文献出处：JULIA WOLFE，We Media : The New Way of Newspapers Industry [J]Technological Forecasting and Social Change, 2014, 9(5): 66-83
（声明：本译文归百度文库所有，完整译文请到百度文库。）
原文
We Media : The New Way of Newspapers Industry
JULIA WOLFE
Abstract
With the rapid development of Internet, mobile Internet, computers, smart phones, tablets and other information terminal also constantly innovation, media technology revolution inevitably brings the change of media environment, there are plenty of new media form also will create a new way of information dissemination. Since the media as a rising new media forms, it attracts more and more people. First proposed the concept of the Media are Dr Berman and Chris Willis, in July 2003, they published in the American society for news Media center "We Media" (from Media) study, "since the Media made a very strict definition:" We Media is the general public through digital technology to strengthen, connected to the global knowledge system, after a start to understand how the general public to provide and share their own facts, news way" .
Key words: We Media; The mass media; Newspaper industry
1 Newspaper industry under we media
Compared with the rapid growth of the media, the development of the traditional newspaper industry is not so optimistic. The growth of new media will inevitably
affect the traditional media, newspapers as the most traditional print media, its contents and modes of production, content to present content dissemination way is difficult to keep up with the pace of the new media development, this will inevitably affect the overall development trend of newspaper. Preempt the highland in the Internet media era of information, the newspaper's own lack of embodied in the following three aspects.
1.1 The timeliness of news is not strong
Newspaper media follow the content of the traditional mode of production, from the source to the newsroom, then to newspaper typography, need according to the strict process to perform, and according to the newspaper release cycle, readers to read in the newspaper's news is at least what happened the day before, people may have seen these "news" through the network media. Since the media is to let every user can immediately announced his side of the new, realize the real-time transmission of the news, the media release cycle determines the news timeliness is no longer the main competitiveness.
1.2 Information presentation
Printing of the era of traditional newspaper only through words and pictures to present the information content, in the age of electronic media broadcast television can render content through sound and image, and the computer of the information age can be rendered, including text, images, sound, image, almost all forms of information; Faced with the same information content, the form of information to the people's preferences differ, diversified forms of information can meet the demand of more users access to information; And relative to words and images, voice and image of information presented is more intuitive, and easy to accepted by more users.
1.3 Lack of interactivity
Usually by ordinary mail communication between news media and readers, and already realize real-time interactive compared to most of the new media platform, newspaper media interactive channel the flow of information efficiency is too low and interaction of a single problem, it is difficult to arouse the enthusiasm of the audience interact with.For media, content editor of effective communication between the
audience and helps both media content optimizing, media can improve user loyalty;Improve interactivity can be from a certain extent, reduce the user erosion problems in the media.
To seek out the way to mining coal core competitiveness is the earliest newspaper, the mass media to radio, television, Internet and other media and technology impact, even if once again faced with the challenge of new media, newspapers can still have a place in the increasingly rich media market, with the newspaper's unique media resources have inalienable relations;In many people bad-mouthing print media in the information age, the media only firmly grasp the core competitiveness, and do all we can do foster strengths and circumvent weaknesses, to continue to have the survival and development space.
2 We media and press: win to win rather than competition
V alue is a kind of new media, there are a lot of important evaluation dimensions, such as the number of operators, number of users, the content of the media influence, etc. Since the media such as weibo, micro letter appeared, in the form of more and more media companies begin to launch all kinds of the media products, from the media, the number of users is also increasing, the medium influence increases. Since the media to have exuberant network media environment added new vitality, has already started to shrink the traditional media market affected by further. Thus, academia and industry are beginning to discuss questions about challenges traditional media how to deal with the media. However, in my opinion, although there is between the traditional media and the media competition in the market, but if the traditional media can effectively use the media, its development space will be improved; For already decay of newspaper media, considering how to compete with the media, consider how to use the power of the media to powerful itself; The core issue of how to share, is exactly what we need to think about.
