语教学；第四编（十三章）介绍了现代语言学流派。通过对本书的学习，要求应考者对英语语言学有一个全面和正确的了解。具体应达到以下要求： 1、掌握语言的性质、功能，以及语言学的研究范围、语言学的分支和重要的语言学概念； 2、掌握语言系统内部语言学各分支之间的关系和各分支的重要概念和基本理论； 3、了解语言学在其它学科领域的应用； 4、熟悉现代语言学重要的流派及其代表人物。 （三）本课程与相关课程的联系 英语语言学概论是一门基础理论课程，其含盖范围很广，既涉及语言系统内部的语音学、音位学、形态学、句法学、语义学和语用学，又涉及许多交叉学科，如话语分析、社会语言学、心理语言学、应用语用学（包括语言学理论与外语教学），以及本教程未涉及的神经认知语言学、计算机语言学、人工智能与机器翻译等。语言学的进一步研究甚至会涉及到哲学、逻辑学等领域。 在自考课程中，词汇学与语言学关系最为密切，词汇学的许多概念、理论和研究方法都来源于语言学。高级英语、泛读（三）、写作、翻译等课程则是学好语言学的基础。文学与语言学并非对立的关系，这两个领域的研究方法可以互相补充、互相借鉴，日后无论从事语言学还是文学研究，这两个领域都必须同时涉猎。 二、课程内容与考核目标
《英语语言学概论》精选试题1 1. Which of the following statements about language is NOT true A. Language is a system B. Language is symbolic C. Animals also have language D. Language is arbitrary 2. Which of the following features is NOT one of the design features of language A. Symbolic B. Duality C. Productive D. Arbitrary 3. What is the most important function of language A. Interpersonal B. Phatic C. Informative D. Metalingual 4. Who put forward the distinction between Langue and Parole A. Saussure B. Chomsky C. Halliday D. Anonymous 5. According to Chomsky, which is the ideal user's internalized knowledge of his language A. competence B. parole C. performance D. langue 6. The function of the sentence "A nice day, isn't it" is . A. informative B. phatic C. directive D. performative 7. Articulatory phonetics mainly studies . A. the physical properties of the sounds produced in speech B. the perception of sounds C. the combination of sounds D. the production of sounds 8. The distinction between vowels and consonants lies in . A. the place of articulation B. the obstruction of airstream C. the position of the tongue D. the shape of the lips 9. Which is the branch of linguistics which studies the characteristics of speech sounds and provides methods for their description, classification and transcription A. Phonetics B. Phonology C. Semantics D. Pragmatics 10. Which studies the sound systems in a certain language A. Phonetics B. Phonology C. Semantics D. Pragmatics 11. Minimal pairs are used to . A. find the distinctive features of a language B.find the phonemes of a language C. compare two words D. find the allophones of language 12. Usually, suprasegmental features include ___ ,length and pitch. A. phoneme B. speech sounds C. syllables D. stress 13. Which is an indispensable part of a syllable A. Coda B. Onset C. Stem D. Peak 三、判断
濉溪县2019—2019 学年度第一学期期末考试 高二英语试卷 第一部分听力（共两节，满分20分） 第一节（共5小题；每小题1分，满分5分） 听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。 ( ) 1. ? A. . B. . C. . ( ) 2. ’t ? A. . B. . C. ’t . ( ) 3. ’s ? A. . B. . C. . ( ) 4. ’s ’s ? A. A . B. A . C. A . ( ) 5. ? A. ’t . B. . C. . 第二节（共15小题；每小题1分，满分15分） 听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，每小题将给出5秒钟的作答时间。每段对话或独白读两遍。 听第6段材料，回答第6至7题。 ( ) 6 ? A. . B. . C. . ( ) 7 ? A. . B. . C. . 听第7段材料，回答第8至10题。 ( ) 8 ? A. A . B. A . C. A . ( ) 9 ? A. a . B. a . C. a . ( ) 10 ? A. . B. . C. . 听第8段材料，回答第11至13题。 ( ) 11 ? A. a . B. a . C. . ( ) 12 ? A. 1 . B. 2 . C. 3 . ( ) 13 ? A. . B. . C. . 听第9段材料，回答第14至17题。
试卷代码： 南京城市职业学院2015-2016学年度第二学期 酒店管理专业酒店英语期末考试试题 班级：学号：姓名： 2016年6月 一、单选题（每题1分，共20分） 1、Good morning. _______ I help you? A、Would B、Must C、May D、Am 2、I would like to _________ a room, please. A．order B、book C、see D、look 3. It’s very kind __________ you to help me. A．of B、to C、by D、for 4. What’s the ________ for a double room? A. right B. rate C、money D、for 5. I would like to book a double room ________ bath. A. with B. of C、by D、for 6.Excuse me, sir. You need to ________ the form. A. fill in B. fill on C、fill of D、fill for 7.We are looking forward to __________ you. A. see B. saw C、seeing D、sees 8.I'm afraid we are fully booked _______ the 5th. A. with B. of C、by D、for 9.Do you want to pay _____ cash or _____ credit card. A. in in B. by by C、by in D、in by 10.The porter will show you _______ your room. A. with B. to C、by D、for 11.My flight will leave ______ 6 pm today. A. with B. on C、at D、for 12.The hotel is full and there is someone ________ your room. A. take B. To take C、takes D、taking 13.Let me _______ you with your luggage.
