ABC Computer company
38 fifth avenue
London U . K
March 8 . 2011
48 Zhong Shan Road
Guang Zhou , Guang Dong
Tel:85443298
Cable Address:5527 CS
Telex:3328 CS CN
Dear sirs,
Nice to contact you! Your company has kindly been recommend to us by Commercial Counsellor's Office. We take this opportunity to express our wish to enter into business relations with you.
ABC computer company is one of the most famous computer importers in the London. It owns many branch offices , we are very professional and own widely market .If you are interested in our company , please don't hesitate to let us know and please give your illustrated catalog and price list. Thank you !
We look forward to hearing from you soon , and to the possibility of doing business with you in the future.
Yours faithfully
Hu ping
Import manager
在国际贸易领域，无论对于新创建的贸易公司，还是对希望扩大业务与销售量的原有公司而言，同其预期的客户建立商务关系都是至关重要的手段之一。众所周知，客户是事业发展和壮大的基石。 当我国的外贸公司或法人公司需要开辟海外新市场，向国外其他公司出售或购买货物时，相关负责人员首先确定贸易合作方。通常，有关国外公司的信息可以通过以下渠道获得： 1.Banks 2.Trade directory 3.Chambers of commerce booth at home and abroad https://www.doczj.com/doc/2211244472.html,mercial counselors' office 5.Advertisements 6.Exhibitions and trade fairs 7.Market investigations 8.Enquiries received from foreign merchants 9.Self-introduction or introduction from his business connection 10.The Internet 通过以上任何方式获得意欲洽谈业务公司的名称与地址后，负责人员可以发信给相关公司。通常情况下，这类信件应该通告收信人以下信息： 1.如何并在哪里获悉收信人的名称和地址
2.写信意图或目的 3.本公司所从事的业务范围 4.有关本公司的资信状况与信誉的证明人 为了建立良好的贸易关系，并给收信人留下一个美好印象，对于任何一封此类信件都必须全文、及时、礼貌地回复。对于从事国际贸易的公司来说，贸易关系是最为重要的。因此，贸易人员必须竭尽全力巩固与已有客户的贸易关系，同时还要通过不断寻找新的贸易伙伴来发展与振兴公司的贸易业务。 常用句型 1. Your firm has been kindly recommended by the Grand Resources Co. Ltd. as the largest exporters of glassware. 蒙天润宏泰责任有限公司介绍，得知贵公司是最大的玻璃器皿出口商。 2. Through the courtesy of Mr. David Boswell, we learnt that you were interested in Chinese silk. 承蒙大卫.鲍兹威尔先生告知，我们获悉你方对中国丝绸很感兴趣。 3. We owe your name and address to our Commercial Counselor's office in London, through which we learnt that you were seeking partners in China for selling your software products. 蒙我驻伦敦商务参赞处介绍，我们得知你方正在中国寻找业务伙伴推销你们的软件产品。 4. Our market survey informs us that you have a keen interest in the import of textile machinery.