Effective promotion. Newspaper media itself is the media, but it also needs through publicity and promotion to increase its visibility. Since the media platform not only for the individual open, also open to the enterprises, and even a lot of the media
platform has introduced a version of the enterprise and the media, the media can be according to their own need to apply for one or more since the media accounts, detailed planning since the media account operation and maintenance plan. In general, the media from the media accounts in promotional basically has the following two functions: one is to establish online contact with both the audience and the second is the development of new audience. Due to the user in the media platform can not only production information, also participate in the dissemination of information, so the media of high transmission efficiency, massive user information can be quickly arrived. Because the media itself have a certain brand influence, for newly registered newspaper media accounts, the first to attract both the audience are mostly interested in the paper, the media need to do is to try to retain the audience, can provide valuable content or participatory strong activity, when the audience to subscribe to the newspaper media after the media account, you can see for a long time the content of the newspaper media through the media to push, if there is a forward on content touches subscribers, newspaper media accounts will be more since the media users see, both for the media from the media accounts to attract more attention, also can to some extent improve newspaper media visibility.
Development potential audience, however, could not only depend on both the audience sometimes no promotion, proactive can win more attention. Popular since the media platform can gather a large number of Internet users, and most of the users in the network behavior can be from different aspects of media reflect user group attributes, improves the precision of brand promotion. Newspaper intermediary can according to their own positioning of content and audience positioning, in thousands of registered accounts since the media platform to find and excavate potential audience, spread some targeted account promotion activities, such as turn to other accounts, most of the potential audience attention or some forward "polite" (the target audience interested in gift, best associated with their industry).When the media from the media after the attention of account reaches a certain size, the value of the account also has improved, for the promotion of media itself is only part of the "share", since the media value is embodied in many aspects.
A wide source of information. Since the media from the date of birth, users have low barriers to entry, content, the characteristics of low production cost, every Internet users can register the media account, each user can through own account productio n content; Since the grassroots media also makes the information source of vast, rich variety, in The Times of "everyone is reporter" in the traditional newspaper media professional journalists should consider how to play its advantages in the media age.
At the same time, the media also let followers become visual media, although the media from the media accounts of followers doesn't necessarily translate into the real audience newspaper, but as long as the media accounts content conforms to the newspaper's own positioning, these followers even if not subscribe to the print, also through the medium of network derivatives to read the newspaper. Previously submitted to the media for the audience too little information, they don't even know by whom own newspaper subscription or purchase, so the media workers can only passively waiting for audience feedback, and let the newspaper media has clear since the media list, news media workers can be regular maintenance through the media and the relationship between the audience and meet the demand of audience more media.
In response to the challenges of the new media and traditional media bega n to march to the Internet, a lot of newspaper media digital products in succes sion, however the product provided by the service is moved to the contents of traditional newspaper on computers and mobile phones, information form is sti ll images and text, information updating and newspaper to release synchronous or lagging behind newspapers, this does not reflect the main advantage of netw ork media. Newspaper media's digital transformation should be able to effective ly avoid its disadvantages, and carry forward the advantages as much as possib le. For example, to counter the problem of newspaper media news timeliness i s not strong, may shorten the duration of newspaper website push news inform ation, after the news authenticity is confirmed, the first time through the newsp aper media website, APP, since the media account pushed to the audience.
3 Conclusions
The present media technology has developed rapidly, the traditional newspaper media is facing the impact of the new media. In order to find a suitable for their own development path is particularly important. Change is inevitable.
The innovation mainly includes the current newspaper media do media content and media in the form of innovation, in fact, media innovation lies in thinking. From the media, it is not just a day in the synchronous update the content of our newspaper media platforms, but need to be submitted to the media operators through the newspaper media platform to break the original fixed thinking, grasp in newspapers, on the basis of core competitiveness, to borrow from the media in the propaganda, interaction and the unique advantages of resource integration, to enhance the value of the media itself and get more operating capital.