Chapter 4 Phonology(音位学) 4.1 phonetics and phonology:语音学与音位学的区分 Both phonetics and phonology are concerned with speech.语音学和音位学都士对语音的研究。 定义区别 -Phonetics is a study of the production, perception and physical properties of speech sounds. 语音学是研究语音的生产、感知和物理性质的。 -Phonology studies how speech sounds are combined，organized，and convey meanings in particular languages.研究语音如何在在特定的语言中结合、组织和表达含义。 ---Phonology is language-specific.it is the study of how sounds are organized and used in natural languages.音位学是特定于语言的。它的研究对象是自然语言中的声音是如何组织和使用的。 ---Phonetics is a study of speech sounds while phonology is a study of the sound syst em of a language.语音学是一个研究语音的然后音位学是研究一种语言的声音系统的学科。 4.2 Phonemes，phones and allophones 音位、音子、音位变体 Different languages have different phonological systems.不同的语言有不同的语音系统。 定义： ①Phones are the smallest identifiable phonetic unit or segment found in a stream of speech. 音子就是在连续的发音中可辨认的最小语音单位或片段。 ②Allophones are the phones which represent a phoneme in a language and cannot change word meaning by substituting any of the set for another.音位变体是指代表语言中音位的音子，即使以一个取代另一个也不改变词义。 ③Phonemes are the minimal distinctive units in the sound system of a language.音位是语言系统中最小的独特的单位。 Allophones are the realization of a particular phoneme while phones are the realizatio n of phonemes in general.音位变体是一个特定音素的认知而音子则是一般的音素。 4.3Minimal pairs 最小对立体 The phonologist is concerned with what difference are significant or technically speaki ng, distinctive. Minimal pair---a pair of words which differ from each other by one sound. Three conditions（情况）: 1）the two froms are different in meaning意义不同 2）the two forms are different in one sound segment声音片段不同 3）the different sounds occur in the same position of the two words.不同声音发生在两个单词的相同位置 Minimal set: a group of words can satisfy（满足）the three conditions . Minimal pairs help determine phonemes. 最小对立体用来定义音位。 4.4 identifying phonemes 识别音素 4.4.1 contrastive distribution，complementary distribution and free variation 对比分布，互补分布和自由变异 The distribution of a sound refers to the collective environments in which the sound concerned may appear.一个声音的分布是指其有关的声音可能出现的集体环境。 1）contrastive distribution对比分布 If two or more sounds can occur in the same environment and the substitution of on
《英语语言学概论》复习纲要 1.复习的基本原则：第一，理解和吃透各章的重点内容。第二，以 各章的题目为统领，理解各章节下的具体内容。第三，动手书写和记忆重要内容，部分语言学理论会应用到实际中。 2.各章节复习要点如下 Chapter 1 Invitations to Linguistics Definitions of the following terms: language, linguistics, arbitrariness, duality, creativity, displacement, descriptive VS prescriptive, synchronic VS diachronic, langue VS parole, competence VS performance Study of the origin of language What are the functions of language Which subjects are included in macrolinguistics Chapter 2 Speech Sounds Definitions of the following terms: articulatory phonetics, acoustic phonetics, auditory phonetics, phonetics, phonology, consonants, vowels, allophones, broad transcription VS narrow transcription Analyze the complementary distribution, free variation with examples The classification of English consonants and English vowels and the features involved in the classification Understand some processes of phonology: nasalization, dentalization, velarization