商务英语书信的格式与结构 [摘要] 商务英语书信的格式与结构基本上是固定的,一旦选定其中一种便不能随意更改。商务英语的内容与其结构相应,其中七项是必不可缺的。熟练掌握商务英语书信的格式与结构是从事对外贸易工作的必备技能。 [关键词] 商务英语书信;格式;结构 [中国图书分类号] H315 [文献标识码] B [文章编号] 1008 - 9144(2004) 06 - 0078 - 01 我国实行对外开放以来,对外贸易得到迅速发展。WTO的成功加入,使我国的对外贸易事业有了突破和发展。作为对外贸易中的一种基本的通讯联络方式,商务英语书信也得到广泛应用。对于外贸专业的学生以及从事对外贸易的工作者来说,熟练掌握商务英语书信的格式与结构并加以应用,是不可或缺的一项技能。 商务英语书信有自己独特的格式与结构。虽然现在的人们喜欢标新立异,喜欢以一种更随意、更友好的方式进行交往,但是,为了避免寄信方和收信方之间由于格式、结构的不统一而引起的混乱,以及由此而带来的查找不便、使双方花费不必要的时间,所以,最安全、最有效的方法就是遵循国际上常用的、约定俗成的格式与结构。一旦选定一种格式与结构,最好是坚持使用,不能想改就改,想换就换,否则就会给对方一种不稳定、不踏实的感觉,会引起一些意想不到的麻烦,有可能最后导致交易的失败。 一般来说,现在使用的商务英语书信的格式主要有两种:传统的缩头式(the conventionalindented form) 和现代的齐头式(the modern blocked form) 。 根据英国传统做法,缩头式要在信文每一段缩进五或六个字母的空间,有时可能会缩进更多。现在,齐头式在商务英语书信中使用得非常普遍。它的突出特点就是所有信的内容都从信纸的左边开始,段落与段落之间要比缩头式多空出两到三行,以便于区分。这种格式被称作齐头式(the fullblocked form) 。但是,有时把日期放在信纸的左边会给查找带来不便,所以,人们使用了一种改良的齐头式(the modifiedblocked form) ,即把日期放在右边,而把其他内容放在左边。 一般来说,我们通常使用单行距来布局一封信,这会使我们所写的信有一种紧凑感,但有些人在写短信的时候,更喜欢用双行距。 根据个人或公司的喜好,可以选择使用齐头式或缩头式。但不论选择哪一种格式,一般商务英语书信的结构都包括以下几部分内容: (1) 信头(the letter - head)
第一步出口商建立业务关系函 一、建立业务关系函的基本结构 （一）信息来源 We learned from the commercial counselor’s office of our embassy in your country that you are in the market for Chinese handicraft. Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles. We have obtained your name and address from the Internet. Our market survey showed that you are the largest importer of cases and bags in Egypt. （二）致函目的 In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities. We are writing to you to establish long-term trade relations with you. We wish to express our desire to enter into business relationship with you. （三）公司介绍 We are a leading company with many years of experience in machinery export business. We enjoy a good reputation internationally in the circle of textile. We have our principle as “clients” needs come first”. Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas. （四）产品介绍 Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price. We have a good variety of colors and size to meet your different needs. Our products are enjoying popularity in Asian markets. To give you a general idea of our products, we are enclosing our catalogue for your reference. （五）盼望答复 Your comments on our products or any information on your market demand will be really appreciated. We are looking forward to your specific enquiries. 二、建交函模版 （一）Dear sir From the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations. As a leading trading company in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-time delivery are thus guaranteed. Attached please find some latest leaflets for our plush toys, which may meet with your demand. You’ll see they are all made of high quality materials and vividly designed. They have already enjoyed a high popularity in other European cities for their fine craftsmanship, comfortable feel and washable traits. In addition, we can also produce according to your designated styles so long as the quantity is
目录Chapter 1 外贸函电 1. 资信调查Credit Information 2. 推销Salesmanship 3. 建立贸易关系Establishing Business Relations 4. 询盘Inquiry 5. 报盘Offer 6. 还盘Counter-offer 7. 下订单Order 8. 接受订单Accepting the Order 9. 拒绝订单Declining the Order 10. 支付方式Terms of Payment 11. 催款Reminder 12. 更改信用证Amending the L/C 13. 理赔Settlement of Claims 14. 代理Agency Chapter 2 商务报告 1. 建议报告Proposal Report 2. 工作进度报告Progress Report 3. 述职报告Work Report 4. 说明报告Introduction Report 5. 总结报告Final Report 6. 可行性报告Feasibility Report 7. 评估报告Appraisal Report 8. 市场调查报告Investigation Report Chapter3 行政文书 1. 便条Note 2. 启事Announcement 3. 简报Briefing 4. 广告Advertisement 5. 备忘录Memorandum 6. 介绍信Letter of Introduction 7. 会议日程表Agenda of the Meeting 8. 会议记录Minutes 9. 公司决议Directors’ Resolution Chapter 4 申请函