译文
自媒体：报纸媒体的新出路
朱利亚·沃菲
摘要
随着互联网以及移动互联网的快速发展，计算机、智能手机、平板电脑等信息终端也不断革新，媒介技术的变革必然带来媒介环境的变化，层出不穷的新媒体形式也必然会催生全新的信息传播方式。自媒体作为一种正在崛起的新媒体形式，越来越引起人们的关注。最早提出自媒体概念的是美国的谢因波曼和克里斯威利斯，2003年7月，他们在美国新闻学会媒体中心出版的“We Media（自媒体）”研究报告中，对“自媒体”做出了一个非常严谨的定义：“We Media是普
通大众经由数字科技强化、与全球知识体系相连之后，一种开始理解普通大众如何提供与分享他们本身的事实、新闻的途径。”
关键词: 自媒体；大众媒体；报业
1 自媒体背景下的报纸业
相较自媒体的飞速成长，传统报业的发展就没有那么乐观了。新媒体的壮大必然会对传统媒体造成影响，报纸作为最传统的纸媒，其内容生产方式、内容呈现方式以及内容传播方式都很难跟上新媒体发展的步伐，这难免会影响报业的整体发展态势。在互联网媒体抢占高地的信息时代，报纸自身的不足体现在以下三个方面。
1.1新闻时效性不强
报媒遵循传统的内容生产方式，从获得消息源到新闻采编，再到报纸排印，需要按照严格的流程来执行，而且按照报纸的发行周期，读者在报纸上看到的消息至少是前一天发生的事情，人们可能早已通过网络媒体看过这些“新闻”了。自媒体更是让每一位用户都可以即时发布自己身边的新鲜事，实现了新闻的实时传播，报媒的发行周期决定了新闻时效性已经不再是其主要的竞争力了。
1.2信息呈现方式单一
印刷时代的传统报刊只能通过文字和图片来呈现信息内容，电子媒介时代的广播电视可以通过声音和影像呈现内容，而信息时代的计算机则可以呈现包括文字、图片、声音、影像在内的几乎所有形式的信息；面对相同的信息内容，人们对信息形式的偏好各有不同，多元化的信息形式可以满足更多用户的信息获取需求；而且相对于文字和图片来说，声音和影像对信息的呈现更为直观，也容易被更多用户接受。
1.3互动性缺乏
报媒与读者之间一般通过普通信件沟通，与早已实现网络实时互动的多数新媒体平台相比，报媒的互动渠道存在信息流动效率过低和互动方式单一的问题，很难调动受众参与互动的积极性。对于媒体来说，内容编辑和受众之间的有效沟通既有助于媒体的内容优化，也能提高用户的媒介忠实度；提高互动性可以从一定程度上减轻报媒的用户流失问题。（声明：本译文归百度文库所有，完整译文请到百度文库。）
毕业设计（论文）外文参考文献及译文 英文题目Component-based Safety Computer of Railway Signal Interlocking System 中文题目模块化安全铁路信号计算机联锁系统 学院自动化与电气工程学院 专业自动控制 姓名葛彦宁 学号 200808746 指导教师贺清 2012年5月30日
Component-based Safety Computer of Railway Signal Interlocking System 1 Introduction Signal Interlocking System is the critical equipment which can guarantee traffic safety and enhance operational efficiency in railway transportation. For a long time, the core control computer adopts in interlocking system is the special customized high-grade safety computer, for example, the SIMIS of Siemens, the EI32 of Nippon Signal, and so on. Along with the rapid development of electronic technology, the customized safety computer is facing severe challenges, for instance, the high development costs, poor usability, weak expansibility and slow technology update. To overcome the flaws of the high-grade special customized computer, the U.S. Department of Defense has put forward the concept：we should adopt commercial standards to replace military norms and standards for meeting consumers’demand [1]. In the meantime, there are several explorations and practices about adopting open system architecture in avionics. The United Stated and Europe have do much research about utilizing cost-effective fault-tolerant computer to replace the dedicated computer in aerospace and other safety-critical fields. In recent years, it is gradually becoming a new trend that the utilization of standardized components in aerospace, industry, transportation and other safety-critical fields. 