01 Passage 1 Hypnotism (催眠术) is very old. Thousands of years ago people started to use it in Egypt. The use of hypnotism has grown very much since that time. Today, doctors and scientists are in almost every country hypnotize people to help them with their problems. What is hypnotism, and how does it work? Many people think that a hypnotist puts people to sleep. Then he makes the hypnotized people do strange things. This is not what a hypnotist does. Hypnotism is really just a way to relax the mind and body. What are some of the uses of hypnotism? We go to a hypnotist because w e have a problem. The problem makes us unhappy. The hypnotist asks us to think hard about something and relax. When we are relaxed, t he hypnotist gives us some ideas to help us with our problems. Hypnotism can help people to remember things. The police sometimes ask hypnotists to help them. For example, a man sees an accident. He forgets the license number of the car he sees. If he is hypnotized he may remember it. The police can then find the car and catch the driver. People who are hypnotized can also make mistakes or say something that isn't true. People remember what they think they saw. That may not be what really happened. The police don't hypnotize people who do something wrong. Why not? People who are hypnotized may say something that isn't true. A person who has done something bad has a good reason to say something that isn't true. 1. Hypnotist helps people by ____. [A] putting them to sleep [B] helping them to get relaxed [C] offering his ideas about their problems [D] making them forget their problems 2. When hypnotized, some people may say something that is not true, because ____. [A] they do not remember what has happened [B] they remember what they think has happened [C] they do not know what has happened [D] they are not interested in what has happened 3. According to the passage, which of the following is TRUE?____ [A] Hypnotism is very different form what it used to be. [B] When a person is hypnotized, his body gets relaxed, while his mind works hard. [C] Hypnotism is much more widely used today than it was thousands of years ago. [D] When hypnotized, a person will do something strange. 4. The passage mainly talks about ____. [A] how hypnotism works [B] the development of hypnotism [C] the use of hypnotism [D] the wonder of hypnotism
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A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs －though some remain popular －increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world －including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV －is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined. American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows －the market is now growing at 5% a year, down from the double-digit growth of the 1990’s －studio executives are rethinking production costs. 6. Which of the following best characterizes the image embodied in American shows? A. Self-contradictory B. Prejudice-free C. Culture-loaded D. Audience-targeted 7. The intervention of governments in the 1980’s resulted in __________ . A. the patenting of domination shows and movies B. the emergence of new commercial networks C. the promotion of cable and satellite pay-television D. the intense competition coming from the outside 8. The phrase “on a shoestring” (Para. 6) most probably means __________. A. in need of capital B. after a fashion C. on second thoughts D. in the interests of themselves 9. The main reason why American dramas and sitcoms are driven out of prime time is that ____. A. they lose competitiveness B. they are not market-oriented C. they are too much priced D. they fall short of audience expectations 10. American studio producers will give thought to production costs __________. A. if they have no access to popular shows B. because their endeavors come to no avail C. since bidding wars are no longer fierce D. as international sales pace slows down Passage Three How shops can exploit people's herd mentality to increase sales 1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.