启头句: 1)We have (take) pleasure in informing you that../ We have the pleasure of informing you that../ We are pleased (glad) to inform you that..兹欣告你方.... 16) Refering to your letter of ......we are pleased to .关于你方...月...日来信,我们很高兴... 19) We wish to refer to your letter of ...concerning 现复你方...月...日关于...的来信 20) In compliance with the request in your letter of ... we...按你方...月...日来函要求,我方... 37) We thank you for your letter of https://www.doczj.com/doc/2211244472.html,rming us that..我们感激贵方...月...日的来函,惠告... 21) In connection with the question of supplying you with ..., we are pleased to say that...关于向你方供应...的问题,欣告你方... 29) We owe your address to ..我方从...获得你方地址。 36) In replay to your letter of ...concerning...we are glad to be able to /story to have tell you that...兹复贵方...月...日有关...的来函,很高兴/抱歉告知贵方... 41)We must apologize for the delay in replying to your letter of...迟复贵方...月...日函,甚歉! 43)In reply to your letter/inquiry of ... , we wish to inform you that...兹复贵方...月...日函/询盘,我们愿意告诉贵方... 77)As requested/ In accordance with your wishes we are sending you... 按你方的要求,现奉上.. 商业信函常用开头语 3.惠请告知某某事项等 1)Please inform me that (of) ；13)We shall be pleased to have your information regarding (on, as to; about) 6.特回答贵公司某月某日函所叙述有关事项等7)In response to your letter of l0th May, I wish to say that； 10)In reply to your letter of February 8th, I inform you that (of) ； 7.非常遗憾，我们奉告您关于，等。 l)We regret to inform/say/advise you that (of) ； 9.我们对于您某月某日来函的询价，深表谢意等。2)I thank you for your inquiry of the 10th May ； 10.兹函附某某，请查收，等。 1)Enclosed please find ；3)We enclose herewith ；7)We are pleased to enclose herewith 11.遵照某月某日来函指示，等。2)According to the directions contained in yours of the 6th May ； 4)In conformity with (to) your instructions of the l0th ult. 12.关于详情，下次叙述，等。 2)Particulars will be related in the following. 3)I will relate further details in the following. 13. 如下列所记，如附件所述，1)As stated below, 10)As already mentioned,
建立与发展关系函电 范文1：介绍经营业务 ——————————： 台布 我们从我驻巴基斯坦使馆商务参赞处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体需要产品的花样图案，规格及包装装潢的要求。 为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 SPECIMEN：INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from the Commercial Office of Chinese Embassy in Pakistan.We take this opportunity to write to you with a view to set up friend business relations with you. We are a state-owned company dealing specially with the export of tablecloth.We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully 范文2：求建立直接贸易关系 ——————————：
六大类英文商务书信范文 1、请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2、回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3、请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. ` 本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4、拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼 5、同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took
金融函电建立业务关系范文外贸函电建立业务关系 建立外贸业务关系的信函要写得诚恳、真挚、礼貌，这种信函的结构一般包括四个步骤： 1〃首先说明信息（告知对方你从何渠道得知对方的姓名地址的）； 2〃对公司作一个简单的介绍（例如公司的业务范围，稍稍“宣传”一下产品和服务）； 3〃写信的目的（你想与对方做什么生意，比如，想购买对方的产品，推荐自己的产品，想与对方建立合资公司等）； 4〃表达与对方合作和早日收到回复的愿望。 不管是买方还是卖方，收到建立业务关系请求的信函后，都应该迅速、完整、礼貌地做出答复，以便给读者留下良好的印象，一般回复建立业务关系的信函包括如下步骤： 1〃感谢对方对本公司的兴趣； 2〃表示对对方建立业务关系意愿的兴趣；