2 Railways signal interlocking system 2.1 Functions of signal interlocking system The basic function of signal interlocking system is to protect train safety by controlling signal equipments, such as switch points, signals and track units in a station, and it handles routes via a certain interlocking regulation. Since the birth of the railway transportation, signal interlocking system has gone through manual signal, mechanical signal, relay-based interlocking, and the modern computer-based Interlocking System. 2.2 Architecture of signal interlocking system Generally, the Interlocking System has a hierarchical structure. According to the function of equipments, the system can be divided to the function of equipments; the system
中等分辨率制备分离的 快速色谱技术 W. Clark Still,* Michael K a h n , and Abhijit Mitra Departm(7nt o/ Chemistry, Columbia Uniuersity,1Veu York, Neu; York 10027 ReceiLied January 26, 1978 我们希望找到一种简单的吸附色谱技术用于有机化合物的常规净化。这种技术是适于传统的有机物大规模制备分离，该技术需使用长柱色谱法。尽管这种技术得到的效果非常好，但是其需要消耗大量的时间，并且由于频带拖尾经常出现低复原率。当分离的样本剂量大于1或者2g时，这些问题显得更加突出。近年来，几种制备系统已经进行了改进，能将分离时间减少到1-3h，并允许各成分的分辨率ΔR f≥（使用薄层色谱分析进行分析）。在这些方法中，在我们的实验室中，媒介压力色谱法1和短柱色谱法2是最成功的。最近，我们发现一种可以将分离速度大幅度提升的技术，可用于反应产物的常规提纯，我们将这种技术称为急骤色谱法。虽然这种技术的分辨率只是中等（ΔR f≥），而且构建这个系统花费非常低，并且能在10-15min内分离重量在的样本。4 急骤色谱法是以空气压力驱动的混合介质压力以及短柱色谱法为基础，专门针对快速分离，介质压力以及短柱色谱已经进行了优化。优化实验是在一组标准条件5下进行的，优化实验使用苯甲醇作为样本，放在一个20mm*5in.的硅胶柱60内，使用Tracor 970紫外检测器监测圆柱的输出。分辨率通过持续时间（r）和峰宽（w,w/2）的比率进行测定的（Figure 1），结果如图2-4所示，图2-4分别放映分辨率随着硅胶颗粒大小、洗脱液流速和样本大小的变化。
流动的：一个快速的，多平台的开放源码的同步化多媒体整合语言唱机Dick C.A. Bulterman, Jack Jansen, Kleanthis Kleanthous, Kees Blom and Daniel Benden CWI: Centrum voor Wiskunde en Informatica Kruislaan 413 1098 SJ Amsterdam, The Netherlands +31 20 592 43 00 Dick.Bulterman@cwi.nl 摘要： 本文概述了一个出现在早期的流动性的同步化多媒体唱机。不同于其它同步化的实现，早期的播放器是一个可重组的同步化引擎，可以定制作为一个实验媒体播放器的核心。同步化唱机是一个引用了同步化多媒体引擎并可以集成在一个广泛的媒体播放器的项目。本文是以我们要创造一个新的同步化引擎为动机的综述开始的。然后论述的是早期媒体播放器的核心架构（包括可扩展性，播放器自定义的集成装置）。我们以一个关于我们在windows，Mac，Linux版本应用于台式机以及PDA设备上实施流动性例子的体验的讨论结束。 类别和主题描述符： H.5.2 多媒体的信息系统。 H.5.4 超级文本/超级媒体。 一般词汇： 试验，性能，验证。 关键词： 同步化多媒体整合语言，唱机，公开源代码，演示。 1.动机： 早期公开的同步化媒体播放器是一个非常有特色的公开源代码的同步化 2.0播放器，它以研究团体的意图被使用（在我们的研究团体内外）目的是为了研究项目的团体在需要源代码的时候可以访问生产特性的同步化播放器的网站。它也被用作一个独立的不需要专有的媒体格式的同步化播放器使用，播放器支持一系列同步化2.0配置文件（包括台式机和移动的配置）可以被分配利用在Linux，Macintosh，windows系统的台式机，PDA设备和掌上电脑。 同时现存的几个同步化播放器，包括网络视频播放软件,IE浏览器,小型同步化播放器, GRiNS ,X- GRiNS ，以及各种各样专有移动设备，我们发展流动性唱机有三个原因： 准许制作数字以及个人或者课堂使用中的的全部硬拷贝即时没有提供拷贝权限或者商业性的利益分摊，而且在第一页有这种拷贝的注意事项。服务器上有关于复制以及翻版的分发列表的通知。需要事先明确具体的许可权以及费用。 'MM’04, October 10-16, 2004, New Y ork, New Y ork, USA. Copyright 2004 ACM 1-58113-893-8/04/0010...$5.00. 现有的同步化播放器没有提供一个完整同步化2.0播放器的正确实现。早期的播放器所有的同步化工具，是以同步化2.0语言的属性为基础加上扩展功能能够支持高级的动画以及规范可移动设备以3GPP/PSS-6同步化使用. 所有的同步化播放器都是针对商业SMIL表达专有媒介。早期的播发器使用开源的媒体解码器和开源的网络传输协议,以便播放器可以轻松定制广泛的使用范围的研究计划。 我们的目标是建立一个鼓励发展类似的多媒体研究输出的平台,，我们期望的是一个标准的基线播放器的供给,其他研究人员和开发机构可以集中精力到基线播放器的集成扩展(从新媒体的解码器或新的网络控制算法任何一个中)。这些扩展可以在其它的平台上被共享。 在2004年中期，与螺旋形客户机对照，同时移动到一个GPL核心，早期的播放器支持一个广阔的范围的同步化应用指标构架，它提供了一个准确实现的更完整的同步化语言，它在低资源配置下提供了更好的性能，提供了更多可扩展的媒体播放器架构。它也提供了一个包含所有媒体解码作为部分开放的客户基础。
华北电力大学科技学院 毕业设计（论文）附件 外文文献翻译 学号：121912020115姓名：彭钰钊 所在系别：动力工程系专业班级：测控技术与仪器12K1指导教师：李冰 原文标题：Infrared Remote Control System Abstract 2016 年 4 月 19 日
红外遥控系统 摘要 红外数据通信技术是目前在世界范围内被广泛使用的一种无线连接技术，被众多的硬件和软件平台所支持。红外收发器产品具有成本低，小型化，传输速率快，点对点安全传输，不受电磁干扰等特点，可以实现信息在不同产品之间快速、方便、安全地交换与传送，在短距离无线传输方面拥有十分明显的优势。红外遥控收发系统的设计在具有很高的实用价值，目前红外收发器产品在可携式产品中的应用潜力很大。全世界约有1亿5千万台设备采用红外技术，在电子产品和工业设备、医疗设备等领域广泛使用。绝大多数笔记本电脑和手机都配置红外收发器接口。随着红外数据传输技术更加成熟、成本下降，红外收发器在短距离通讯领域必将得到更广泛的应用。 本系统的设计目的是用红外线作为传输媒质来传输用户的操作信息并由接收电路解调出原始信号，主要用到编码芯片和解码芯片对信号进行调制与解调，其中编码芯片用的是台湾生产的PT2262，解码芯片是PT2272。主要工作原理是：利用编码键盘可以为PT2262提供的输入信息，PT2262对输入的信息进行编码并加载到38KHZ的载波上并调制红外发射二极管并辐射到空间，然后再由接收系统接收到发射的信号并解调出原始信息，由PT2272对原信号进行解码以驱动相应的电路完成用户的操作要求。 关键字：红外线；编码；解码；LM386；红外收发器。 1 绪论
New technique of the computer network Abstract The 21 century is an ages of the information economy, being the computer network technique of representative techniques this ages, will be at very fast speed develop soon in continuously creatively, and will go deep into the people's work, life and study. Therefore, control this technique and then seem to be more to deliver the importance. Now I mainly introduce the new technique of a few networks in actuality live of application. keywords Internet Network System Digital Certificates Grid Storage 1. Foreword Internet turns 36, still a work in progress Thirty-six years after computer scientists at UCLA linked two bulky computers using a 15-foot gray cable, testing a new way for exchanging data over networks, what would ultimately become the Internet remains a work in progress. University researchers are experimenting with ways to increase its capacity and speed. Programmers are trying to imbue Web pages with intelligence. And work is underway to re-engineer the network to reduce Spam (junk mail) and security troubles. All the while threats loom: Critics warn that commercial, legal and political pressures could hinder the types of innovations that made the Internet what it is today. Stephen Crocker and Vinton Cerf were among the graduate students who joined UCLA professor Len Klein rock in an engineering lab on Sept. 2, 1969, as bits of meaningless test data flowed silently between the two computers. By January, three other "nodes" joined the fledgling network.