3〃表示进一步采取的行动。 国际商务专业从事的岗位是：（一）通用型岗位。（二）涉外谈判岗位。；（三）涉外经济文化组织的运营管理人员。（四）国际贸易行业的从业人员，有与外商做【{[【【】贸易或为之提供服务的技能和知识。（五）掌握商法知识可以从事国际商务法律咨询。具体适应的岗位名称是：报关员、外销员、单证员、跟单员、报检员、货运代理、企事业单位的会计人员、文秘人员、电子商务业务员、ZF外贸部门进出口业务管理人员等。 1.搞好客情关系的目的是什么？说到底，是为了搞好工作，是为公司的利益服务的，这是根本。有的业务人员偏偏就忘了这个根本，把客情关系变成了工作的重心和目的，好像销售工作就是为了搞好客情关系，而不知客情关系要服从并服务于销售工作。 所以，作为业务人员，我们必须牢记，再重要的客情关系都必须服从并服务于公司的利益，这是建立并维护客情关系的根本目的。抓住这个根本，不管形势有多复杂，不管别人怎么算计，不管别人怎么鼓动，我都有我的老主意：背离了这个根本，一切免谈、不干。
通知与确认商务英语信函写作 一、通知对方收到来信的确认函 1. dear mr/mrs, thank you for your letter no. a-3 of 6th may, offering us 6 ui-4 viewdatas. we have passed it on to our technical department for their consideration. we shall reply as soon as possible. yours faithfully 尊敬的先生/小姐， 谢谢您五月六日标号为a-3的来信，该信向我们提供6 ui-4图像数据。我们已把该信转给了技术部，备他们考虑。 我们将尽快回信 你诚挚的 2. dear mr/mrs, we have today received with thanks information concerning transactions onthe new york wheat exchange which will be made full use of by our researchdepartment. we look forward to further cooperation with you. yours faithfully 尊敬的先生/小姐， 我们今天收到了有关纽约小麦交易所的业务信息，非常感谢，我们的研究部门将充分利用这些信息。
期待与你进一步合作。 你诚挚的 二、确认达成的协议 confirming agreements reached 3. dear mr/mrs, last friday, when we were discussing the problems of defectivecontainers.you suggested that i simply mail you a report each month on thenumber of return by customers rather than send the defective containers to you. i plan to put this into effect at once. but, i first wantto make sure that i understand you correctly. if i don’thear from you within the coming week, i’ll assume that youapprove. yours faithfully 尊敬的先生/小姐， 上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱 的数量写个报告给你，而不是直接退集装箱。 我计划立即付诸现实。但我想确认我理解正确，到下周为止，如我不能收到你的来信，我即认为你没有异议。 你诚挚的 4. dear mr/mrs, we write to confirm our agreement reached during ourconversation on 9th june about special discountson m-s acoustical partitions as describedon page 8of our catalogue. these prices will prevail through30 june.partition regular price special
Dear Sirs, We have obtained your address from the Commercial Counsellor ofyour Embassy in London and are now writing you for theestablishment of business relations. We are very well connected with all the major dealers here oflight industrial products, and feel sure we can sell largequantities of Chinese goods if we get your offers at competitiveprices. As to our standing, we are permitted to mention the Bank ofEngland, London, as a reference. Please let us have all necessary information regarding yourproducts for export. Yours faithfully。 求商务函电还盘函翻译。1.5月21日来信收到，得知贵方对我们的文具很感兴趣，但以为我方4月30日的价格偏高，无法成交。 2. 我们的报价已被贵地其他客户所接受，已有大批成交而且询价单滔滔而至，我方无奈下降报价。 3. 希望贵方从新考虑，早日来传真告知。 counter offer thank you for your e-mail of May 21.we learn that you areinterested in our school tools ,but you cann't accept our higherprice of Api.30. our quotation has been accepted by other clients ,a greet oforders have been bargained and large enquiries are pouring in ourcompany.so we cann't cut down our price. please think better of above,we are looking forward to your earlyfax. 求商务函电翻译 1.潜在的客户the potential customers 2.粗暴搬运rough handling 3.经营范围scope of business 4.中性包装neutral packing 5.样品本samples 6.分批装运partial shipment