新媒体概论复习资料一、名词解释 媒介环境媒介环境是指大众传播机构在运作管理中所呈现出来的一种整体气氛是由大 众传播活动全体参与者的行为方式聚合后形成的一种习惯模式。 新媒体新媒体是相对于传统媒体而言的是报刊、广播、电视等传统媒体以后发展起来的新的媒体形态是利用数字技术、网络技术通过互联网、无线通信网、卫星等渠道 以及电脑、手机、数字电视机等终端向用户提供信息和娱乐服务的传播形态。严格地说新媒体应该称为数字化新媒体。 拟态环境“拟态环境”也就是我们所说的信息环境它并不是现实环境‘镜子式’的再现而是传播媒介通过对象征性事件或信息进行选择和加工、重新加以结构化以后向人们提示的环境。 公民新闻公民、非专业新闻传播者通过大众媒体、个人通讯工具向社会发布自己在 特殊时空中得到或掌握的新近发生的特殊的、重要的信息。 数字鸿沟“数字鸿沟”又称为信息鸿沟,即“信息富有者和信息贫困者之间的鸿沟”,由于信息和通信技术的全球发展和应用造成或拉大的国与国之间以及国家内部群体之间的差距。 公共领域公共领域是指的是介乎于国家与社会即国家所不能触及的私人或民间活动范围之间、公民参与公共事务的地方它凸显了公民在政治过程中的互动。 网络暴力是指网名在网络上的暴力行为是社会暴力在网络上的延伸。 门户网站所谓门户网站是指提供某类综合性互联网信息资源并提供有关信息服务的应用系统。门户网站最初提供搜索引擎、目录服务。由于市场竞争日益激烈门户网站不得不快速地拓展各种新的业务类型希望通过门类众多的业务来吸引和留住互联网用户以至于目前门户网站的业务包罗万象成为网络世界的“百货商场”或“网络超市”。从现在的情况来看门户网站主要提供新闻、搜索引擎、网络接入、聊天室、电子公告牌、
Inventory management Inventory Control On the so-called "inventory control", many people will interpret it as a "storage management", which is actually a big distortion. The traditional narrow view, mainly for warehouse inventory control of materials for inventory, data processing, storage, distribution, etc., through the implementation of anti-corrosion, temperature and humidity control means, to make the custody of the physical inventory to maintain optimum purposes. This is just a form of inventory control, or can be defined as the physical inventory control. How, then, from a broad perspective to understand inventory control? Inventory control should be related to the company's financial and operational objectives, in particular operating cash flow by optimizing the entire demand and supply chain management processes (DSCM), a reasonable set of ERP control strategy, and supported by appropriate information processing tools, tools to achieved in ensuring the timely delivery of the premise, as far as possible to reduce inventory levels, reducing inventory and obsolescence, the risk of devaluation. In this sense, the physical inventory control to achieve financial goals is just a means to control the entire inventory or just a necessary part; from the perspective of organizational functions, physical inventory control, warehouse management is mainly the responsibility of The broad inventory control is the demand and supply chain management, and the whole company's responsibility. Why until now many people's understanding of inventory control, limited physical inventory control? The following two reasons can not be ignored: First, our enterprises do not attach importance to inventory control. Especially those who benefit relatively good business, as long as there is money on the few people to consider the problem of inventory turnover. Inventory control is simply interpreted as warehouse management, unless the time to spend money, it may have been to see the inventory problem, and see the results are often very simple procurement to buy more, or did not do warehouse departments . Second, ERP misleading. Invoicing software is simple audacity to call it ERP, companies on their so-called ERP can reduce the number of inventory, inventory control, seems to rely on their small software can get. Even as SAP, BAAN ERP world, the field of