竭诚为您提供优质文档/双击可除建立商务关系的信函 篇一：建立业务关系的信函 1.Importerwritestoexporter Dearsirs, wehaveobtainedyouraddressfromthecommercialcounsello rofyour embassyinLondonandarenowwritingyoufortheestablishme ntofbusinessrelations. weareverywellconnectedwithallthemajordealershereofl ightindustrialproducts,andfeelsurewecanselllargequa ntitiesofchinesegoodsifwegetyouroffersatcompetitive prices. Astoourstanding,wearepermittedtomentionthebankofeng
land,London,asareference. pleaseletushaveallnecessaryinformationregardingyour productsforexport. Yoursfaithfully, 2.selfIntroductionbyexporter 出口商的自我介绍 Dearsirs, wewritetointroduceourselvesasoneofthelargestexporte rs,fromchina,ofawiderangeofmachineryandequipments. weencloseacopyofourlatestcatalogcoveringthedetailso falltheitemsavailableatpresent,andhopesomeoftheseit emswillbeofinterestofyou. Itwillbeagreatpleasuretoreceiveyourinquiriesforanyo ftheitemsagainstwhichwewillsendyouourlowestquotatio ns. should,bychance,yourcorporationnotdealwiththeimport ofthegoods
Establishing Business Relations 建立业务关系 Specimen Letters 样涵 Letter 1: A firm’s letter to a firm concerned Dear Mr. Peng, Your company’s name has been given to us by the Bank of China, Shanghai Branch. We wish to buy quality tea and coffee cups and saucers of different shapes fully decorated with flowers or other design. If you can supply this type of merchandise, kindly airmail us a sample cup and saucer. Also, please enclose your pricelist and all suitable illustrations. We await your early reply. Truly yours, Fred Jackson Letter 2 A reply to the above Dear Mr. Jackson, We have received your letter with thanks. We are glad to inform you that we can supply quality tea and coffee cups and saucers of different shapes fully decorated with flowers or other designs. We are confident that our products will meet the requirements of the markets. Enclosed please find a catalogue and pricelist of the products you require. We are sending you by mail the samples you need. Waiting for your order. Sincerely yours, Xianjin Peng Letter 3 A firm’s letter to a firm concerned Dear Mr. Leeds, We have obtained your address from Internet and are now writing to you for the establishment of business relations. We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. Please let us have all necessary information concerning your products for export. Yours faithfully, Ping Wang
英语商务信函范文 下面是我给大家整理收集的英语商务信函范文，供大家阅读参考。 投诉信英语商务信函范文1 Dear_______, I am ______ (自我介绍) .I feel bad to trouble you but I am afraid that I have to make a complaint about_____. The reason for my dissatisfaction is _______(总体介绍). In the first place,_______(抱怨的第一个方面). In addition, ___________(抱怨的第二个方面). Under these circumstances, I find it ________ (感 觉)_______(抱怨的方面给你带来的后果). I appreciate it very much if you could _______(提出建议和请求), preferably ______(进一步的要求),and I would like to have this matter settled by ____(设定解决事情最后期限). Thank you for your consideration and I will be looking forward to your reply. Yours sincerely xxx 询问信英语商务信函范文2 Dear ______, I am ____________ (自我介绍). I am writing to see if it is possible for you to provide me with information regarding_______.(要询问的内容) First of all, what are ____________________?(第一个问题) Secondly, when will___________________?(第二个问题) Thirdly, is __________?(第三个问题) I would also like to inquire ________(将最重要的问题单独成段). Could you be so kind as to send me some relevant booklets on the above-mentioned aspects? Thank you for you kindness, and your prompt attention to this letter