https://www.doczj.com/doc/c917220394.html,/finance/company/consumer.html Consumer finance company The consumer finance division of the SG group of France has become highly active within India. They plan to offer finance for vehicles and two-wheelers to consumers, aiming to provide close to Rs. 400 billion in India in the next few years of its operations. The SG group is also dealing in stock broking, asset management, investment banking, private banking, information technology and business processing. SG group has ventured into the rapidly growing consumer credit market in India, and have plans to construct a headquarters at Kolkata. The AIG Group has been approved by the RBI to set up a non-banking finance company (NBFC). AIG seeks to introduce its consumer finance and asset management businesses in India. AIG Capital India plans to emphasize credit cards, mortgage financing, consumer durable financing and personal loans. Leading Indian and international concerns like the HSBC, Deutsche Bank, Goldman Sachs, Barclays and HDFC Bank are also waiting to be approved by the Reserve Bank of India to initiate similar operations. AIG is presently involved in insurance and financial services in more than one hundred countries. The affiliates of the AIG Group also provide retirement and asset management services all over the world. Many international companies have been looking at NBFC business because of the growing consumer finance market. Unlike foreign banks, there are no strictures on branch openings for the NBFCs. GE Consumer Finance is a section of General Electric. It is responsible for looking after the retail finance operations. GE Consumer Finance also governs the GE Capital Asia. Outside the United States, GE Consumer Finance performs its operations under the GE Money brand. GE Consumer Finance currently offers financial services in more than fifty countries. The company deals in credit cards, personal finance, mortgages and automobile solutions. It has a client base of more than 118 million customers throughout the world
毕业设计说明书 英文文献及中文翻译 学院：专 2011年6月 电子与计算机科学技术软件工程
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英文翻译 A comprehensive overview of substations Along with the economic development and the modern industry developments of quick rising, the design of the power supply system become more and more completely and system. Because the quickly increase electricity of factories, it also increases seriously to the dependable index of the economic condition, power supply in quantity. Therefore they need the higher and more perfect request to the power supply. Whether Design reasonable, not only affect directly the base investment and circulate the expenses with have the metal depletion in colour metal, but also will reflect the dependable in power supply and the safe in many facts. In a word, it is close with the economic performance and the safety of the people. The substation is an importance part of the electric power system, it is consisted of the electric appliances equipments and the Transmission and the Distribution. It obtains the electric power from the electric power system, through its function of transformation and assign, transport and safety. Then transport the power to every place with safe, dependable, and economical. As an important part of power’s transport and control, the transformer substation must change the mode of the traditional design and control, then can adapt to the modern electric power system, the development of modern industry and the of trend of the society life. Electric power industry is one of the foundations of national industry and national economic development to industry, it is a coal, oil, natural gas, hydropower, nuclear power, wind power and other energy conversion into electrical energy of the secondary energy industry, it for the other departments of the national economy fast and stable development of the provision of adequate power, and its level of development is a reflection of the country's economic development an important indicator of the level. As the power in the industry and the importance of the national economy, electricity transmission and distribution of electric energy used in these areas is an indispensable component.。Therefore, power transmission and distribution is critical. Substation is to enable superior power plant power plants or power after adjustments to the lower load of books is an important part of power transmission. Operation of its functions, the capacity of a direct impact on the size of the lower load power, thereby affecting the industrial production and power consumption.Substation system if a link failure, the system will protect the part of action. May result in power outages and so on, to the production and living a great disadvantage. Therefore, the substation in the electric power system for the protection of electricity reliability,
新媒体营销外文翻译文献 (文档含英文原文和中文翻译) 译文: 研究微博中承诺和信用对消费者行为倾向的影响 ——基于关系营销的角度 摘要：本研究的目的是探索消费者对企业通过微博进行关系营销的观点。这项研究是以承诺-信用理论以及消费者对企业微博形象、承诺、信用、满意度和社群意识对消费者的行为倾向的研究为基础的。这项研究的成果可以成为企业利用微博进行关系营销的准则。这项研究显示消费者的满意度对承诺、信用、社群意识和消费者的行为倾向具有积极影响。企业形象对承诺和信用的影响是成立的，但对行为倾向的影响需须经由承诺和信用产生中介效果。信用对承诺和社群意识的影响是存在的，但是对行为倾向的影响须经由承诺和社群意识产生中介效果。最后，承诺和社群意识对行为倾向的影响是成立的。 关键词：微博、关系营销、满意度、企业形象、承诺、信用、社群意识、行为倾向 1、引言 当我们在新的经济时代面临着现今的商业环境时，许多企业在短时间内就变成了一个以顾客为中心的企业。为了提高竞争力，企业必须了解他们的顾客，了解顾客的需求，并且通过专项服务满足顾客的需求。随着技术时代环境的改变，企业已经通过信息系统与客
户建立了关系。随着顾客上网历史的增加，企业可以提供给他们更多的产品信息并且在第一时间获得顾客的回复。通过这种方法，客户服务的成本可以降低；企业与客户的关系可以变得稳定；企业与客户之间可以建立更多的联系；企业与客户之间的沟通可以个性化。 基于格朗鲁斯的研究，他认为关系营销意味着企业通过发展、维护和提高与顾客的关系来达到企业的目的。越来越多的企业发展其吸引力来构建自己的形象以留住和吸引新的顾客。因此，一个企业的专业性和企业形象的构建对企业来说是很重要的。一个公司是否可以提供服务或产品以满足客户的需求影响着客户对企业的信任和忠诚度。 基于Web2.0大流行，大众媒体已经覆盖了许多拥有新颖、有趣故事的网站，吸引了更多的公众关注互联网。这些问题对因特网的常用用户来说都不是问题。因特网发展很迅速。近来微博服务供应商例如Facebook、Twitter和Plurk是新闻的热点话题，已经聚集了大量用户。根据市场研究公司的成员尼尔森最近的一份报告，在2008年二月到2009年二月间，Twitter是用户增长速度最快的一个社交网站（从475000个用户到17600000个用户）。它的绝对访客增长率在美国是1382%。在2009年五月，全国用户数量达到37300000，这是一个令人吃惊的数据。博客用户一直在讨论是否微博可以取代博客。因特网用户最关注的是微博是否可以缩短他们与朋友们之间的距离，是否可以帮助他们交到新朋友。然而，商人们最关注的是微博是否可以替代博客变为一个新的营销武器。 博客营销是指不仅让因特网用户变的亲密，也是指需要“可信的”网络发言人的赞语。博客成为值得信赖的网络发言人是由于他们长时间在某些话题上努力花费时间。通过写文章，他们在互联网用户的心中构建了“大师”的形象。结果，即使他们的一个“好”字也对有科技非常强大的影响力。这就是博客营销的有效性。博客的权利：检查实际操作者在博客上的使用对公共关系产生的影响。 对于微博，我们可以在Twitter上看到谷歌。在谷歌在Twitter上的账户建立后，立马就有16000个追随者。现在谷歌在Twitter上的追随者有1670000人。这意味着谷歌每在Twitter上发表一条新闻，1760000个人在下一秒将在互联网或手机短信上被通知。这种传播新闻的速度和范围是令人吃惊的。 再来说说戴尔，一个主要的国际电脑制造商，例如，通过微博的能力来提供信息，特别提供了可以通过短信迅速传递给所有微博用户信息的功能。因为价钱很合理，许多用户已经立即决定变成戴尔的追随者。并且戴尔继续提供给追随者们更多的第一手优惠券。结果，通过微博达到的总订单金额已经达到了新台币100000000元。通过微博，消息可以更加迅速地传递给互联网用户。然而，这并不意味着任何一种营销信息都可以通过微博随意